Stephen Waddington

MAY 19, 2020

Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. In practice, this means a focus on the hard operational numbers, combined with data led planning and proof There has already been a rapid shift to digital and mobile first. Digital media is booming.

Crisis 151

Crisis Government Energy Community 151

Cision

MARCH 24, 2017

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. He began as a radio reporter before transitioning to PR in 1999. Jody joins the agency with an extensive background in communications.

Enterprise 227

Enterprise Agency Radio Fashion 227

Cision

MAY 21, 2015

And get this: according to Edison Research , people who listen to audio listen to podcasts almost as much as they listen to the radio. Mobile Marketing Made Easy. Discover how integrating mobile marketing will allow you to connect with your customers wherever they are. 29) John Dennis. Smart Time Online. 41) Greg Hickman.

Social Media 120

Social Media Marketing Pinterest Media 120

Beyond PR

JUNE 29, 2016

The findings from Outsell, a research and advisory firm focused on media, information, technology and the business of data, reveal a fundamental shift away from intrusive tactics, such as telemarketing, autoplay video and TV/radio ads, towards user-initiated behavior. “In A verified source who lends credibility and authority to your message.

Media 75

Media B2C B2B Nonprofit 75

PRSay

JUNE 6, 2017

How have mobile devices, social media and an on-the-go audience with 24/7 access to information changed the newsroom? My first part-time job in radio news involved Saturday and Sunday radio newscasts. It’s up to you as the presenter to understand who your audience is and which of those formats might be appropriate for them.

Wireless 102

Wireless Storytelling Radio Analysis 102

Sword and the Script

MARCH 20, 2018

The company was awarded a contract to provide a mobile event guide at a big conference and delivered on a Palm device. More importantly, at the time, this was all brand new: putting a show guide on a mobile device that featured his client Cisco as the lead sponsor would have provided incredible visibility.

Industry 74

Industry Marketing Enterprise Mobile 74

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. Advertising and marketing people might have used to have control. Advertising can’t do that. Mobile, data and wearable technology. Most social networks are now mobile first.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Stephen Waddington

DECEMBER 5, 2018

Top tip: Using earned media as part of a Paid, Earned, Shared and Owned (PESO) or Search campaign Trust in earned media may be dented but it remains higher than other forms of media, notably paid such as advertising or promotional editorial. Mobile broadband services such as WAP, 3G and 4G followed.

Media Relations 115

Media Relations Media Print Newspapers 115

Cision

JULY 26, 2017

Behaviors -> (Anniversary, Automotive, B2B, Charitable Donation, Consumer Classification, Digital Activities, Expats, Financial, Job Role, Media, Mobile Device User, Multicultural Affinity, Purchase Behavior, Residential Profiles, Seasonal and Events, Travel). Music and radio. More Categories -> Facebook Categories.

Social Media 233

Social Media How To Insurance Insurance 233

wiredPRworks

JUNE 10, 2020

This innovative computer service provides online facilities for real-time interaction with other computer users, from entertainment, politics, gaming, radio, and more. IGN content is localized in 25 languages and 112 countries and hosted on websites and native applications on mobile, connected TV, and Xbox and PlayStation platforms.

Video 52

Video Local Tools Conference 52

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. This includes op-eds and talk radio Instruction : This comes in two forms. It covers things like public broadcasting services: National Public Radio, and Public Broadcasting Service.

Ethics 52

Ethics Communications Print Television 52

PR Conversations

APRIL 8, 2015

In Hahn’s chapter, he writes: “The best known of the public relations tools is advertising” and although the discipline was by 1948 well established in Madison Avenue , New York, the Mad Men era was yet to arrive. Advertising, including direct mail. Press and radio publicity. Customer services.

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

In Hahn’s chapter, he writes: “The best known of the public relations tools is advertising” and although the discipline was by 1948 well established in Madison Avenue , New York, the Mad Men era was yet to arrive. Advertising, including direct mail. Press and radio publicity. Customer services.

Retail 40

Retail Radio Advertising Advertising 40

Beyond PR

FEBRUARY 13, 2018

population , spending more time with television, magazines and radio. In fact, 52 percent read magazines and 59 percent have favorable views of advertisers in African-American newspapers. Total internet and mobile phone usage are similar for African Americans compared with other groups.

