Sword and the Script

SEPTEMBER 7, 2021

I found the acquisition interesting because I see an opportunity to marry some simplified versions of backlink and keyword analysis tools to PR – something the incumbent vendors should have been doing 10 years ago. History of blogging. This year marks the 27th anniversary of the first blog…” ( Burrelles ). * * *.

Software 89

Software Print Tools SEO 89

Newsfile

JUNE 28, 2023

Media channels can include newspapers, magazines, television, radio, online news outlets, blogs, and social media platforms. Media mentions happen anytime your business, product or employee is mentioned in newspapers, magazines, online articles, blogs, TV shows, radio programs, podcasts or social media platforms.

Media 52

Media Analytics Radio Google 52

PR Insiders

APRIL 13, 2021

Firms also have a whole range of specialties, from crisis communications to public affairs to research and analysis. It won’t be trying to learn about your industry on your dollar, and it will already have relationships with relevant publications, blogs, and TV and radio shows. Hire a firm that specializes in the right media for you.

Radio 78

Radio How To Public Affairs Print 78

Mindful Marketing

MAY 21, 2023

The three interviewees provided some excellent analysis of the two specific campaigns, but what about the general idea of religion using paid-for mass communication? ” ​ Subscribe to Mindful Matters blog. Is it right for religious organizations to advertise? A new mosque uses outdoor signage to announce its opening.

Advertising 90

Advertising Advertising Television Radio 90

NewsWhip

JULY 14, 2020

We need a tech stack to do everything from planning to campaign tracking, measurement and analysis, and developing insight and learnings. Everyone’s aware that public affairs and communications is not just about influencing MPs direct or getting newspapers to cover your story.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Newsfile

FEBRUARY 28, 2024

Sentiment Analysis : Assessing whether coverage is positive, negative, or neutral. company website, blogs). It expresses an opinion on a specific topic and appears in newspapers or online publications. Measuring media coverage involves quantifying the impact and visibility of PR efforts. What is Social Media Monitoring?

Viral 52

Viral Crisis Communications SEO Reputation 52

The Resolution Blog

MAY 7, 2019

But I think a lot of people who read a newspaper still want to hear the personality of a specific person, so I still think we’re about 50–10 years from seeing AI take over storytelling. At the end of it, actually; in the analysis part. which is used to understand the context of basic data points and then stitch them into a story?—?is

Technology 120

Technology Analysis Data Tools 120

Doctor Spin

MAY 30, 2023

Ahead of others in his time, he actually understood the importance of media coverage (he started New York’s first illustrated newspaper in 1853) and believed ‘there is no such thing as bad publicity,’ a popular phrase many times attributed to Barnum himself.” — Ashley Foster, APR 1 The End of a Publicity Era: How Ringling Bros. Berkowitz (Ed.),

Publicity 52

Publicity eBook Ethics Resources 52

Sword and the Script

APRIL 2, 2019

His analysis is sharp and often points to the faults of law firms, and while I cannot pretend to rise to the caliber of brilliance Mr. MacEwen has about legal economics, I do believe corporations had a role in the market dynamics too. But that’s a talent supply issue for a different blog post. likes to say.

Agency 97

Agency Trends Marketing Survey 97

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? A 2017 analysis of 1.4 Press releases and blogs are known for building brand awareness.

Strategy 67

Strategy How To B2C Content Marketing 67

Sword and the Script

MAY 23, 2017

Many PR pros use Google Alerts to monitor and get email notifications of news or blog mentions of clients or employers. Subscribing to blogs, email newsletters, press releases and other communications. 1) Web alerts and client mentions. Ahrefs offers a similar feature, but it was vastly more thorough. It’s just not possible.

SEO 65

SEO Tools Engineering Web 65

Stephen Waddington

DECEMBER 30, 2019

Please keep reading for the full analysis. Vuelio named this blog the best PR and communications blog in 2019. The ONS report is consistent with the CIPR’s analysis in this area. Newspaper brands continue to suffer as readers shift from print to digital. I’ve explored these issues, and more, in this essay.

Government 103

Government Education Print Ethics 103

PR Conversations

JANUARY 20, 2015

(Not long after contacting the journalist, his network, the agency and some of its clients, Canada’s largest-circulation newspaper reported that the network had suspended the TV anchor. One could hypothesize questions 1 and 2 were debated at both the TV network and the newspaper.). Transparency helps—but it’s not enough.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

(Not long after contacting the journalist, his network, the agency and some of its clients, Canada’s largest-circulation newspaper reported that the network had suspended the TV anchor. One could hypothesize questions 1 and 2 were debated at both the TV network and the newspaper.). Transparency helps—but it’s not enough.

Journalism 40

Journalism Reputation Ethics Corporate 40

Sword and the Script

JANUARY 3, 2023

Earned media refers to media coverage that is not paid for, such as when a journalist writes about an organization in a newspaper or magazine. Shared media refers to content that is shared on social media or other platforms, such as when a user shares a blog post on their social media account. That seems like a fair answer.

