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For comms pros, Silicon Valley Bank is a reminder that trust is currency

Sword and the Script

They didn’t trust the bank. The banking community has some unique dynamics… Scar tissue. The preceding cryptocurrency meltdown toppled a bank or two and reminded us of the financial ghosts; and Uncertainty. They lost confidence. The financial crisis of 2008-2009 still haunts many of us; Frayed nerves.

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What should your social media marketing focus on: Customer service or content?

Communications Conversations

What makes a brand “best in class” when it comes to social media marketing? Clients are constantly asking me what other companies are doing in terms of social media marketing best practices. Companies want to learn and get better at social media marketing–yes, even in 2021.

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What should your social media marketing focus on: Customer service or content?

Communications Conversations

What makes a brand “best in class” when it comes to social media marketing? Clients are constantly asking me what other companies are doing in terms of social media marketing best practices. Companies want to learn and get better at social media marketing–yes, even in 2021.

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How Can Financial Services Organizations Use Social Media?

wiredPRworks

How can financial services organizations use social media to differentiate and build relationships? Financial Services Organizations Social Media Interview Key Points. Bank, Capital One and TD Bank discover ways to motivate consumers to act. About Growing Social Now. About Barbara Rozgonyi.

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PR Lessons From The Biggest Failures of 2023

ImPRessions - Crenshaw Communications

Nearly two full weeks after protests by right-of-center celebrities and activists raged on social media, it finally issued a tepid response that said…well, not much. But the reaction in the gay and trans community was swift and angry, and sales suffered. Even the smartest PR won’t prevent a backlash or a boycott.

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The Role of PR in Transforming Consumer Finance

5W PR

Advocating user-friendly technology The surge of digital banking demands crystal clear communication about the user journey. Welcoming the digital revolution The journey to consumer finance services no longer starts at a bank branch. Curating messages for online audiences Press releases alone just won’t cut it anymore.

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15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. They had to be younger than 30.