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A Toast To Independent PR Agencies

ImPRessions - Crenshaw Communications

Lots of ad and PR agencies tout their independent status in their marketing. Early in my career, after stints at two very different independent PR firms, I worked in the PR unit of a large ad agency. Traditional ad agencies like the one where I worked have been badly disrupted. Breakthrough creative.

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COVID left creatives with fewer resources, but also grew productivity, skills and standing

Agility PR Solutions

The post COVID left creatives with fewer resources, but also grew productivity, skills and standing appeared first on Agility PR Solutions.

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Creative Ways to Convey Results of Your Hair Products

5W PR

Hair product companies are constantly looking for new and creative ways to convey the results of their products to consumers. Whether it’s through hair product advertisements , packaging, or social media, there are many ways to showcase the benefits of hair products and stand out in a crowded market.

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Structuring effective board meetings: A blueprint for creative agencies

Wadds Inc.

supports creative agencies with company direction and differentiated propositions. Busy creative agency owners have many competing priorities, and sometimes, regular board meetings can be the (wrong) thing to drop off the list.

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6 Things PR Agencies Should Never Say

ImPRessions - Crenshaw Communications

PR agency teams, like all creative services people, love to keep our clients happy. While news comes in all shapes and sizes from acquisitions to product updates to personnel moves, there is always some way to make little news into a splash. Is every announcement a NYT A1 story? PR is about getting hits. How do PR pros do this?

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Crenshaw Communications Adds Adweek and Agency Talent

ImPRessions - Crenshaw Communications

Crenshaw Communications, an award-winning B2B PR firm representing high-growth technology companies and leading ad tech brands, recently welcomed former ad tech journalist Mez Ambachew and PR agency professional Elana Warshavsky to the team. The agency also welcomed back returning team member Colleen O’Connor.

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Five Benefits of Working at a Small Agency

ImPRessions - Crenshaw Communications

PR agencies come in all shapes and sizes. Other agencies — often described as “boutique” — are smaller and less known, yet capable of producing work of the highest quality. Smaller agencies are often less formal and can be less organized when it comes to personnel matters. A small PR agency is like a small town.

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