Agility PR Solutions

DECEMBER 21, 2020

the latest generation of retail, and the next era of the sector’s evolution, characterized by marketplaces mastering personalization at scale, big data being effectively leveraged, and category domination by fast-paced, agile brand manufacturers, asserts new research from digital commerce data, insight and advisory firm Edge by Ascential.

Retail 86

Retail Strategy Brand Branding 86

Onclusive

JUNE 2, 2021

An impactful PR campaign can attract positive media attention and influence brand awareness, reputation and sales for your brand for years to come. Before setting your objectives, you’ll need to conduct research around where your brand is today relative to the industry, the competition and the environment that you’re operating in.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Contently - Strategy

NOVEMBER 12, 2020

Let’s just say it: Most branded content isn’t very good. Along the way, I’ve probably consumed more pieces of branded content than anyone else. A detrimental representation of their brand. Content is the primary way that consumers have that crucial first impression with your brand. I should know.

Brand 145

Brand Branding Healthcare Enterprise 145

The Proactive Report

SEPTEMBER 10, 2014

The use of Big Data in the PR sphere is a topic that’s getting a lot of attention. The TechnoVision Report is an excellent example of the value of Big Data for PR. Share of Voice in the Big Five Tech Topics. Microsoft leads on data center – with Cisco and Google in second and third. com/technovision.

Report 133

Report Big Data Brand Branding 133

Axia PR

JULY 14, 2020

Niche targeting, live streaming, Artificial Intelligence (AI), and Big Data integrations generated the most buzz, and they continue to do so. Brands have started to actively market to a niche audience through influencers, self-publishing platforms, social media, and informative content.

Big Data 118

Big Data Data Social Media Agency 118

Flack's Revenge

AUGUST 23, 2016

Inspiration can come from funny places – if you are in tech marketing, perhaps you’ll like the following story about branding, which offers lessons from the world of rock music. The Music and Branding Connection. I am a big fan of podcasts, and like listening to them while jogging. I’m also a music lover.

Brand 120

Brand Branding Technology Big Data 120

5W PR

JANUARY 16, 2020

Decidedly, this trend has shifted as of late, and niche publications are now popular among brands. This exciting development in the public relations and communication space has put successful media placements within the reach of smaller brands – brands that previously struggled for such attention.

Trends 120

Trends Communications Big Data B2C 120

Deirdre Breakenridge

OCTOBER 8, 2018

Public relations professionals must understand and embrace artificial intelligence (AI), machine language, and big data, from the resources that keep them up to speed to how brands are using advanced technologies that may affect their roles in communications. PRStudChat. Is AI going to take away jobs? Are robots taking over?

Community 148

Community Big Data Media Resources 148

Presspage

AUGUST 15, 2017

The PR world will also see this change - machines will be able to understand public sentiment in real time by leveraging millions of gigabytes of data, write natural and insightful copy, and tailor it to audiences in a highly targeted way, all without human intervention. This graph shows the rise of data in the past decade.

Technology 115

Technology Big Data Video Data 115

Onclusive

MARCH 23, 2020

This will help to distill big data into actionable insights and allow for dynamic, in-campaign changes and optimizations. Data integration across all marketing channels and efforts. The ability to analyze the effectiveness of branding or creative messaging elements. Don’t hesitate to reach out to us for advice.

Media 221

Media Measurement Analysis Television 221

NewsWhip

JULY 29, 2021

Using marketing signals to accurately predict brand health: Brian Mossop and Methods+Mastery. Senior Vice President and Director of Strategic Intelligence, Brian Mossop, joins NewsWhip’s CEO, Paul Quigley, to discuss some of the ways that prediction can be used in advanced brand reputation forecasting. Watch webinar. Read transcript.

Brand 78

Brand Branding Marketing Data 78

Onclusive

MARCH 23, 2020

This will help to distill big data into actionable insights and allow for dynamic, in-campaign changes and optimizations. This is the only way to provide a unified and accurate measurement. That means that companies who hope to use MMM will need a comprehensive marketing measurement platform.

Media 195

Media Measurement Analysis Television 195

Onclusive

MARCH 23, 2020

This will help to distill big data into actionable insights and allow for dynamic, in-campaign changes and optimizations. This is the only way to provide a unified and accurate measurement. That means that companies who hope to use MMM will need a comprehensive marketing measurement platform.

