Burrelles Fresh Ideas

APRIL 9, 2024

Merging public relations with social media marketing into a single, powerful force is key to amplifying brand messages, sparking real-time engagement, and building lasting connections with your audience. That’s the magic of integrating PR strategies into social media marketing. Those days are long gone.

Social Media 92

Social Media Marketing Media Storytelling 92

ImPRessions - Crenshaw Communications

JUNE 20, 2023

It’s not surprising that marketers and brands are eager to connect with celebrity creators and those who are rising stars. However, according to reporting from Forrester, #ads are “just the tip of the iceberg” when it comes to creator marketing in 2023.

Creativity 156

Creativity Meeting Advertising Advertising 156

Buzzstream

FEBRUARY 1, 2024

— Affiliate Recruitment Outreach Affiliate recruitment helps expand your brand’s reach and, with the proper targeting, can drive sales. Here are some best practices that ensure your outreach hits your potential affiliates. Thanks for your help! I may sound like a broken record at this point.

Pitching 87

Pitching Infographics Survey Resources 87

Shift Communications

JANUARY 24, 2024

In turn, it has left many of us asking the question, “ how has a drinkware product taken over the consumer market space by storm?” Here are our takeaways of the key strategies Stanley implemented to overtake the hydration market. The key : Stanley’s willingness to reinvent as a brand and appeal to a new customer segment.

Consumer 78

Consumer Strategy Marketing Viral 78

PRSay

SEPTEMBER 7, 2021

Beauty giant Estee Lauder spent 75 percent of its digital marketing budget in 2019 working with influencers. He calls on the Department of Defense to clarify the policies surrounding influencer marketing. He points to federal ethics regulations as the guidelines that prohibit military influencer marketing.

Ethics 170

Ethics Public Affairs Policies Guidelines 170

Reputation Us

OCTOBER 23, 2023

Prior to LTPR, Boggs served as public relations director at AIG, leading the public relations efforts of six affiliated companies. He is a member of the Legal Marketing Association (LMA) Education Advisory Council and serves on the national board of Future Business Leaders of America (FBLA).

Reputation 88

Reputation Publicity Education Corporate 88

Axia PR

DECEMBER 2, 2020

If you know someone who works in public relations, strategic communications, corporate communications, or marketing, this list is for you! All items included are rated at least four out of five stars, and we might earn referral credit if you buy some of these products from the affiliate links we provided below.

Corporate 98

Corporate Communications Publicity Marketing 98

Solo PR Pro

DECEMBER 5, 2023

Actionable Insights: Conduct Market Research: Identify a high demand for specialized services that currently has low competition. So often, PR pros are already doing things that are in high demand without realizing the value to the market. Use forums, social media, and your own clients to identify problems that are not being solved.

YouTube 99

YouTube Course Financial Education 99

Rock the Status Quo

NOVEMBER 26, 2019

I've worked with multiple 7-Figure businesses to help scale their sales in the digital marketing space, Amazon FBA, PR and the health industry. I've won awards for advertising in affiliate marketing (Tony Robbins & Dean Graziosi even sent me free custom Apple Airpod pros and invited me on a trip to Fiji).

SEO 130

SEO YouTube Travel Advertising 130

Shift Communications

NOVEMBER 29, 2022

We’ve seen a ton of brands emerge as powerhouse cultural icons by tapping into and even setting these direct to consumer marketing trends. Brands putting customers in the center of consumer marketing. For DTC marketers, many are prioritizing website design enhancements to help blind and visually impaired consumers shop seamlessly.

Consumer 78

Consumer Trends Marketing SMB 78

Onclusive

NOVEMBER 8, 2023

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research.

Training 195

Training Media Training Reputation Crisis Communications 195

Shift Communications

JANUARY 17, 2022

It’s not a marketing overlay, but a foundational business function and driver. Our credibility as leaders and as the brands we’re marketing hangs in the balance. The need for owning performance-based efforts like affiliates, paid content and influencers is also critical. It’s a year for reassessing PR strategy.

