Solo PR Pro

FEBRUARY 25, 2021

My mix has always included agency partnerships, but 2020 forced me to get creative and leverage those agency partnerships to stabilize my business. What are agency partnerships? Agency partnerships usually form as a result of traditional advertising and marketing agencies not having PR pros on staff. It was great!

Agency 76

Agency Creativity Media Relations Nonprofit 76

Stuart Bruce

JUNE 5, 2014

Today the European Court of Justice in Luxembourg ruled in favour of the Public Relations Consultants Association (PRCA) and Meltwater in their five-year battle with the UK’s Newspaper Licensing Agency (NLA). This is a victory for common sense and the CJEU ruling is another great example of why the UK is better off in Europe than out.

Newspapers 128

Newspapers Agency Government Local 128

PRSay

AUGUST 16, 2022

If you lead a growing PR agency, then perhaps you can make a significant impact on a social issue such as food insecurity. Before getting started, remember to carefully vet all nonprofits and authentically align your agency, clients and employers with mutually beneficial partnerships. RunSignUp. Custom Ink. YouGiveGoods.

Company 154

Company Nonprofit Apparel Banking 154

MaccaPR

JULY 24, 2019

Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can stand out in a crowded, noisy marketplace, position themselves apart from their competition and make a statement with consumers. Imagine you’re walking into your local shopping mall and you have the choice of going through two doors.

Corporate 116

Corporate Retail Policies Employee 116

Communications Conversations

JUNE 2, 2017

Agencies and vendors. 74 percent of the #32Under32 nominees were agency-side folks (I haven’t seen a published list of the winners yet). I’m too lazy to do the math, but glancing at previous years winners, I see a heavy skew toward agency folks, too. I’d say agency folks. A full 78 of the 105 nominees.

Agency 84

Agency Corporate Brand Branding 84

ImPRessions - Crenshaw Communications

JULY 21, 2016

We feel that way about George Jones, digital producer with the Raycom corporate news hub, which provides multimedia content for the websites of about 60 TV stationsthat Raycom Media owns and partners with throughout the country. The post A Journalist’s POV: 3 Questions From A PR Agency appeared first on Crenshaw Communications.

Agency 120

Agency Pitching Print Storytelling 120

PRSay

FEBRUARY 7, 2024

Sherry, before your agency career, you worked as a reporter for trade publications as well as in local NYC TV news. I was a good writer, researcher and storyteller, and had been on the other side of both print and broadcast pitches, but I did not fully understand all the nuances of public relations prior to joining the agency.

Communications 190

Communications Sports Journalism Fashion 190

Communications Conversations

APRIL 6, 2015

Two weeks ago on the Talking Points Podcast , I lauded a local company (Victory Motorcyles) and agency (space150) that recently killed it with a virtual reality execution at a trade show in Chicago. They’re what I would call “experiential marketing” What about using VR for corporate storytelling?

Storytelling 60

Storytelling Corporate Trade Shows Product Launch 60

Stephen Waddington

SEPTEMBER 16, 2020

It’s a feisty B2B PR agency based in Birmingham founded by Amanda Lowe. Story is a corporate punk. Birmingham is back under local restrictions. There has in the past, been a feeling that agencies HQ-ed in the regions only service the regions - which has been the source of untold frustration. How was your lockdown?

B2B 151

B2B Banking Corporate Crisis 151

Reputation Us

MAY 1, 2019

But recently, the importance of corporations working with nonprofits has been proven to successfully enhance a company’s reputation. Nonprofits that work to leverage this information can help support their own organization—and strengthen the reputation of their corporate partners, thus creating a win-win partnership.

Nonprofit 60

Nonprofit Corporate Reputation Community 60

5W PR

JUNE 27, 2023

Some notable mass-market hotel groups include Hilton, Marriott International, InterContinental Hotels Group, and Hyatt Hotels Corporation. Hyatt Hotels Corporation operates a range of brands, including Park Hyatt, Grand Hyatt, and Hyatt Regency. Hilton is one of the largest and most recognizable hotel groups worldwide.