Media 195

Media Measurement Analysis Television 195

Onclusive

FEBRUARY 1, 2019

The communications teams do not have access to the same sized budgets as their marketing counterparts because they aren’t yet proving their direct impact to the company bottom line, in terms of sales leads and revenue or even clearly showing how they build brand and influence corporate reputation. Consolidation is a natural consequence.

Industry 253

Industry Communications Measurement Technology 253

Cision

JUNE 29, 2016

Ed Chambliss, president of Phelps, says all brands should use analytics to help guide their actions. A few years ago, I think the answer would have been “the emergence of big data,” but now I think that’s evolved into what we can actually do with all that data. Analytics can tell you. What will change most?

Analytics 215

Analytics Measurement Big Data Data 215

Deirdre Breakenridge

FEBRUARY 13, 2017

With the growth of PRTech options for Big Data tracking and measurement, a knowledge of and comfort with that science has become imperative for leading PR professionals. Being an employee of AirPR , I strongly believe that thoughtful use of data is essential to success. Don’t let your brand miss out!

Data 146

Data How To Big Data Engineering 146

Onclusive

MARCH 8, 2018

Heidi began the webinar by talking about what has fueled the growth in AI by citing that “more data has been created in the past two years than in the entire history of the human race” (SINTEF ITC). AI helps PR pros make sense of these massive quantities of data and surface the insights that matter. Spot brand & revenue indicators.

Case Study 170

Case Study Engineering Measurement Big Data 170

Shift Communications

NOVEMBER 10, 2014

Big data is a buzzword thrown around in every industry. Companies of all shapes and sizes collect data that can be used to make strategic decisions at every level. petabytes of data. Social Media Data. Wal-Mart completes one million customer transactions every hour, and with them comes 2.5

Data 117

Data Data-Driven PR Big Data Analytics 117

Cision

DECEMBER 21, 2017

Do you want to raise brand awareness? A – Attainable : While it’s important to dream big, don’t get carried away by setting unrealistic goals. Once you’ve crunched the numbers, take time to interpret the data and make the appropriate changes to meet your goals more efficiently. . Choose numbers that determine victory.

Measurement 272

Measurement Strategy Software Analytics 272

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

“Creativity is hardly possible without one’s capacity to think metaphorically, to coordinate proactively and to make predictions that go beyond simple extrapolation,” argues Anton Oleinik in a recently published paper in Big Data & Society. They want to know why a company exists and what its brand stands for.

Marketing 173

Marketing Storytelling Creativity Privacy 173

Onclusive

MARCH 19, 2019

If you love storytelling, are fascinated by Big Data, value relationships, and want to have a real impact on the future of a company and an industry, then we want to talk to you. Onclusive is the data science company for communication and public relations. Responsibilities.

Engineering 150

Engineering Storytelling Big Data Data 150

ImPRessions - Crenshaw Communications

APRIL 8, 2021

A new survey of 31,000 people in 27 countries has documented what most of us in PR know – Big Tech has a reputation problem. For years, the enormous role technology plays in our lives and our reverence for brands like Apple and Amazon shielded the sector from greater taxation and regulation. ” Take responsibility.

Reputation 305

Reputation Privacy Data Advertising 305

Cision

SEPTEMBER 22, 2016

Is your brand communication sparking conversations…or falling on deaf ears? Peter Shafer, partner at Brunswick Group, says to stand out brands need to engage their audiences in a dialogue and ensure it is not one-sided. With so much content saturating the marketplace, how can brands stand out? Great question.

Measurement 120

Measurement Analytics Big Data Public Affairs 120

Onclusive

DECEMBER 17, 2018

Jeremy Longinotti , VP of Sales and Business Development at AirPR, previously Co-Founder and Chief Operating Officer at TruSignal, the big data and predictive analytics company. AirPR is the data science company for communication and public relations.

Analytics 150

Analytics Data Big Data Technology 150

NewsWhip

JUNE 2, 2021

Today, our own predictive intelligence is used by most of the world’s leading newsrooms, all global PR firms, and a fast growing cohort of global consumer brands and NGOs. . NewsWhip’s technology predicts impact on social networks, using social network data and machine learning models. How do I do Predictive Media Planning?

