ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Here are a few ways PR agencies should be using tech tools and other resources. It helps us stay on top of breaking news as well as the personal chat from journalists and influencers we want to reach. Social content is simple. But like any other kind of content automation, social content needs human oversight.

Pitching 136

Pitching Tools Agency Resources 136

PR 20/20

JANUARY 6, 2023

D id you know that 89% of B2B researchers use the internet during the B2B research process? These keywords can be used in the body copy, titles, meta descriptions, and tags across your website’s products, blog posts, news articles, and more. First, there are several tools you can use to grade your website’s SEO performance.

Engineering 86

Engineering SEO How To Resources 86

The Resolution Blog

JANUARY 26, 2016

Buzzsumo is predominantly a content tool. It is designed to help you discover content that your audience wants to engage with and identify influencers to reach out to. Yes, there’s a free version you can use to trial the account. The interface has had a redesign so nicer to use than a few years ago.

Tools 120

Tools Google SEO Analysis 120

PR 20/20

OCTOBER 18, 2021

And no matter what our moms and doctors tell us, we trust what WebMD has to say. You may already be familiar with this quote (it’s also the title of Marcus’ renowned book), but it so eloquently sums up the point of content marketing, doesn’t it? Take a look at how RetroFoam does this in the “Who’s not a good fit?”

Industry 87

Industry How To Comparison Leadership 87

PR 20/20

OCTOBER 24, 2017

Do you need more blog subscribers? Subscribers are loyal contacts that raised their hands saying they want to read your content. They help gauge what the industry wants to read and determine if your content is getting readership ROI. >>Related Read: How Can I Generate Blog and Email Subscribers?

Blogging 42

Blogging SEO Pinterest LinkedIn 42

Buzzstream

SEPTEMBER 27, 2018

If you’ve been writing content for a significant amount of time, you know that consistently identifying high value topics can get very difficult. In fact, once you’ve built up a decently sized content catalog it may feel like you’ve already covered all the ground possible. Log in to Ahrefs and navigate to the content explorer tool.

Strategy 99

Strategy Analysis Reddit Data 99

Tribe Builder Media

APRIL 9, 2019

Why is it that content marketing is touted as one of the best online marketing strategies for business exposure? OK, that’s great, but exactly how do you go about perfecting the art of content marketing ? Content marketing resources… lots and lots of resources —that’s how!

Resources 65

Resources Content Marketing Marketing Leadership 65

The Resolution Blog

OCTOBER 7, 2015

Social media existed back then, as did blogs. When we’d finished touring TV studios in London and the dust had settled, I grabbed five minutes to speak with client’s marketing manager. Bloggers would pick up on the news coverage. We didn’t need to bother with them, aside from whacking over a news release.

SEO 120

SEO Engineering Content Marketing Agency 120

The Resolution Blog

DECEMBER 17, 2015

Site ‘unique users’ is still being used by many PR teams however it doesn’t hold a great deal of meaning as it doesn’t tell us what impact our coverage had. There are multiple services available that estimate how much traffic websites gain every month and often the data is global. Links to client content.

Measurement 120

Measurement Analytics SEO Google 120

PR 20/20

OCTOBER 18, 2021

And no matter what our moms and doctors tell us, we trust what WebMD has to say. You may already be familiar with this quote (it’s also the title of Marcus’ renowned book), but it so eloquently sums up the point of content marketing, doesn’t it? Take a look at how RetroFoam does this in the “Who’s not a good fit?”

Industry 52

Industry How To Comparison Leadership 52

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Content Marketing is no Longer a Shiny New Object. The Majority of Content is Ignored.

Strategy 67

Strategy How To B2C Content Marketing 67

Tribe Builder Media

APRIL 9, 2019

Why is it that content marketing is touted as one of the best online marketing strategies for business exposure? OK, that’s great, but exactly how do you go about perfecting the art of content marketing ? Content marketing resources… lots and lots of resources —that’s how!

Resources 40

Resources Content Marketing Marketing Leadership 40

Scott Public Relations

MAY 13, 2019

Whether you are an individual or represent a company, branding is an important aspect of how you can succeed with your public relations. You may find inspiration from others who play roles similar to what you want and how they brand themselves. Choose the goals you want to achieve.

Insurance 55

Insurance Insurance Healthcare Publicity 55

Sword and the Script

NOVEMBER 5, 2016

CThere’s an old saying that good marketing will make a poor product fail faster. There’s something similar at play in those B2B organizations facing challenges in content marketing. Certainly, the most successful content marketing is very deliberate. 1) Random Acts of Content. I agree with him.

Content Marketing 60

Content Marketing B2B Web Small Business 60

PeakMetrics Insights

MARCH 13, 2019

Here are twenty digital tools all nonprofits should be using. Once a nonprofit has identified its target market, it needs to learn about it, and what better way to do that than with Facebook? When building and marketing a website, nonprofi ts need to make the right keyword choices. Google Analytics. Facebook Audience Insights.

Nonprofit 40

Nonprofit Tools Strategy Google 40

PR 20/20

MARCH 21, 2017

Editor's note: This post originally appeared on the Marketing Artificial Intelligence Institute's blog. Marketing automation platforms have transformed the industry over the last decade, making marketers more efficient, productive and successful. Discover content ideas. Check out more posts like it here.

