Shift Communications

AUGUST 29, 2023

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. In fact, it is.

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Survey How To Storytelling Corporate 60

PR 20/20

SEPTEMBER 8, 2021

But first I want to take a moment to tell you how it all began. I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept. Invest in your future!

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Financial Conference Agency Resources 52

PR 20/20

NOVEMBER 8, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Almost all marketers have the same question about artificial intelligence: How do I get started?

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Contently - Strategy

FEBRUARY 16, 2023

A content marketer’s job is to create quality content that gets in front of readers organically. At the end of the day, content marketers must nurture readers throughout a buyer’s journey, driving them down the funnel and engaging with them at every stage.

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SEO Strategy Google Engineering 93

PR 20/20

JANUARY 15, 2019

New year, same marketing program? If the “same old, same old” mentality applies to your marketing goals and campaigns in 2019, it’s time to take a step back and evaluate how important success is to you. But we as marketers know “trends” can mean just about anything. Top Marketing Trends for 2019, Curated.

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PR 20/20

OCTOBER 23, 2018

According to Content Marketing Institute Research Director Lisa Beets ( @LisaBeets ), “Nearly all top-performing B2B content marketers—90%—put their audience’s informational needs ahead of their company’s sales/promotional message.”. Today, more B2B marketers than ever rely on a content marketing approach.

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Content Marketing B2B Trends Marketing 81

PR 20/20

OCTOBER 27, 2020

HubSpot began life as a marketing app in 2006, and has grown into a marketing, sales and service platform company that, as of writing, has 86,000+ customers in more than 120 countries. Its market cap is $14.3 This began in Q1 with the introduction of an entirely updated version of Marketing Hub Enterprise. 15, 2020.

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PR 20/20

JUNE 9, 2020

In 2016, we launched the Marketing AI Institute : a content hub that explores the current and future potential of AI, machine learning, deep learning, and cognitive computing to transform marketing. Website Rethink: Our 5-Step Approach. Before getting started, we referred back to the Growth-Driven Design Methodology.

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PR 20/20

FEBRUARY 7, 2019

Some marketers aren’t afraid to take a risk on new ideas, push leadership on new technology or champion an entirely new methodology. These marketers aren't afraid to take risks to make an impact. Read on to see how Ellie has helped to build marketing programs from startup to scale-up. We call these people change agents.

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Marketing SEO Trade Shows Technology 74

Presspage

AUGUST 14, 2017

In the coming years, however, PR is expected to take big steps in its growth as well. The following five trends will accelerate the change in practice of public relations: #1: Influencers are becoming increasingly more important A term that has been buzzing around this year, is influencer marketing.

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Prohibition

AUGUST 4, 2021

A brand’s reputation can be described as how the general public perceives your organisation. Your reputation as a brand reflects the level of trust your target market has in you. It can also improve the quality of leads generated by marketing campaigns or prevent negative publicity from impacting your company’s bottom line.

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PR 20/20

MARCH 12, 2019

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Content marketing activities dominated the list of highest-rated use cases for AI in marketing. What Is AI for Content Marketing?

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Sword and the Script

JANUARY 28, 2020

Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and. What I saw was quite impressive.

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OnePitch

APRIL 14, 2022

Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. to generating reports to showcase how our team’s earned media, social media and marketing results have effectively translated to drive success for the brands we represent.

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PR 20/20

SEPTEMBER 28, 2016

Seth Godin would argue that content marketing is the “ only marketing left.” Michael Brenner said , “It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce.”. Based on our research, below are a few educated guesses to get you started. Don’t believe me?

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Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). The mental health and wellbeing conversation is getting louder What we do 5. Influencer marketing is messy How we do it 9. Issues in practice 1.

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Government Education Print Ethics 103

PR 20/20

SEPTEMBER 19, 2017

The HubSpot Growth Stack aims to solve our number one setback as data-driven marketers: the “ elusive, fully-integrated marketing stack.” It creates a home base for all marketing, sales, service and CRM activity, enabling performance-driven , agile marketing. Marketing: To Attract Visitors …. Yep, we were too.

Marketing 40

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Cision

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. “Why get it from there?” How Do You Compete in a Digital World? So how do you keep an eye on your competition, keep ahead of the game and compete globally? ” The reply.

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How To Real Estate Web Case Study 198

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

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Marketing Content Marketing Data Social Media 187

Sword and the Script

JANUARY 17, 2023

2) If I’ve published a briefing , product review or substantive blog posts on any company mentioned here in the past, I list those as well. 2) If I’ve published a briefing , product review or substantive blog posts on any company mentioned here in the past, I list those as well. Resources: newsroom , company blog , news search.

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Technology Software Resources Pitching 92

Buzzstream

DECEMBER 17, 2020

To get more complete information, I reached out to a range of experts in the industry to gain their insights on the go-to tools for their teams or agencies. To get more complete information, I reached out to a range of experts in the industry to gain their insights on the go-to tools for their teams or agencies.

