Deirdre Breakenridge

MARCH 9, 2020

Would you like to learn more about finding and landing an entry-level position in the PR industry? What does the current PR job market look like? What are some tips for searching, both online and off, for entry-level PR positions? For example, what skills and experiences are PR pros looking for in an entry-level candidate?

Community 293

Community How To Interviews Blogging 293

ImPRessions - Crenshaw Communications

MARCH 11, 2021

Though they’re typically created for advertising purposes, edcals give a PR team a topic guide for creation of press releases, blog posts and content marketing. Edcals help streamline content marketing efforts and reduces the stress of not always knowing what to publish when. Measure Performance. Align the Team.

Pitching 308

Pitching Content Marketing Measurement Social Media 308

Onclusive

NOVEMBER 8, 2023

See how many fall under your current role or save this list of PR responsibilities for the next time you’re updating yours or a report’s job description. Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 9, 2021

See how many fall under your current role or save this list of PR responsibilities for the next time you’re updating yours or a report’s job description. Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Media Measurement. Media Training.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

DECEMBER 6, 2019

The world of marketing and PR evolves rapidly. Conferences and other gatherings of like-minded marketing professionals provide key learning opportunities, introductions to others who can help you hone your craft, and team-building experiences unlike any other. PRNEWS Crisis and Measurement Summit. Dates: Feb 25 – 26, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

Onclusive

DECEMBER 16, 2020

So, what does next year look like from this vantage point? Another long-term trend is, of course, the anticipated impact of the new US president over the next 4 years. Fusion of PR and content marketing Content marketing is a proven way to break through the noise, as long as the content is highly visible.

Industry 221

Industry Content Marketing Corporate Analytics 221

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. If you’re in search of PR and marketing conferences to attend in 2019, AirPR has pulled together a definitive list of the best and the brightest. Hashtag: #CMWorld.

Conference 256

Conference Content Marketing Marketing Internal 256

Onclusive

MARCH 18, 2021

Be honest: how often have you presented a report on the results of and next steps from the past month or quarter of public relations and communications work without knowing who was going to see it? Goals exist at all stakeholder levels, sometimes they require a bit of translation. Who is Influencing the Influencer? Know your audience.

Measurement 195

Measurement Report Reputation Analysis 195

5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. But what exactly constitutes a PR stunt, and how does it differ from standard marketing tactics? The key is synergy.

How To 78

How To Ethics Measurement Creativity 78

Landis PR

JANUARY 22, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Anni Kosunen, Ellun Kanat. For the original blog, please visit here. Photo courtesy of Pixabay For CMOs, understanding the importance of effective communication measurement is vital. Communication and marketing are not just support functions.

Measurement 59

Measurement Communications Crisis Communications Crisis 59

5W PR

FEBRUARY 28, 2024

Attracting talent gems Showcase the brand as a thought leader and innovation hub, attracting top talent in a competitive job market. Content goldmine Capture unique experiences, insightful interviews, and captivating footage, fueling both social media and marketing channels.

Brand 78

Brand Branding How To Film 78

PRSay

APRIL 5, 2023

Lacking a time machine that would let us jump into the future, my company surveyed hundreds of PR practitioners about where the profession is heading in the next three years. Budget priorities When it comes to budget projections for the next three years, the PR profession is in glass-half-full mode.

Survey 86

Survey Measurement Employee Retail 86

Onclusive

JULY 18, 2017

Most marketers are obsessed with attribution—and with good reason: not only are they being held accountable for campaign performance, but they’re also on a mission to continually optimize that performance. PR is playing an increasingly integral role in the marketing mix. Those marketers are going to want to know it’s money well spent.

Comparison 294

Comparison Advertising Advertising Analytics 294

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. Measure performance daily. In PR , a content calendar is a key part of any public relations plan.

How To 259

How To Social Media Product Launch Construction 259

Onclusive

MARCH 29, 2018

Gaining respect, trust and social capital with PR and digital marketing influencers in your space is fast become the holy grail of online marketing. Using a variety of analytics, AI-driven insights and social metrics can help you map influence across social platforms and identify patterns with the key players in your market.

Software 207

Software Analytics Trends Measurement 207

Presspage

JUNE 23, 2021

From our experience working with hundreds of PR and Corporate Communications teams around the globe, most of these issues can be traced back to workflow, in this blog post we will talk about four of the most common ones we've noticed, regardless of industry, geography, or department size. Metrics: New contacts added (measured monthly).

Communications 210

Communications Measurement Tools Enterprise 210

Onclusive

JANUARY 10, 2018

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. There is such wide disparity in measurement today.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

Contently - Strategy

APRIL 28, 2022

Many marketers use editorial calendars to plan their marketing campaigns and support their overall marketing strategy. For example, that new product feature you’re releasing next month might add a new workstream to the calendar as you create a set of content assets to support the launch. Get more people involved.

Product Launch 106

Product Launch Measurement Marketing Meeting 106

Katie Paine's Measurement Blog

JULY 10, 2023

Integrated communications measurement is where comms evaluation and measurement is heading. Not only was she relatively new to measurement, and so had to figure a lot of things out as she went, but she did it for a very, very large organization requiring buy-in from numerous levels of leadership. So, you can do it too.

Measurement 98

Measurement Communications How To Survey 98

Onclusive

MARCH 23, 2021

As you become more proactive in your PR measurement—rather than only sharing a report when management requests it—you’ll want to think about how to use the report to incite conversation within your team and company, which stories are important to tell next, and which stories or themes it may be time to put on pause. Speaking of which….

