ImPRessions - Crenshaw Communications

APRIL 18, 2017

Look at leaders in fashion, music, and technology for inspiration. Mark Zuckerberg famously quit school (though that’s not so uncommon among technology founders.) Additionally, with many clients advertising in their own trades, editorial coverage may be low-hanging fruit. Not convinced?

Skype 136

Skype Conference Agency Product Launch 136

Ethical Voices

SEPTEMBER 18, 2023

So, you know that whole joke about, what is the difference between PR and advertising? The whole, Advertising – I give you a dollar, Mark is a great person. For example, the product launch sits with let’s say brand Y. It’s a new product launch, that’s exciting. PR is involved.

Ethics 52

Ethics Product Launch Corporate Consumer 52

Sword and the Script

JANUARY 3, 2023

Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. Marketing is focused on promoting a product or service in order to sell it. Marketing can also involve market research, product development, and branding.

Interviews 106

Interviews Publicity Technology Social Media 106

ImPRessions - Crenshaw Communications

OCTOBER 2, 2018

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. For the company, a new product launch is the biggest news in the world. Why is the product or service needed? How can they make it big to the people who matter? Tap into the larger story.

Technology 157

Technology Product Launch B2B Software 157

Shift Communications

FEBRUARY 9, 2015

Overall, LinkedIn’s strong Q4 performance and upcoming product launches make it an essential part of any marketer’s toolkit, especially on the B2B side. Vice President, Marketing Technology. Advertising LinkedIn Marketing Social Media' Pay careful attention to their blog for announcements about the Bizo relaunch!

LinkedIn 60

LinkedIn B2B Advertising Advertising 60

MaccaPR

MARCH 12, 2019

After 500 product launches, 250 online videos and 150+ digital campaigns for healthcare brands, StoneArch’s approach to brand strategy and content is likely to intrigue even marketers who aren’t involved in the world of pacemakers, stents, neurostimulators, hospitals, physicians and near-miraculous devices to treat chronic illnesses.

Agency 54

Agency Healthcare Interviews Insurance 54

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Create buzz on multiple platforms The proper PR strategies can generate excitement and buzz around a brand’s initiatives, products, or events across various media platforms. For instance, a well-planned product launch might involve social media teasers, influencer partnerships, press releases, and live events.

Video 110

Video Marketing SEO Social Media 110

Contently - Strategy

SEPTEMBER 25, 2018

They were about the same product launch, and JotForm used them side-by-side with the same budget. Maybe create a 30-second, 45-second, or one-minute video that actually explains your product and service. In terms of technology, I think the next piece in the journey to keep engagement moving is interactive video.

Marketing 111

Marketing Video Product Launch YouTube 111

The Stalwart Blog

JANUARY 8, 2016

Facebook already unveiled its 360 Video platform late last year and likely has more in store for 2016 with it’s Oculus Rift virtual reality technology. This allows mobile users who see a product they like in a sponsored post to now purchase it with one click, all without ever leaving comfortable confines of the app. Coming To You Live.

Social Media 60

Social Media Trends Apparel Media 60

Communications Conversations

APRIL 17, 2015

Livestreaming product launches. They want to point to it from advertising. For many brands, video is still a big production affair. .” Again, I’m not talking about ALL brands here (I just saw Target do some interesting things with Periscope for a product launch this week). I’m excited.

Brand 60

Brand Branding Product Launch Video 60

Buzzstream

MARCH 26, 2020

Sticking to traditional advertising channels will cause you to drown out in the crowd. They’re generally more receptive to reviewing our mattress since they’re able to understand the unique design and technology we incorporate into our products. James Nguyen , sleep expert at Zoma .

YouTube 116

YouTube Brand Branding Video 116

Waxing UnLyrical

APRIL 13, 2016

When you strategically partner with influencers, they will boost your brand’s awareness by: Spreading the word of your product launch. Being a certified digital marketer, he understands how modern technology shapes the PR industry. Writing a post about your business or service. Asking you to post on their website(s).

Marketing 40

Marketing Viral Fashion Product Launch 40

Karen Freberg

JUNE 24, 2019

For example, I got to sit in hearing Sheryl Sandberg from Facebook talk about equality in advertising at Facebook Beach. One of the panels we had – which is one of the first I think we have seen at an educators event such as this – with four major technology leaders in the industry. Formulating collaborative partnerships.

Education 64

Education Creativity Pinterest Facebook 64

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. We’ll also see the metaverse become a fixture across integrated marketing and PR programs, from product launches to product placement.

Marketing 198

Marketing Content Marketing Data Social Media 198

Burrelles Fresh Ideas

MARCH 12, 2024

Posting organically to social sites like Facebook and TikTok can quickly boost your brand recognition at a fraction of the price required for paid advertising. Download our free Product Launch tip sheet. Using social media regularly is a great way to improve your PR efforts on a budget , too.

Social Media 79

Social Media Strategy Media Reputation 79

Prohibition

AUGUST 23, 2023

Nowadays, consumers are constantly bombarded with advertisements and marketing collateral, creating a congested market. Influencer marketing is a powerful strategy that involves collaborating with influential individuals on social media to promote products or services. Research has shown that businesses earn an average of $6.50

Retail 62

Retail Marketing Advertising Advertising 62

Newsfile

JANUARY 30, 2024

List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. As well, it synthesizes a host of ideas.

Trends 105

Trends YouTube Video Social Media 105

ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. The brand has pulled off a successful multi-pronged campaign – part advertising, featuring Ferris Bueller with nods to “Stranger Things,” and part incredible marketing comeback story.

Measurement 120

Measurement Study Data Agency 120

Newsfile

JANUARY 24, 2024

list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Cision

APRIL 7, 2017

I initially entered college seeking a career in broadcasting, transitioned to advertising, and then found my true calling in PR. From B2B to non-profit to consumer technology, I knew I loved PR, but I wasn’t serving the right industry. Like most PR professionals, it took a few steps along the way for me to find my path.

Pitching 228

Pitching Agency Social Media Creativity 228

MaccaPR

NOVEMBER 4, 2014

billion giant Bose – one of the consumer electronics industry’s most acclaimed technological innovators – off its game? Beats by Dre associates its headphones not with acoustic technology, but with all that is physical, sweaty and exultant. So how can your company avoid falling prey to the mistakes that put the $2.5

YouTube 118

YouTube Brand Branding Crisis 118