Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. PR News Conferences.

Conference 256

Conference Content Marketing Marketing Internal 256

Sword and the Script

APRIL 12, 2022

In its funding announcement, the company says it can also “measure ROI from earned media including traffic, form submissions, purchases and other conversions.” In addition, it will soon “enable journalists and influencers to discover sources, manage their stories, and measure reach and sentiment of their published work.”.

Software 89

Software Pitching Measurement Enterprise 89

Sword and the Script

APRIL 20, 2021

A blog with B2B sales attribution. Years ago, I championed a blog for this exact organization. I literally wrote and edited thousands of blog posts – many over 1,000-words long – for that brand. I literally wrote and edited thousands of blog posts – many over 1,000-words long – for that brand. Check out our services.].

B2B 106

B2B Leadership Marketing Blogging 106

Barokas

DECEMBER 3, 2019

Conveying those characteristics on a website, though, to give new connections a glimpse at who we are as an agency, is not as easy. Especially in a crowded industry, wherein most agencies speak the same language and promise the same value proposition. People who know us have a chance to see our grit first hand.

Case Study 78

Case Study Enterprise System Fashion 78

Sword and the Script

NOVEMBER 28, 2017

That’s according to the results of a survey of 1,377 bloggers conducted by Orbit Media a web design agency. It’s the fourth consecutive year the agency has conducted the survey. These habits are applicable to corporate blogging where a blog is a central platform in a content marketing strategy. They do this consistently.

Study 79

Study B2B Marketing Survey 79

NewsWhip

JULY 14, 2020

In a wide-ranging conversation, we talked about the use of data as part of the day-to-day operations of an agency, and how agencies should think about their tech stack. You’re Digital Director at ENGINE MHP Can you tell us about the business, especially the areas of special competence that the agency has?

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

PR 20/20

OCTOBER 11, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. BrightEdge is a global leader in SEO and content performance marketing that blends search intent discovery, optimized content creation, and performance measurement into one integrated solution. But there are a lot of vendors out there. Production.

Tools 71

Tools Marketing Enterprise Software 71

Sword and the Script

AUGUST 30, 2022

Muck Rack released an integration with Google Analytics (GA) that helps PR measure web traffic from media placements. Meltwater has offered a similar integration for several years now, but this is the right direction for measurement. Meltwater named Scott Gibbs as SVP of Global Enterprise leading the company’s enterprise sales team.

Publicity 85

Publicity Survey Enterprise Pitching 85

PR 20/20

MAY 12, 2016

Editor's note: The following is an excerpt from The Marketing Performance Blueprint , and was also published on the HubSpot Agency Post. As CMOs navigate the marketing talent gap , they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals.

Agency 40

Agency Marketing Financial System 40

Sword and the Script

OCTOBER 3, 2017

For all the upbeat indications in the study, an alarming statistic made a debut late in the report: Just 35% of B2B marketers are measuring content marketing ROI. 38% they need an easier way to measure ROI. 21% said it was too time consuming to measure ROI. Measuring ROI is hard. Measuring ROI takes time.

Content Marketing 64

Content Marketing B2B Survey Analysis 64

Sword and the Script

SEPTEMBER 10, 2016

It’s hard to measure but there’s negative consequences for not doing it.”. ” Certainly, the digital fingerprints of the web provided better mechanisms to measure indicators in these areas. It’s pretty valuable – any enterprise salesperson will tell you that – but it’s not for sale. You can’t buy it.

Marketing 60

Marketing Measurement B2B Content Marketing 60

Sword and the Script

APRIL 30, 2019

Third, as a PR agency owner that specializes in B2B technology, I simply have an interest in keeping tabs on the ways technology is transforming my industry. Onclusive is developing new ways to measure PR including attribution. Learn more: press release , blog post. Learn more: press release , blog post. all 210 U.S.

