Onclusive

MARCH 17, 2020

Traditional models of PR measurement no longer work (i.e. Digital has become intrinsic to the PR and communications landscape, and diversification is forcing measurement to become more innovative than ever. In a time where measurement is increasingly critical, it’s becoming more and more complex to do. A new approach.

Media 243

Media Analysis Measurement Advertising 243

5W PR

NOVEMBER 9, 2023

3 Trends We Saw at AdWeek 2023 AdWeek, the annual advertising and marketing conference, is a crucial event that brings together industry leaders, marketers, and innovators to discuss and forecast the evolving landscape of advertising. Advertisers are actively exploring AI for personalization and automation.

Trends 78

Trends Retail Advertising Advertising 78

Onclusive

APRIL 9, 2019

The acquisition brings together AirPR’s industry-leading communications measurement solution with Ozmotik’s content marketing and analytics offering, creating a unified platform for companies to discover their most valuable earned media and to deliver it to its intended audience at scale. Measuring Reader Engagement and Brand Impact.

Analytics 284

Analytics Content Marketing Corporate Company 284

Onclusive

MARCH 17, 2020

Traditional models of PR measurement no longer work (i.e. Digital has become intrinsic to the PR and communications landscape, and diversification is forcing measurement to become more innovative than ever. In a time where measurement is increasingly critical, it’s becoming more and more complex to do. A new approach.

Media 221

Media Analysis Measurement Advertising 221

Deirdre Breakenridge

NOVEMBER 11, 2014

During PRoBono, students from PRLab and AdLab — Boston University’s student-run advertising agency — come together for 18 hours to complete public relations and advertising work for five nonprofit organizations. Many nonprofit clients need strategies that encompass both public relations and advertising.

Nonprofit 387

Nonprofit Advertising Advertising Measurement 387

PRSay

JANUARY 9, 2018

And we’re part of fully integrated teams across disciplines — public relations, advertising, shopper marketing, direct — resulting in a more consistent customer journey and improved ROI. The gig economy presents an opportunity for companies to bring in talent and modernize models to work more efficiently.

Measurement 124

Measurement Creativity Analytics Groups 124

PRSay

MAY 9, 2019

In a Muck Rack survey of 800 communicators, ranging from boutique agency coordinators to chief communications officers at global brands, 72 percent said that the top challenge they face is “measuring business impact,” with the second most prominent challenge (at 65 percent) overcoming the “lack of quantifiable measurement.”

Survey 66

Survey Measurement Communications Advertising 66

PR for Anyone

NOVEMBER 8, 2023

She shares her motivation behind starting a podcast geared towards women over 55, expressing frustration at the lack of attention from advertisers towards this demographic. Business is Popping Maria Bailey shares her incredible journey of reinvention after turning 50, emphasizing the amazing opportunities life presents during this phase.

Marketing 130

Marketing Consumer Advertising Advertising 130

Shift Communications

NOVEMBER 17, 2014

We talk a lot about measuring PR on this blog and as a reader, you know that not all PR tactics directly impact the bottom line. If you don’t already have measurement tools and dashboards in place, these questions commonly asked by clients and brand management alike can be a good indicator that it’s well past time to get started.

Measurement 140

Measurement Tools Analytics Data 140

Onclusive

JUNE 16, 2023

And this is not new… De-influencers of some kind have been present within the social landscape since the evolution of social media, as part of the advocate vs detractor dynamic. This has led to a sense of “advertising fatigue” among some consumers, who may be more likely to tune out or avoid influencer content altogether.

How To 195

How To Consumer Social Media Community 195

PR in High Definition

MARCH 21, 2018

Facebook (and many of the social networks) have already been putting greater transparency measures in place in the recent waves of scrutiny and interest. I imagine that come May, Facebook will present a pop-up that users cannot click away from, forcing them to review their ad and privacy choices.

Advertising 48

Advertising Advertising Tools Privacy 48

Burrelles Fresh Ideas

AUGUST 29, 2023

Regrettably, advertising and marketing seem to remain a notable instance of this disparity. In advertising and marketing, however, this rich mixture has historically been depicted through the lens of Caucasian individuals. When it comes to advertising featuring individuals with disabilities, there’s a discernible gap.

