Contently - Strategy

MAY 9, 2024

It’s not just about throwing punches — it’s about knowing the right time to jab with statistics, slip in case studies, and use compelling insights and analysis to deliver a decisive hook. Get creative, and think about ways to turn your white paper content into social media posts, videos, infographics, and even podcast episodes.

Writing 119

Writing Case Study Study Brand 119

Newsfile

JANUARY 24, 2024

However, remember that AI should not replace human-written content and creativity. AI for ideas & inspiration Humans are creative and can think of many different ideas, and now AI dramatically increases the number and novelty of ideas. Competitor Analysis: Observing competitors’ PR tactics for strategic planning.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Sword and the Script

DECEMBER 28, 2022

Read more: The Average Cost of a B2B Content Asset is $2,791 [Data Analysis]. Deals in B2B are increasingly complicated and more likely to be scrutinized by top executives and the finance department, according to an analysis of several studies by Forrester. Articles cost an average of $2,854 and earned 2:04 minutes of viewing time.

B2B 122

B2B Marketing Survey Software 122

Shift Communications

JANUARY 2, 2019

Decisions need to be made in advance of creating content: Ask yourself if there are internal resources internal available to develop the content and determine a budget for creative executions. No plan is complete until a deep analysis of the results has been performed. Measure and Improve. Annie Perkins. Senior Vice President.

Analysis 95

Analysis Infographics Internal International 95

Contently - Strategy

DECEMBER 5, 2019

These numbers suggest that companies cornering the institutional finance beat are finding creative ways to tie their analysis to relevant news and trending topics people care about. Create social videos and infographics. Get creative with compliance. Create social-friendly videos and infographics. Trust me.).

Financial 111

Financial Industry Report Insurance 111

Shift Communications

OCTOBER 9, 2014

Here’s a fun infographic from the folks over at Domo about how much is happening in an Internet minute. Recently we had the opportunity to do some advanced analysis of Facebook’s impact on retail sales for a client, and the chart looked like a hockey stick in the wrong direction – just fell off a cliff. Lots and lots of content.

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158

Buzzstream

FEBRUARY 15, 2024

They offer helpful questions to ask, such as: Does it provide original information, reporting, research, or analysis? Does it offer insightful analysis or interesting information beyond the obvious? Maps, “re-imagined as” concepts, and traditional infographics all fall under that shareable graphic bucket.

How To 71

How To SEO Google Examples 71

Contently - Strategy

NOVEMBER 27, 2018

Perform SEO analysis. Conduct a gap analysis. ” A formal gap analysis can be done manually in a spreadsheet or with the aid of scraping tools like BuzzSumo. When you’re done compiling data, we recommend illustrating it with a grid that highlights your biggest creative opportunities. Enter: Google.

Strategy 112

Strategy How To Content Marketing Analysis 112

Buzzstream

DECEMBER 13, 2023

Content Ideation Tools Crafting successful digital PR strategies demands creative ideation, and the right tools can transform the seed of an idea into compelling campaigns that drive big coverage. From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Content Ideation Tools Crafting successful digital PR strategies demands creative ideation, and the right tools can transform the seed of an idea into compelling campaigns that drive big coverage. From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects.

Digital PR 62

Digital PR Tools Google Pitching 62

Stephen Waddington

JULY 11, 2017

Analysis is based on 20 countries and different types of organisations including companies, non-profits, governmental, and agencies. Most organisations use more elements like online videos, infographics and instant photos in their messaging. The 136 page report is available as a free download. . #1 1 Visualisation in communication.

Communications 115

Communications Publicity Survey Newspapers 115

Contently - Strategy

NOVEMBER 8, 2023

Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. Infographics: Infographics distill complex information into visually engaging snapshots, enhancing user understanding.

B2C 52

B2C Case Study B2B Content Marketing 52

Sword and the Script

MARCH 19, 2018

Additional trends or tactics where 50% or more of respondents said they’d be more or much more important included: alignment with marketing, influencer relations, organic social media, infographics, and executive speaking. Click To Tweet. Disclosure: inMotionNow is a Sword and the Script Media, LLC client.

Survey 74

Survey Trends Communications Storytelling 74

Buzzstream

DECEMBER 5, 2023

Many people – particularly those who come from technical or creative backgrounds – detest marketing and think that a strong offering is all that’s required to succeed in the world. Making your list in BuzzStream Let’s say you want to find blogs that feature fitness infographics with a Domain Authority above 40.

Infographics 62

Infographics Pitching Writing Blogging 62

Contently - Strategy

JANUARY 9, 2019

We also went over the top of the marketing funnel, typically reserved for blog posts, infographics, and other types of shorter content meant to educate and entertain. You still want to refer to your gap analysis to see what content topics and formats are fresh. (We’ll

How To 111

How To Transportation Content Marketing Healthcare 111

Cision

NOVEMBER 2, 2015

Not only can you do some cool, creative things with Canva but you can also embed and embellish a graph there, too. Infogram – An intuitive infographic creation tool. These Excel add-ins may allow you to do data analysis and visualization in one program. Canva – Canva has become the hot site for cloud graphic design.

