Cision

JANUARY 17, 2018

In a highly-shared article on The Atlantic recently, senior editor Derek Thompson suggested that struggling media organizations have only one option. Like, if this thing is going to change the world, how might it change a really simple business—like journalism?

Pitching 215

Pitching Journalism Construction Writing 215

Beyond PR

JUNE 29, 2017

While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. There’s nothing wrong with holding on to the art of storytelling. But, if the Wall Street Journal mentions your brand, what is that worth? Who saw it?

Storytelling 73

Storytelling Data Communications Technology 73

Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. The Media Relies on Visual Storytelling. As consumers gravitate towards multimedia content — multimedia is also the driving force behind the content the media publishes.

How To 282

How To Storytelling B2C Measurement 282

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Growth of independent journalism. “We We are going to see more journalists build their own paid content channels – with or without backing from media outlets. Social media breakup.

Marketing 215

Marketing Content Marketing Social Media Employee 215

wiredPRworks

APRIL 20, 2022

Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. In 2022, David is back with the eighth edition, which extends the new rules to reach the top trends in marketing and PR including AI, podcasting, and social audio.

Marketing 118

Marketing Social Media Trends Instagram 118

PRSay

OCTOBER 2, 2017

According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source. Why Data Is Required for Storytelling. Storytelling is an art, and when done well it touches on human emotion and evokes a connection. Social Data.

Data 144

Data How To Storytelling Analytics 144

PRSay

JANUARY 3, 2018

Artificial intelligence also has the potential to revolutionize journalism. Digital storytelling, social listening and native advertising will all dramatically increase in significance as well, even as blogs maintain an important role in disseminating information. Look for more PR shops to say they’re “data driven.”.

Publicity 167

Publicity Social Media Television Measurement 167

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services. Post-factual “news” isn’t merely annoying or even just a threat to journalism – it’s a magnet for the mentally unstable.

Publicity 120

Publicity Storytelling Journalism Viral 120

Cision

DECEMBER 29, 2015

Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Learn how to build a brand journalism program with Cision’s free white paper! Interactive Storytelling. In fact, storytelling compels users to convert more effectively. Social Media. Episodic Content .

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Cision

FEBRUARY 18, 2016

Social media has given everyone a megaphone. Getting your client coverage in The New York Times or The Wall Street Journal still has value. Conventional advertising is struggling. They’ll have to connect with the right content creators on social media. If you’re still trying, stop. This is NOT a bad thing.

Brand 120

Brand Branding Advertising Advertising 120

Cision

AUGUST 11, 2016

The calculation takes into account a number of data points, such as social shares, SEO data and page rankings. Social Media Today. But what we do know is that data – social media data in particular – can reveal almost everything about us. Advertising Age Online. Social Media Examiner.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Advertising is a distant third. More: 3 Studies Demonstrate How Earned Media Drives Behavior and Credibility 2. Try our services. Give our services a try.

Survey 96

Survey Industry Leadership Study 96

Ishmael's Corner

DECEMBER 7, 2014

I don’t think Rem Rieder, editor of the American Journalism Review, is going to be happy. Rieder penned a viewpoint piece for USA Today last year that spanked the Obama administration for bypassing the media for its own channels of communications: “The Obama administration is deep-freezing the news media because it can.

Journalism 108

Journalism Local Storytelling Policies 108

Cision

MARCH 10, 2016

It used to be that an account executive only needed to build relationships with media outlets. Now there is a separate set of tastemakers on the Internet with often just as much reach as The Wall Street Journal who are just as valuable. Chrissy is real and genuine on social media and happens to absolutely love Taco Bell.

Instagram 96

Instagram Advertising Advertising Storytelling 96

Ishmael's Corner

JANUARY 27, 2015

But the administration’s true digital savvy comes out in how it shapes in-depth content with a storytelling bent, attracting a mass audience. Credit to social media guru Steve Farnsworth who captured the debacle as a case study. The Wall Street Journal Bombs at BuzzFeed-like Storytelling. It’s a Bird. It’s a Plane.

Industry 60

Industry Storytelling Journalism Corporate 60

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. I thought to myself: “Everything we do is storytelling!” What role does social media play in reputation and crisis management today?

Crisis 0

Crisis Reputation Study Social Media 0

PR 20/20

SEPTEMBER 17, 2019

Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. Experiential storytelling. Media and journalism. Social Media Week.

Conference 97

Conference Marketing Case Study Content Marketing 97

Cision

OCTOBER 16, 2017

Steve Barrett: And that’s social media really in many ways it’s the thing that’s knitted this all together and made the alignment make sense, hasn’t it? Chris Lynch: So, one of the pieces of value that I think communicators can bring to the rest of marketing is more insights around the market message.

Media 202

Media Storytelling Technology Data 202

PRSay

JUNE 6, 2017

Here, the TV personality — known for his “In the Papers” feature humorously summarizing the New York daily newspapers — talks about engaging an audience, storytelling, the newsgathering process and work-life balance. Inputting what you should include and leaving out the things that you shouldn’t include is really the art of storytelling.

Wireless 102

Wireless Storytelling Radio Analysis 102

Mark My Words

NOVEMBER 20, 2015

Kwik Fit’s winter safety check campaign is proof in point that PR “content” is moving further into terrains previously occupied by advertisers and the media. As newsrooms shrink and the opportunity for communicating across owned channels and social media grows the hubris of these ‘brand storytellers’ seemingly knows no bounds.

