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How to Manage Corporate Reputation with PESTLE Analysis

Onclusive

Corporate reputation has become the most important brand asset—a company with a favorable public image is more appealing to customers, employees, investors, and other stakeholders. The post How to Manage Corporate Reputation with PESTLE Analysis appeared first on Onclusive.

Analysis 397
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3 Ways to Gauge Your Competitive Edge with Powerful Media Analysis 

Onclusive

Here are four ways to leverage media analysis to gauge your brand’s performance and uncover valuable data to gain a competitive edge. Dive into Sentiment Analysis Harness the power of media sentiment analysis to gauge how audiences perceive your brand and those of your competitors. Why choose Onclusive Insights ?

Analysis 195
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The Business Case for Focusing on Employee Mental Health

Institute for Public Relations

A research analysis of how employees and companies are discussing mental health on Twitter and recommendations for how organizations can address it Download Full Report (PDF): The Business Case for Focusing on Employee Mental Health Cision and the Institute for Public Relations (IPR) explored the conversation surrounding employee mental health including (..)

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How comms teams can stay ahead with prediction: Home Depot analysis

NewsWhip

We explained the importance of monitoring conversations online, and now we’ll dive deeper into NewsWhip’s public engagement prediction feature, revealing how you can identify a potential crisis or spot a brand opportunity. . In just one day since the article’s publication it had received over 53.9k

Analysis 148
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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

According to the release the software uses employee behavioral data to “identify content themes and gain insights into audience engagement.” 47] Image: DALLE The post Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. Why do vendors in PR skip this part? Onward with this month’s PR tech sum.

Analysis 151
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How to monitor your brand’s earned media in real time: Home Depot analysis

NewsWhip

Keeping track of where and in what context your brand is being written about is necessary for all comms professionals, but collecting all accounts of earned media is a time-consuming task, and identifying what narratives are popular or what is resonating with the public is not always obvious from a Google search alone.

Analysis 158
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How Female Leaders Advance DEI by Empowering Employees

Institute for Public Relations

Miller examined how women leaders in the public relations industry advanced diversity, equity, and inclusion (DEI) efforts and empowered their organizations.