Sword and the Script

SEPTEMBER 1, 2020

It has made several new product announcements in the last 12 months or so, including integrations to Microsoft Office 365 , an enterprise search tool and analytics that strives to “correlate [employee] engagement to feedback trends and business performance.” Platinum Equity’s $2.8

Internal 147

Internal International Tools Software 147

Critical Mention

JULY 15, 2020

Among a host of other features and functions, the Media Contact Database allows users to quickly locate contact information for local and national journalists, influencers and outlets via an easy-to-use interface. We believe current and future customers will quickly see this as a major marketplace differentiator.”. www.criticalmention.com.

Media 108

Media Radio Television Engineering 108

ImPRessions - Crenshaw Communications

JULY 21, 2016

A working journalist since high school with experience in broadcast, print and digital, George is a terrific reporter and not just because he sums up his personality this way — Likes: Dark chocolate, baseball. Dislikes: Pokemon Go. What trends are you seeing in the news business that the PR industry ought to know about?

Agency 120

Agency Pitching Print Storytelling 120

Cision

NOVEMBER 28, 2017

On the one hand, they can and should be pushing niche interest and audiences in their brand-sphere, as the likelihood of pickup will be stronger with a local connection. These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction.

Small Business 245

Small Business Media SMB Pitching 245

Cision

SEPTEMBER 22, 2015

These days, people are less likely to read the print newspaper, listen to the radio or tune in to the evening news broadcast to get their daily dose of news coverage. In fact, analytics firm Parese.ly For example, Twitter helped citizens participate in local and worldwide conversations during the Arab Spring.

Journalism 120

Journalism Social Media Media Study 120

NewsWhip

MAY 19, 2020

These insights are gathered using the tech industry news filter in NewsWhip Analytics. . The man had bought the products from local retailers planning to sell them on the platform, but then found himself unable to do so. . We are going to begin with technology publishers. The top technology publishers of the last year.

Technology 97

Technology Analysis Privacy Facebook 97

Barokas

AUGUST 8, 2017

To really maximize the story, we worked with Ibotta’s analytics team to mine the app’s wealth of shopper data and identify a few press-worthy stats to use in outreach. Obviously, this was a big deal for Ibotta, but the team knew we needed more than just the typical announcement strategy to celebrate such a momentous company benchmark.

Storytelling 74

Storytelling Data Data-Driven PR Print 74

NewsWhip

JUNE 4, 2020

These insights are gathered using the tech industry news filter in NewsWhip Analytics. . The man had bought the products from local retailers planning to sell them on the platform, but then found himself unable to do so. . We are going to begin with technology publishers. The top technology publishers of the last year.

Technology 78

Technology Analysis Privacy Facebook 78

Barokas

AUGUST 8, 2017

To really maximize the story, we worked with Ibotta’s analytics team to mine the app’s wealth of shopper data and identify a few press-worthy stats to use in outreach. Obviously, this was a big deal for Ibotta, but the team knew we needed more than just the typical announcement strategy to celebrate such a momentous company benchmark.

Storytelling 60

Storytelling Data Data-Driven PR Print 60

Contently - Strategy

JULY 22, 2021

Today, Traveler spans 87 local editions across the globe. ” Local travel for a global audience. After people book, the site’s stories—as well as its companion print magazine—help them make the most of their trip. And just because there was a pandemic didn’t mean that wanderlust suddenly disappeared.

Travel 58

Travel Hotels Storytelling Content Marketing 58

Maxim Behar

JANUARY 3, 2021

To make it both easy to read, easy to find the necessary information, and at the same time analytical and slightly academical. It could be the first-ever book in the world first published on Social media and then printed. I hope I reached the target, sales, and popularity of the book speak for themselves.

Local 52

Local Writing Social Media Interviews 52

Cision

JUNE 6, 2017

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. Years ago, they were your neighbors, the local power brokers, a labor leader, or the respected business sage. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

Mark My Words

JULY 17, 2015

Publicists – usually ex-journos – inaugurated a practice, now routine, of luring the press to some confined locale where they would be offered celebrity audiences in exchange for flattering puff pieces. Just connecting through a tweet or a snap replaces the humanity in communications with analytics.

Journalism 60

Journalism Radio Print Analytics 60

Critical Mention

JULY 22, 2020

Acquire accurate data from millions of local and national outlets, reporters, editors, producers, influencers, bloggers and more. Critical Mention’s Media Contact Database was Built in-House with the User Experience at the Forefront. Access records updated for accuracy more frequently than any competitive product.

Media 111

Media Data Local Tools 111

Stephen Waddington

DECEMBER 30, 2019

Measurement and analytics are cited as the leading area of investment in 2020 ahead of influencer marketing (36%), content creation (34%) and research (31%). Each corporate PRCA member will be expected to engage with a local school each year. Newspaper brands continue to suffer as readers shift from print to digital.

Government 103

Government Education Print Ethics 103

Beyond PR

JUNE 8, 2016

Washington’s not really unique – it’s like any town with a myriad of local stories,” writes Christine. “So So what wins when it comes to local coverage? Each news outlet may have its own publishing schedule; however, as website analytics improve, more and more of them are turning to audiences’ online habits to inform their strategy.

Media Relations 40

Media Relations Media Journalism Print 40

NewsWhip

APRIL 28, 2021

David Soutoul, Data + Analytics Manager for APAC Hill+Knowlton Strategies. Data and innovation leads for Hill+Knowlton Strategies in the Middle East, Africa, and Asia joined NewsWhip’s CEO Paul Quigley for a special panel session on the Pulse to talk about navigating multiple market nuances to be locally relevant at scale.