Film 60

Film Television YouTube Video 60

Sword and the Script

DECEMBER 4, 2018

On one hand, competition is fierce (56%), people are increasingly intolerant of advertising (46%) and “information overload” is a genuine problem (44%). The evolution also attributed to the fact what we consider “media” is evolving: “The definition of media is changing and has moved beyond distribution channels alone.

Survey 104

Survey Marketing B2B Content Marketing 104

ImPRessions - Crenshaw Communications

MARCH 1, 2017

It’s an established social media entity valued at over $16 billion and with over 100 million users. If you’re thinking the medium is best suited to advertising, think again. smartphone users ages 13 to 24 use Snapchat, The Wall Street Journal reported last month that 14 percent of U.S.

Video 120

Video B2B B2C Survey 120

Communications Conversations

JANUARY 26, 2016

Something I’ve been thinking about a lot lately: Are we over-relying on media relations in PR? I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. For many years, media relations has been one of the core aspects of PR.

Media Relations 60

Media Relations Media Newspapers Print 60

Cision

JUNE 10, 2015

In 2015, traditional media companies are expected to continue shifting towards rebranding, new media entrepreneurism, native advertising and the adoption of digital newsrooms. “Visual storytelling isn’t built on pretty pictures, but on information and information gathering.”

Pitching 120

Pitching Policies Ethics Mobile 120

Polaris

DECEMBER 14, 2014

This book isn’t technically fiction, but Katz is such a good storyteller that it takes you away from your crazy world. This eye-opening book examines the underbelly of the media world. The author recounts how he manipulated bloggers, reporters and media outlets into covering his company’s advertisements as news.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” Cleverer, GenAI-enhanced social media bots and convincing deep fakes aimed at interfering with the U.S.

Writing 194

Writing Communications Marketing B2B 194

Contently - Strategy

OCTOBER 24, 2019

When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. You can promote newsletter subscriptions with pop-up on your website, advertise on social, and incentivize followers with a referral campaign.

Financial 79

Financial Banking Content Marketing Writing 79

PR Conversations

JANUARY 29, 2016

These short statements intended for promotion through social media, would hardly qualify as aphorisms, let alone stand the test of time and become memorable quotes. That’s the output of over 2,500 leaders from business, government, international organizations, civil society, academia, media and the arts. Cosmoblogawards.

Publicity 40

Publicity Ethics Creativity Travel 40

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Once coverage appears, it can then be shared via social media and clients can also leverage paid media to boost it even further if they choose.”.

Marketing 192

Marketing Content Marketing Data Social Media 192

Waxing UnLyrical

DECEMBER 7, 2016

The onset of content marketing and emergence “owned media” has turned the storytelling torch into a shared thing that is jointly owned by traditional media and brands. In lieu of a release, we did a few things: We spent one month developing a strategy based on our data that leveraged earned, owned, and social media.

Employee 40

Employee LinkedIn Engineering Leadership 40

Communications Conversations

MAY 3, 2016

Melissa Thibodo is the whole package – she is incredibly bright with PR strategy, she is among our top student writers and editors in the journalism school, she has unparalleled relationship building skills, and she has a strong foundation of real-world experience. (written by Tiffany Gallicano) . Courtney Mains @courtneyamains.

Sports 0

Sports Leadership Internal International 0

Ishmael's Corner

APRIL 14, 2015

Social media platforms like Twitter serve up wacky as well as useful fodder in a never-ending stream. This could be fresh fodder for our storytelling workshops, explaining to executives that corporate speak is actually bad for their health. Will Advertising Disappear? Never Eat Ramen Alone Again.

Advertising 60

Advertising Advertising Storytelling Journalism 60

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Christoph Luke | Christoph Luke Media Relations. 5) Marketers will slow down.

Marketing 102

Marketing Content Marketing Advertising Advertising 102

PR Fuel

JULY 24, 2018

3. Use Tried and True Storytelling Techniques – Establish a clear beginning middle and end, use details to “show” your story and not “tell” it, and build suspense to keep the reader scrolling down or flipping pages. Social media? Determine the chronology of your business story before writing it.

Pitching 40

Pitching Media Small Business Writing 40

Onclusive

MAY 10, 2018

These shifts include everything from the implications of brand journalism on the PR function to the dwindling number of journalists filling established newsrooms. 3–Visual Storytelling. Last but certainly not least, is the adjustment the PR industry has had to make with the emergence of visual storytelling.

Storytelling 230

Storytelling Technology Tools Infographics 230

Stephen Waddington

MARCH 15, 2021

It started as these things often do as a discussion on social media. Four inspiring speakers led conversations on race, talent, PR dashboards and the dark side of social media. You do need the storytelling, relationship building, creative and analytical skills. This is a question I am often asked.

Google 119

Google Data Government Social Media 119

Burrelles Fresh Ideas

JUNE 27, 2023

The early 2000s saw the addition of social media features. Multimedia releases, including social media components, have become more popular (especially with wire services). When a news outlet publishes or airs your story, you’ve earned that coverage ( earned media ) which lends credibility over advertising (paid media).

Pitching 40

Pitching Writing Engineering Wikipedia 40