PR for Anyone

SEPTEMBER 30, 2022

I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. She’s only gotten more and more successful since she filmed that twenty years ago. It’s Reese Witherspoon.

Pitching 130

Pitching Television Trends YouTube 130

PRSay

JANUARY 21, 2020

Each new season brings a flood of social media buzz, non-stop advertisements and climbing ratings. If the show’s concept is so popular and repeatable, then why not just write scripted, fictional versions of it? Here are some Bachelor-approved storytelling concepts that you can apply to your content: Character- d riven storylines.

Communications 161

Communications Storytelling Film Training 161

Maxim Behar

DECEMBER 15, 2022

I never imagined that I would be able to watch this film live in Bulgaria. The Minister of Tourism himself writes that he will send a Bulgarian who will personally deliver the invitation to Elon Musk. The National Tourism Board, which has great professionals, should have a decisive say in the promotion and advertising of Bulgaria.

Tourism 59

Tourism Film Advertising Advertising 59

Prohibition

NOVEMBER 19, 2018

So last week was all about Brexit again, but in the advertising space, it was all about the latest John Lewis advert and a little boy called Reg buying a new piano. I don’t think they sell Pianos but I liked it all the same despite it being a different approach for them this year.

Video 63

Video Film Fashion Web 63

Mark My Words

NOVEMBER 20, 2015

Kwik Fit’s winter safety check campaign is proof in point that PR “content” is moving further into terrains previously occupied by advertisers and the media. PR people who once tried to influence the news have discovered they can use the very tools that are shaking up journalism to write it.”.

Film 60

Film Television YouTube Video 60

Sword and the Script

OCTOBER 25, 2022

Clients now expect PR people to also be search experts, content experts, working knowledge of Google Analytics, knowledge of all sorts of tracking tools to measure effectiveness, while filming, producing, and editing video and managing multiple social media accounts.”. Additional duties. All things to all people. “We More internal comms.

Communications 126

Communications Crisis Internal International 126

Cision

JULY 13, 2016

For example, let’s say we filmed a great video for a client. Some brands really lend themselves well to print and out of home advertising. I’m always reading what they’re writing, sending them scoops and ideas (that don’t necessarily pertain to me or my work), and calling them from time to time to discuss ideas.

Print 120

Print Tourism Transportation Film 120

Maxim Behar

JANUARY 28, 2024

First, always keep in mind that when you write something and you want an AI application or assistant to tell you about it, it may turn out that 80% of the information is not accurate. AI can take text from a scientific publication or an article by someone who holds the copyrights, and suddenly we write it as our own.

Radio 59

Radio Ethics How To Writing 59

Critical Mention

JUNE 22, 2017

Search for the definition of copyright, and you’ll find that it’s “the exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same.” copyright law dates from the Constitution.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

Search for the definition of copyright, and you’ll find that it’s “the exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same.” copyright law dates from the Constitution.

Film 60

Film Print Creativity Internal 60

Sword and the Script

NOVEMBER 26, 2016

but it did agree to do a tie-in between the movie and the candy after the film was released. with $1 million of advertising; in return, Hershey could use E.T. Mr. Ross is the Gartner analyst that wrote the assessment on content marketing for the Digital Marketing and Advertising Hype Cycle 2016. in its own ads.”).

Brand 60

Brand Branding Content Marketing Film 60

MaccaPR

MAY 28, 2015

Yes, yes - of course, we’re talking truth in advertising, of all things, but consider: When consumers watch the film, ‘Avengers 2,’ they know that Robert Downey Jr can’t really fly. So what precisely is the understanding between advertisers and their consumers as to honesty? What line should advertisers not cross?

Film 48

Film Marketing YouTube Advertising 48

Cision

APRIL 12, 2016

I’ve always been an avid consumer of journalism and loved writing. And on a trade level, it involves working with business, advertising or fashion industry media, whether it’s to announce an initiative or a partnership, or to serve other strategic goals for the brand. Focus on developing your writing skills.

Fashion 120

Fashion Pitching Journalism Social Media 120

Maxim Behar

OCTOBER 15, 2023

And that's why I decided to write this book because I saw these huge changes happening in our business. And that's why I decided to write the book "The Global PR Revolution.” And I used to put 5-6 sheets of paper on it and write down news about the neighborhood. Maxim: I decided to do advertising. Host: To reflect them.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Polaris

DECEMBER 14, 2014

The author recounts how he manipulated bloggers, reporters and media outlets into covering his company’s advertisements as news. Like Eden I’m also looking forward to seeing the film adaptation over the holidays. This eye-opening book examines the underbelly of the media world. You’ll never look at media in the same way.

Marketing 251

Marketing Resources Content Marketing Leadership 251

The Resolution Blog

OCTOBER 15, 2019

We were inspired to write this post after hearing about Hectare’s brilliant B2B Tinder for cows campaign mentioned in our recent podcast. Playing off of it’s Made In, Made For New York event , Facebook aimed to work alongside the chosen marketers to help bring to life engaging advertising campaigns. just a bit boring.