Data 120

Data Tools Google Examples 120

Cision

NOVEMBER 2, 2015

Not only can you do some cool, creative things with Canva but you can also embed and embellish a graph there, too. Infogram – An intuitive infographic creation tool. These Excel add-ins may allow you to do data analysis and visualization in one program. Canva – Canva has become the hot site for cloud graphic design.

Data 120

Data Tools Google Examples 120

Cision

APRIL 6, 2016

And in the era of information when more than five exabytes of content are created almost every day, blog posts, videos, infographics and social posts all contribute to this “how” and establish a company’s voice and personality. They stay mired in dry details and leave out the psychographic analysis.

How To 120

How To Tools Exercises Viral 120

PR 20/20

MAY 17, 2018

There’s no shortage in creativity, so why the shortage in leads? This could be in the form of a visual checklist, infographic, SlideShare presentation, quiz or even a Facebook Live webcast. After conducting an analysis, adjust activities accordingly for ongoing lead generation. Or make it more interactive? We Can Help.

LinkedIn 53

LinkedIn Pitching Facebook Infographics 53

Buzzstream

MAY 9, 2018

SEO Content Marketers – This type of outreach team blurs the line between traditional SEO and PR, using a range of tactics including blogger outreach, infographic placement, broken link building. This analysis showed that although replies might be similar for two outreach types, actual placement rates differ significantly.

Data 120

Data SEO Groups Pitching 120

The Hoffman Agency

DECEMBER 7, 2017

Backed by my teams’ guidance and confidence in me, I later tracked media coverage, developed press releases and conducted competitive analysis. In particular, I was intrigued by the China team’s creative cartoon infographics that tell interesting B2B tech stories. We work hard but also enjoy fun activities at the office! .

Pitching 28

Pitching Analysis Local Case Study 28

Norton's Notes

JULY 17, 2014

The BBC plans to spend £8m on hiring extra specialist editors and correspondents, local political reporters and city correspondents; with the remaining £4m going into social and mobile news, data journalism, online analysis and enhancing News Labs. So the future of journalism is creative clever digital journalism.

Journalism 50

Journalism Digital PR SEO Wikipedia 50

Buzzstream

MARCH 13, 2024

For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content. Tip: Brands get creative and overlap hero content types. For instance, a brand may utilize datasets to create a map or infographic and pitch it together.

Digital PR 71

Digital PR Construction Case Study SEO 71

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. An analysis of data shows the average email marketing open rate ranges between 16.74% and 21.09% across all industries and markets. 9) Twitter is the social network of most value to reporters.

Marketing 78

Marketing Publicity Survey Study 78

Contently - Strategy

JUNE 11, 2020

CSR Is a Popular Use Case That Often Lacks Creativity. ” Your time and money would be better spent using trending topics as a springboard to provide insights and analysis the public can’t get anywhere else. Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

CSR Is a Popular Use Case That Often Lacks Creativity. ” Your time and money would be better spent using trending topics as a springboard to provide insights and analysis the public can’t get anywhere else. Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Contently - Strategy

APRIL 24, 2019

In 2018, Forrester reported that “most in-house creative teams are small; 54% of those teams have between one and 10 people. Specifically to scale, you’ll definitely need to assess a few parts: new goals and KPIs (more on this in a few pages), SEO keywords, and an updated gap analysis.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

Cision

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic.

Infographics 235

Infographics Case Study Content Marketing Video 235

PR 20/20

MAY 26, 2016

It might be time to re-evaluate your blog from top to bottom, and awaken a more stimulating, creative brand personality. Make a list of top competitors, and visit their company blogs to conduct a high-level analysis. Publish long and short-form pieces, as well as multimedia like videos and infographics to keep readers engaged.

Blogging 51

Blogging Brand Branding How To 51

Beyond PR

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic.

Infographics 72

Infographics Case Study Video Survey 72

Stephen Waddington

DECEMBER 5, 2018

You should not start with three pages of A4, but a tweet, an infographic or a video. Indeed, analysis by Cision published in the 2018 State of the Media suggests that journalists view press releases as the most valuable and trusted form of content. Formenski’s prediction has clearly failed to come to fruition.

Media Relations 115

Media Relations Media Print Newspapers 115

Shift Communications

SEPTEMBER 18, 2017

We see the future: a prediction of what my blog’s likely traffic over the next 12 months will be, based on machine learning analysis of the past 5 years. They’d refer me to a Creative Services team to prepare video, audio, and infographics so that they’re in publication – with links to my website – in January.

Analytics 132

Analytics Data-Driven PR Data Software 132

Sword and the Script

OCTOBER 22, 2016

A Comprehensive Analysis. What I do is a creative PR idea – borrowed from Letterman and Oprah – taking a drawback and transforming it into an opportunity. Does your B2B agency stopped bringing creative content ideas? Yet if the industry is going to relook at pop-ups, it’s worth considering what’s at stake.

Web 60

Web Google Mobile B2B 60