ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. For companies looking to differentiate themselves from the pack, PR (integrated with advertising and marketing) can help build a foundation of brand love.

Brand 149

Brand Branding Storytelling B2B 149

Flatiron Communications

OCTOBER 22, 2015

Maybe I’m naive to think that some semblance of privacy remains in my digital life. Sure, I know I’m getting cookied on nearly every site I visit, and that data is being shared with who knows how many online marketers. Of course they have the right to read your emails, and have been doing so for ten years.”

Privacy 28

Privacy Google YouTube Advertising 28

David PR Group

OCTOBER 26, 2014

Budnitz, who also sells titanium “city” bikes that can retail for more than $8,000, and Berger are two of the founders of a new social network called Ello. The organization has taken a hard line against advertising — it even has a manifesto. (By Still others just find Facebook overly commercialized. TB: We think it’s all those things.

Privacy 70

Privacy Facebook Advertising Advertising 70

Beyond PR

MARCH 20, 2018

As consumers become warier of digital ads that infringe on their privacy, brands must think of ways to relate to their customers without appearing to intrude on them. Is there an opportunity for brands to get ahead by establishing themselves as privacy-conscious, at a time when targeted — even invasive — ads are the norm?

Privacy 69

Privacy Brand Branding Instagram 69

Contently - Strategy

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. While the long-term impacts of the move remain to be seen, one likely change is that content will play an even more important role for brands and advertisers trying to reach customers online. “If

Privacy 124

Privacy Google Advertising Advertising 124

PR in High Definition

MARCH 6, 2018

No advertising and a chronological news feed. This ‘old-Instagram’ feature will be a winner but be aware that a clause in its privacy policy suggests the company may still use your data for advertising in some capacity. For now, here’s my first impressions to help you can decide if this is the network for you.

Consumer 63

Consumer Instagram Advertising Advertising 63

David PR Group

JULY 28, 2015

And this is true not just at a Panera Bread in Florida but nearly every restaurant and retail store in the United States. In its advertising, Apple brags about the quality of its iPhone cameras, and Go Pro cameras document even the most harrowing situations in high definition brilliance. Whether we like it or not, we are being watched.

Reputation 40

Reputation Viral Privacy Retail 40

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2019

Facebook’s clumsy handling of its data privacy scandals has been a PR and government relations disaster. Google, too, faces data privacy challenges, as well as periodic revolts by its own workforce. Take data privacy, for example. The privacy implications are clear, but no one’s really pressing the case.

Privacy 165

Privacy Retail Government Google 165