ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. A consistent but idiosyncratic tone through branded content like blog posts, social updates, and a company’s own website and sales materials can convey an impression of its personality. Is it humorous?

Brand 196

Brand Branding Reddit B2B 196

Sword and the Script

JULY 24, 2018

In my experience doing this, and I’ve done it for a long time in many different B2B environments, here’s where things usually fall apart. Research shows B2B organizations spend an average of $150 for every email address they capture. The Aesthetics of Text: Writing Readable Blog Posts. 1) You don’t have a subscription mechanism.

Content Marketing 64

Content Marketing B2B Marketing Exercises 64

Sword and the Script

MAY 21, 2019

In my previous experiences, I had not been exposed to women in positions of leadership. That led her down a series of paths including content marketing, ecommerce and today, in B2B marketing. 1) Why start a business focused on B2B paid social? BH: In the world of B2B, paid social media is the only social media left.

B2B 82

B2B Social Media Company Marketing 82

PR in High Definition

DECEMBER 17, 2020

With every crisis comes creativity, new thinking and differing outlooks on life, and so I wanted to share some of our best pieces of content. Unrestricted creative thinking in an ever more restricted world. In this casebook , Christian highlights some of the unsung heroes in the B2B world.

Reputation 133

Reputation Creativity Crisis Employee 133

5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. Craft a Creative Concept: Innovate a unique, engaging, and authentic concept for your brand.

How To 78

How To Ethics Measurement Creativity 78

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand.

Case Study 178

Case Study SEO Film Video 178

Bianchi Biz Blog

FEBRUARY 1, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 106

Marketing Newspapers Print Local 106

Barokas

MAY 31, 2019

Campaigns must be simultaneously creative, strategic and measurable. Half of B2B marketers say producing content consistently is a top marketing challenge (Content Marketing Institute) and 65 percent have trouble producing engaging content (Zazzle Media). Your approach must spread across earned, owned and paid channels.

Case Study 100

Case Study B2B Resources Web 100

Sword and the Script

JANUARY 10, 2017

It’s easy to believe there are a million marketing blogs but that’s just not true. If you blog about marketing – especially with any semblance of frequency – you are in fact among a fair small group. There are more blogs focused on personal development than any other topic, according to the survey.

Survey 60

Survey Blogging Corporate Analytics 60

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

This is particularly successful in B2B PR campaigns, where the sales cycle is long and the products complex. Branded content like bylined articles and blog posts offer multiple benefits. For a larger brand, it can support a leadership position within a business category. PR content offers depth, credibility.

Storytelling 233

Storytelling Education Software LinkedIn 233

wiredPRworks

MAY 23, 2022

Instead, I was soon packing my bags for an all-expenses-paid trip to Las Vegas to Blog World. Talk about your LinkedIn networking experiences on your blog and in your marketing communications and make your LinkedIn site [www.linkedin.com/in/yourname] as prominent as your home page URL in all communications. I couldn’t.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. Each statistic links to the blog post that covered that particular study or survey and links to the underlying source.

Survey 104

Survey Marketing B2B Content Marketing 104

wiredPRworks

FEBRUARY 14, 2022

Barbara Rozgonyi, CEO of CoryWest Media and host of the podcast “Growing Social Now,” will moderate an expert panel with four intrepid social media marketers representing B2B, B2C, NFP, and Startups. Social Media Trends in B2B: Nicholas Love , Vice President of Digital Marketing | G&S Business Communications.

Social Media 52

Social Media Trends B2C Media 52

Sword and the Script

AUGUST 14, 2018

It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. Also, see these related posts: How to Generate Media Referenceable B2B Customers with a Blog. 10 Fundamentals for Successful B2B Media Interviews. 4) Emphasis on professional journalism. and execute them?

Survey 102

Survey Report Media B2B 102

wiredPRworks

APRIL 13, 2022

Get ready to get creative in new ways that connect brands, experiences, and customers – while you’re still in compliance! About Chris McGuire, Director Of Client Growth and Engagement at McGuffin Creative Group, and President-Elect of AMA Chicago. Learn more about McGuffin Creative Group. Connect with Chris McGuire on LinkedIn.

Financial 52

Financial Social Media Banking Media 52

Prohibition

NOVEMBER 23, 2022

It can be used to convey brand messages, promote a new product or service, share thought leadership from a key spokesperson – the possibilities are endless. It’s a creative and engaging way to interact with your target audience. On the flip side, a B2B video tends to be something we might consider less fun.

Video 62

Video Corporate Marketing B2B 62

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. My B2B clients are more open to sponsored content. It will boost tactics like contextual advertising, email marketing, and social commerce and could even usher in a new era of creative marketing and PR strategies.

Marketing 215

Marketing Content Marketing Social Media Employee 215

ImPRessions - Crenshaw Communications

MAY 15, 2017

A chance to show creative flair. . We want to see who blogs or has contributed pieces to on-campus pubs. We also encourage everyone – even interns – to write blog posts and try their hand at short videos for social sharing. We choose hires who demonstrate more than just dazzling academic prowess.

Skype 147

Skype Agency Meeting Software 147

Konnect Agency

JANUARY 7, 2022

By working with a PR agency experienced in B2B marketing and the franchise industry, their team of experts can help create a fully integrated multichannel program for your franchise development needs. The key is to attract qualified business-minded prospects who are aligned with your company values and can help your brand successfully grow.

Agency 52

Agency Local Newspapers Interviews 52

Konnect Agency

JANUARY 7, 2022

By working with a PR agency experienced in B2B marketing and the franchise industry, their team of experts can help create a fully integrated multichannel program for your franchise development needs. The key is to attract qualified business-minded prospects who are aligned with your company values and can help your brand successfully grow.

