Sword and the Script

NOVEMBER 28, 2017

They write quality posts. That’s according to the results of a survey of 1,377 bloggers conducted by Orbit Media a web design agency. It’s the fourth consecutive year the agency has conducted the survey. These habits are applicable to corporate blogging where a blog is a central platform in a content marketing strategy.

Study 79

Study B2B Marketing Survey 79

Cision

SEPTEMBER 21, 2016

Once you create the copy for these, use your automation software to set up the emailing schedule, such as “Email one is sent four days after Download Email.”. Share her content. Writing Press Releases. Content Creation. Write a few articles a week and schedule them in advance. Follow her on social media.

Marketing 120

Marketing Comparison eBook Social Media 120

PR 20/20

OCTOBER 11, 2018

HubSpot develops cloud-based, inbound marketing software that allows businesses to transform the way that they market online. BrightEdge is a global leader in SEO and content performance marketing that blends search intent discovery, optimized content creation, and performance measurement into one integrated solution.

Tools 71

Tools Marketing Enterprise Software 71

Sword and the Script

DECEMBER 30, 2017

Not long after that I started this blog and began writing. Note: This top post was published in February 2017 and some of the metrics were updated in November and those can be found here: 3 Habits of Highly Successful Bloggers B2B Marketing can Borrow [Study]. 3) The Future of Marketing Looks More like Public Relations.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Shift Communications

NOVEMBER 2, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. An incredible amount of digital ink has been spilled over the years on what to write about. Go forth and create great content!

Blogging 60

Blogging Conference Content Marketing Writing 60

Shift Communications

NOVEMBER 2, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. An incredible amount of digital ink has been spilled over the years on what to write about. Go forth and create great content!

Blogging 60

Blogging Conference Content Marketing Writing 60

Shift Communications

OCTOBER 26, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. For example, suppose you were telling the narrative of how a new enterprise software platform was rolled out. Christopher S.

Blogging 60

Blogging Enterprise System Media 60

Sword and the Script

AUGUST 15, 2017

In other words, the stories he writes must appeal to as many people as possible. Don’t miss these related posts: The Shocking Beef about Feeding the Content Monster. The Future of Marketing Looks More like Public Relations. Why Content Marketing and Public Relations Need Each Other. These are not isolated examples.

Journalism 64

Journalism Brand Branding Advertising 64

Shift Communications

NOVEMBER 2, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. An incredible amount of digital ink has been spilled over the years on what to write about. Go forth and create great content!

Blogging 60

Blogging Conference Content Marketing Writing 60

Sword and the Script

FEBRUARY 4, 2017

This results in copy or content that usually self-centered and doesn’t answer customer or potential customer questions. That’s the vibe I got reading Ahava Leibtag ’s piece in CMSWire titled, Enough Already About the Value of Content. She writes: “Want to know the real reason brands publish content with no value?

Storytelling 60

Storytelling Creativity B2B Film 60

Sword and the Script

MARCH 1, 2022

The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” It breaks the market it into two segments PR, marketing and communications ($26b) and lead generation, risk management and customer relations ($14b). iSentia is an all-in-one PR software tool based in Australia.

Software 119

Software Case Study Advertising Advertising 119

Sword and the Script

DECEMBER 3, 2016

Definitions of marketing usually include some aspect of understanding needs, creating a customer or defining a market. Yet descriptions of agile, which I have seen instituted as a very precise software development process (see graphic below), are all over the map in marketing. 1) What is Agile Marketing Again?

Marketing 60

Marketing B2B Content Marketing Training 60

Rock the Status Quo

MAY 4, 2015

Why do I write about backlink pitches in a PR blog? The Linkbuilder Pitch SEO agencies are improving their skills at replacing old school linkbuilding email blasts with blogger relations and PR-style pitching to land backlinks , but even the largest agencies still have a long way to go. Some PR pros do this, too.

SEO 100

SEO Pitching Small Business Agency 100

Sword and the Script

MAY 13, 2017

Mr. Brooks writes that a “mistake most brands make is treating influencers as a direct marketing sales channel.”. Examining Influencer Marketing . 2) The keys to a stable influencer marketing program. 3) Measuring an influencer marketing program. Also see: Revenue Attribution and Proving Value in Marketing [UML].

Strategy 76

Strategy Marketing Measurement B2B 76

Sword and the Script

FEBRUARY 11, 2017

So too has the improved capacity to update podcast subscriptions over wi-fi — and without the hassle of syncing a mobile device with desktop software. And that’s the theme for this week’s Unscripted Marketing links [UML]. 1) Marketing Audibles for Audio Search. 3) Big Business is Where Good Software Goes to Die.

Tools 60

Tools Pinterest Marketing Media 60

Cision

JUNE 6, 2017

According to research by Boston Consulting Group, one ultraloyal customer who shares content can generate eight times his or her own consumption through their advocacy. The key idea here is that the economic value of content marketing does not come from content. It comes from the transmission of content.

Marketing 239

Marketing Television Handbook Web 239

Sword and the Script

DECEMBER 10, 2016

In budget planning for the next year, last year’s budget serves as just one data point, according to Jocelyn Brown of Allocadia , which develops software for planning and measuring the results of marketing budgets. Brands should treat influencers like they do agencies – as an extension of the team. We are great at both!

Marketing 60

Marketing Survey B2B Study 60

Sword and the Script

SEPTEMBER 27, 2016

As the then director of communications for a B2B software business, my little budget was under constant pressure – and I had a hard time reconciling that cost with the value. The next agency we hired was a solo PR firm specializing in B2B – a one-person shop. Experience on both sides of the table: corporate and agency.

