Deirdre Breakenridge

MARCH 23, 2016

Visuals (photos, infographics, etc.). Measurement. In our information-rich, digitally-driven environment, we need to continually evaluate and decide what matters most. Compare that with digital advertising, in which.02% Communicators can be verbose, and we sometimes layer in too much irrelevant information.

Communications 150

Communications How To Analytics Public Affairs 150

Cision

MARCH 21, 2016

To increase the chances of getting coverage, those pitching major outlets like USA Today (whose readership is between 60 and 65 percent mobile) should make their information visually appealing, accessible and easy to read on a small screen. Native Advertising. Multimedia. percent of journalists. This explains why almost half (48.9

Trends 120

Trends Mobile Media Print 120

Newsfile

JANUARY 24, 2024

Gemini Ultra is our largest and most capable model, designed for highly complex tasks and built to quickly understand and act on different types of information — including text, images, audio, video and code. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR.

Trends 52

Trends Data-Driven PR Analytics Survey 52

PRSay

MAY 18, 2016

In June, we saw AMEC upgrade its 5-year-old measurement guidelines to Barcelona Principles 2.0. In a more positive example, suppose you see a measurable traffic spike after a particular campaign. The most effective way of gaining all this information is to invest in a robust influencer database. What Data Works. Conclusion.

Data 106

Data Meeting Measurement Guidelines 106

Sword and the Script

DECEMBER 10, 2019

And then knows how to leverage this information to persuade you to purchase or act in a certain way.” We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. Podcast advertising revenue will exceed $1 billion in 2020. 10) A pullback on PPC.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Rock the Status Quo

AUGUST 19, 2015

I came across this interesting infographic (below) from BusinessWire this morning. What would happen if success of a story for a local news station were measured on local impact? It sure wouldn’t be easy to measure; it would be incredibly difficult, time-consuming and slow. It’s a simple metric – easy to track.

Local 100

Local Journalism Infographics Social Media 100

Sword and the Script

DECEMBER 17, 2016

The push for better measurement in marketing and PR has been something of a groundswell over the last decade. The focus on measurement in marketing has become so intense that some argue it’s choking creativity. Web analytics have played a pivotal role in the advancement of measurement. 1) Four Flaws in Facebook Measurements.

Analytics 60

Analytics Data Report Measurement 60

Cision

OCTOBER 26, 2016

Presenter: Theresa Payton, President and CEO of Fortalice Solutions, LLC, former White House Chief Information Officer (CIO). WhiteHouse #LessonsLearned : “Segment to save it” strategy = segment your information to keep it safe and save it. . — PR Newswire (@PRNewswire) October 23, 2016. Cision (@Cision) October 24, 2016.

Conference 120

Conference Internal International Data 120

Stephen Waddington

JANUARY 9, 2019

It’s based on insight gained from working with clients to generate measurable returns during 2018. Optimizing campaigns requires content that informs, educates, and stimulates action—all of which still require human intelligence and judgement to determine the best approach. You can download a copy here.

B2B 60

B2B Report Case Study Infographics 60

Cision

APRIL 7, 2017

I initially entered college seeking a career in broadcasting, transitioned to advertising, and then found my true calling in PR. Whether we’re telling a story with images and hashtags or informing the media with a well-written press release, the message and tone needs to be consistent and on-brand across all platforms.

Pitching 228

Pitching Agency Social Media Creativity 228

Beyond PR

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Infographics.

Infographics 72

Infographics Case Study Video Survey 72

Sword and the Script

FEBRUARY 16, 2019

The company surveyed 500 marketers in Europe and the US and found many admit to struggling to marry “digital advertising and powerful creative work.”. And then noted the statistics: “Nearly 70 percent of marketers surveyed believe that ‘digital growth in advertising has come at the expense of the quality of creative.’

Creativity 77

Creativity Study Survey Advertising 77

Sword and the Script

MAY 20, 2017

The idea is that a prospect unfamiliar with a company has different information requirements than one that has the business’ products already on a short list. Also see: B2B Blog Metrics: 4 Effective Categories to Measure Success. 1) Content basics and prospect maturity. 3) The bold “content marketing” bridge. Give our services a try.

Content Marketing 63

Content Marketing Marketing Real Estate B2B 63

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Most people find independent journalism and earned media to be the most credible source of information. Advertising is a distant third. 9) Senior marketers expect budgets to grow.

Marketing 78

Marketing Publicity Survey Study 78

Buzzstream

AUGUST 13, 2018

section 1: Introduction section 2: Authority Measures section 3: Content Relevance section 4: Content Quality section 5: Sponsored Posts section 6: Linking Behavior section 7: Author Name & Email section 8: Interaction History. Authority Measure. Introduction. Great outreach starts with a great list. It won’t hurt my feelings.