Industry 86

Industry Media Technology Employee 86

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. Improve AI: Monitor, measure and adapt based on performance. The event is designed for marketing change agents and leaders of agencies, enterprises and higher-education institutions. Agency executives. Who Should Attend?

Conference 59

Conference Marketing Analytics Case Study 59

Sword and the Script

NOVEMBER 5, 2019

The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. The new look and feel, called Fjord , is modeled after the simplicity found in many consumer apps – the continued consumerization of enterprise technology. What sort of data? This stuff is expensive.

Internal 63

Internal International Data Media 63

Shift Communications

MAY 3, 2016

We also installed a policy as an agency that each team can go “heads down,” where we set aside dedicated time to keeping up on key trends. At SHIFT we run a daily blog and a weekly SHIFT Happens newsletter, which daily and weekly provide summary news from the front lines of PR and Marketing. But it doesn’t stop there…. Derek Lyons.

Technology 60

Technology Marketing eBook Training 60

The Hoffman Agency

MARCH 21, 2018

Running out of office space is a good problem to have since it reflects a growing enterprise. I know this is intangible and tough to measure, but it’s there. The post Expansion in the China World Building Sets the Stage for Hoffman China in 2018 appeared first on "What's HAppening" Blog. By Jason Cao .

Real Estate 53

Real Estate Enterprise Energy Mobile 53

PR 20/20

SEPTEMBER 17, 2019

Enterprise and workplace. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Build a Better Agency Summit. Tech industry. Traffic & Conversion Summit. Sound like you?

Conference 97

Conference Marketing Case Study Content Marketing 97

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. Improve AI: Monitor, measure and adapt based on performance. The event is designed for marketing change agents and leaders of agencies, enterprises and higher-education institutions. Agency executives. Who Should Attend?

Conference 40

Conference Marketing Analytics Case Study 40

Sword and the Script

MAY 14, 2019

3) Measuring the influence of coverage. How do you compare a brief mention in a top tier business publication to a product review in a blog? You can view this measure in a couple of different ways – and the charts allow for you to drill down and take a look at the underlying coverage. click any image for higher resolution).

Case Study 117

Case Study Software Data Web 117

Sword and the Script

JUNE 27, 2017

Content marketing should absolutely be measured , over time, for the value, it delivers to the organization. Few are the buyers willing to part with six or seven figures on enterprise technology because a vendor wrote a blog post. Can your agency bring big ideas – and execute them? Give our services a try. Talk to Us!

Content Marketing 68

Content Marketing B2B Marketing Leadership 68

PR 20/20

OCTOBER 9, 2018

Just in case you’re not familiar, CMI is the leading global content marketing education and training organization, teaching enterprises how to attract and retain customers through compelling, multi-channel storytelling. A: It should come as no surprise that our blog is the center of our inbound approach.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

ZudePR

FEBRUARY 22, 2016

You’re a family business owner wondering how to make sense of social media, blogging, and PR. E-mail marketing is often cited as one of the best and easiest-to-track means of measuring the success of your marketing campaign. 7: 95% of Blogs Fail. Advice: get some one-to-one blogging training. And measure.

Social Media 75

Social Media SEO Media Local 75

PR 20/20

JUNE 6, 2023

Content management: The platform enables you to create and manage your website content, blog posts, and landing pages within the HubSpot Content Management System (CMS). You can measure website traffic, lead generation, email engagement, social media reach, and more to gain insights to make data-driven decisions.

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

OnePitch

MAY 12, 2022

From tech startups to startups at heart, most of our clients are private companies on the road to a big exit, like going public or being acquired, and they span the entire tech sector: cloud, enterprise data, fintech, healthtech, cybersecurity, clean energy and social media, among others. Want more blogs like this?

Strategy 52

Strategy Interviews Pitching Energy 52

Onclusive

MARCH 2, 2021

In this blog, let’s explore the two biggest and heaviest cultural roadblocks (and the most common) on the path of data-driven journeys, specifically for PR/Communications, i.e., the earned media space. Culture also includes the organization’s vision, systems, symbols, language, assumptions, environment, and location.