Agency 52

Agency Local Newspapers Interviews 52

Rock the Status Quo

DECEMBER 10, 2015

Get Creative With WHO You Pitch. Each of these markets have association blogs and trade vertical publications, all ripe for pitching and hungry for free bylines, since they typically don’t have editorial staff to write content. Do they have women leadership? Put on that creative storyteller hat and let ‘er rip.

Pitching 100

Pitching Real Estate Banking How To 100

Sword and the Script

OCTOBER 22, 2019

3 Recommendations for B2B Marketing Budgets. Consider these sources: Paid social media – idea for growing exposure of existing thought leadership content, growing subscribers and showcasing your earned media. If you summarize white papers or webinars and link to the gate in a blog post, then you have got the best of both worlds.

Marketing 66

Marketing Survey Study B2B 66

Landis PR

JUNE 21, 2022

Note: This is a reposted blog by our Public Relations Global Network partner, Bianchi PR. For the original blog, please visit here. This is a perfect time to connect yourself with PR and marketing agency partners that have significant experience with CES and similar B2B tradeshows. Photo courtesy of Pexels. Build your exhibit.

Company 52

Company Technology Hotels Meeting 52

PR 20/20

SEPTEMBER 17, 2019

The only conference where marketers, sales and leadership teams get aligned on digital and ignite true business transformation.”. Programmed by Scott Brinker (you probably know him from his blog ChiefMartec.com ), the MarTech Conference takes a graduate-level look at marketing, technology and management topics.

Conference 97

Conference Marketing Case Study Content Marketing 97

Beyond PR

MARCH 6, 2018

Practiced by virtually all B2B and B2C organizations, content has quickly evolved into one of marketing’s staples. Every year, the Content Marketing Institute publishes research surrounding the state of content marketing for B2B and B2C organizations. 88 percent value creativity and craft in content creation.

Strategy 67

Strategy How To B2C Content Marketing 67

Sword and the Script

SEPTEMBER 24, 2016

The Struggle is Real in B2B Content Marketing [UML]. Does your B2B PR machine bring creative ideas? And don’t miss a post: subscribe to this blog by email here. In the creative domain, humans still dominate. Don’t miss these related posts: . Marketing ROI: You Can’t Buy a Beer with an MQL [UML].

Marketing 60

Marketing Creativity B2B Ethics 60

Contently - Strategy

SEPTEMBER 10, 2020

In the early days, it was just blog posts and whitepapers. One thing that’s important to note, especially as a B2B marketer, is that some of these tactics are good externally and internally. It gives you more flexibility to move between consumer marketing and B2B marketing and other positions as well.

Brand 118

Brand Branding Marketing Facebook 118

Sword and the Script

JANUARY 3, 2023

Creativity: PR practitioners must be able to think creatively and come up with new and innovative ideas for campaigns and projects. If anything, AI tool that writes will make creative writing more important, because when everyone has the same tools to write content, it will all sound the same.

Interviews 100

Interviews Publicity Technology Social Media 100

Mindful Marketing

DECEMBER 17, 2015

For our latest Masters in Marketing interview, we talked with Wendy Marx, an award-winning public relations and marketing communications executive who helps B2B companies and executives become well-known brands. She blogs on public relations and marketing leadership issues for Fast Company. By Susan Sweenie.

Communications 50

Communications Marketing Internal International 50

Waxing UnLyrical

AUGUST 2, 2018

LinkedIn is better for B2B companies that publish thought leadership articles and get recommendations. Instagram works for both B2C and B2B companies that post inspirational, aspirational and behind-the-scenes images. Think ebooks, white papers and even blog posts. Image: Twenty20 via Pexels, Creative Commons CC0.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

5W PR

MARCH 24, 2022

Companies in the B2B industry can bring new life to their content with the help of digital storytelling. There are plenty of opportunities for B2B businesses to utilize digital storytelling, given the amount of consumer engagement in the industry, as well as the consumer research that many companies have been executing. Authenticity.

Storytelling 88

Storytelling B2B Brand Branding 88

Sword and the Script

MARCH 11, 2017

While there are certainly some advantages to early adoption, in a broad sense, B2B marketers all have access to the same general set of tools. He publishes notes to the podcast on Earnworthy , his company’s blog: 7 Chrome Extensions for Marketers. See these related posts: 10 Leadership Tips for 1:1 Meetings with Employees.

Tools 68

Tools Marketing Advertising Advertising 68

PR 20/20

SEPTEMBER 21, 2016

As the largest content marketing event around, the opportunities to learn trade tricks, network with leading influencers and fuel creativity are endless. How to Use Content to Maximize the B2B Buying Process. In addition to these three tools, B2B marketers must begin to better evaluate content ideas. Need some inspiration?

Content Marketing 40

Content Marketing Marketing B2B Video 40

Sword and the Script

FEBRUARY 6, 2018

Technical expertise is particularly relevant to the B2B technology space. Features and benefits look good on a creative brief, but people still want to do business with other people they know, like and trust. Communication builds trust and it’s a function of leadership. 61% trust academic experts. Nobody wants to be duped.

Content Marketing 69

Content Marketing Marketing Journalism Financial 69

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. But B2B influencer marketing works completely differently. Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

OCTOBER 23, 2018

B2B organizations that find content marketing effective are committed to these programs. Nearly all of the most successful B2B content marketers (90%) prioritize the audience’s informational needs over their sales/promotional message, compared with 56% of the least successful.”. The publication rhythm is reliable.

Content Marketing 108

Content Marketing B2B Study Marketing 108

Sword and the Script

APRIL 25, 2017

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. For example, the most recent B2B lead generation report by Chief Marketer listed live events as the second top source of leads. Most of these ideas are good substance for blog posts and social media.

Trade Shows 86

Trade Shows B2B Conference Marketing 86