Brand 90

Brand Branding Marketing Ethics 90

Sword and the Script

MAY 6, 2017

The context in which marketing messages are presented influences audience perception. The inability to account for context is, I believe, one of the biggest knocks against advertising at scale, including remarketing. 3) Context in measurements. Good measurements include the flow of traffic, conversions, leads and sales.

Measurement 67

Measurement Marketing Survey Advertising 67

Stuart Bruce

MAY 20, 2016

The GIFT report – produced by Brand Finance, CIMA (Chartered Institute of Management Accountants) and the IPA (Institute of Practitioners in Advertising) – is an annual study assessing the intangible assets of more than 57,000 companies in more than 160 jurisdictions around the world.

Reputation 94

Reputation Measurement Brand Branding 94

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Communications methods & measurement standards. The consumer-driven news cycle & PR measurement. And it’s no longer about that measurement piece at the end. APRIL 22, 2021 4pm Singapore / 12pm UAE / 9am Ireland. Watch webinar.

Consumer 78

Consumer Measurement Local Data 78

Polaris

AUGUST 19, 2014

And thanks to PR measurement expert Katie Delahaye Paine , we have a tool called the Kick-Butt Index (KBI) that allows us to measure PR in a way that’s relevant for clients. The public relations measurement challenge. The state of public relations measurement today.

Measurement 100

Measurement Advertising Advertising eBook 100

Waxing UnLyrical

SEPTEMBER 29, 2017

In September, #measurePR celebrated Measurement Month with an all-star, all-female panel of #measurati. Here’s some of what we talked about: On changes to the PR measurement field: A2: Biggest changes in insights have been in big data, data visualisation and increased awareness of measurement #amecmm #measurepr.

Measurement 65

Measurement Data Big Data Banking 65

The Resolution Blog

JANUARY 31, 2020

Know the basics Mary Whenman : “Advice for entrants: Learn the difference between objectives, strategy and implementation; and link the measurement and evaluation to the objectives.” Then Make Sure Your Entry Matches Michael White : “As an occasional judge, I read backwards from measurement. unless they are presented as proof/evidence.

Measurement 156

Measurement Case Study Creativity Course 156

Waxing UnLyrical

OCTOBER 17, 2019

Unlike online advertising or organic search, where you know what content people clicked and what they did on your site afterward, traffic from PR activities is much harder to identify and track. Google Analytics has an amazing amount of information in it, but often people get overwhelmed by the sheer volume of data it presents.

Measurement 69

Measurement Analytics Google Advertising 69

5W PR

OCTOBER 1, 2020

The performance of marketing strategies is carefully measured across the web, mobile and social media, and then it’s compared to the industry competitors or any available challenger brands for the company. There are different benchmarks for every channel, as well as for advertising, search engine optimization (SEO), and email.

Advertising 88

Advertising Advertising Measurement Facebook 88

Onclusive

MARCH 6, 2019

We have all been on the front lines of the convergence of marketing and communications, but the transformation has not been without challenges: cultural challenges, organizational design challenges and measurement challenges. When I do my board presentations, that is what I look at and they’re absolutely fascinated by it.”.

Banking 199

Banking Marketing Measurement Leadership 199

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. 3) Earned media improves advertising effectiveness.

Study 144

Study Media Relations Media Measurement 144

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. Measurement templates.

Reddit 178

Reddit Software B2B Technology 178

Cision

APRIL 25, 2016

At Facebook’s recent F8 Developer Conference , Product Marketing Manager Kristen Jones gave a presentation detailing advertising best practices on Facebook (and Instagram, which uses the same resources). But what are the other things that Facebook sees as key to advertising success on the platform?

Facebook 120

Facebook Advertising Advertising Measurement 120

PR in High Definition

MAY 31, 2017

Whilst the marketing automation revolution has led to a formalisation of marketing measurement for inbound, the concept of sourcing MQLs has led many PRs up the garden path. What PR does is generate awareness in a market, so to measure success, we should aim to measure this awareness. Again, this is true and not true.

