Onclusive

APRIL 29, 2021

That’s why media monitoring, sentiment analysis and competitive intelligence gathering are your best friends in a time of crisis. You want to make sure you maintain control over your message versus letting the media or other external influencers hijack it from you. DO respond with honesty, clarity and responsibility.

Crisis 367

Crisis How To Crisis Communications Reputation 367

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. What to look for in a PR measurement solution How comprehensive and relevant is their media monitoring?

Measurement 195

Measurement How To Analysis Data 195

Burrelles Fresh Ideas

MARCH 5, 2024

With the so-called ‘collapse’ of major digital news outlets like Vice Media and BuzzFeed and the much-hyped decline of traditional news, then earned media no longer matters. Securing earned media is still the highest priority for most public relations professionals. Wait, what is earned media?

Media 97

Media Nonprofit Pitching Analytics 97

Onclusive

JANUARY 21, 2021

This week, we’re wrapping up our January blog series focused on “ The Executive’s Guide to Building and Leading an Impactful Communications Team ”. We often see executives set those around acquiring or retaining customers, improving corporate or brand reputation, creating a new category, or gaining meaningful brand engagement.

Communications 195

Communications Measurement Corporate Reputation 195

Onclusive

APRIL 5, 2018

“ AirPR allows you to track more in-depth metrics than the other PR monitoring platforms. ”. Business professionals, buyers, investors, and analysts use the site to compare and select the best software and services based on peer reviews and synthesized social data. Analyze success rates and other metrics based on reader engagement.

Software 199

Software Analytics Customer Service Comparison 199

Cision

JULY 11, 2017

A strong media monitoring strategy is essential to any effective PR program. The first step is choosing the right monitoring software, and it’s important to consider which features will be most crucial to your organization’s needs. Do you need to track social media mentions, online influencers, and hashtags?

How To 265

How To Media Software Agriculture 265

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Earned media is sexy.

Media Relations 147

Media Relations Media Print Software 147

Onclusive

MARCH 11, 2020

Media monitoring databases demonstrate just how fast the words “COVID-19” and “coronavirus” burst into our collective psyche following that fateful day of December 10, 2019 when Wei Guixian , a seafood merchant in Wuhan’s Hua’nan market, first acknowledged feeling sick. In this case, CoronaVIrus December 19 (as in December 2019).

Groups 195

Groups Social Media Examples Report 195

Onclusive

MARCH 11, 2020

Media monitoring databases demonstrate just how fast the words “COVID-19” and “coronavirus” burst into our collective psyche following that fateful day of December 10, 2019 when Wei Guixian , a seafood merchant in Wuhan’s Hua’nan market, first acknowledged feeling sick. In this case, CoronaVIrus December 19 (as in December 2019).

Groups 195

Groups Social Media Examples Report 195

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Any public relations agency today needs nearly instant resources — from details on media preferences to data that informs our pitches and programs. There’s only so much time to spend on routine work like monitoring and measuring, yet these tasks are extremely important to any ongoing PR agency-client relationship.

Pitching 136

Pitching Tools Agency Resources 136

Sword and the Script

OCTOBER 5, 2021

Onclusive adds media database and social listening. Onclusive, the PR tech startup formerly known as Air PR, says it added a media contact database, journalist relationship management features and social listening to its platform. I’ve come to view Onclusive as an enterprise-strength media monitoring solution.

Software 152

Software Tools Print Technology 152

Sword and the Script

JULY 6, 2021

I missed my self-imposed deadline in June as I was simply overwhelmed by events: client work – always my first priority – but also bisdev, podcast production, blog posts, and trying to get this year’s annual JOTW comms survey ready for publication. ResponseSource also offers press release distribution and a media database.

Pitching 88

Pitching Report Software Survey 88

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase. Directional Indications of Success.

B2B 67

B2B Measurement Blogging Community 67

Sword and the Script

AUGUST 3, 2021

Candidly, I’ve used content marketing as a highly successful vehicle for earned media for more than a decade now. For example, it has a similar partnership with Industry Dive, which owns titles like Marketing Dive and Social Media Today. Second, the gates are creating niches. You’re going to need a niche strategy.

Software 85

Software Case Study Pitching Technology 85

Sword and the Script

MAY 3, 2022

While many mistake PR with just “media relations” or worse with “press release” the fact is the function does overlap with many other activities in business. PR spending on media intelligence grows. Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7%

Software 99

Software Study Pitching Analysis 99

Sword and the Script

APRIL 7, 2020

In pursuing the vendor news and blogs, I noted a lot of them have made Coronavirus or COVID-19 related announcements (the keyword choice is interesting since the virus causes the illness ). PRgloo is offering to build a free microsite for members of the National Health Service (in the UK) or emergency series, the company said a blog post.

Technology 117

Technology System Tools Government 117

ImPRessions - Crenshaw Communications

APRIL 9, 2019

In this blog, we often dispense practical media relations or PR advice based on years of experience in the trenches of tech PR. So, we monitored some recent tweets from frustrated journalists and were both amused and a little embarrassed by what we saw. Here’s a reminder for those just starting out in media relations.

Twitter 197

Twitter Ethics Pitching Product Launch 197

Shift Communications

NOVEMBER 2, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Bulk Blog Topic Generation. Instead of generating blog topics on a one-off basis, what if you could create several hundred at a time?

Blogging 60

Blogging Conference Content Marketing Writing 60

Shift Communications

NOVEMBER 2, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Bulk Blog Topic Generation. Instead of generating blog topics on a one-off basis, what if you could create several hundred at a time?

Blogging 60

Blogging Conference Content Marketing Writing 60

Shift Communications

NOVEMBER 2, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Beginner's Guide to Blogging Series: Part 1: Blog Core Values. Part 9: In Media Res. Part 10: Bulk Blog Topics Generation.

