Flack's Revenge

FEBRUARY 1, 2023

So goes the old Hollywood schmooze about dealmaking. ChatGPT got me thinking about this. Those in the creative fields are the most freaked out. If tools like ChatGPT can write pitches, articles and press releases, where does that leave us? “Have your people call my people, we’ll do lunch.” Will it turn on us?

Pitching 168

Pitching Writing Creativity Tools 168

Konnect Agency

JANUARY 7, 2022

By working with a PR agency experienced in B2B marketing and the franchise industry, their team of experts can help create a fully integrated multichannel program for your franchise development needs. How A PR Agency Fine-Tunes Your Strategy Plan. How A PR Agency Targets Your Audience.

Agency 52

Agency Local Newspapers Interviews 52

Konnect Agency

JANUARY 7, 2022

By working with a PR agency experienced in B2B marketing and the franchise industry, their team of experts can help create a fully integrated multichannel program for your franchise development needs. How A PR Agency Fine-Tunes Your Strategy Plan. How A PR Agency Targets Your Audience.

Agency 52

Agency Local Newspapers Interviews 52

Onclusive

AUGUST 22, 2017

Instituting a PRTech tool that can help with media monitoring is vital for today’s PR pros who want to be able to quickly draw insights about what’s working and fold those findings back into their workflow. It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required.

Media Training 397

Media Training Crisis Communications Conference Training 397

Ronn Torossian

APRIL 19, 2021

The public relations industry was ranked as the third-best creative and media job last year by the World Report, and the evidence is clear – PR jobs have become incredibly popular, especially in the digital age. Contrary to popular belief the PR industry isn’t all about press releases, media coverage, and viral ads.

Viral 195

Viral Creativity Industry Report 195

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

On the agency side, it’s sometimes because the team overpromises in their eagerness to win a new client. Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. With this, my mind is fresh everyday to think creatively for clients. Not everything is about coverage.

Publicity 334

Publicity How To Agency Product Launch 334

PRSay

OCTOBER 6, 2021

Parajon — who has agency and creative experience working with National Geographic and HBO, and in-house experience at Spotify and now Netflix — is learning what it takes to build a global entertainment brand and keep it at the forefront of culture. Cut your teeth at a big agency, and hone your craft at a small agency,” he said.

Agency 164

Agency Creativity Brand Branding 164

PR 20/20

MAY 8, 2019

Today, we’re introducing three new services— Automated Press Releases , Automated Performance Reports and Piloting AI ™ Workshops —but, first, the backstory. Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84

ImPRessions - Crenshaw Communications

SEPTEMBER 12, 2016

When putting together a media strategy for a new project, creative p ublic relations teams know to look for ways to work with popular local or regional pubs. John was good enough to answer our “three questions from a PR agency” for this post. John Turiano. You just have to know how to communicate effectively.

Agency 120

Agency Real Estate Pitching Local 120

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

Often company execs become very enthusiastic about adding PR to its marketing mix but then find they haven’t the resources or the staffing to maximize outcomes. A PR program operates best when the client has tasked an internal manager for the work, and all parties agree on what the agency needs to succeed. No laurel-resting here!

Publicity 256

Publicity Brand Branding Storytelling 256

Konnect Agency

APRIL 20, 2021

From product launches to hosting an event, there is no shortage of creative ways and strategies to leverage celebrities and influencers for your brand. As an alternative to paid media, these partnerships have proven to garner press and widespread attention organically.

Creativity 52

Creativity Brand Branding Product Launch 52

Maxim Behar

APRIL 17, 2024

Bell Pottinger is a PR agency founded in 1987 by Lord Bell, Margaret Thatcher’s favorite PR adviser, whom I know personally, and Piers Pottinger. It isn’t so much about liking anymore as it is about understanding since we are all obliged to tell the truth. Hence, my notion of PR agencies is something like editorial teams.

Crisis 64

Crisis Ethics Financial Conference 64

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Many of us who work in PR woke up on January 1 and thought about New Year’s resolutions. If you’re like me, you’ll want to pick up a new podcast about a specific industry vertical or topic. Or offer to take a stab at first drafts of bylines, press releases, or pitches. How can we stick to our resolutions a bit longer than that?

Writing 310

Writing LinkedIn Social Media SEO 310

Burrelles Fresh Ideas

MARCH 5, 2024

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 97

Media Nonprofit Pitching Analytics 97

Prohibition

JANUARY 24, 2022

The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism. Book a free consultation with us today!

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

The Hoffman Agency

SEPTEMBER 18, 2020

The social distancing rules and economic impact of Covid 19 seem to have hastened conversations about automation (from software to robotics), with many organisations including PR agencies and publications looking at where it can improve efficiencies. But what about the PR and media industry? So what’s the solution?

Agency 74

Agency Industry Tools Software 74

Critical Mention

SEPTEMBER 19, 2019

Jelly Digital Marketing & PR is a one-stop-shop online marketing agency in Fort Langley, British Columbia. The award-winning , Canadian-based agency, a Critical Mention client, provides agile and responsive public relations, content creation, digital advertising and SEO solutions to those in Vancouver and the Fraser Valley area.

Agency 79

Agency Marketing Media SEO 79

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. PR Newswire teamed up with AKA Partners , a “video-first marketing communications” agency.

Analysis 144

Analysis Tools Software SMB 144

ImPRessions - Crenshaw Communications

JANUARY 9, 2018

As companies make public relations decisions for the year, considering what to look for in a PR agency partner is a key commitment. Those searching for a PR agency will usually have relevant experience as a pre-qualifier for firms under consideration. Creativity and imagination. Demonstrable relevant experience.

Agency 224

Agency Creativity Resources Measurement 224

Wadds Inc.