Strategy 178

Strategy Community Technology Consumer 178

Ethical Voices

NOVEMBER 7, 2022

The ethics of affiliate links. And so, I’ve been on both sides of the fence – editorial and marketing. From there, I bounced back and forth between marketing and editorial. From there, I bounced back and forth between marketing and editorial. The ethics of reviews and selling products you review.

Ethics 82

Ethics Travel Writing YouTube 82

Bianchi Biz Blog

FEBRUARY 8, 2024

PRGN maintains vetted member PR agencies in virtually every major market around the world – 70 locations and counting! – The entrepreneurs at these independent agencies are deeply experienced professionals – well-known and respected leaders in their respective markets.

Automotive 88

Automotive Local Public Affairs Agency 88

Shift Communications

MARCH 17, 2022

By Lisa Zanchi, Director, Digital Marketing. Those essential tactics aside, our digital and social specialists analyzed major social media trends and changes and added firsthand intel on what’s performing on each network — insights to inform how these channels function as a part of an overall marketing strategy. One thing that hasn’t?

Instagram 164

Instagram Social Media Facebook Trends 164

Onclusive

AUGUST 9, 2021

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. Event & Experiential Marketing.

Training 370

Training Media Training Reputation Crisis Communications 370

Burrelles Fresh Ideas

MARCH 12, 2024

Influencer marketing to spread the word. This is crucial when starting up a new tech firm, as you can’t afford to delay marketing and PR efforts. PR professionals typically have an extensive network and can help you build your brand quickly with email campaigns and content marketing that will make waves. Hosting a launch event.

Social Media 78

Social Media Strategy Media Reputation 78

Critical Mention

MARCH 15, 2019

With so much of the population spending so much time on mobile devices these days, optimizing marketing efforts for mobile is crucial for businesses. This makes it critical to optimize your social media marketing strategy to be mobile-friendly to engage these consumers. Send links via SMS texts. Shorten URLs. SCHEDULE A DEMO.

Mobile 109

Mobile Social Media Marketing Media 109

Stephen Waddington

JULY 14, 2021

This issue is fundamental for us in marketing and communications because it relates to how we represent communities in the way we spot, create, produce, and share stories. IDS is a think tank affiliated with the University of Sussex. It delivers research and teaching in development studies.

Guidelines 171

Guidelines Ethics Study Community 171

Shift Communications

JUNE 14, 2023

For lots of organizations, an AI marketing strategy works. But there are also risks when jumping into the conversation: Contrived AI marketing strategy For every company that is authentically aligning themselves with genAI, there are two trying to force it. It’s not baked into their products.

Company 78

Company Strategy Marketing Technology 78

Shift Communications

JUNE 14, 2023

For lots of organizations, an AI marketing strategy works. But there are also risks when jumping into the conversation: Contrived AI marketing strategy For every company that is authentically aligning themselves with genAI, there are two trying to force it. It’s not baked into their products.

Company 78

Company Strategy Marketing Technology 78

Prohibition

SEPTEMBER 8, 2023

Influencer marketing, the art and science of leveraging popular figures to promote a brand, has evolved significantly over the years – which is the focus of our bonus episode. Today, influencers play a vital role in the marketing world, bringing about an undeniable magnetism that attracts consumers like never before.

Marketing 62

Marketing B2C Advertising Advertising 62

Burrelles Fresh Ideas

OCTOBER 24, 2023

Savvy businesspeople understand that the only thing you can predict about the market is its unpredictability. Markets evolve. But one fact remains steadfast: no matter what your industry may be or what kinds of market conditions you’re operating under, the indisputable preeminence of the customer.

Strategy 95

Strategy Ethics Social Media Data 95

Cision

JULY 7, 2015

With the rise of social media, and things like Periscope, there is a lot more user-generated content,” says Chris Lucas, VP of marketing at Formstack. “It Endorsers who promote your products or services need to state their affiliation clearly enough that consumers are aware of their relationship to your brand.

