Wadds Inc.

OCTOBER 4, 2022

A new research paper spotlights flaws in the how agencies win business. It’s an issue that strikes at the heart of the lack of diversity in public relations. The issue was recently highlighted by the Public Relations and Communications Association (PRCA) which suggested that the issue had got out of hand.

Pitching 78

Pitching Publicity System Energy 78

ImPRessions - Crenshaw Communications

DECEMBER 6, 2017

There’s a certain rhythm to working in public relations – agencies tackle new business opportunities, work closely with client teams and do the day-to-day work of media relations and thought leadership. From the warm kumbaya feeling of a company win to the frustrations of losing – that is PR agency life. Learn from it.

Publicity 160

Publicity System Energy Creativity 160

The Proactive Report

NOVEMBER 3, 2022

Reputation management, originally a Public Relations term, refers to the influencing, controlling, enhancing, or concealing of an individual’s or group’s reputation — especially online. Public Relations is the business of creating affinity, trust, and understanding for — and goodwill toward — a person, business, or institution.

Digital PR 246

Digital PR Reputation Employee Energy 246

Deirdre Breakenridge

FEBRUARY 12, 2015

Anyone else remember when advertising, marketing, and public relations functioned like the dinner plate of a picky nine-year-old? So, in a business landscape where an app or life-hack for even the smallest of tasks exists, where does one turn for the newest and smartest marketing and public relation resources? 4) SnapChat.

Tools 150

Tools Agency Instagram Groups 150

Wadds Inc.

JULY 7, 2022

PRCA report highlights opportunities for the public relations profession to provide professional advisory services on climate crisis related issues. It’s encouraging to see a rise in public relations practitioners helping clients understand the climate crisis. Agencies need to report on Scope 1, 2 and 3 carbon emissions.

Leadership 52

Leadership Publicity Energy Crisis 52

5W PR

FEBRUARY 28, 2024

Brands at SXSW get to enjoy the glow of Austin’s creative sun, attract new fans, forge powerful connections, and learn more about upcoming trends. Future-proofing the company vision Dive into the latest tech trends , film innovations, and creative ideas, keeping the brand ahead of the curve. What is SXSW?

Brand 78

Brand Branding How To Film 78

Shift Communications

OCTOBER 16, 2017

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. Inspiration/Insight : the process of generating ideas.

Creativity 96

Creativity Product Launch Examples Energy 96

PRSay

OCTOBER 10, 2022

As an agency that heavily infuses fun creative in our earned, social and digital media campaigns, we wanted to understand consumers’ appetite for lighthearted approaches in brand marketing, given this challenging news climate. Fun can boost energy levels too. Fun doesn’t have to mean creative schtick. Embrace it.

Consumer 164

Consumer Brand Branding Marketing 164

Bianchi Biz Blog

FEBRUARY 18, 2021

Every public relations professional, whether they’re involved in corporate PR or work with a PR agency, is looking for a competitive advantage. This willprovide you with fresh perspective and ideas for new, creative approaches. The Niche Knows: Five Key Benefits to Working with a B2B PR Agency. You name it, I tried it.

Publicity 106

Publicity Automotive Transportation Trade Shows 106

The Hoffman Agency

JULY 16, 2019

By Mark Pinsent, Managing Director Europe, The Hoffman Agency. I’ve been mulling the idea of creativity in public relations lately. I’ve nothing against the big idea, and the creative thinking that goes into it. The ongoing need for creativity in public relations. Constant review of external inputs.

Creativity 41

Creativity Energy Ethics Course 41

Shift Communications

AUGUST 31, 2016

Working on a small public relations budget is difficult for many reasons, but some of the most successful campaigns I’ve worked on were executed with a small budget. Get creative. Working with a smaller PR budget doesn’t mean you can’t still get creative. Below are some pointers to help you when working on a smaller PR budget.

Publicity 100

Publicity How To Creativity Energy 100

5W PR

AUGUST 31, 2023

Crafting a winning advertising campaign for a beverage brand requires a blend of creativity, strategic thinking, and a deep understanding of consumer preferences. Whether it’s a burst of energy, hydration, nutritional value, or taste, emphasize what consumers will gain from choosing the brand’s product.