Blogging 60

Blogging Conference Content Marketing Writing 60

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

The PR plan has clear visibility objectives that call for earned media or branded coverage — and there’s news that will help tell the company’s story. Media need experts every day to fill out stories with quotes and commentary. Speak up on owned media. 6 ways to build publicity when it’s quiet.

B2B 147

B2B Pitching Case Study Local 147

Sword and the Script

APRIL 12, 2022

But then, last month, TrueScope, which provides media monitoring , raised a $6 million Series A round. Propel is an all-in-one PR platform with media contacts, email distribution and monitoring. Enterprise monitoring may cost more. Propel raises $4.5 PR tech startup Propel announced it raised $4.5

Software 88

Software Pitching Measurement Enterprise 88

Cision

OCTOBER 3, 2017

Cision recently published the 2017 Global Social Journalism Study , which introduced a spectrum of Social Archetypes for journalists. These archetypes group journalists by their common behaviors and beliefs about social media. At the other end of the spectrum are social media laggards, dubbed, “Skeptics,” by the study.

Social Media 202

Social Media How To Media Journalism 202

Onclusive

MARCH 21, 2019

Increasingly in PR and communications, simply measuring the quantity of content that you publish or the number of earned media pieces you garner is not enough. Power of Voice is the only metric that combines content relevance, publication authority, social media amplification, and sentiment, in a single measurement.

Big Data 225

Big Data Data Meeting Measurement 225

Shift Communications

FEBRUARY 20, 2019

The current media landscape lends itself to lucrative opportunities on a global scale. The ability to tap into this knowledge can help inform owned, earned, and paid media of your organization’s PR and marketing efforts. Trends on Social Media. Trends on Social Media. Wikipedia Top 25 Report. Google Trends.

Trends 142

Trends Industry Wikipedia How To 142

Critical Mention

JUNE 19, 2019

Then you can narrow down your target audience by identifying your current customers and then segment your audience by categories like demographics and audience type. Email and social media are often your best bet. You first need to figure out the need for your product or service and then focus on what problem it can solve.

Content Marketing 128

Content Marketing How To Marketing B2B 128

5W PR

NOVEMBER 19, 2021

Developing and maintaining a blog is an excellent way for executives to establish relationships and engage with industry thought leaders. For this reason, PR professionals are converting their media publications into blogs and e-newsletters. For blog publishers, stick to the following best practices. Make a detailed plan.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Cision

NOVEMBER 8, 2015

If you aren’t listening on social, you’re missing out on tons of opportunities for your brand. Every day, your audience is asking questions, sharing their opinions and offering insight on what you can do to improve your social media marketing strategies. Q: Is there any community out there just for social media tools?

Viral 120

Viral Nonprofit Software Social Media 120

Stephen Waddington

JULY 3, 2017

Read the instructions, and follow the entry category headings. Judges have access to Google and other media monitoring tools. Paid social and paid influencers are becoming a standard feature of campaigns. Enter your campaign in as many categories as you like, but edit it to suit in each instance. #16 Yes, really.

Industry 116

Industry Publicity Data Agency 116

Sword and the Script

JULY 7, 2020

Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but shaping up for something else. Welcome to the second half of 2020!

Technology 122

Technology Publicity Software Print 122

The Resolution Blog

APRIL 23, 2018

It can be a simple lists of coverage, noting details such as headline, date, source name, URL, campaign name, media type (national / regional trade). Coverage clip and media analyst Steph Bridgman. Steph’s team at Experienced Media Analysts measure thousands of coverage clips each week to draw insights.

Data 120

Data Measurement Examples Tools 120

Onclusive

MARCH 21, 2019

Increasingly in PR and communications, simply measuring the quantity of content that you publish or the number of earned media pieces you garner is not enough. Power of Voice is the only metric that combines content relevance, publication authority, social media amplification, and sentiment, in a single measurement.

Big Data 150

Big Data Data Meeting Measurement 150

Sword and the Script

MAY 5, 2020

Propel says PR is sending more pitches; Muck Rack adds podcast contacts and broadcast monitoring; several PR tech vendors publish survey results “Welcome to May. PR is sending more pitches during COVID-19 The average PR pros appear to have sent more media pitches during the Coranavirus pandemic than before it’s occurrence.

Pitching 84

Pitching Survey System Technology 84

Katie Paine's Measurement Blog

MAY 25, 2023

And you have to submit to a 30-minute sales call just to find out which category you actually fit into. Later, when we got around to talking about tools, they mentioned that they had just signed an $80K contract with a well-known media measurement company. No amount of media monitoring is going to measure that!“

Measurement 52

Measurement Communications Survey System 52

Burrelles Fresh Ideas

MARCH 19, 2024

NerdWallet’s Travel Price Index combines data from different travel categories, including airfares, lodging, meals, and rental cars, as tracked by the Bureau of Labor Statistics’ Consumer Price Index. Click here to request a demo or to discuss your monitoring needs. We can help!

Travel 90

Travel Trends Tourism Transportation 90

Buzzstream

JANUARY 22, 2024

Matt Cutts’ infamous blog post advised “sticking a fork in it” because guest posting for links was done. 150+ Quality Guest Posting Sites Below is the list guest post sites broken down by general category. There is some overlap between the sites and categories.

Analysis 90

Analysis SEO Guidelines Google 90

Cision

FEBRUARY 19, 2016

If your company isn’t leveraging social selling, you’re losing opportunities…and likely handing sales to your competitors. Social selling isn’t a buzzword, it’s a tactic successful sales teams use to communicate with their prospects. It’s time to rethink social media. It’s no longer just about being social.

Social Media 120

Social Media Product Launch Pitching Instagram 120