Measurement 48

Measurement Financial Advertising Advertising 48

Sword and the Script

NOVEMBER 26, 2019

They provided me with a presentation outlining the product, a web demonstration, and answered my questions about it. PR measurement has long been the Achilles heel of the industry. Measuring behavior is harder. The company works with adtech networks to do for media coverage what adtech is doing for advertising.

Publicity 92

Publicity Media Advertising Advertising 92

PR 20/20

OCTOBER 14, 2021

One of the biggest highlights of HubSpot's annual INBOUND conference is the sheer volume of data and statistics that are shared by the presenters. As marketers, anything that is measurable and quantifiable should get our attention, and the week’s sessions were filled with interesting numbers. Yeah, that’ll work.

Marketing 87

Marketing B2B Advertising Advertising 87

Buchanan PR

APRIL 12, 2023

We have all seen these terms tossed around about companies, in advertisements and throughout the media, but what do they really mean and why do they matter? Environmental, social, and governance (ESG) is a framework that helps companies measure and assess their ethical impacts using detailed criteria to meet their sustainability goals.

Publicity 77

Publicity Meeting Policies Employee 77

Waxing UnLyrical

MAY 24, 2011

Back in 2009, PR measurement professionals were cautious, to say the least. Fifty-four percent of AMEC (The International Association of Measurement and Evaluation of Communications) members were worried about the health of the industry, predicting worsening market conditions. Guest post by Richard Bagnall.

Measurement 91

Measurement Social Media Media Internal 91

Doctor Spin

FEBRUARY 14, 2024

This includes identifying customer needs, developing products that satisfy those needs, setting prices, determining distribution channels, and promoting the products through various forms of advertising and promotion. While advertising can support such endeavours, it’s all about PR.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Cision

JUNE 2, 2016

In case you missed the event, here are five takeaways from Harris’s presentation on why it’s important to start incorporating behavioral data into the mix: 1. Test & Measure. Whenever trying out a new data method, it’s important to test, measure and reflect. Not because we wanted to know their hair color.”

Data 120

Data Conference Measurement Pitching 120

PR 20/20

FEBRUARY 21, 2023

Whether it’s sales, growth, or marketing, leadership must implement a plan with measurable goals. For companies who relied solely on traditional marketing tactics, such as advertising on billboards or in printed material at conferences, return on investment was minimal or even moot during the pandemic. Is it hot right now?

Marketing 68

Marketing Resources Advertising Advertising 68

ImPRessions - Crenshaw Communications

DECEMBER 23, 2020

Fueled by an advertising war chest that only a billionaire could amass, Bloomberg climbed quickly in the polls, only to fall to earth after a poor debate performance in February. The mobile streaming service’s biggest mistake wasn’t really in its PR presentation, but it may have been the victim of its own hype.

Healthcare 379

Healthcare Reputation Mobile Conference 379

Beyond PR

JANUARY 18, 2018

Whether it be a focus on mobile and e-commerce experiences or more investment in search and display advertising, earned media has often been third in line in the overall marketing mix. Read on for a few key highlights from the discussion, and you can download the recorded presentation here. Look Out World, Here Comes Earned Media.

Media 75

Media Advertising Advertising Measurement 75

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

PR in High Definition

MAY 24, 2023

For example, many companies have been accused of greenwashing, being misleading in their advertising or having sales practices deemed out of sync with their values. Measuring A Strong Sales Reputation Revenue is a good measurement of many business outcomes, and reputation is no exception.

Reputation 62

Reputation Measurement Leadership Examples 62

Stephen Waddington

MARCH 15, 2021

A maximum of three slides plus bookends, a five minute presentation and 10 minute Q&A with the audience. We’re back 1-2pm GMT on Friday 26 March with presentations on SEO PR, search listening, research bots and the opportunity for PR post-COVID-19. These are present in lots of different degrees. You’d be welcome to join us.

Google 119

Google Data Government Social Media 119