Brand 78

Brand Branding How To Advertising 78

5W PR

JANUARY 12, 2024

Convenience becomes a luxury, freeing up precious energy for what truly matters. SuperNoodle provides educational content for children of many ages, while KiwiCo’s Tinker Crate sends families on creative quests, complete with themed materials and engaging challenges.

Brand 78

Brand Branding Energy Community 78

5W PR

OCTOBER 30, 2023

The process of upcycling food involves identifying unused or underutilized food sources and creatively transforming them into appealing, safe, and nutritious products. Resource efficiency Upcycling conserves valuable resources such as water, energy, and agricultural land. How does food upcycling work?

Trends 78

Trends Agriculture Resources Consumer 78

ImPRessions - Crenshaw Communications

JUNE 12, 2018

As Father’s Day approaches, it’s a good time to remember the legendary figures who shaped modern public relations. It’s fascinating to chart the growth of public relations over the last century by looking at those who had the vision to create the industry. He started the PR agency that still bears his name in 1952.

Corporate 178

Corporate Mobile Energy Public Affairs 178

PRSay

JANUARY 11, 2021

Her résumé also features innovative leadership roles, including as executive vice president and managing director of GM MediaWorks, the stand-alone agency of GM, and as president of Ingenuity Media for the Martin Agency. I’ve worked at agencies, in technology, in broader communication strategy and a more-narrow media focus.

Energy 180

Energy Journalism Leadership Meeting 180

5W PR

APRIL 18, 2023

This includes using regenerative agriculture practices and renewable energy in production. Offering consumers immersive experiences like virtual tastings or creative recipe ideas can create a memorable impression. The post Standing Out Among Plant-Based Beverages appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Agriculture 88

Agriculture Consumer Energy Education 88

Shift Communications

JANUARY 28, 2015

I enjoy having the opportunity to interact with everyone across the Agency regardless of what level or team they’re on. It’s no secret that the PR and marketing industry is fast moving and constantly changing, especially when you’re working for a progressive agency like SHIFT. As for challenges, that answer is largely two-fold.

Agency 60

Agency Real Estate Creativity Training 60

Shift Communications

DECEMBER 14, 2016

Public relations is an undeniably valuable tool for any business. For a start-up, the idea of seeing the company’s name in lights is appealing, and even for well-established businesses, public relations provides an opportunity to influence their audiences. Wait to hire an agency until after the unveiling.

Publicity 60

Publicity Healthcare Case Study B2B 60

Konnect Agency

APRIL 16, 2020

Does this present a unique time to develop creative services & solutions , or spend more time with those you love IRL or virtually? How is your energy level? The post 4 Tips For Being Your Best Under Pressure appeared first on Konnect Agency. How might you be able to be create and innovate during this time? – Beth M.

Energy 93

Energy Agency Creativity Course 93

Cision

APRIL 28, 2017

Mónica Cortés recently joined Comunicad LLC , the full-service, cross-cultural national public relations and marketing agency, as their Senior Vice President of Strategy Development! What business development mistakes do you see communication and PR agencies typically make, and what advice do you have for avoiding those pitfalls?

Local 227

Local Energy Agency Policies 227

ImPRessions - Crenshaw Communications

MARCH 17, 2017

Public relations is a $13 billion industry employing 100,000 people in the US. But a career in public relations isn’t for the faint of heart. It’s not enough to research the agency you’re applying to – that’s your baseline. And, the need for qualified PR people has never been greater.

Training 159

Training Pitching Writing Video 159

ImPRessions - Crenshaw Communications

AUGUST 11, 2016

It’s a good time for people in the public relations business. We often say that public relations is more of an art than a science, and it’s true. We often say that public relations is more of an art than a science, and it’s true. So what happens when a PR campaign isn’t working? Your timing is off.

Energy 168

Energy Measurement Media Relations Local 168

Stephen Waddington

MAY 19, 2020

The freelance PR market shut down in the first week of April as agencies and in-house teams reacted to the markets they serve and cut costs. In the public sector, communicators have never been busier, as energy is directed to public education and information. Sneeze guards top the list.