Media 88

Media Data Reddit Crisis 88

Cision

MARCH 28, 2017

Busy C-level leaders don’t need big data — they need big insights, and they need them quickly. And after you’ve had your fill of data and insights, you’re given direction on the next steps to take. The acquisition will also help brands with their communications strategies. This is the power of insights.

Big Data 120

Big Data Analysis Data Corporate 120

prTini

NOVEMBER 21, 2014

Brands Are Wasting Money on Facebook and Twitter, Forrester Says. Snapchat 101: A Brand Primer. Big Data: It’s Not What CMOs Know, It’s What They Do. The post Snapchat for Brands 101 + Other Links You Might Have Missed (The Weekly Cocktail) appeared first on prTini. How to Get More PR Results. S ign up today !

Brand 52

Brand Branding Case Study Big Data 52

Wildfire

AUGUST 6, 2018

Now I know what you’re thinking: “Not another PR trends piece banging on about big data, brand purpose and mixed reality marketing.”. Artificial intelligence, VR, big data, brand purpose, and of course, Blockchain. As far as the world’s creative professionals are concerned, these trends are as dead as disco.

Trends 58

Trends Big Data Creativity Data 58

Ethical Voices

NOVEMBER 21, 2022

Privacy, Crisis and Big Data . WE Study finds brands must get more practical in addressing society’s problems. No Changemakers when it comes to DEI. Page Center Launches Scholar Directory. Pay Transparency. Power of fake videos. PRCA calls out disguised earned media. Racism in the NFL . Repressive countries and disclosure.

Ethics 73

Ethics Sports Employee Privacy 73

Critical Mention

FEBRUARY 22, 2019

“In the era of big data, we have the need to mine all of that information, and humans can no longer do it alone. AI has the capacity to create richer, more personalized digital experiences for consumers, and meet customers’ increasingly high brand expectations.” ” The rise of customer segmentation.

Marketing 118

Marketing Data B2C Big Data 118

PRSay

DECEMBER 15, 2017

Learn more about a specific area such as content marketing or big data by attending a local Meetup If you don’t see a Meetup meeting on a topic that you’d like to know more about, then start one yourself. Network outside your company. Network inside your company. Sometimes we don’t need more; we just need to appreciate what we have.

Nonprofit 159

Nonprofit Local LinkedIn Big Data 159

Cision

JANUARY 30, 2017

We’ve included some highlights transcribed from the interview, but you can watch the full interview in the videos below: Furrier: Data is the hottest thing on the planet and you’re at the center of the action. Marketing is a company-wide data opportunity. Furrier: How do you aggregate the data? What’s the change?

Communications 96

Communications Software Interviews Data 96

PRSay

JANUARY 3, 2018

Writing and presentation development will still be strongly emphasized, but successful PR practitioners of the future must also be adept at business, content creation, environmental scanning, managing people, ethics, purpose-driven corporate social responsibility, stakeholder engagement and interpreting data and analytics.

Publicity 167

Publicity Social Media Television Measurement 167

Cision

MAY 5, 2016

Audiences, especially those of healthcare brands, have grown increasingly skeptical. In this interview, Lisa discusses the challenges health brands face, how to incorporate digital into your public relations strategy and why collaboration between communication professionals and clients is necessary for success.

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

PR in High Definition

APRIL 28, 2016

With virtual reality, brands can offer a broad range of experiences to help consumers and influencers alike become fully immersed in a wide range of stories. Journalists will attend multiple press conferences and liaise with multiple brands without leaving their desks. Authentic in-store experiences.

Social Media 54

Social Media Tools Marketing Enterprise 54

PR in High Definition

JUNE 29, 2015

London Technology Week (16th – 21st June 2015) brings together the capital’s tech scene for a week comprising 250 events, covering topics such as gaming, big data, IT, wearables, education, music, sport, fashion, finance and science.

Technology 48

Technology Big Data Fashion Sports 48

Offleash

MARCH 28, 2018

Our newest clients have a little extra distinction in that they are the first since our re-branding at the end of 2017 to Offleash – an agency unbound by convention. More than 25,000 global companies, including some of the world’s most famous brands, rely on BrowserStack.

Mobile 61

Mobile Engineering Enterprise Big Data 61