Hotels 78

Hotels Groups Travel Marketing 78

Doctor Spin

MARCH 1, 2024

Here’s a list of places where someone might find entry-level jobs in public relations: Public relations agencies. Government agencies. Local, state, and federal government entities often hire entry-level PR professionals to handle public relations and communications tasks. Corporate communications teams. Alumni networks.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

The Hoffman Agency

FEBRUARY 14, 2024

Chinese carmaker BYD sold more electric vehicles than Tesla in Q4 2023 ( Shutterstock ) On the communications front, the definition of what is “local” is undergoing transformation, encompassing cultural and political nuances. This repository should address sensitive topics regarding data storage, local client support and R&D locations.

Local 36

Local Government Banking Policies 36

ImPRessions - Crenshaw Communications

APRIL 20, 2020

To sweeten its program, Google also pledged $250 million in ad credits to the World Health Organization (WHO) and other public health agencies (this, after saying it would provide a paltry $25 million earlier.) Sure, what helps its advertisers helps Google, but it’s real money where it’s needed.

Brand 284

Brand Branding Small Business Retail 284

Burrelles Fresh Ideas

MARCH 5, 2024

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 97

Media Nonprofit Pitching Analytics 97

Barokas

MAY 8, 2017

Today, we are proud to launch our official Barokas PR Corporate Social Responsibility program outlining our commitment and offerings as a company. it’s refreshing to work for an agency that is doing it because it’s part of who we are. There’s something you should know about Barokas PR. We give a s**t. Pro Bono Accounts.

Corporate 60

Corporate Employee Community Banking 60

PRSay

MARCH 22, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. The youngest members of Gen Z turn 11 in 2023.

How To 150

How To Employee Leadership Nonprofit 150

Communications Conversations

SEPTEMBER 18, 2015

Drive all social traffic back to our corporate blog and/or web site. Drive all social traffic back to our corporate blog and/or web site. Dave Kerpen is a agency owner and big-time influencer in the social space. He’s owner of Likeable Local, a long-time influencer and now, a LinkedIn “Influencer.”

Corporate 60

Corporate Blogging LinkedIn Web 60

Shift Communications

JUNE 28, 2022

For example, offer training, volunteer time or funds to local organizations, raise awareness by sharing resources, create space and amplify voices from underrepresented communities. One good example is Nike’s support of the Black community that is rooted in years of corporate activism and is authentic to the brand.

Employee 124

Employee Local Community Policies 124

PRSay

MARCH 21, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. The youngest members of Gen Z turn 11 in 2023.

How To 120

How To Employee Leadership Nonprofit 120

Communications Conversations

NOVEMBER 12, 2020

You had a vibrant and long career in PR, working in almost every possible setting–from corporate to agency to non-profit. I liked agency life because you could specialize in media relations and have the company of other professionals in marketing and PR. Corporations and non-profits are not that different from each other.

Publicity 174

Publicity Leadership Corporate Agency 174

Stephen Waddington

JULY 21, 2020

You need to work hard to find opportunities in a recession, but innovative agencies will always sniff them out. In a recent post I wrote about how to scale an agency out of lockdown. In the agency market there are opportunities that have been created by COVID-19. Agencies exist to provide specialist skills or scale.

Crisis 78

Crisis Agency Enterprise Local 78

Sword and the Script

SEPTEMBER 24, 2019

After college, he spent seven years in capital markets, “trading corporate and high yield bonds for a large regional money manager.”. From there, he parlayed that experience into helping agencies with sales and business development. I specifically wanted to ask him about sales in the agency world.

Agency 63

Agency Software Enterprise Marketing 63

PRSay

OCTOBER 1, 2021

In addition, we use colloquial terms, local slang and diminutives [adding an affectionate “ita” or “ito” to the ends of words, such as turning “abuela,” Spanish for grandmother, into “abuelita”] in our conversations — elements that we must take into account to elaborate key messages. He is currently working in an Argentinean PR agency.

