Prohibition

MAY 18, 2023

A few months ago, we shared a blog on TikTok’s new trending terms update that allowed users to see trending searches online within the app. Now, TikTok has further demonstrated its intent to prioritise search by introducing featured snippets on its platform, which is now in the process of being rolled out.

SEO 62

SEO Engineering Google Social Media 62

ReimaginePR

JULY 25, 2018

There’s no denying the power of SEO or search engine optimization. It’s the marketing discipline which helps visitors easily find your site in popular search engines like Google. Basically you want to design your site in a way that the Web at large can easily understand it and share it with your target audience. Unfamiliar?

SEO 211

SEO Tools Engineering Google 211

Remote PR Jobs

SEPTEMBER 25, 2023

Established publications that link to a brand will boost search listings due to their domain authority, and ever since Google determined that brand mentions are “implied links,” they work harder to drive SEO. Originally seen on PR Daily Landing coverage in reputable news outlets is essential in this era of dwindling public trust.

Mobile 100

Mobile SEO Reputation Web 100

Sword and the Script

NOVEMBER 20, 2018

In that case, if you send out one email promoting your content – a new blog post for example – 70% of your subscribers didn’t open it. You can tag them on social media or even better send them a private and personal message or email and let them know. Read more: How To Promote Your Blog With 107 Content Promotion Tactics.

Content Marketing 110

Content Marketing Pitching Social Media Internal 110

Presspage

AUGUST 8, 2017

Social sharing will improve your ranking. Sharing to social media sites and linking to your social platforms is easy and clear. This isn’t just for fun or to hoard followers – social sharing improves your ranking. Google does not like pdf, it likes posts and pages. A pdf does not contain this information.

SEO 141

SEO Engineering Google Web 141

PR 20/20

APRIL 29, 2023

Organic search traffic : Take overall traffic a step further by uncovering how many visitors are landing on your content via organic search. This is traffic that is coming from a search engine results page (SERP) and is a good indication of how optimized your content is. This can include likes, shares, comments, and clicks.

Tools 70

Tools Measurement Strategy Analytics 70

PR 20/20

JANUARY 6, 2023

Practice search engine optimization. Search engine optimization, or SEO, is the practice of capitalizing on keywords to drive users to your website. These keywords can be used in the body copy, titles, meta descriptions, and tags across your website’s products, blog posts, news articles, and more. Answer the Public.

Engineering 86

Engineering SEO How To Resources 86

Burrelles Fresh Ideas

MARCH 5, 2024

Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. Another recent report showed a full one-third (33%) of comms and PR pros said their overall media strategies rely on earned media the most — making it the highest PR priority over owned, paid and shared (in that order).

Media 97

Media Nonprofit Pitching Analytics 97

Rock the Status Quo

FEBRUARY 17, 2016

In fact, I stumbled on it by doing a search for Arizona banking media with a “submit post” or “upload press release” feature. This wire service landed on page one of Google for my search, compelling me to take a closer look. What did I get in return for my money? What is wire service fraud?

Engineering 100

Engineering Newspapers Google Banking 100

Rock the Status Quo

FEBRUARY 17, 2016

In fact, I stumbled on it by doing a search for Arizona banking media with a “submit post” or “upload press release” feature. This wire service landed on page one of Google for my search, compelling me to take a closer look. What did I get in return for my money? What is wire service fraud?

Engineering 100

Engineering Newspapers Google Banking 100

Rock the Status Quo

DECEMBER 16, 2015

There’s no better place to share content and be heard. When we share a post on social media–particularly Facebook and LinkedIn–a title and summary of content from that hyperlink are pulled in right along with the link. Who shares something if the snippet doesn’t appeal to them, or if its missing?

Social Media 100

Social Media How To SEO Media 100

Sword and the Script

JANUARY 28, 2020

Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and. What I saw was quite impressive.

Software 113

Software Tools Publicity System 113

Landis PR

DECEMBER 20, 2021

Corporate blogs are the norm. In 2018, Whole Foods Market launched a contest that invited customers to share social media posts of their latest food obsessions and tag #MakesMeWhole. Top 14 Benefits of Social Media for Your Business – Search Engine Journal. Photo courtesy of Pexels. By Robin Carr, LCI.

