ImPRessions - Crenshaw Communications

AUGUST 30, 2021

The goal of this pitch is to offer executive time to reporters for introductions, background material, and to share a POV on the industry and its future. It’s so simple, but you’d be surprised how many reporters can be interested. When news breaks, reporters and analysts often look for experts to comment on the story.

Pitching 333

Pitching Case Study Leadership Data 333

Cision

APRIL 20, 2016

A successful public relations pitch has the potential to elevate your brand in a way advertising simply can’t. When a reporter writes about you, it’s an unbiased look at your brand, whereas advertising is heavily slanted in your direction. But a good pitch starts with finding the right reporters. Social Media.

Report 120

Report Pitching Trade Shows Newspapers 120

Journalistics

SEPTEMBER 9, 2021

For three years I worked at The Oregonian —a top 25 newspaper. Not to generalize, but one of the many things I learned during that experience is that reporters often have similar personalities and ways of processing information. Here are 4 Ways You Can Think Like a Reporter and Create More PR Wins: 1.

Report 52

Report Newspapers Pitching Writing 52

PRSay

FEBRUARY 7, 2024

While this certificate program is designed to help journalists understand how to transition their skills and expertise for PR opportunities, many others — such as digital marketers, content creators, advertising pros, and social media experts — have related skill sets and knowledge and will benefit from our program too.

Communications 190

Communications Sports Journalism Fashion 190

PRSay

MAY 24, 2021

Already decimated by staff reductions, many print and broadcast newsrooms have been acquired by large corporations that are often more interested in online clicks and monetizing news than in factual reporting, Todd said. Opportunities for independent journalism.

Nonprofit 163

Nonprofit Local Journalism Newspapers 163

Sword and the Script

APRIL 2, 2024

Cision moves to eliminate the HARO brand Cision is pressing forward with the elimination of the Help a Reporter Out (HARO) brand. It grew eventually into a tech-based email list that was free for users with an advertising model. Reporters were getting more emails than ever – and traced many of them back to Vocus.

Reddit 174

Reddit Software B2B Technology 174

PRSay

AUGUST 11, 2021

Having the ability to calculate the equivalent advertising value of stories arranged through media relations allows PR pros to prove their worth to organizational decision-makers. When it comes to realizing the value of media relations, Op-Ed columns in newspapers are the gold standard. Op-Eds remain the gold standard.

Media Relations 195

Media Relations Trends Media Newspapers 195

PRSay

NOVEMBER 5, 2021

PR professionals pride themselves on relationships with reporters and specialized knowledge about the publications that cover their clients’ sectors. When they recently took out full-page ads in national newspapers promoting religious foundations within government, coverage ensued from outlets left, right and center.

Communications 186

Communications Journalism Advertising Advertising 186

Bad Pitch Blog

SEPTEMBER 18, 2011

When I say I am working with a newspaper reporter on story, they ask me why my clients don’t just advertise in the publication because: ”PR and advertising are the same, right?” Many share these misconceptions because advertisements are familiar to them (thanks Mad Men ) and PR is not. She whined a lot.

Advertising 108

Advertising Advertising Newspapers Education 108

PRSay

MARCH 11, 2022

Prior to entering the PR profession, Miyamoto was a newspaper reporter and managing editor in the Los Angeles area. He was also was president, Miyamoto Advertising/Public Relations, and executive vice president and principal, Miyamoto Strategic Counsel.

Ethics 145

Ethics Journalism Newspapers Community 145

Stern + Associates

JANUARY 29, 2024

Ad spending – the historic lifeblood of mainstream media – has plummeted as people spend more time on social media platforms where advertisers can reach them directly. The result is that each year there are fewer reporters covering more ground, meaning they are harder to reach than ever before.

Strategy 95

Strategy Publicity Media Video 95

Stephen Waddington

APRIL 14, 2020

A perfect storm of distribution and falling advertising revenue is a blow to the newsprint business after two decades of battling the shift from print to digital. Advertisers have pulled campaigns, either because businesses have themselves been impacted by the crisis, or they simply didn’t want their brand appearing alongside COVID-19 news.

Print 102

Print Newspapers Crisis Local 102

Stephen Waddington

JUNE 13, 2019

There’s not much good news for UK media in the Reuters Institute Digital News Report 2019. Media coverage of Brexit is impacting the mood of the nation according to Reuters Institute Digital News Report 2019. You can download a copy of the report by following this link. The UK is suffering from news fatigue.

