Advertising Film Television Writing 
PR for Anyone
OCTOBER 7, 2021
The more people they have paying attention to their outlet, the more advertisers they can get and the better it is for them. We write video scripts. We film videos. We pitch right then and there and if you want to be a VIP, we actually take you into a television studio. We film an interview with you.
PR for Anyone
SEPTEMBER 30, 2022
I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. We are “watching” television so we need to “see” what you are talking about. TV should be visual.
Mindful Marketing
OCTOBER 9, 2022
by David Hagenbuch - professor of marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing Millions of baseball fans were recently watching televised games when they were unexpectedly hit by a pitch! Smile is a psychological horror movie featuring murders that begin and end with evil smirks.
Mark My Words
NOVEMBER 20, 2015
Kwik Fit’s winter safety check campaign is proof in point that PR “content” is moving further into terrains previously occupied by advertisers and the media. Kwik Fit’s video might not be an advert in the conventional sense but it has attracted the kind of attention that television fare would hope for.
Maxim Behar
JANUARY 28, 2024
First, always keep in mind that when you write something and you want an AI application or assistant to tell you about it, it may turn out that 80% of the information is not accurate. AI can take text from a scientific publication or an article by someone who holds the copyrights, and suddenly we write it as our own.
Sword and the Script
NOVEMBER 26, 2016
but it did agree to do a tie-in between the movie and the candy after the film was released. with $1 million of advertising; in return, Hershey could use E.T. Mr. Ross is the Gartner analyst that wrote the assessment on content marketing for the Digital Marketing and Advertising Hype Cycle 2016. in its own ads.”).
Mark My Words
MAY 3, 2022
Threats On how the streaming giant found itself in this position, Wez Merchant, PR collaborator with fellow streamer Rakuten, founder and CEO of film PR agency Strike Media, says Netflix has been caught in an unfortunate crisis, in which it “hasn’t really put many feet wrong”. I wouldn’t be writing any Netflix obituaries anytime soon.”.
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