Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. Need help with marketing or PR? We’re more than a proactive partner, we’re an extension of your marketing and PR team. The media relations struggle is real.

Media Relations 172

Media Relations Media Pitching Survey 172

Onclusive

MAY 18, 2017

That’s because the success of a PR campaign has been incredibly difficult to measure with any accuracy, until recently. In that sense, PR is the final marketing frontier. Not too long ago, marketers and advertisers could roll out entire campaigns without knowing how to analyze the results. PR fuels growth.

Advertising 150

Advertising Advertising Data LinkedIn 150

Mindful Marketing

NOVEMBER 20, 2022

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing At Thanksgiving, individuals often express gratitude for what they’re personally appreciative, e.g., family, friends, health. Shipping companies have had to navigate record-high fuel prices.

Nonprofit 84

Nonprofit Banking Retail Insurance 84

PR 20/20

NOVEMBER 29, 2022

The proliferation of marketing channels, apps, mobile devices, social networks, and content has given consumers more choices and greater control while increasing complexity for marketers. We want to help simplify and optimize the marketing planning process for your business. Step 1: Complete a marketing assessment.

Marketing 52

Marketing Analytics eBook System 52

PR 20/20

AUGUST 6, 2019

Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read by the PR 20/20 team each quarter as part of the agency book club. Marketing is everywhere, whether you realize it or not. Although marketing has been around for ages, how have new consumer demands shifted the way we market?

Marketing 40

Marketing How To Customer Service Groups 40

Cision

MAY 29, 2017

The internet has changed the way we discover and consume information. Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. Similar to Facebook, YouTube’s “Recommended for You” section is another example of how user activity and preferences fuel content discovery.

How To 129

How To Content Marketing Engineering Advertising 129

Cision

MAY 21, 2015

But why is podcasting important to PR and marketing professionals? Besides the wealth of knowledge it can provide us on a daily basis, we can also use it to reach our audiences: 67 percent of podcast listeners don’t mind sponsorship messages and occasionally find them useful, compare to 6 percent of TV or radio listeners.

Social Media 120

Social Media Marketing Pinterest Media 120

Rock the Status Quo

JANUARY 22, 2015

Social media is stealing their value away as the first source of breaking news and content marketing has exploded into a rich source of fresh perspectives, opinions and expertise in an unprecedented volume. Credible news sources – media – first, along with editorial by influencers and relevant ezines and blog post aggregators.

Agency 100

Agency Survey Customer Service Engineering 100

PR 20/20

JANUARY 15, 2019

New year, same marketing program? If the “same old, same old” mentality applies to your marketing goals and campaigns in 2019, it’s time to take a step back and evaluate how important success is to you. But we as marketers know “trends” can mean just about anything. Top Marketing Trends for 2019, Curated.

Trends 57

Trends Marketing Software Video 57

PRSay

MAY 18, 2016

Public relations success in today’s world requires consistently reviewing and revamping metrics, and that’s something you can see from the leaders in the industry. In June, we saw AMEC upgrade its 5-year-old measurement guidelines to Barcelona Principles 2.0. Curation can work with content, but with data, original is better.

Data 92

Data Meeting Measurement Guidelines 92

PR 20/20

MARCH 30, 2016

As marketers, we are forever pressed for creative, performance-driven ideas. In the era of fast-paced, connected consumers, we must constantly evolve to prove our marketing success. In a recent blog post , Paul Roetzer articulates the challenge: “There have never been more choices for marketers. You know the drill.

Resources 40

Resources Marketing Pinterest eBook 40

Sword and the Script

DECEMBER 11, 2018

As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking.

Social Media 90

Social Media Marketing Media Creativity 90

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 2) Marketing analytics enable better efficiency. “In 5) Marketers will slow down.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Waxing UnLyrical

AUGUST 24, 2015

How can you track your social media efforts to ensure that your strategy is up to par? 5 Social Media Metrics You Can Stop Tracking Yesterday. 5 Shifts to Fix Your Social Media Metrics. How to Measure PR and Marketing Outcomes on Snapchat. 5 Social Media Metrics You Must Check Regularly To Grow.

Social Media 40

Social Media Media Measurement B2B 40

Sword and the Script

NOVEMBER 14, 2017

Marketing has made so many small incremental changes over time – think social, digital and content – that we’ve forgotten to pause and examine the effects. Marketing has evolved substantially – as anyone that works in marketing will attest. Marketing has evolved substantially – as anyone that works in marketing will attest.

Marketing 65

Marketing Content Marketing Insurance Insurance 65

PR 20/20

AUGUST 9, 2016

Editor's note: This post was originally published by Content Marketing Institute and has been edited for comprehensiveness. A blog post: Your team has written an engaging blog post, featuring key takeaways and a call-to-action (CTA) to download your eBook. Let’s explore how public relations can add fuel to this content fire.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

PR 20/20

AUGUST 7, 2018

But, how can you effectively make this happen? Below I’ve highlighted several key takeaways discovered throughout Scott’s book to help you become the best marketing professional you can be. A few ways you can practice providing helpful guidance , include: Be specific about how you intend to help. Be free at work.

Marketing 41

Marketing Industry Meeting Groups 41

Landis PR

JANUARY 3, 2022

Note: PRGN originally posted this blog on its website. Following the 2020 pandemic, 2021 continued to surprise us in both good and bad ways. In a context of instability, where we can no longer project ourselves in the long term as in the old normality, priorities of values are changing. Photo courtesy of Unsplash. What a year!

Trends 52

Trends Trade Shows Agency Communications 52

Sword and the Script

DECEMBER 13, 2016

Webinars have long been a staple of B2B marketing. The company said in an impressive report earlier this year, that more registrants will view recorded content days after the actual webinar. Below are 12 ideas on precisely how to drive better results from your B2B marketing webinars. Webinars are the #1 lead gen tactic.

B2B 60

B2B Infographics Interviews eBook 60

Beyond PR

MARCH 25, 2016

“Advocacy marketing” and “advocate marketing” have become popular buzzwords in the marketing community over the past few years. Advocacy marketing isn’t just a passing fad, though. Find a way to help, find a way to care. And if you haven’t, you need to. Immediately. You do business with people.

Marketing 40

Marketing B2B B2C Leadership 40

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society.

Government 103

Government Education Print Ethics 103

Beyond PR

MAY 30, 2017

The internet has changed the way we discover and consume information. Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. Similar to Facebook, YouTube’s “Recommended for You” section is another example of how user activity and preferences fuel content discovery.

How To 40

How To Engineering Content Marketing Advertising 40

Masters in Communications

FEBRUARY 12, 2022

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses. These seek to provide educational content.

Ethics 52

Ethics Communications Print Television 52

MaccaPR

FEBRUARY 10, 2015

Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? So what can you learn from Taylor Swift, the Grand Mistress of Social Media Marketing?

Social Media 48

Social Media Marketing Media YouTube 48

Contently - Strategy

NOVEMBER 27, 2018

Any brand can increase awareness here or there, but the ones that stand out over time have a plan in place to guide smarter decision-making. There is no grand solution that every brand can copy to triple their revenue. You can’t stand for ten things,” Fox said. Set a mission, goals, and KPIs. Study your audience.

Strategy 108

Strategy How To Content Marketing Analysis 108