Social Media 52

Social Media Branding Brand Customer Service 52

Waxing UnLyrical

JANUARY 14, 2011

If you’re just getting started blogging (or maybe even if you’ve been doing it a while), here are some WordPress plugins I really really like. You know how, if you scroll down the page on WUL, a little bar pops up letting you search for stuff? Why bother, if you already have a search box on your blog, you ask?

Blogging 93

Blogging Facebook Twitter Measurement 93

Ishmael's Corner

JUNE 16, 2015

When a person clicks on the Page 1 results from a Google search and finds useful information, that constitutes a win. As shared in previous posts, Google’s increasing emphasis on content over technical gamesmanship is a good thing for communications professionals. On-page Elements (title tag, meta description, alt tags, etc.).

SEO 60

SEO Tools Comparison Google 60

Critical Mention

SEPTEMBER 13, 2019

To start, you’ll need to make sure you are writing with voice search in mind. Consumers are now conducting an incredible amount of their searches through hands-free features like Siri and Alexa, which are constantly at their disposal. Therefore, you’ll need to optimize your digital marketing practices for voice search.

Marketing 92

Marketing SEO Radio Video 92

5W PR

OCTOBER 14, 2020

Add in more recent data from Broadband Search revealing that North Americans spend an average of two hours and six minutes daily on social media. A framework for message approval and a permission system must also be adopted and shared with appropriate staff. Some customers post messages without tagging a brand’s social accounts.

Social Media 88

Social Media How To Media Guidelines 88

Cision

APRIL 14, 2017

This year has seen influencer marketing earn a larger slice of the budget but before communications teams had time to celebrate this news, sponsored posts and partnerships with influencer also came with a higher price tag. The best way to get your story the coverage it deserves is by targeting the right influencers. thanks G2Crowd!)

Media 231

Media Pitching Social Media Instagram 231

PR 20/20

OCTOBER 24, 2017

Do you need more blog subscribers? >>Related Read: How Can I Generate Blog and Email Subscribers? Tack on a subscribe CTA with a tracking link to your subscription page or blog in your email signature. Make the contest exclusively for subscribers and see just how many more people are willing to share their information.

Blogging 42

Blogging SEO Pinterest LinkedIn 42

Konnect Agency

MAY 12, 2020

As a publicist, you can use the social media platform to stay in touch with journalists, share your work, reach out to sources and build your community of clients (both existing and potential), media and peers. Journalists often search hashtags while seeking story ideas. So join the conversation and make Twitter work for you!

Twitter 102

Twitter Social Media Energy Resources 102

Presspage

MARCH 13, 2018

Instead, start by crafting content on your organization’s newsroom or blog, and then tailor content to fit multiple channels outside your owned venues. Brown says: If you don't yet have a blog, or if yours has been forgotten in your marketing strategy, get one going.

Facebook 113

Facebook Social Media Analytics Blogging 113

Beyond PR

MAY 24, 2016

A major part of the content marketing role is optimizing and getting traffic to your blog posts, white papers, press releases, articles, videos, and other assets that drive leads into the sales funnel. It is ranking first because of effective search engine optimization. Both are important, but they are not the same thing.

SEO 75

SEO Engineering Blogging Content Marketing 75

PR 20/20

DECEMBER 4, 2018

Stories, a feature that enables users to share photos and videos with followers for brief periods of time have become a staple of social media platforms. Personalizing stories with stickers, hashtags, location tags and more, gives followers a behind-the-scenes and exclusive look at brands. Influencer Marketing.

Social Media 66

Social Media Trends Pinterest Instagram 66

Cision

APRIL 7, 2016

When Facebook first launched, users searched for classmates and dorm room friends. Per the social media giant’s blog , the program will be available to publishers of any size, located in any country on April 12. Now, 63 percent of users (up from 47 percent in 2013) log into their accounts to get the news. Why the shift? Over half (51.8

Facebook 120

Facebook Media Trends Mobile 120

OnePitch

SEPTEMBER 8, 2022

And yet, our share of voice as an expert in the final published piece was something money can rarely buy. And yet, our share of voice as an expert in the final published piece was something money can rarely buy. Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. Why were we successful?