Television 72

Television Education Groups Community 72

Bad Pitch Blog

NOVEMBER 1, 2010

But this year, when more is being spent on political advertising than was spent in the 2008 presidential elections, I''ve also witnessed what not to do. And endless number of robocalls to my phone and to my mobile phone, attack ads saturating TV and radio as my mailbox overflows with a serious waste of paper.

Radio 51

Radio YouTube Mobile Advertising 51

Sword and the Script

DECEMBER 8, 2015

One of the more interesting aspects of the programs transition for me has been the advertising model. It is however a high quality newscast delivered in audio over a mobile phone. This daily show sums up the business news of the day and has broadcast for many years over the radio airwaves. TED Radio Hour. (~60

Radio 60

Radio Content Marketing Marketing Education 60

PR in High Definition

NOVEMBER 28, 2016

Roosevelt was one of the first to utilise radio to influence potential voters nationwide; John F. People don’t always share accurate information in surveys and an increasing number of people are forgoing landlines for mobile devices – people aren’t even answering their phones these days! Franklin D.

Social Media 48

Social Media Media Twitter Survey 48

Flatiron Communications

NOVEMBER 14, 2014

Digital disruption also has occurred in the music industry with the decimation of music ownership in favor of cloud-enabled streaming of one’s favorite artists and playlists onto a mobile device. And radio too has morphed into time-shifting mode with the growing popularity of (once left-for-dead) podcasting.

Media 34

Media Mobile Pinterest Journalism 34

Cision

JULY 20, 2015

The Betamax was a better quality product than VHS, the Zune had better features than the iPod, Ani DiFranco is a qualitatively better songwriter than nearly everyone on the radio today. Click here to learn how to mobilize your audience with our free white paper now! Something else was going on. Want to build word-of-mouth?

Energy 120

Energy Viral Storytelling Community 120

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. Nissan (largest indoor illuminated advertising billboard). million worth of media coverage.

Viral 88

Viral Marketing Guidelines Local 88

Flatiron Communications

NOVEMBER 14, 2014

Digital disruption also has occurred in the music industry with the decimation of music ownership in favor of cloud-enabled streaming of one’s favorite artists and playlists onto a mobile device. And radio too has morphed into time-shifting mode with the growing popularity of (once left-for-dead) podcasting.

Media 28

Media Mobile Pinterest Journalism 28

Flatiron Communications

MAY 20, 2015

Q1) The Financial Times recently announced that it would not charge its advertisers by the number of reader views or clicks. Q6) What’s the difference between sponsored content and native advertising? Q10) Please rank these digital/mobile media properties in order of unique visitors per month: (1-5). KNX Radio __.

Journalism 28

Journalism Radio Report Advertising 28

NewsWhip

MAY 27, 2021

For the most part, they weren’t in their cars, they weren’t listening to the radio. Companies have scaled back their advertising. In fact, from 2019 to 2020, there was a 42% dip in advertising to newspapers, so this was already happening. The pandemic wasn’t necessarily the source for it.

Healthcare 78

Healthcare Storytelling Communications Local 78

Waxing UnLyrical

JANUARY 26, 2011

A “page post,&# i.e. when an advertiser buys a “sponsored story&# to further distribute something they’ve posted on their page – so it goes into your news feed and in the ads you see on the right sidebar. ( You cannot opt out of your activity being turned into advertisements. You read that right.

Facebook 107

Facebook Privacy Twitter Social Media 107

PR 20/20

JUNE 7, 2018

They would have needed a huge TV or radio budget 20 years ago to do the same thing. Then you mobilize tech and teams to turn ideas into reality. Glassdoor, a job site, listed out 15 of the top AI roles advertised on its site. Smart practitioners at small businesses are leveraging the technology to outcompete big brands.

Marketing 41

Marketing System Technology Google 41

Bad Pitch Blog

MAY 20, 2010

Tech, The San Francisco Chronicle, VentureBeat, Men''s Fitness,CNET, Mashable, PlayBoy Radio and many more. Remember, it is customary to tip them, which can either be done in cash or the purchase of an app for their own mobile device. What''s your strategy and advice for others? Do Right By The Reporter.

Pitching 49

Pitching Fashion Report Twitter 49