MAY 17, 2023

Four-fifths of the 400 US respondents acknowledge the potential disruption that AI could bring to public relations practice, but less than one-fifth are knowledgeable about the application of AI. Anyone with a web browser can ask the tool to generate text, role play or perform creative tasks.

Publicity 141

Publicity Case Study Privacy Ethics 141

ImPRessions - Crenshaw Communications

MAY 11, 2022

People usually think of media pitching and press releases when they think about public relations. With so many thought leadership pieces written about what’s in store for any given industry at the start of the year, it makes sense that there’s a conference dedicated to what’s coming in adtech. AdExchanger Industry Preview.

Conference 156

Conference Privacy Advertising Advertising 156

PRSay

JUNE 7, 2023

That’s why Bospar sponsored a San Francisco Press Club panel covering the impact of AI in the newsroom, titled “AI + Journalism=?” Reporters are experimenting with AI, whether as a “curiosity,” or to learn about misinformation and fake AI content. AI is already in newsrooms.

Journalism 155

Journalism Public Affairs Ethics Technology 155

Wildfire

NOVEMBER 29, 2018

And as Ritson has argued before, a brief to an agency is not something you can do at the last minute — and it starts way before you actually put pen to paper. He actually believes that the state of briefing communications agencies is so bad in his experience that he recommends marketers go on a course to learn how do it properly.

Agency 56

Agency How To Course Creativity 56

PR in High Definition

FEBRUARY 22, 2024

And what about local cultural context? A viral clip of an Irish rugby coach leading La Rochelle through France’s Top 14 competition got me thinking about this very topic. Shout about local successes However, Pan-European PR programmes are about so much more than content.

Local 62

Local Leadership Viral Creativity 62

PRSay

JUNE 16, 2023

In recent years, especially in 2023, all the talk has been about generative artificial intelligence (AI). In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work.

Technology 146

Technology Crisis Management Social Media Training 146

Mindful Marketing

FEBRUARY 4, 2024

How about highways signs? There’s not much that can be done creatively with boxy LED letters on a black background, but humor is one amendable approach. Together their agencies wield significant influence over the roads and highways in the nation’s fifth most populous state. ” In Section 2L.07,

Guidelines 94

Guidelines Transportation Creativity Airlines 94

ImPRessions - Crenshaw Communications

JULY 20, 2020

Despite the consolidation that ad tech and the PR agencies that serve it have seen over the past several years, the space remains extremely crowded. Reporters love data and prospective clients are won by seeing interesting data pulls in the trade and business press. Weshould get creative with tactics. Clients need to speak.

How To 241

How To Advertising Advertising Data 241

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

It’s more useful to think about persuading and educating rather than selling. Reporters may not appreciate your clever or flowery headline in pitches, so PR writers with chops in the creative area should guard against too-florid content. PR agencies are always looking for good writers.

Writing 147

Writing Storytelling Pitching Creativity 147

5W PR

JULY 16, 2020

Public relations for home and housewares brands is all about positioning products at the cross-section of functional and trendy. Style, creativity, and practicality are all essential components that consumers are looking for. The Press Room section of their website is particularly impressive. HomeGoods .

Brand 88

Brand Branding Instagram Creativity 88

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership. Some startups make small timing miscalculations, like bringing on an agency right after a major funding announcement. Some startups think an agency can work miracles without help or input from them.

Agency 205

Agency Pitching Internal International 205

PR Fuel

NOVEMBER 11, 2021

To create brand awareness, you can put out a well-crafted business press release regularly. To use both business press releases and advertisements effectively, you need to understand how the two differ. This guide highlights the key differences between a business press release and advertising. What Is a Business Press Release?

Advertising 105

Advertising Advertising Writing Product Launch 105

Cision

OCTOBER 10, 2017

Press Release Distribution. It’s necessary to take a much more proactive approach to ensure your content gets seen by people who care about what you have to say. . PR Newswire is a tool that allows you to distribute press releases and other content to a huge network of influencers and decision-makers. About Kayla Matthews.

Strategy 251

Strategy Case Study Instagram Print 251

ImPRessions - Crenshaw Communications

MARCH 19, 2019

Here’s what every business person, from marketers to CEOs, should know about public relations. What we call PR can include paid influencer marketing, content or inbound marketing, social content, and other varieties of paid creative services. But PR is still about the story. It can’t replace marketing.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

Ethical Voices

DECEMBER 18, 2023

We talk about being an agency for change makers. I’ve been an agency guy pretty much my entire professional life. I’ve been an agency guy pretty much my entire professional life. Inkhouse is the fourth agency I’ve been at and I dare say my favorite one. I could talk about it for hours.

Ethics 105

Ethics Data Training Agency 105

Wadds Inc.

NOVEMBER 11, 2023

AI tinkering and experimentation The approach to AI by public relations agencies and communication teams has been tinkering and experimentation. Copyright, plagiarism and the threat to reputation I was recently interviewed about AI by Pattern’s Arlen Pettitt and Christopher Owens. The results are equally surprising and terrifying.

Report 119

Report Publicity Training Policies 119

PRSay

FEBRUARY 28, 2024

It’s critically important to have diverse individuals reviewing the creative, reviewing the content” before it goes out. ” Panelist Myron King, chief integration officer at the branding agency VML, said “the conversation is moving from DEI to belonging and then to backlash. Advocacy plays a huge role,” she said. “I It is ‘we.’”

How To 100

How To Nonprofit Resources Groups 100

PRSay

DECEMBER 18, 2023

In 2023, “AI has become a huge topic,” said Chris Perry, chair of Weber Shandwick Futures , the communication firm’s research and development lab that seeks to help PR agencies and their clients adapt to the major changes that artificial intelligence is causing. PR professionals “can’t sit around and talk about generative AI,” Perry said. “We

Communications 72

Communications Guidelines Technology Tools 72