Analysis 195

Analysis Report Measurement Data 195

PR Conversations

JUNE 28, 2020

I used to follow Don’s blog, MetricsMan as he was one of the leading figures discussing measurement and evaluation at this time (along with Katie Delahaye Paine ). In June 2013, Gini Dietrich presented the first iteration of the PESO model you may recognise in a blog post: The Four Different Types of Media.

Measurement 133

Measurement Social Media Blogging Mobile 133

Deirdre Breakenridge

APRIL 17, 2017

I recently read an inspirational tweet about progress being measured in steps. But, of course, when we get to the top of the hill, we know we will see the next mountain range ahead of us. It was time to focus on the next objective. See more articles on our Insights Blog. Listing & Search are Free.

Measurement 247

Measurement Communications Banking Crisis Communications 247

Onclusive

AUGUST 30, 2017

Improved awareness and enhanced reputation are intangible goals, and their measurement is even more difficult to grasp, especially in the ever-changing digital world in which we live. So how can a PR department stand out and get C-level buy-in? Attribution is the lifeblood that keeps a PR department thriving and off the chopping block.

Tools 170

Tools eBook System Data 170

Cision

OCTOBER 19, 2016

To break through the noise and win trust, nearly two-thirds of marketers now allocate budget for influencer marketing. Here are four questions to ask yourself and your team when building out your influencer marketing strategy. Targeting anyone with a microphone will just add to the noise level. “As Who are you targeting?

Marketing 120

Marketing Measurement B2C Internal 120

Onclusive

DECEMBER 17, 2018

Tae Hea Nahm of Storm Ventures, an early investor in Marketo, shared, “I see significant parallels between how companies like Marketo and others took marketing to a new level based on data and analytics and what AirPR is doing for PR and the communication function.”.

Analytics 150

Analytics Data Big Data Technology 150

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. We are passionate about exploring ways to demonstrate PR success, especially at an article-level because it’s not easy. The future role of a search professional Last month 3500 digital marketers arrived in Brighton for the UK’s biggest Search marketing conference.

Tools 136

Tools Publicity SEO Measurement 136

Onclusive

MAY 18, 2017

That’s because the success of a PR campaign has been incredibly difficult to measure with any accuracy, until recently. We now have access to PR data that does for PR what AdTech tools have done for the measurement of advertising. In that sense, PR is the final marketing frontier. PR is a powerful lead generator. Live in SF?

Advertising 150

Advertising Advertising Data LinkedIn 150

Cision

NOVEMBER 11, 2016

As new markets keep reaching out and needing PR representation, her team is ready to jump in. It was a great beginning, since one week you were working with a non-fiction author about a political book and the next, a high profile novelist like Danielle Steele. What are the most important PR and marketing tools for this kind of product?

Communications 253

Communications Data Local Survey 253

PR 20/20

JUNE 13, 2022

As an example, let’s say you are a B2B manufacturing company and your marketing team can draft two blog posts per month. As a result, you could instead publish a bi-weekly newsletter, each with your new blog post as the lead post and relevant industry articles that follow. Personalization is the future of marketing.

Resources 85

Resources Tools Measurement Industry 85

OnePitch

OCTOBER 20, 2022

What’s your best tip for measuring PR? We’re lucky to work in an industry where measurement has evolved by leaps and bounds. If you’re answering ‘yes,’ PR measurement is on the right track. How do you utilize social media/marketing to amplify your PR results? and let us know who you’d want to see featured next!

Media 96

Media Sports Agriculture Pitching 96

Waxing UnLyrical

JUNE 24, 2019

On the marketing dance floor, influencer marketing is all the craze-because it works. In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. This is great news for marketers looking to increase the impact of their campaigns. Guest Post by Debbie Friez.

Measurement 95

Measurement eBook Tools Survey 95

Sword and the Script

JUNE 9, 2020

Measured on clicks, quick hits.” Next year, when we conduct that same survey, I bet the results will look similar. Cision recently announced “ article-level data.” A big problem in marketing and PR is that we’re so busy, we’ve become conditioned to just cross things off the list when they’re done.

Media Relations 110

Media Relations Media Survey Pitching 110

Sword and the Script

MAY 4, 2021

Meltwater said it acquired Klear, an Israeli-based company that provides an influencer marketing platform. In a video review of the product, (embedded nearby) the Influencer Marketing Hub called Klear a “ hybrid social listening and analytics tool.” Muck Rack announced new dashboards that centralized reporting for PR measurement.

Tools 99

Tools Survey Pitching Analytics 99

Shift Communications

DECEMBER 21, 2018

When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to do this for your blog? Our top posts, the best of Q4 content of 2018, focused on earned media, Google Analytics metrics, and measuring PR success. Senior Marketing Strategist.

Analytics 74

Analytics Google Measurement Data 74

Onclusive

FEBRUARY 9, 2021

for technology companies) Social media management Storytelling, content marketing and copywriting Press release writing and distribution Speech writing PR event planning Market research Media training. Selecting the right PR agency for your business. Setting expectations around the PR agency’s role and working together.

Agency 195

Agency Strategy Communications How To 195

Critical Mention

SEPTEMBER 3, 2019

As the importance of earned media continues to grow, PR pros and marketers are seeking alternative ways to drive brand awareness without spending on advertising and then access all of their mentions across the web. A great way to start is to brainstorm ways to measure up to your competition. Until next time! Access to Analytics.

Strategy 75

Strategy Media Analytics Radio 75

Presspage

JUNE 23, 2021

From our experience working with hundreds of PR and Corporate Communications teams around the globe, most of these issues can be traced back to workflow, in this blog post we will talk about four of the most common ones we've noticed, regardless of industry, geography, or department size. Metrics: New contacts added (measured monthly).

Communications 78

Communications Measurement Tools Enterprise 78