Interviews 104

Interviews Publicity Technology Social Media 104

Prohibition

JANUARY 14, 2022

The situation you face may call for such an analysis: You are aware of a problem but do not know how best to go about addressing it. They allow you to see what people are saying about you on social media, blogs, forums and more. Take time to analyze the situation, weigh options and determine how best to proceed. Final Thoughts.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Communications Conversations

JULY 20, 2015

I read the newspaper. And I read blogs. I use Feedly to aggregate all the blogs I read. I organize them by categories: MN blogs, advertising blogs, PR blogs, content blogs. And social media blogs. Then, you have a slew of blogs created by agencies and vendors. I read emails.

Social Media 60

Social Media Blogging How To Media 60

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Data, storytelling and blogging of grow in importance.

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

JANUARY 17, 2023

2) If I’ve published a briefing , product review or substantive blog posts on any company mentioned here in the past, I list those as well. Resources: newsroom , company blog , Bulldog Reporter , news search. Resources: newsroom , company blog , news search. Resources: company blog , Beyond Bylines , newsroom , news search.

Technology 93

Technology Software Resources Pitching 93

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. Let’s not post new blog content 4x a month if that frequency isn’t working anymore. Independent news channels, blogs and podcasts will rise in readership/listenership. I see a few things. How has it changed?

Marketing 196

Marketing Content Marketing Data Social Media 196

Presspage

JUNE 15, 2022

In this blog, you’ll find some answers to this dilemma. Decades ago, this meant smooth-talking journalists at newspapers; more recently, bad practices include blasting out the same release to thousands of media outlets. If that happens every day, you’ve put in 30 hours of energy-sapping busywork … in the last week alone.

Energy 78

Energy Data Meeting Course 78

Presspage

JUNE 15, 2022

In this blog, you’ll find some answers to this dilemma. Decades ago, this meant smooth-talking journalists at newspapers; more recently, bad practices include blasting out the same release to thousands of media outlets. If that happens every day, you’ve put in 30 hours of energy-sapping busywork … in the last week alone.

Energy 78

Energy Data Meeting Course 78

Stephen Waddington

JULY 11, 2017

Analysis is based on 20 countries and different types of organisations including companies, non-profits, governmental, and agencies. Other online communication comes second (83.1%), followed by press and media relations with online newspapers and magazines (82.4%). The 136 page report is available as a free download. 5 Hypermodernity.

Communications 115

Communications Publicity Survey Newspapers 115

PR Fuel

JUNE 26, 2018

Open up any magazine, blog, trade journal, or newspaper, and you’ll likely be able to find at least one story that’s written as a list. Lists feed the human desire for analysis, organization, and completeness. 20 Easy Ways to Generate New Blog Topics. Lists just work. Don’t take my word for it.

Writing 40

Writing Resources Web Newspapers 40

Norton's Notes

JULY 17, 2014

The BBC plans to spend £8m on hiring extra specialist editors and correspondents, local political reporters and city correspondents; with the remaining £4m going into social and mobile news, data journalism, online analysis and enhancing News Labs. So the future of journalism is creative clever digital journalism.

Journalism 50

Journalism Digital PR SEO Wikipedia 50

Sword and the Script

DECEMBER 8, 2015

True to its conservative newspaper roots, the program tends to lean right in its coverage in my opinion. Mr. Schaefer also pens the popular {Grow} blog. Mr. Webster, blogs at Brand Savant , leads strategy for Edison Research and if you listened to the 5-minute webinar on podcasts mentioned above – he’s narrator.

Radio 60

Radio Content Marketing Marketing Education 60

Buzzstream

MARCH 13, 2024

Traditional PR may encompass online media but mainly focuses on newspapers, magazines, radio, and TV. Hero Content Hero content, or content-led digital PR, is typically standalone content on a site or blog pitched for coverage. Then, the post compared the photos with a fascinating analysis. Backlinks: 66 RD, according to Ahrefs.

Digital PR 71

Digital PR Construction Case Study SEO 71

Mindful Marketing

MAY 3, 2024

Allowing AI to drive information gathering, analysis, and even creativity can be very helpful, but without a heavy human hand on the wheel, is society on a collision course to moral collapse? ” Now eight more newspapers , including the Chicago Tribune and the New York Daily News, have done the same.

Ethics 96

Ethics Privacy Radio Sports 96

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. The Daily Telegraph was the first UK national newspaper to go online in November the same year.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

DECEMBER 12, 2019

Broadcast and national media reports on trending topics on social media without analysis. I’ve written up examples of dubious practice on my blog along the way. A private telephone call between Labour Health Minister Jon Ashworth and a friend was leaked to a political blog. It’s not all bad news. There aren’t any easy solutions.

Publicity 93

Publicity Media Facebook Newspapers 93

Bianchi Biz Blog

MARCH 7, 2024

Hanan Kamir, CEO at KAMIR The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Print 106

Print Marketing Real Estate Automotive 106

Sword and the Script

OCTOBER 22, 2016

There’s a tag I’ve kept on this blog over the years called “ dynamic web.” A Comprehensive Analysis. For instance, when someone engages with a blog post, they do so by scrolling down the page as they read the content. Speaking of pop-ups, you’ll notice a few pop-ups on this blog.

Web 60

Web Google Mobile B2B 60

Masters in Communications

FEBRUARY 12, 2022

Way before newspapers, the Romans and Greeks used scrolls, Egyptians used papyrus, and ancient China used a form of paper to distribute information, even if that information was limited to an inner circle of elites or an educated few in those cases. China is credited with starting the world's first newspaper.

Ethics 52

Ethics Communications Print Television 52