B2B 60

B2B Corporate Agency Creativity 60

PR 20/20

MARCH 26, 2020

As a marketing agency, how should we respond? What is the appropriate role of marketing in the midst of a crisis? One of our core tenets is the belief that marketing can make brands “more human.”. Reevaluate any content scheduled or planned for the next few weeks: Is it appropriate given the current climate?

Crisis 92

Crisis Marketing Healthcare Resources 92

Sword and the Script

OCTOBER 15, 2016

Don’t miss these related posts: Marketing vs. Machine: Are the Bots Coming for Your Job? Marketing: Investment, Cost or Profit Center? In Content Marketing, Marketers Might be Losing Their Way. He writes that humanity has changed little in the grand context of history. Consistent. Sustainable.

Advertising 60

Advertising Advertising Print Interviews 60

Sword and the Script

SEPTEMBER 24, 2016

In marketing, most of the tech tools are simply automation, described with great editorial liberty. Taking repeatable tasks, mapping them out, streamlining the process and then using software to get part of the work done. The Struggle is Real in B2B Content Marketing [UML]. Google and Facebook take this to the next level.

Marketing 60

Marketing Creativity B2B Ethics 60

ZudePR

JANUARY 21, 2016

Content marketing had been mushrooming and seemed to explode as 2013 turned into 2014. There is no better blogger writing about website strategy. At the moment, he’s focussing on influencer marketing and I am learning a lot from a series of posts he’s writing. There are so many gems in his writing.

Digg 104

Digg SEO System Reddit 104

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. To that end, this year’s roundup is uh-mazing.

Marketing 189

Marketing Content Marketing Data Social Media 189

Polaris

DECEMBER 7, 2014

Write marketing content more quickly and more efficiently? The style of calendar you use will vary depending on the objective of your blog, the kind of content you create and the type of organization you work for. Who: Sarah is a UK-based blogger, content marketer, speaker and mom. Here are 5 to consider.

Content Marketing 154

Content Marketing Blogging Marketing B2C 154

Sword and the Script

OCTOBER 31, 2017

Everyone is doing content marketing these days. In fact, some 80% of respondents say they are doing content marketing according to 2017 survey data. You can also think about these in stages of content marketing maturity, though I’d caution, you never done with any given stage. Analyze, but experiment.

Engineering 62

Engineering Content Marketing Marketing Analytics 62

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. Buyers of B2B software want published pricing.

B2B 116

B2B Marketing Survey Software 116

Waxing UnLyrical

OCTOBER 7, 2019

In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape. So what does content marketing mean? Is content marketing important?

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Buzzstream

DECEMBER 28, 2023

Best All-in-One Blogger Outreach Tool I’ve worked at agencies, worked with agencies, worked in-house, and hired freelancers for blog outreach help. BuzzStream – Prospecting, Emailing, Relationship Building, and Reporting BuzzStream is the best all-in-one blogger outreach tool for agencies, in-house teams, and freelancers.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Best All-in-One Blogger Outreach Tool I’ve worked at agencies, worked with agencies, worked in-house, and hired freelancers for blog outreach help. BuzzStream – Prospecting, Emailing, Relationship Building, and Reporting BuzzStream is the best all-in-one blogger outreach tool for agencies, in-house teams, and freelancers.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Best All-in-One Blogger Outreach Tool I’ve worked at agencies, worked with agencies, worked in-house, and hired freelancers for blog outreach help. BuzzStream – Prospecting, Emailing, Relationship Building, and Reporting BuzzStream is the best all-in-one blogger outreach tool for agencies, in-house teams, and freelancers.

Tools 62

Tools Blogging Pitching Google 62

Landis PR

JULY 31, 2023

Now, more than a half century since the birth of artificial intelligence, mass interest and adoption of the technology has accelerated in recent months, thanks to publicly available software like ChatGPT and Character.ai. Solid storytelling, writing and editing skills are still very much in demand.

Communications 97

Communications Marketing Pitching Technology 97

Cision

OCTOBER 19, 2017

Using keywords that will help the right people find your website is essential for every facet of your marketing strategy from search engine optimization to social media to blogging to PR. At Cision, our marketing team is all about working smarter. First: Who Benefits from a Keyword Library? Set Up Your Library.

Brand 208

Brand Branding How To SEO 208

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Pricing: Varies Alternatives: Muck Rack is a comprehensive PR software for building media relations and amplifying your PR efforts.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Pricing: Varies Alternatives: Muck Rack is a comprehensive PR software for building media relations and amplifying your PR efforts.

Digital PR 62

Digital PR Tools Google Pitching 62

Sword and the Script

JULY 18, 2017

Consumer technology has had a serious impact on expectations for business software. Why, the business user asked, can I unwrap a new mobile device an intuitively understand how to use it, but the business software I use at work requires several hours or days of training? Where and How B2B Marketing Generates Leads it Likes [Study].

Trends 75

Trends Marketing Software Media 75

Cision

AUGUST 20, 2015

At her recent webinar, Kerry O’Shea Gorgone , host of MarketingProfs’ Marketing Smarts podcast , discussed the benefits of various software and tools, dished out tips for setting up your podcast and explored how to successfully grow your listener base. ” Q: What kind of software do you need to make a podcast?

Skype 120

Skype Software Analytics Interviews 120

Contently - Strategy

NOVEMBER 7, 2019

Organize and store content. Conceptualize content. When generating content ideas, do some online research, like reading blogs related to your industry or checking out content marketing survey results. Write first draft. Write second draft. On top of that, content marketing is always changing.

Strategy 106

Strategy Education System Writing 106