PRSay

OCTOBER 25, 2017

” For example, there’s an assumption that the internet or social media are not the best tools for reaching low-income Americans. 3 Ways to Maintain Control of Your Corporate Social Media. The speed and accessibility of social media means that brands are always teetering on the edge of a crisis.

Social Media 119

Social Media Conference Media Corporate 119

Communications Conversations

OCTOBER 3, 2017

Bank, which launched its “Power of Possible” Podcast earlier this year. Why did you decide to start a corporate podcast? Why did you decide to start a corporate podcast? I have been inspired by other corporations and organizations that have started podcasts. Bank focused podcast wouldn’t work.

Banking 60

Banking Financial Employee Meeting 60

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. Leveraging a viral social media moment has to start with listening,” says Arik. Corporate Blogs Are Making a Comeback – Big Time.

Social Media 62

Social Media Trends Marketing Viral 62

Communications Conversations

OCTOBER 29, 2019

ICYMI, I moderated a wonderful panel of three smart people at General Mills last week as part of the Social Media Breakfast-Minneapolis/St. The panel consisted of General Mills’ Kevin Hunt, US Bank’s Monica Wiant and Hubbard Interactive’s Melissa Young. Paul series. Photo credit: Debbie Friez.

Corporate 104

Corporate SMB Banking Employee 104

Sword and the Script

APRIL 30, 2024

Sometimes statistics shared on social media take on a life of their own – that’s a problem if we don’t understand the source and methodology; here’s the source on the “95:5 rule” Only 5% of B2B prospects that vendors are trying to reach are in the market for a product. How can this be? I couldn’t agree more. >>>

B2B 135

B2B Marketing Advertising Advertising 135

Deirdre Breakenridge

MAY 8, 2017

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. Content and social media capabilities followed close behind. It’s a “Who Moved My Cheese,” moment.

Agency 223

Agency Survey SEO Social Media 223

Communications Conversations

JANUARY 23, 2018

I know we see eye-to-eye on a lot of current issues and topics in PR, comms and social media marketing. And, that’s proven to be true given she’s went from corporate communications manager to senior leader of Securian’s digital channels in the last six years. Susan Beatty, US Bank.

Social Media 141

Social Media Media Marketing Leadership 141

Communications Conversations

DECEMBER 13, 2017

Chances are, you might be thinking about a podcast for your social media program in 2018. Sure, you’ll want to consider your corporate social channels as prime sharing platforms for your podcast. My Talking Points Podcast partner, Kevin Hunt, has managed the Taste of General Mills Podcast for a couple years now.

Corporate 103

Corporate Banking Resources Radio 103

Stephen Waddington

JUNE 6, 2020

Reputation Management: The Future of Corporate Communication and Public Relations by Tony Langham is a guide to the importance of reputation for modern organisations. If an organisation exists for no other reason than to generate profit, such as a bank, it should at least be honest about it, says Langham. Buy it for your boss.

Reputation 153

Reputation Financial Case Study Banking 153

PRSay

AUGUST 16, 2022

During the client’s inaugural 5K in 2020, about 60 participants ran, walked, or biked, donating $1,500 to Second Harvest Food Bank. Inspired by the outcome of the initial virtual 5K, I volunteered with community members to launch the #WeAreWeston 5K in support of our local food bank. Our neighbors collectively donated $2,000.

Company 157

Company Nonprofit Apparel Local 157

Sword and the Script

JANUARY 5, 2016

Comedians, such as John Oliver and Stephen Colbert as well as YouTubers and other Internet influencers, will continue to poke fun at corporate and personal misdeeds for entertainment. Businesses will hire more (and more senior-level) executives to oversee content, and will give those people purview over owned and earned media.

Banking 60

Banking Marketing Wireless Advertising 60

Communications Conversations

OCTOBER 13, 2015

When it comes to corporate volunteerism and social media, isn’t this what we normally see from brands? Posts like these are all too common when it comes to corporate volunteerism and social media for big brands. Good story. Great, model employee. Driving traffic to the web site. All good things.