Data 312

Data Communications Data-Driven PR Analytics 312

Rock the Status Quo

JANUARY 22, 2015

Credible news sources – media – first, along with editorial by influencers and relevant ezines and blog post aggregators. And isn’t it interesting that it’s a PR agency doing the belittling, when the value of media drives their business? Take a fresh look at your blog. It’s the obvious choice.

Agency 100

Agency Survey Customer Service Engineering 100

Sword and the Script

AUGUST 5, 2014

The demand for measuring effectiveness in marketing is on the rise too, according to an eMarketer report titled, Execs to Marketers: Show Me the Metrics. PR Measurement Isn’t Quite the Same. What PR needs is a framework to think about measurement and organize itself to measure. Consumption.

Measurement 118

Measurement Analytics Tools SEO 118

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them.

Marketing 189

Marketing Content Marketing Data Social Media 189

Rock the Status Quo

FEBRUARY 9, 2015

Take advantage of the LinkedIn blogging platform – called long-form posts. When you click on the pencil, it launches the blogging platform on LinkedIn, where you can upload your article. How can you measure success of the long-form posts? Publish employee posts on the corporate blog.

Corporate 100

Corporate Leadership Brand Branding 100

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. Tip 1: Set clear goals and target audience Launching an impactful PR campaign necessitates setting precise goals and identifying your ideal target audience.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

PR 20/20

NOVEMBER 29, 2022

Most organizations and enterprises should complete these steps at least annually to guide long-term planning. >> Related read: Point Pricing: The Story of How We (Finally) Eliminated Hours from Marketing Agency Pricing. Projects have tasks, hours (or a related measure of effort to complete), and goals. Website redesign.

Marketing 52

Marketing Analytics eBook System 52

Sword and the Script

NOVEMBER 9, 2021

This month, as I perused through the vendor websites and blogs, I noticed a lot more of it. In my experience, that simply means putting press releases “on hold” at the last minute for “verification” which makes legitimate agencies look bad in front of clients. And it’s not just the startups anymore. Automated coverage book.

Software 93

Software Banking Technology Data 93

Journalistics

MARCH 24, 2015

Thiscan be as simple as listening to what they have to say on social media and in the comments section of your blog, and responding to their questions and comments with a genuine response. What outcomes will you measure? – what do you want to measure? What’s a digital content strategy? Content marketing?

Strategy 72

Strategy How To Measurement Analytics 72

Marketwired

FEBRUARY 16, 2016

This is post 1 of our 5-part #CreativePR blog series. Our spring blog series will dive into this topic. Michelle Messenger Garrett is a public relations consultant , speaker and award-winning writer with more than 20 years of agency, corporate, startup and Silicon Valley experience. It’s not a one-size fits all approach.

Creativity 100

Creativity Pitching Writing Conference 100

Shift Communications

AUGUST 12, 2015

One of the most consistent blog topics I’ve been seeing the past 3-6 months has centered around content strategies. The four key takeaways for me were: PR is getting it re: measurement. YouTube is a key strategy for enterprises – and is a lost opportunity for others. The power of visuals and mobile. Are you ready to join?

Mobile 60

Mobile Strategy SEO YouTube 60

PR 20/20

FEBRUARY 7, 2023

Blog posts A blog is great for addressing your prospective customer's specific pain points. Writing informative blog posts on topics related to your product or service can help prospects understand their problem better. Below is a comprehensive list of the most effective content formats to engage your TOFU target audiences.

Examples 52

Examples eBook Infographics Analytics 52

Sword and the Script

AUGUST 6, 2019

I asked co-founder and COO Jered Martin about pricing for the new model and here’s what he said: “We are launching our pricing plans starting in September and will offer four tiers: free, beginner, professional, and enterprise. If you’re doing the math and thinking, gosh, I’ll just have my agency buy it for me, be careful.

Marketing 63

Marketing Pitching Corporate Tools 63