Guidelines 120

Guidelines Social Media Brand Branding 120

Ethical Voices

SEPTEMBER 19, 2022

He discusses several important ethics issues, including: What should you do when clients are even tangentially affiliated with a coup? I was working for a digital marketing agency, and then I moved over to an events company, until the pandemic. The private newspapers are affiliated with certain groups, so they are pro certain things.

Ethics 83

Ethics Radio Sports Facebook 83

Shift Communications

FEBRUARY 28, 2023

By Sarah Babbitt, VP, Agency Marketing Are you extending your PR efforts with paid promotion? We also make sure they’re trackable; they should have a linkback to the website, a custom affiliate or promo code (to capture related sales), or some way to measure ROI on paid spend. If not, you’re leaving a lot on the table. This is why.

B2B 78

B2B Agency Advertising Advertising 78

Burrelles Fresh Ideas

JANUARY 23, 2024

Your marketing and public relations (PR) campaigns are vital methods of connecting and communicating with consumers. Machine learning and psychology are both increasingly recognized as useful components of marketing and PR campaigns. This can be particularly useful for conversational marketing chatbots in your campaigns.

Technology 76

Technology Training Data Consumer 76

OnePitch

SEPTEMBER 8, 2022

It feels so obvious, but the typical Ws – Who, What, Where, When, Why – but as we work with a lot of consumer brands, we’ve expanded that to include price point, link to download assets (never attach), and a nod to affiliate network integration, if applicable.

Pitching 98

Pitching Consumer How To Education 98

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? Note: CrossFit gyms are termed affiliates rather than franchises). When local social content is pushed out from a national headquarters, it too often feels distant, stiff and divorced from each market’s individuality.

Instagram 98

Instagram Crisis Local Privacy 98

PR Job Coach

OCTOBER 31, 2013

The fact remains that the resume is still used by the majority of talent hunters in today’s hotly competitive job market. Live linking to your education and professional affiliations can also add further dimension to your background and experience. The same is true for professional affiliations you maintain or certifications you hold.

How To 247

How To Skype YouTube Construction 247

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. We’ll delve more in-depth into PR and marketing.

Video 108

Video Marketing SEO Social Media 108

Bianchi Biz Blog

FEBRUARY 29, 2024

To better understand this evolution, the Public Relations Global Network – our network of more than 50 hand-selected public relations firms servicing key markets around the world – surveyed its 18 U.S. Note: Special thanks to our Philadelphia-based PRGN affiliate, Buchanan Public Relations , for leading this insightful study.

Report 101

Report Automotive Media Local 101

Onclusive

AUGUST 22, 2017

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required. Event & Experiential Marketing.

Media Training 397

Media Training Crisis Communications Conference Training 397

Flack's Revenge

MARCH 23, 2017

Go big, go small – perhaps there’s another variable worth considering in your influencer marketing. The application of this field to marketing was very nicely illustrated in this Moz blog post. It’s heady stuff for marketers and worth the slog. Marketers want it all). Stay tuned!

Real Estate 159

Real Estate Marketing Automotive Viral 159

Landis PR

JULY 11, 2022

For a few years now, the communications industry has preached “influencer marketing” as almost one-dimensional. The “secret sauce” of influencer marketing is in the relationship between the brand and the influencer. Is there a place in the marketing world for the typical “call an influencer agency, pay the rates and gather the posts?”

Marketing 59

Marketing Hotels Social Media Consumer 59

Burrelles Fresh Ideas

OCTOBER 10, 2023

In today’s digital landscape, videos and marketing go hand-in-hand. For marketers, this means one thing: jumping onto the video marketing bandwagon is no longer a nice-to-have strategy– it’s mandatory. Among all those video marketing strategies, public relations (PR) remains an underrated one. Today, at least 91.8%

Video 87

Video Publicity Marketing Analytics 87

Cision

MAY 26, 2017

Many companies are going out of their ways to affiliate themselves with established charities or prevalent issues to help their marketing efforts. This concept is called cause marketing. Cause marketing starts with proper affiliation. A big part of cause marketing is knowing how to appeal to the demographic.

Blogging 150

Blogging Community Retail Consumer 150