How To 151

How To Community Analysis Local 151

5W PR

OCTOBER 20, 2020

A Porter-Novelli survey of 150 business leaders this July revealed that 85% feel it’s no longer acceptable for corporations to simply make money but must also make a positive impact on society. What’s important for CEOs, their boards, and CMOs to know is that there’s a clear difference between corporate mission and brand purpose.

Brand 88

Brand Branding Survey Study 88

Communications Conversations

DECEMBER 17, 2014

If you’re a regular reader of this blog, you know I’m a big devotee of reading the hard copy print edition of my local newspaper, the Minneapolis Star Tribune. One thing I learned pretty quickly when I worked on the agency side is that when the client asks if you can do something, you say “yes” and figure it out later.

Corporate 148

Corporate Fashion Agency Travel 148

Deirdre Breakenridge

AUGUST 26, 2014

In that case, your journey might lead you towards a job in internal communications working for a corporation where you promote the company’s various products, services and experts. If so, the agency route might be the best for you. Many local chapters have working groups for new and young professionals. Consider joining PRSA.

Industry 316

Industry Travel Fashion Tourism 316

Stephen Waddington

AUGUST 31, 2020

Agencies and in-house organisations in smaller organisations started to return to the office before the summer. The has already given rise to a series of new agencies and models. Environment, society and governance (ESG) is top of the corporate agenda as organisations plan for 2021. for Brexit Then there’s Brexit.

Communications 125

Communications Crisis Leadership Sports 125

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Stephen Waddington

JULY 16, 2021

Companies that have invested in their local communities during the crisis continue to benefit from a reputational dividend. This is likely to be an issue on the corporate agenda for the next decade. The report includes contributions from panel members, formed from leaders from across the UK communications industry.

Publicity 199

Publicity Government Crisis Employee 199

Barokas

FEBRUARY 4, 2019

As that experience carried him into agency life, he managed high profile campaigns, including the introduction of BMW NA’s Z3 Roadster in conjunction with MGM and the 007 movie GoldenEye. Over more than 20 years, David has held leadership roles at various agencies and led global communications for Deloitte.

Leadership 114

Leadership Energy Agency Local 114

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Victorious PR

FEBRUARY 6, 2023

When thinking of small businesses, many people often picture their local boutiques or the small diner in their town, which very well may be struggling to earn enough to stay open, but you would be surprised by the other businesses in your area that meet the small-business qualifications. Brand awareness and promotion. Community relations.

Real Estate 52

Real Estate Small Business Local Reputation 52

Melissa Agnes

SEPTEMBER 4, 2018

The YouTube Shooting Crisis: How Mountain View Police Department quickly regained control of the narrative that was going viral against their agency. You can also listen to this episode on iTunes , Spotify , and Stitcher. This episode explores: How a Crisis Ready organizational mindset prepared MVPD for this moment before it happened.

Crisis 176

Crisis Viral Brand Branding 176

PRSay

MARCH 6, 2020

Keeping your employees, clients and customers informed will help keep the focus on what’s currently happening and allow you to tailor your strategy as new developments occur, such as changing work-from-home policies or curtailing nonessential business travel — steps that corporations from Facebook to Microsoft have already taken.

Communications 212

Communications Employee Crisis Policies 212

Communications Conversations

DECEMBER 13, 2019

So, I thought it was worth commemorating since the MN PR Blog has been an instrumental part of the local PR community for 15+ years. He posted an agency list that up until just recently, I was still referencing. He posted agency and corporate PR news. This is a pretty big moment. That’s quite a legacy.

Blogging 78

Blogging Agency Community Local 78

Cision

AUGUST 23, 2017

From your corporate leaders to your average employees, involve the people behind your company in your digital PR campaign. During #RestaurantWeek, Lendistry team members shared their favorite restaurants, mostly locally-owned eateries as the company’s clientele is local small businesses. Share Relatable Stories.

Digital PR 251

Digital PR How To Small Business Analysis 251