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At Crenshaw Communications, We Stand For Racial Justice

ImPRessions - Crenshaw Communications

With protests happening across the country, we need to make our position clear, as individuals, as a citizen of the New York City business community, and a member of the PR industry. The good news is that client companies have led the way and the agency community has made a commitment to reversing our lack of diversity.

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How Not To Get Cancelled: A PR View

ImPRessions - Crenshaw Communications

.” When it comes to brand cancel culture, there’s often a constructive goal – to correct mistakes or encourage change. Yes, social media pushback can be constructive, yet it often spins out of control. It’s more constructive to build relationships from the start. Build social allies.

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Using Tech Tools for Maximum PR Coverage

ImPRessions - Crenshaw Communications

Most PR agencies perform the same daily tasks – targeted media outreach, meticulous coverage tracking, and competitive monitoring, among others. While Google is a default monitoring tool for many agencies, it can be time-consuming, and it often misses coverage. What are some of your must have PR tools for coverage?

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The Role of PR in Transforming Consumer Finance

5W PR

That’s where PR steps in, tearing down these barriers and constructing a more relatable narrative. PR professionals now tap into social media, influencer marketing, and targeted online content to meet consumers where they are, requiring a deep comprehension of online communities and personalizing messages for maximum impact.

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The Intersection Of Public Relations And Public Policy: A Strategic Approach

Landis PR

Unlike those involved in federal politics, local and state officials are more regularly out and about in their communities, presenting frequent opportunities for direct, ongoing engagement. It is not merely to make our clients known in their community but also to contribute to constructive dialogue and policy change.

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Effective Marketing Strategies for Fast Food Chains

5W PR

Chains can get involved in local communities through sponsorships, charity partnerships, or environmental initiatives that can enhance the brand’s reputation. Positive reviews can boost a chain’s reputation, while constructive criticism can help identify areas for improvement.

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Seven ideologies of public relations

Stephen Waddington

Understanding different public relations ideologies helps frame an organisation’s approach to practice and the management of its relationship with its stakeholders and the societal or public construct in which it operates. Likewise, the public and the societal construct in which an organisation operates are interchanged.

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