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Social Media Content Strategy for PR Agencies: 5 Tactics to Win New Clients

Prowly

PR agencies tend to get caught up in client work, failing to realize that they need a solid marketing strategy like any other company, to keep attracting new clients. As Forbes Agency Council expert Chelimar Miranda rightly puts it, “it’s incredibly challenging to prioritize “unpaid” work over paid work.

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What Your PR Agency Won’t Tell You (But Maybe Should)

ImPRessions - Crenshaw Communications

We preach it to our clients and put it in our company handbooks. So, when PR agencies in particular are called out for lying or covering up, it makes us all look bad. The agency was busted when the foundation filed its tax forms. The agency was busted when the foundation filed its tax forms.

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Do PR Companies Offer Social Media Services—And Should You, Too?

Prowly

As consumers spend more time each year on social media platforms, your potential clients are likely looking for PR agencies to offer relevant services, like social media management and monitoring. The post Do PR Companies Offer Social Media Services—And Should You, Too?

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How Paid And Organic Social Media Work Together

ImPRessions - Crenshaw Communications

Social media marketing and PR have recently become inseparable. That’s because social media plays a large role in most consumer and B2B PR programs. Fully 86% of B2B marketers combine paid and organic social tactics. Fully 86% of B2B marketers combine paid and organic social tactics. Here’s why.

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Why B2B Brands Should Be Active on Social Media

ImPRessions - Crenshaw Communications

As most PR agencies know, social media is not just for B2C companies anymore. B2B tech companies typically deal with sophisticated and knowledgeable customers. With the help of social media, a B2B brand in the tech sector can establish a distinctive voice and build a unique community of followers.

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What PR Agencies Should Be Thankful For

ImPRessions - Crenshaw Communications

As a PR agency team , we also have a lot to be thankful for at our firm. While nothing’s easy, the companies we work with are high-growth businesses, and in many cases, leaders in their industries. Instead of throwing in the towel, it helps to take feedback from media contacts – whether it be negative or positive.

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Emerging Trends in Tech PR: What’s Next for Technology Companies?

5W PR

Companies can optimize messaging and strategies using data analysis. Invest in PR software Numerous tools are available to track media mentions, analyze social media sentiment, and measure campaign performance. It’s imperative for tech companies to focus on crafting compelling narratives that emphasize the impact.