How to Spurn the Siren Call of the AVE Succubus
Katie Paine's Measurement Blog
FEBRUARY 5, 2023
Syn: AVE, Advertising Value Equivalency, Earned Media Value, Impressions Like the mythical succubus, AVE (advertising value equivalency) and other bad metrics suck the strength out of your PR campaigns. They reduce your value to the “equivalent” of advertising by reducing your efforts to the “value” of a column inch.
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