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Public Relations Skills

PR for Anyone

As a real estate agent, it’s important to be the “famous” agent in your community. The media is going to use someone as their real estate expert, so let it be you. By incorporating this type of visibility into your day-to-day plan, it will help you grow your real estate business. People upsizing?

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Newsjacking with David Meerman Scott

PR for Anyone

You may consider writing blogs that are relevant to worldwide happenings so that more people can find you online, or you can use social media platforms like Twitter. Create pieces of content somewhere else, a video, a blog post, a piece of content, your Web site, then share it on Twitter but use the appropriate hashtags.

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3 Ways to Blow out Influencer Marketing Results

Flack's Revenge

Those seeking to improve results might want to take a page from the real estate business. Similarly, the influencer’s network perch – and how they connect with other circles – can hold the keys to that showcase property (OK, I’ll stop with the bad real estate puns).

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DEI Language, Please: A New Step in Corporate and Marketing Communications

Shift Communications

It might seem unnecessary for someone working in technology or B2B marketing to focus on equitable writing, but the industry’s everyday jargon is riddled with verbal landmines: Racist terms like “whitelist/blacklist” an email domain or job titles like “Ninja” or “Guru” References that tie back to slavery (there is a reason that online real estate listings (..)

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Four More Tips for Environmental PR Pros

Landis PR

There are a LOT of reporters writing about the environment and climate change from a LOT of beats. So, in addition to all the reporters with those titles, make sure you include the real estate, news, travel and political reporters who also cover these topics. Check out their blog post More Climate Reporting, At Last.

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Personal Branding: Always Be Prepared for Your Next Job Opportunity

Cision

Publish a blog and promote your posts through your LinkedIn profile and other social media channels, or better yet, identify respected blogs in your business networks and submit guest posts. You can also offer yourself as an expert to local and industry media who write about topics you can provide insight on. “A

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The Superhero Solution PR Strategy

Doctor Spin

Superhero Solution Case Study: Inbox Zero The Challenges of Devising a Superhero Solution PR Resource: How To Write a 1-Page Strategy What Is a Superhero Solution? To demonstrate its use, he identified that the most valuable real estate on a website is above the fold (i.e. Promote your superhero solution intensely.