B2B 120

B2B B2C Facebook Storytelling 120

Norton's Notes

AUGUST 19, 2015

As I honed my writing skills for the blogosphere, I got the feeling of what it takes to be a regular writer on a subject that you love for the fun of it. I think it’s great when people have taken their time out to write their own personal blog, and I actively encourage my students at Leeds Beckett University to write one too.

Blogging 28

Blogging Writing Advertising Advertising 28

Sword and the Script

APRIL 19, 2016

The time and effort for the news crew put into setup and film the interview lasted hours. If you write a good blog post and it grows legs – this presents an opportunity also employ audience saturation again on the post. The reporter had flown in earlier and the interview went on as planned. Proven to get More Out of Media Relations.

Media Relations 60

Media Relations Media Interviews Pitching 60

Communications Conversations

MAY 3, 2016

She’s a Clark Honors College student and is writing her senior thesis on the lack of women in sports information director roles in the NCAA. Her current project is the promotion of a golf tournament for the USM student radio station, for which she has created sponsorship and player brochures and an advertisement.

Sports 0

Sports Leadership Internal International 0

Mark My Words

MAY 3, 2022

Threats On how the streaming giant found itself in this position, Wez Merchant, PR collaborator with fellow streamer Rakuten, founder and CEO of film PR agency Strike Media, says Netflix has been caught in an unfortunate crisis, in which it “hasn’t really put many feet wrong”. I wouldn’t be writing any Netflix obituaries anytime soon.”.

Film 60

Film Advertising Advertising Consumer 60

Cision

DECEMBER 20, 2017

Exciting content people want to share is all around them — all they must do is write it down or film it. The company’s founder could also write about why they started the business to put a face to the company’s name. “How much could you possibly write about industrial marketing?” Use Visuals.

Industry 222

Industry How To Insurance Insurance 222

Cision

FEBRUARY 3, 2016

The advertising strategies of the past no longer stack up to today’s audiences. After graduating, I lived abroad in Paris and Seoul and landed gigs to write for expat magazines, manage social media platforms, photograph events and interview professionals. We need to make advertising more like needs-addressing.

Pinterest 120

Pinterest Mobile Pitching Social Media 120

Polaris

DECEMBER 6, 2014

Recent shows weighed in on native advertising, Jerry Seinfeld’s Clio award acceptance speech and Dolce & Gabbana’s fashion magazine website, Swide.com. So if you’re interested in the latest in film, books, TV, music and more, be sure to tune into the Culture Gabfest. 3: Social Media: Social Pros Podcast. I know, I know.

Marketing 147

Marketing Content Marketing Social Media Film 147

Mindful Marketing

APRIL 19, 2019

” Interestingly, I’m currently working with two colleagues on a research project that’s investigating how advertising humor might support reconciliation. The writing was bad without one good joke. At first glance, the premise of Miracle Workers seems like it could be biblical. It wasn’t. It needs help from God.

Film 55

Film Television Exercises Course 55

Stephen Waddington

DECEMBER 24, 2019

In this guest post I asked agency owner and Conservative Party campaigner Graham Robb to write about this experience of the 2019 General Election. One of the most successful of these films did go national, the film of a visit to a kosher bakery in Golders Green. Listening is a best practice if often underutilised PR tactic.

Newspapers 78

Newspapers Film Local Policies 78

Buzzstream

JUNE 5, 2024

It’s an advertisement for Signs.com. BuzzBingo’s Profanity in Film Strategy: Using scraped data to create a pitchable post. Using scraping tools, BuzzBingo looked at the text from 3,565 film scripts, cross-referenced them with lists of curse words, and then ranked the films and actors with the most profanity.

Digital PR 62

Digital PR Examples Strategy Survey 62

Critical Mention

NOVEMBER 5, 2018

The ad: Even though the first political advertisement didn’t air until 1952, his team pioneered the art of campaigning by filming his tour across the country for the 1944 election, the former president’s fourth and final campaign. When she’s not writing you can find her at music festivals, hiking or snowboarding.

Policies 64

Policies Film Exercises Viral 64

Norton's Notes

JULY 26, 2017

A few years ago, I helped write Share This Too which became the CIPR’s social media handbook and the area I covered was social media crises. I wouldn’t have like to have been the person responsible for writing that one. I did that because I like to see how companies have dealt with challenging situations and how they played out.

Social Media 49

Social Media Airlines Media Viral 49

Mark My Words

MARCH 28, 2022

Brooklyn has enjoyed a few paydays to cover at least some of his own bills; in 2016 he landed a £100,000 advertising deal with Huawei to plug a smartphone and later modelled for the clothing company Pull&Bear, with the profoundly meaningless campaign slogan “Jump barriers and be in the right place”. “I

Meeting 60

Meeting Fashion Instagram Financial 60

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Outdoor and transmit media typically tend to be advertising material (but not always). Film photography is based on the same premise as that which led to the development of moving pictures.

Ethics 52

Ethics Communications Print Television 52

MaccaPR

OCTOBER 26, 2015

The near-collapse of much of US journalism employment and the seeming vulnerability of PR coincided with America’s top marketers who - smitten with digital advertising - diverted billions of dollars from their traditional ad budgets into online. Exhibit A: The Death Knell of “Advertising’?

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48