Print 115

Print Media Newspapers Local 115

Stephen Waddington

JUNE 25, 2020

The Reuters Institute Digital News Report 2020 is a challenging read. The report is based on data collected from a series of surveys of more than 80,000 people in 40 markets. Consumption of printed newspapers has fallen as lockdowns undermine physical distribution. There are no easy answers. Print is down but digital is booming.

Newspapers 103

Newspapers Print Local Television 103

Onclusive

FEBRUARY 22, 2018

It was a natural fit and I knew what the reporter and photographer needed to tell a memorable story as well as what would satisfy their palate when I couldn’t share too much. One of the ways I have seen PR evolve is pitching used to be only to the assignment desk and now I mainly pitch directly to the reporter.

Interviews 284

Interviews Radio Small Business Pitching 284

PRSay

MAY 3, 2019

On April 27, Bloomberg published an inaccurate, one-sided piece titled “Public Relations Jobs Boom as Buffet Sees Newspapers Dying.”. As the article noted, billionaire investor Warren Buffet sees the traditional newspaper slipping away. But this, at the end of the day, is just promotion and advertising.

Publicity 146

Publicity Newspapers Journalism Energy 146

PR for Anyone

NOVEMBER 3, 2021

Kathy Orton, Reporter and Real Estate Web Editor, Washington Post. They found all these newspapers, cards, and historic documents in the wall of the home. And in special sections, preference is given to Realtors who advertise with us. We don’t have a real estate reporter per se. I do a House of the Week.

Real Estate 223

Real Estate Local Pitching Media 223

Maxim Behar

SEPTEMBER 8, 2022

Now, however, what is happening with the Bulgarian media - television and radio channels, and recently even newspapers, is not only absurd, but also shocking. It occurred to someone that by saying that someone drinks Coca-Cola, they advertise it, and therefore it is best to say that "someone" drinks a soft drink.

Television 52

Television Radio Advertising Advertising 52

PR Insiders

MAY 7, 2021

Sometimes the confusion lies around these same people’s very good understanding of the value of direct-response advertising, which is designed to get instant results by encouraging people to take some sort of action right now. The ROI of publicity isn’t as instant or as cut-and-dried as advertising. Case closed. Social media.

Data 78

Data Newspapers Analytics Measurement 78

Flack's Revenge

OCTOBER 27, 2016

” Trump is a frustrated flack, he loves to mix it up with reporters, bluster and promote. It was the first time I was ever in a newspaper.'” ” The campaign also teaches lessons about the value of press coverage vs. advertising. Trump said: ‘I loved it. “All this suggests that Mr.

Newspapers 120

Newspapers Analysis Advertising Advertising 120

Flatiron Communications

FEBRUARY 17, 2016

As our impossibly divided nation chooses sides in the battle over whether President Obama has the Constitutional right to nominate a replacement for Justice Scalia (hint: he does), more bad news keeps coming about the future sustainability of newspapers: Gannett’s revenue falls on continued declines in advertising sales and circulation https://t.co/NYn5Ip6w2f

Newspapers 28

Newspapers Print Government Journalism 28

Maxim Behar

NOVEMBER 23, 2020

The PR expert Maxim Behar shared his opinion for 24 Chasa newspaper about the rapidly changing communications and the application of modern media tools in business. Globally, for years there has been a fairly rapid unification of the three elements of the business of public communications - PR, advertising and digital business.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

PRSay

FEBRUARY 19, 2021

Gibson published The Gibson Report , a marketing guide on the Black consumer market, and Race Relations and Industry , a periodic report on equal-opportunity compliance, publications that Dukes found invaluable. “D. I am able to do what I do and achieve what I have because D. Parke Gibson helped lead the way.”.

Publicity 151

Publicity Corporate Community Advertising 151

Sword and the Script

JUNE 9, 2020

Many of the open-ended comments from the survey point to underlying causes such as the rise of social media and self-publishing, disruption of the advertising-heavy business model in news, subsequent cuts to editorial staff, growth among the ranks of PR, and the deluge of pitches reporters receive. Focus on 20% of reporters.

Media Relations 110

Media Relations Media Survey Pitching 110

Sword and the Script

AUGUST 24, 2021

A while back I was having trouble reaching one reporter for a client. I’ve known this reporter for a long time, we’ve met in person previously, and I have worked with this person on behalf of multiple clients and employers for years. In this case, I couldn’t get a reply from this reporter. Had I done something to offend him?