Consumer 78

Consumer Measurement Local Data 78

Beyond PR

APRIL 27, 2016

Take the time to then research your local client base through social media monitoring and industry circles to uncover if any of them will be attending the show. Download PR & Demand Generation: PR’s Big Data Opportunity to see how analytics can help you successfully navigate your marketing channels with press kit link in tow.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Waxing UnLyrical

AUGUST 15, 2011

Right now, I can’t tell you if a blog story about U of R research made post-secondary education an important factor in a local voter’s decision at the ballot box. Previous to this she was the managing editor of U of R Report, the University’s faculty and staff internal publication, and a print journalist in Manitoba. postlink%%.

Study 71

Study Education Blogging Print 71

Journalistics

FEBRUARY 25, 2013

It was pure magic the first time I read an article in print that was the result of a story I pitched. Also, take note of the things your readers search to find your content (Google Analytics will help you here). Using the suggestion above, let the local news station know about your identify theft expert.

Media Relations 52

Media Relations Media Pitching Writing 52

Cision

OCTOBER 14, 2015

Buzzfeed , best-known for light list-based content, now runs regular long-form stories about topics such the local economic impact of Spaceport America and the suicide of a corrections officer who reported his colleagues for abuses. Its UK office announced that it’s starting to cover more local news.

Journalism 120

Journalism Trends Local Print 120

Cision

MARCH 24, 2017

How do analytics drive PR strategy? If I had a billion dollars, I would… pay off my home, fund my kids’ college education and donate to charities doing great work in my local community. This is the great debate in PR: how do we measure what we do and prove its value? It got to a point that was too vast to comprehend.

Enterprise 227

Enterprise Agency Radio Fashion 227

Sword and the Script

MARCH 1, 2022

This is how you wind up with a press release on a local ABC news affiliate in Buffalo even though your tech client is in San Francisco. Cision – the Swedish company that grew up making printed directories of media contacts – ought to have the institutional knowledge to know better than to call it as such. Meltwater beats earnings.

Software 119

Software Case Study Advertising Advertising 119

Sword and the Script

JANUARY 11, 2022

Critical Mention sums up its product enhancements in 2021, such as Google Analytics integration. The company provides media monitoring across print, broadcast and social in New Zealand and Australia. It employs 100 local staff and serves about 400 customers. The round brings total funding to date to $100 million.

Reputation 85

Reputation Technology Tools Data 85

Burrelles Fresh Ideas

JUNE 13, 2023

That’s why many companies are turning to partnerships and active involvement in their local communities to boost their PR efforts without breaking the bank. Tip 8: Measure your results Even with financial constraints at play, gauging success in PR is paramount. Contact us for more information and to discuss your specific needs.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Contently - Strategy

OCTOBER 1, 2018

In the newspaper business, it’s common to print your issues on something called “broadsheets,” which are 22-inch sheets of paper. They could print the same number of words on fewer sheets and thus avoid the tax. local time.). In response, most publishers began using larger pages. That is how broadsheets were born.

Marketing 91

Marketing Google Newspapers Print 91

PR Fuel

MARCH 19, 2021

Your goal is to have the journalist contact you, which may result in a print/online article or TV/Radio interview. Including the city and state helps localize for regional coverage. Remember to check analytics to gauge how effective the campaign was. For a blogger, you want them to share your story with their readers.

Small Business 95

Small Business Writing Engineering Infographics 95

Katie Paine's Measurement Blog

MAY 25, 2023

If you need local press, however, your choices are more limited. The fine print, in the interest of transparency: It is our business here at Paine Publishing to solve some of the measurement needs that this Best Vendors guide addresses. Typically that should include blogs, podcasts, video, digital, print, and social.

Measurement 52

Measurement Communications Survey System 52

Shift Communications

DECEMBER 1, 2016

A brief mention in a local blog, where client SteelHouse’s $2,000 vacation stipend was referenced, immediately struck me as PR gold. We’d often stressed the importance of looking to Google Analytics to help inform the PR program, and our client heard us loud and clear. This Business Insider article was a matter of that.

Strategy 60

Strategy Print Insurance Insurance 60

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. Pricing: $99/mo for Lite Version Alternatives: Moz has a similar toolset to Ahrefs, with some extra tools focused on local SEO. Analytics Tools Monitoring the pulse of the industry is crucial. Leveraging top-tier tools can offer insightful analytics and real-time data.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. Pricing: $99/mo for Lite Version Alternatives: Moz has a similar toolset to Ahrefs, with some extra tools focused on local SEO. Analytics Tools Monitoring the pulse of the industry is crucial. Leveraging top-tier tools can offer insightful analytics and real-time data.

Digital PR 62

Digital PR Tools Google Pitching 62

Journalistics

MARCH 2, 2013

You may want to take on a client of your own to start gathering work examples – consider helping out a family or friend with their business, or volunteer for a local non-profit organization or church. If you used these social platforms to build an audience for a client during an internship or coursework, even better.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Cision

MAY 12, 2015

Analytics and data provide support to better inform clients on how to strategize to meet their goals. Through a combination of social and earned media, we engage local and national thought leaders on the issues to help drive foot traffic to the bakery, which is in the Georgetown neighborhood of Northwest Washington, D.C.

Data 120

Data Nonprofit Instagram Analytics 120

Masters in Communications

FEBRUARY 12, 2022

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52