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Digital PR Tools Pitching Film 161

Beyond PR

MARCH 30, 2018

With today’s consumer AI tools at your fingertips, it may feel like you don’t need a computer science degree to understand how artificial intelligence will bring value to the communications process. In this post, we’ll go through some practical steps you and your team can do to get started.

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Publicity Training Technology Data 85

PR 20/20

NOVEMBER 29, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Now, keep in mind, this study is not specific to marketing, so the Pioneers percentage would be significantly less if only applied to our industry.

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PR 20/20

FEBRUARY 6, 2020

You guessed it, they’re each an opportunity to become a more educated marketer and professional. ??????. Based on the title of this post, you know how: Podcasts. And if you want to absorb marketing news and insight from industry leaders during your commute with a new podcast, we’ve got you covered with 12 of our team’s favorites.

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Marketing Conference Content Marketing Agency 74

Sword and the Script

APRIL 13, 2021

An expert at Meltwater says natural language processing (NLP) is getting better at. How would a natural language processing ( NLP ) algorithm tone or assess the sentiment of ice cream chatter on social media? I put some questions to the company about NLP and Dr. Tim Furche stepped up. Sometimes bad words can mean good things.

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Analysis Marketing Engineering Data 78

PR 20/20

JULY 17, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. You use artificial intelligence dozens, if not hundreds, of times everyday. But, how do you get started?

Marketing 41

Marketing How To Technology Resources 41

PR 20/20

DECEMBER 10, 2019

Based on our own analytic data, the vast majority of you reading this are marketers, sales pros, service professionals, and business executives. I’d venture a bet that most of us did not get into our respective careers because of our love for statistics and math. Yet here we are, working in the digital age of marketing.

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Report How To Marketing Analytics 52

Cision

APRIL 27, 2017

There were so many amazing speakers but since this is the Cision blog, I’ll focus on those not employed at Cision. Besides, if you want to hear from CEO Kevin Akeroyd, CMO Chris Lynch or VP Marketing Communications Nick Bell, you’ll just have to RSVP to our next Cision World Tour event. pic.twitter.com/5iEc1ytxLw. —

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Data Leadership Tools Advertising 264

Sword and the Script

SEPTEMBER 17, 2019

and I thought it could be a useful tool for content marketing. and I thought it could be a useful tool for content marketing. And so, while it gets a little outside the scope of PR tech , it’s still an interesting tool worth learning about. The concept struck me as something as a mix between Curata and Paper.li

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Beyond PR

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. Why get it from there?” How Do You Compete in a Digital World? So how do you keep an eye on your competition, keep ahead of the game and compete globally? Step 1: Google Your Competitors.

Real Estate 57

Real Estate How To Web Case Study 57

PR 20/20

AUGUST 2, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. How do I get started with AI?” This is one of the top questions we get from marketers. We have a content marketing program.

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How To Marketing Software Tools 41

Contently - Strategy

NOVEMBER 27, 2018

To name just a few, you need to set goals, research your audience, and map out how buyers will interact with your content. To name just a few, you need to set goals, research your audience, and map out how buyers will interact with your content. How you craft a content strategy will ultimately be unique to your situation.

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Strategy How To Content Marketing Analysis 108

PR 20/20

JUNE 7, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Neural networks push the envelope of how well machines learn without human intervention. How might AI redefine marketing jobs?

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Marketing System Technology Google 41

PR 20/20

OCTOBER 31, 2017

Disclaimer: this is not your average end-of-year tips and tools blog post. We get that annual planning is a beast, and marketers everywhere are wrought with expectation and reporting woes. If numbers are down, how can you prove that next year’s performance will improve? Marketing team. Marketing scorecard.

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Enterprise Tools Strategy Marketing 57

Sword and the Script

AUGUST 6, 2019

For reference, I’m tracking 27 different vendors and if you work a vendor, this page has everything you need to know about how to get tracked, how this works, and how to get in touch to share news and views. The company has aggregated a stellar roster of contributors to produce a number of sessions on earned media.

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Marketing Pitching Corporate Tools 63

PR 20/20

NOVEMBER 4, 2016

I spent the first six years of my marketing agency career chasing hourly quotas instead of results. My theory was that if clients understood exactly what they were getting, and agreed ahead of time what it was worth, then we could remove the mystery from the equation and focus on delivering value and results. Seems easy enough.

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PR 20/20

FEBRUARY 28, 2019

We as marketers love our ebooks, whitepapers and infographics— they’re mutually beneficial pieces of content for both us and the downloader. On the marketing side, we’re able to gate our content behind a form to gain rich lead generation intelligence, like basic contact information, persona type, content interests or funnel stage.

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