Pitching 111

Pitching Media Relations Survey Advertising 111

ImPRessions - Crenshaw Communications

JUNE 7, 2019

PR people and reporters work very closely every day, and are very much in the same business of storytelling. As opposed to paying for advertising, PR pros earn media coverage by pitching stories reporters want to write, and readers want to see. *Dark Side – Okay, we in PR take offense to this shady designation.

Agency 192

Agency Internal International Pitching 192

Newsfile

FEBRUARY 28, 2024

PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g., What is ESG Reporting? ESG (Environmental, Social, and Governance) reporting involves disclosing an organization’s performance in these areas. What is Native Advertising?

Viral 52

Viral Crisis Communications SEO Reputation 52

Bianchi Biz Blog

AUGUST 21, 2023

As the face of our brand, I am responsible for traveling to industry events and networking with our readers, advertisers and others. It was the first time I was doing on-my-toes, breaking news reporting in a while and it was a wild time as no one really knew what to expect. What story or stories are you most proud of?

Meeting 72

Meeting Automotive Engineering Journalism 72

Flack's Revenge

DECEMBER 5, 2017

When I was director of corporate communications at a local healthcare organization, I would regularly receive a number of resumes from reporters whenever PR jobs opened up. ” Run an ad in a newspaper and it needs to be labeled as an ad. Yet they’re really simply PR pieces.

Pitching 174

Pitching Journalism Video Advertising 174

Cision

NOVEMBER 6, 2017

In the 1890s, it was called yellow journalism and was a tactic designed by greedy newspaper publishers to sell more newspapers using scandalous (and not necessarily true) headlines. Just look at how Tom Petty’s death was reported before he actually died. The concept of “fake news” is anything but novel. So what’s the solution?

Google 225

Google Facebook Wikipedia Engineering 225

Maxim Behar

MARCH 11, 2021

I was very keen to start a small daily newspaper in English for foreigners in Bulgaria, who were not all that many at the time. Throughout my professional life of a journalist, I had only worked in daily newspapers, and of course I knew how to do it. Second, they are free, interactive and are a magnet for advertisers.

Newspapers 52

Newspapers Hotels Media Advertising 52

Critical Mention

NOVEMBER 22, 2019

Earned Media is publically gained content that is written about you or your brand without paid promotion or advertising. It can also be seen as word-of-mouth marketing or free advertising. A few of those include mentions across broadcast channels, online newspapers and magazines, blogs, social media sites and more.

Radio 104

Radio Media Newspapers Sports 104

Bad Pitch Blog

FEBRUARY 8, 2009

When I say I am working with a newspaper reporter on story, they ask me why my clients don’t just advertise in the publication because: ”PR and advertising are the same, right?” Many share this misconception because advertisements are familiar to them and PR is not. This lesson took time to drive home.

Advertising 54

Advertising Advertising Education Newspapers 54

Stephen Waddington

DECEMBER 12, 2019

The Edelman Trust Barometer 2019 reported that trust in Government was 42%. Broadcast and national media reports on trending topics on social media without analysis. The UK Government failed to act on a Parliamentary Digital, Culture, Media and Sport (DCMS) Committee report called Disinformation and ‘Fake News’ in February.

Publicity 93

Publicity Media Facebook Newspapers 93

Cision

FEBRUARY 25, 2016

I also loved freestyle BMX riding, so some friends and I published a BMX magazine which eventually expanded to include advertising, events, merchandise and even a correspondent and circulation in Europe. Read the newspaper – the whole newspaper. The thing that gets me up in the morning is…coffee and the newspaper.

Newspapers 120

Newspapers Financial Crisis System 120

PR in High Definition

SEPTEMBER 24, 2019

They’re the main players that make up the journalist line-up that you’ll find in every national newspaper in the UK today. The gig economy as a whole has boomed in the UK in recent years and the media has benefited from this; the number of freelancers contributing to newspapers and magazines feels at an all-time high. Columnists.

Media 54

Media Newspapers Journalism Video 54

Sword and the Script

JUNE 18, 2019

More respondents (38%) say the comms function reports to the CEO, versus 35% that say they report to the CMO. In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young. 115) “Advertising.”.

Employee 147

Employee Print Writing Survey 147