Pitching 98

Pitching Consumer How To Education 98

Sword and the Script

JUNE 15, 2021

If B2B marketing writers aren’t in direct contact with customers in developing content, you are probably just making it all up. The first step in communications is audience identification. If you’re not in direct contact with the audience, then you can’t truly understand an audience. Need an extra pair of hands? Check out our services.].

Survey 116

Survey B2B Marketing Interviews 116

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Blogging is a strange beast.

Blogging 90

Blogging Facebook Twitter Writing 90

Waxing UnLyrical

JANUARY 18, 2011

What this does is let you select a certain number of blogs from your blogroll, and only that number of blogs will be displayed. I love how, when you click on an image, it starts the slideshow right on your blog! Image: tamra hays via Flickr, CC 2.0 Why not give them to you all at once, you ask, a little miffed?

Blogging 81

Blogging Facebook Twitter Measurement 81

Presspage

JANUARY 17, 2018

Whereas companies once cranked out mostly text stories, search engines nowadays also look for videos, images, sound files and other digital assets that tell a story. ” That said, Google might not find you if people are searching for different terms from those you use. ” Here are some tips. . ” Here are some tips.

SEO 60

SEO Engineering Mobile Pitching 60

Cision

MARCH 30, 2015

For practical purposes, it’s the way that we share relevant information with our audiences through social and owned media. What I want to do in this piece is to share eight best practices to enhance your branding and messaging by curating content. ” – Kevan Lee, Buffer. Define a set of topics and sources.

Google 120

Google Measurement Content Marketing Engineering 120

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. I manage the University of Regina’s blog.

Blogging 68

Blogging How To Print Facebook 68

ISEBOX

NOVEMBER 18, 2016

It is, after all, where an estimated 52% of people get their news, where things go “viral”, and where your brand ambassadors can help you most effectively, by sharing with their own friends and family. When you craft your social messaging, it’s pretty important to craft it for the specific platform you’re sharing on.

Pinterest 70

Pinterest LinkedIn Facebook Writing 70

Waxing UnLyrical

APRIL 15, 2011

This is part of the Blogging for Grasshopper series. This post isn’t about adding visuals or video into your WordPress blog , or using Cincopa , or judging a blog post by its cover. It’s about something I never thought I could do… and when I realized I could, well, of course I had to share it with you.

Blogging 71

Blogging Video Google How To 71

Cision

AUGUST 22, 2016

If you’ve Googled anything with your phone recently, you may have seen a result like the one below and wondered what the “AMP” tag meant: Google’s Amplified Mobile Pages (AMP) is an open source initiative intended to speed mobile delivery of web content. So let’s talk about what AMP is.

Mobile 96

Mobile SEO Web Google 96

Stephen Waddington

MAY 9, 2017

Ditch the lazy fake news tag. In search of joy. In search of joy. It’s a story of the shared wisdom of two men who have experienced tremendous suffering but are incredibly joyous. Sarah Hall and I recorded a new edition of the #FuturePRoof podcast at the end of last week. Here’s what you’ll learn. UK General Election.

Ethics 108

Ethics Conference Advertising Advertising 108

Sword and the Script

NOVEMBER 5, 2019

The company, which has billed itself as a search engine for broadcast , is now adding podcasts to the mix. Its new services enable “partners to build podcast content search and alert applications through an API that provides a ‘firehose’ of podcast content.”. Talkwalker has introduced a new feature it’s calling Customer Data +.

Internal 63

Internal International Data Media 63

PR 20/20

NOVEMBER 11, 2016

Peggs is the founder of Marccx Media , a digital marketing agency specializing in Search Engine Optimization (SEO) and Search Engine Marketing (SEM). If done correctly, your website will start earning backlinks on its own, improving your search engine rank and overall SEO. The following is a guest post from Michael Peggs.

SEO 80

SEO Infographics Strategy Viral 80