Crisis 151

Crisis Government Energy Community 151

PRSay

APRIL 25, 2024

For more insights on professional growth, check out the April issue of PRSA’s award-winning publication, Strategies & Tactics. Like brand managers, time, thought and energy must be carefully invested in establishing a professional brand that reflects the career path we have chosen to walk. What are your brand attributes?

Strategy 86

Strategy Brand Branding Leadership 86

Cision

JUNE 22, 2017

Eliot Harrison first joined MCS Healthcare Public Relations in 2005. This past May, Eliot was promoted to president of MCS and placed in charge of heading up the long range business plans for the agency. Congratulations on your new role as agency president of MCS Healthcare Public Relations!

Healthcare 266

Healthcare Analytics Agency Trends 266

Polaris

NOVEMBER 17, 2015

Public relations, or more precisely media relations, can be a tricky business. A release is useful in aligning a client team on key messages, spokesperson quotes, and the language the public relations professional should use when talking about the announcement with media. Consider Crayola.

Agency 100

Agency Newspapers Interviews Radio 100

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2016

Choosing the right PR agency for your company can be a daunting challenge, but fortunately there’s plenty of knowledge to be shared on the subject. Look for an agency with no conflicts but recent experience in your industry. Look for relevant experience. Look for relevant experience. Don’t neglect references.

Energy 136

Energy Agency B2B Leadership 136

Stern + Associates

AUGUST 3, 2022

Susan Stern shares how she made her dream of an honest, respectful and responsive client services agency a reality. Earlier in your career, you experienced “agency life.” I have seen many individuals who are highly motivated to learn, develop and strengthen the skills required to succeed in agency life.

Groups 104

Groups Employee Strategy Ethics 104

Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. What drew you to the field of public relations and communication?

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Maxim Behar

DECEMBER 20, 2022

Thank you so much for all your positive energy, leadership, and goodwill. Many of the people running the world’s biggest agencies are almost invisible on the global stage. This is what I can see every time when I visit your great agency in Sofia. Former President, Omnicom PR. Former President, ICCO. Thabisile Phumo. Dima Tutar.

Energy 52

Energy Groups Internal International 52

Melissa Agnes

JULY 2, 2014

She wanted to be her best creative self, writing for a greater cause than simply selling a product. And watching her social circle express their true creative talents in theatre and music certainly wasn’t helping. ” That includes your own posts on Facebook, emails, public messages, tweets, even phone calls.

Reputation 250

Reputation Print Customer Service Creativity 250

Victorious PR

FEBRUARY 22, 2023

My company consistently gets its clients onto top podcasts, into A-List publications, and onto the first page of Google. We have a PROVEN FRAMEWORK that we use for EVERY client to build up their reputation so that they can get into those A-list publications. We will drop opportunities to be featured in top-tier publications daily!

Publicity 52

Publicity Video Pitching Google 52

Shift Communications

JULY 19, 2017

There’s the tide of public opinion – the heat, the energy. This series will touch briefly on the following offerings/capabilities from SHIFT’s PR, marketing tech and creative services teams: Media monitoring. 1 appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Media training.

Case Study 118

Case Study Crisis Management Crisis Study 118

Cision

JUNE 1, 2017

Across the board, public relations is a field dominated by women and they’re found at every level in the office — but the numbers dwindle as soon as you hit the top. This can be found from the smallest agencies to the largest corporations. The traditional agency model is failing.

Sports 245

Sports Agency Industry Creativity 245

Solo PR Pro

MAY 14, 2021

Her immersion into this world of creativity sparked her curiosity for what existed behind the camera lens. Determined to turn this passion into a reality, she began a one year program studying public relations while simultaneously vetting a digital team to help build her own brand website. A serendipitous moment: Naming the agency.

Meeting 105

Meeting Training Study Film 105

PRSay

AUGUST 27, 2019

’ When you put others first and focus on how you can help them instead of what you can gain from the interaction, it creates positive energy, creativity and goodwill that breeds success for everyone involved. Here’s to decades of success for future College of Fellows inductees!”

Energy 138

Energy Employee Creativity Consumer 138