Google 117

Google Measurement Advertising Advertising 117

Beyond PR

MAY 30, 2017

The internet has changed the way we discover and consume information. Their only focus is at offering the most relevant and useful information based on user preferences. Content discovery allows people to find information that is highly relevant and personalized. How Content Discovery Helps Brands, Publishers and Advertisers.

How To 40

How To Engineering Content Marketing Advertising 40

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. Advertising, production, and distribution have all fundamentally changed. Engagement with news brands online is messy and tricky to measure.

Media Relations 115

Media Relations Media Print Newspapers 115

Buzzstream

DECEMBER 13, 2023

Media databases provide detailed information about media outlets, like contact info and past coverage. This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Media databases provide detailed information about media outlets, like contact info and past coverage. This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects.

Digital PR 62

Digital PR Tools Google Pitching 62

Shift Communications

MAY 14, 2015

We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. Using a variety of tools like Ghostery and BuiltWith, I took a look at the advertising and analytics tools these companies use on their sites.

B2B 60

B2B Marketing Construction Analytics 60

PR Fuel

MARCH 17, 2020

Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Costly Strategy: Advertising. Advertising is probably the most obvious way to bring attention to your business. Advertising is probably the most obvious way to bring attention to your business.

Publicity 63

Publicity Small Business Advertising Advertising 63

Presspage

AUGUST 15, 2017

the importance of measurability. Big data refers to the large amounts of structured and unstructured information that is available for organizations to mine for insights. In a previous article we discussed five trends that will affect public relations professionals in the coming decade. the importance of online reputation management.

Technology 115

Technology Big Data Video Data 115

Sword and the Script

NOVEMBER 3, 2015

Or a knowledge measurement – a test of information retention? For example, every week on Friday, I like to publish a “Friday Share” post that reviews a relevant industry infographic, SlideShare presentation or YouTube video that I’ve identified during daily reading. What client wants to pay for “reading?”

Industry 60

Industry Pitching Survey Twitter 60

Shift Communications

APRIL 2, 2015

Google Analytics is a tool that can help businesses measure a bunch of different things, but it can also be a great asset for PR pros. Creating content – whether it’s a white paper, an Infographic or original research – can help make news for us. Digital Advertising – Specifically starting with paid social media promotion.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

NewsWhip

MAY 27, 2021

We talk about aerosol nanometers of size for measuring aerosols. The lockdown has certainly had a profound impact in how people consume media and how they receive their healthcare information. It showed how this is happening through some really beautiful and smart simulation which was essentially just this animated infographic.

Healthcare 78

Healthcare Storytelling Communications Local 78

Beyond PR

AUGUST 4, 2016

Update your contact information and periodically check links in your profiles. Don’t miss a chance to engage with someone because your profile information is wrong or a link is broken. Because people share so much business information on LinkedIn, you can target your promoted posts with precision. Never link brand accounts!

Social Media 40

Social Media Pinterest Media Marketing 40

The Proactive Report

DECEMBER 24, 2015

” Digital PR gives you access to information sources and data that was not available before. Use the SMART formula for your goals (Specific, Measurable, Attainable, Relevant and Time-bound). Then look over your research and see what type of content your audience responds to and what information they’re looking for.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

” Digital PR gives you access to information sources and data that was not available before. Use the SMART formula for your goals (Specific, Measurable, Attainable, Relevant and Time-bound). Then look over your research and see what type of content your audience responds to and what information they’re looking for.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

” Digital PR gives you access to information sources and data that was not available before. Use the SMART formula for your goals (Specific, Measurable, Attainable, Relevant and Time-bound). Then look over your research and see what type of content your audience responds to and what information they’re looking for.

Digital PR 100

Digital PR Analytics SEO Measurement 100

Contently - Strategy

DECEMBER 4, 2018

This space is typically reserved for blog posts, infographics, social posts, and e-books. The metrics associated with awareness tend to be easy to measure as you build up momentum. They also know Contently gave that information to them. Your content should still aim to engage, entertain, and inform as it promotes or advertises.

Case Study 111

Case Study Marketing Study Content Marketing 111

Frederik Vincx

DECEMBER 11, 2015

And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. You can’t improve what you don’t measure. It is a challenge to keep up. Everyone wants a piece of the cake.

How To 60

How To Software System Employee 60

The Proactive Report

JANUARY 30, 2015

Q1: How do you see the traditional lines between the disciplines – PR, advertising, etc. Take the example of Rosetta Stone – they built a groups of fans on Facebook and actively mined that group for information. You can download the full infographic of the 15 skills here. These 15 skills can lead to success.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100