Remove Advertising Remove Product Launch Remove Storytelling Remove Technology
article thumbnail

Voice as the Next Tool

5W PR

Visual content, logos, and reputation are still valuable, but getting the attention of today’s consumer has gotten more difficult because of all the advertising chatter and clutter. 32% added it was the brand’s storytelling. 32% added it was the brand’s storytelling. The brand’s voice plays a major role in all three.

Tools 88
article thumbnail

What is Technology PR?

5W PR

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Medical Marketing Maven: Interviewing StoneArch Agency President and CEO Marcia Miller

MaccaPR

After 500 product launches, 250 online videos and 150+ digital campaigns for healthcare brands, StoneArch’s approach to brand strategy and content is likely to intrigue even marketers who aren’t involved in the world of pacemakers, stents, neurostimulators, hospitals, physicians and near-miraculous devices to treat chronic illnesses.

Agency 54
article thumbnail

Wyzowl’s Matt Byrom Explains Why Animation Works in Marketing

Contently - Strategy

They were about the same product launch, and JotForm used them side-by-side with the same budget. Maybe create a 30-second, 45-second, or one-minute video that actually explains your product and service. In terms of technology, I think the next piece in the journey to keep engagement moving is interactive video.

Marketing 111
article thumbnail

Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. My own predictions are listed at the very bottom. Relentless focus on the customer .

Marketing 190
article thumbnail

Cannes Lions + Educator Summit Takeaways and Reflections

Karen Freberg

For example, I got to sit in hearing Sheryl Sandberg from Facebook talk about equality in advertising at Facebook Beach. One of the panels we had – which is one of the first I think we have seen at an educators event such as this – with four major technology leaders in the industry. Formulating collaborative partnerships.

article thumbnail

2024’s Top 5 PR Trends: What to Watch

Newsfile

list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Storytelling : Storytelling is becoming an increasingly important part of PR.

Trends 52