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Data-Driven PR Campaign Planning: Part 1

Onclusive

An impactful PR campaign can attract positive media attention and influence brand awareness, reputation and sales for your brand for years to come. Before setting your objectives, you’ll need to conduct research around where your brand is today relative to the industry, the competition and the environment that you’re operating in.

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PR and Communications: 3 Powerful 2020 Trends

5W PR

Decidedly, this trend has shifted as of late, and niche publications are now popular among brands. This exciting development in the public relations and communication space has put successful media placements within the reach of smaller brandsbrands that previously struggled for such attention.

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Virtual reality: the most disruptive tool for marketing and PR since social media

PR in High Definition

With virtual reality, brands can offer a broad range of experiences to help consumers and influencers alike become fully immersed in a wide range of stories. Product launches. Journalists will attend multiple press conferences and liaise with multiple brands without leaving their desks. Authentic in-store experiences.

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How to Promote Your Online Press Kit with Multichannel Marketing

Beyond PR

Take advantage of your brand channels by utilizing everything from company website real estate to proprietary email lists. Blog posts are a great way to candidly discuss everything from your brand’s excitement about an upcoming event to dropping hints about a new product launch at the show. Owned Media Oasis.