Marketing 42

Marketing Analytics Analysis Technology 42

Sword and the Script

MAY 23, 2017

The intersection these two marketing functions is powerful: when both on the same page – literally and figuratively – it can significantly amplify results. While I tend to be fairly technical for a PR pro, I found the interface to be intuitive and easy to use and think most of those in PR would as well.

SEO 65

SEO Tools Engineering Web 65

Scott Public Relations

MAY 13, 2019

Whether you are an individual or represent a company, branding is an important aspect of how you can succeed with your public relations. You may find inspiration from others who play roles similar to what you want and how they brand themselves. Choose the goals you want to achieve.

Publicity 40

Publicity Healthcare Insurance Insurance 40

ZudePR

MAY 17, 2016

If you take one thing away from this post, let it be this.some practical tips you can use when writing your next headline. I was waxing lyrical about all the new online tools PRs can use to do their jobs better. What to Do It’s never too late to learn new tricks and there’s plenty of useful advice for journalists and PRs.

How To 60

How To Tools Writing Viral 60

PR 20/20

FEBRUARY 12, 2019

Not only does this provide the opportunity to support knowledge-share and brush up on our skills, it also provides the chance to learn more about our marketing team and creates a sense of team bonding. No two marketers are alike. Understand how better to communicate with one another. Personality Assessment. Condense Writing.

Exercises 47

Exercises Marketing Writing Examples 47

Norton's Notes

MARCH 21, 2017

They have very kindly allowed me to re-share this with you here on my blog, I hope you like it. Can you tell us a little bit about yourself and what made you start writing your blog? Why should people read your blog? How do you measure the success of your blog? What makes it different?

Interviews 35

Interviews Writing Blogging Social Media 35

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Here are my go-to tools for blogger outreach and some tips on how to use them effectively.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Here are my go-to tools for blogger outreach and some tips on how to use them effectively.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Here are my go-to tools for blogger outreach and some tips on how to use them effectively.

Tools 62

Tools Blogging Pitching Google 62

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Content marketing statistics from 2020.

Survey 176

Survey Marketing B2B Study 176

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. So, the best way to generate links is to use white hat tactics to build links naturally. Pricing: $99/mo for Lite version 2.

Tools 71

Tools SEO Analysis Google 71

Buzzstream

FEBRUARY 7, 2018

Now they’ve been beaten to death by lazy marketers. In short, influencers are tired of being asked to write and promote other people’s content for them when there’s so little value offered up front. Oh, and you’ll also get the sharing benefit that you’d get from a traditional roundup post while creating content that’s actually useful.

Writing 134

Writing SEO Examples Blogging 134

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. So, the best way to generate links is to use white hat tactics to build links naturally. Pricing: $99/mo for Lite version 2.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. So, the best way to generate links is to use white hat tactics to build links naturally. Pricing: $99/mo for Lite version 2.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 17, 2020

During my three years in the industry, I worked with a range of tools, some that I found extremely useful and others that I rarely touched for long periods of time. During my three years in the industry, I worked with a range of tools, some that I found extremely useful and others that I rarely touched for long periods of time.

Digital PR 161

Digital PR Tools Pitching Film 161

PR 20/20

JULY 9, 2020

How often do you create content? Whether publishing daily, weekly, or monthly, odds are you’re looking for ways to improve content efforts if you’re reading this. Unsure how? I recently completed HubSpot’s Content Marketing Certification , which talked about how marketers can efficiently create content.

Google 90

Google SEO Trends Content Marketing 90

Sword and the Script

FEBRUARY 29, 2020

Data analysis of millions of articles and surveys thousands of bloggers find long-form content outperforms short form. Most of what I did wasn’t a secret: I read what reporters wrote before pitching, developed subject lines that got my emails opened, and use a strong lede in all my pitches. We needed to get the client some coverage.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Cision

MARCH 13, 2017

Public Relations has always been an important contributor to any company’s branding and marketing efforts. Further, the industry is largely controlled by Omnicom, IPG, WPP and Publicis group, which together account for around 34% of overall PR market at present. Should you invest more in SEO or in PR?

SEO 229

SEO Social Media Tools Google 229

Contently - Strategy

NOVEMBER 27, 2018

Content strategy boils down to figuring out what content will help your target audience and inspire them to take actions that boost your business. To name just a few, you need to set goals, research your audience, and map out how buyers will interact with your content. Set a mission, goals, and KPIs.

Strategy 108

Strategy How To Content Marketing Analysis 108

Sword and the Script

AUGUST 3, 2021

There are a whole lot of gates going up around publications that used to provide online access for free. That’s why I’ve been a long-time advocate of content marketing – and ensuring PR has a role in the process. More than a proactive partner: an extension of your marketing and PR team. Need an extra pair of hands?

Software 85

Software Case Study Pitching Technology 85

Buzzstream

DECEMBER 5, 2023

What You’ll Learn Today In this lesson, you’ll learn how to find new opportunities – like product review opportunities, guest post placements, resources pages, and more – using BuzzStream Discovery and BuzzStream’s prospecting module. Are you trying to build your brand? Are you trying to build links for search engine visibility?

Resources 103

Resources Analysis Infographics Examples 103

Buzzstream

SEPTEMBER 30, 2021

On the 23rd March, Boris Johnston took to television screens across the UK and the words “we must do more, you must all stay at home” rang across the nation. Our lives as we knew them changed. Our industry as we knew it changed. But for others, it was a nightmare and they’d lost 95% of the clients overnight. No, not at all.

Digital PR 71

Digital PR How To Reddit Engineering 71