Corporate 60

Corporate Creativity Employee Instagram 60

Landis PR

APRIL 29, 2024

According to the Bank of Finland’s March 2024 interim forecast , GDP will contract by 0.5% The Most Popular Social Media Channels in Finland Youtube : 4.46 A good place to meet younger decision makers and social media influencers. this year, slightly more than forecast in December 2023. million users Facebook : 3.59

Radio 64

Radio Pinterest Television Government 64

Communications Conversations

OCTOBER 24, 2019

Today, I celebrate 10 years as a solo social media and PR consultant. It wouldn’t have been impossible to do this if I had a job at an agency or a corporation, but it would have been much more difficult. Life Time, Medtronic, General Mills, Toro, UHG and US Bank are just a few of the companies where these people work.

Social Media 79

Social Media Media Groups Blogging 79

Cision

SEPTEMBER 23, 2016

Today, Gabriel covers business, technology, and IT as a freelancer and regularly contributes to BAI Banking Strategies, Channel Partners Online and Insurance Networking News. For BAI Banking Strategies, it’s pitches where an end user will go on record or “thought leadership” on technologies affecting banks/banking.

Technology 120

Technology Pitching Insurance Insurance 120

Contently - Strategy

JANUARY 26, 2023

These include videos, webinars, podcasts, articles, and social media posts. Cigna VP Uses Social Media to Discuss Affordable Healthcare Katya Andresen is Cigna’s Chief Digital and Analytics officer. The executive team is one place to start, but great candidates may exist at all rungs of the corporate ladder.

Leadership 145

Leadership Content Marketing Healthcare Google 145

PRSay

AUGUST 3, 2020

When I graduated, I spent my spare time offering to write press releases and manage social media for community groups in my native Detroit. At the mid- and senior-levels, our profession often halts our ascension up the corporate ladder under the vague excuses of “client-readiness” and discriminatory salary practices.

Transportation 184

Transportation Banking System Journalism 184

Communications Conversations

JUNE 8, 2017

I just wrote about this last week , but Susan is one of those rare corporate-side folks who gets the power of networking. I always tell people that I have one of the best roles within the Corporate Communications team at U.S. Bank and that I get to do all the “fun stuff.” Bank Stadium). Bank Stadium was a family day.

Banking 113

Banking Sports Financial Corporate 113

Cision

JUNE 28, 2016

The banks are still working to rebuild the trust lost during the financial crisis as they face a competitive threat from newer market entrants. What are some of the key components of a successful corporate communication strategy? What role does social media play in your job? In a word: trust.

Financial 149

Financial Groups Banking Crisis 149

Deirdre Breakenridge

APRIL 17, 2017

This may be the result of taking on a new job or working on the launch of a new campaign or learning the fineries of Social Media. Prior to founding CommunicationsMatch, Locke held senior corporate communications roles at Prudential Financial, Morgan Stanley and Deutsche Bank and founded communications consultancies. .

Measurement 247

Measurement Communications Banking Crisis Communications 247

Newsfile

APRIL 13, 2023

We will show you how companies like – Amazon, Google, Microsoft, McDonald’s, Ford, Meta, TD Bank, Shopify etc. Afterwards, you can use social media techniques to share your earnings message. The Bank of Montreal uses bullets to list its financial highlights rather than a table.

Examples 52

Examples Company Financial Brand 52

Karen Freberg

JUNE 6, 2017

If you have not missed the ongoing conversation that is evolving on social media about personal branding, you are missing out. It is the topic a lot of social media marketing professionals are discussing, which started off with a Twitter conversation between Carlos Gil and Jason Falls.

Social Media 40

Social Media Brand Branding Media 40

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Social media livestreams will become acceptable as mainstream ‘news.’. As a former journalist, I struggle with this blurring of the lines between earned and paid media.

Marketing 215

Marketing Content Marketing Social Media Employee 215

NewsWhip

OCTOBER 13, 2022

Top brands like Canadian Tire, Nike, Imperial Oil, Sobey’s national grocery chain, TELUS telecommunications company, Skip the Dishes food delivery app, Chevrolet Canada, Pepsi, Scotia Bank, and most significantly, the iconic Canadian coffee brand started by a hockey player, Tim Hortons, did not hesitate to drop the organization.

Brand 148

Brand Branding Sports Crisis 148

PRSay

JUNE 15, 2021

And after the murders of Black and Latinx trans women like Tiara Banks and Chyna Carillo, the murders of George Floyd and so many others across the country, this year’s celebration of Pride will be defined by the experience of the past 50-plus years and the past year in equal measure. We expect more now, and in the future.

Employee 201

Employee Community Leadership Enterprise 201

ReimaginePR

APRIL 18, 2015

Think, as well, of the positive publicity in a time of extreme consumer skepticism towards banks,” Oates wrote. But following the crash of 2008, banks, and big businesses haven’t really been investing in people. Banks are sitting on record profits but aren’t really lending. You can read the full letter here.

Company 120

Company Banking Employee Corporate 120

Contently - Strategy

FEBRUARY 12, 2024

When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. Many forms of financial content marketing from banks take on an advisory role , educating readers on touchy topics like debt and investments.

Financial 52

Financial Content Marketing Marketing Banking 52

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

His bad behavior on social media and lack of respect for a congressional investigation only made the condition worse. What was her corporate communications team thinking? The bank had pressured salespeople to cross-sell to customers. Wounded Warrior Project hurt by reputation damage. Time will tell.

Pharmaceuticals 120

Pharmaceuticals Banking Reputation Hotels 120

Contently - Strategy

OCTOBER 24, 2019

When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. Many forms of content marketing from banks take on an advisory role , educating readers on touchy topics like debt and investments. Try a new audience with a new offering.

Financial 79

Financial Banking Content Marketing Writing 79

Cision

FEBRUARY 25, 2016

For the largest banks, the reputational damage from the financial crisis could take a generation to repair. When I started at GE in 1995, I was one of a handful of people at corporate headquarters who had ever used the Internet. My favorite social media platform is…Facebook. Karma is real. Rapid Fire Round.

Newspapers 120

Newspapers Financial Crisis System 120

Polaris

FEBRUARY 16, 2015

We’ve all seen the power of media coverage to change attitudes, build businesses and bring corporations to their knees. A few years ago, a media frenzy surrounded Royal Bank of Canada’s (RBC) plans to use foreign workers to replace 45 people in their IT department. 1: Target the media that matter.

Banking 100

Banking Media Local Survey 100

Communications Conversations

JANUARY 12, 2021

I’ve been publishing it now for six years ( here was the first post ) and it’s been a fantastic way for me to meet new people in the worlds of PR, marketing and social media. And, I had some in-person, socially-distanced coffees (over the summer and fall). Sofia Horvath, Federal Reserve Bank of Minnesota.

Banking 78

Banking Sports Meeting Insurance 78

Sword and the Script

NOVEMBER 4, 2014

Corporate crisis communications provides a demonstration because there are very clear constraints: Unknown unknowns – the effort to understand what is happening. As a corporate sponsor this was Chevy’s big moment to showcase some of the finer points about the vehicle they were about to handover to the World Series MVP.

Crisis Communications 117

Crisis Communications Creativity Crisis Communications 117

The Hoffman Agency

FEBRUARY 14, 2024

To succeed, multinationals need to: Create a messaging bank tailored to the Chinese market While it is essential for companies to seek local support in managing these different aspects of doing business in China, it is just as important to develop a comprehensive messaging bank aligned with local expectations.

Local 36

Local Government Banking Policies 36

PRSay

NOVEMBER 15, 2019

Disney was able to launch their streaming service with a huge bank of ready-made content. Disney, a gigantic corporation, has access to an almost infinite amount of content. Rather than paying for it all, they already have what they need and, perhaps more important, what consumers want. Use data to know your audience.

Analytics 160

Analytics Television Banking Data 160

Waxing UnLyrical

AUGUST 31, 2017

And it reminds me of what makes this social media-drenched world that we live in so remarkable. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. It’s the people. It’s always the people.

Groups 102

Groups Facebook Community Banking 102

Sword and the Script

DECEMBER 31, 2016

Over the course of 2016, I published some 84 posts, on PR , marketing and social media. 5) 11 Shrewd PR and Marketing Predictions You Can Bank On. 6) Survey says PR Best Positioned to Manage Corporate Social Media. Social media fit well in the PR workflow, though a digital skills gap remains.

Blogging 110

Blogging Content Marketing B2B Social Media 110