ImPRessions - Crenshaw Communications

JULY 22, 2020

Among our clients, it may be digital tech conferences like Advertising Week, trade group panels like those staged by ANA or IAB, or their own hosted discussions. Here are some guidelines to avoid being the panelist that makes an event go south. . Most moderators conduct pre-panel phone call meetings to prep for the event.

How To 232

How To Conference B2B Advertising 232

Victorious PR

FEBRUARY 4, 2023

Traditional advertising is no longer one of the most vital things to reaching a larger audience and gaining their trust. Working with a strong PR team will allow your brand to have more organic growth over time without spending large amounts of money for one advertising campaign; the development is more sustainable and long-term.

Reputation 52

Reputation Publicity Real Estate Social Media 52

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. The right advertising generates reach and frequency of message to inform specific audiences. A milestone event. A new product launch. A sudden market shift or crisis.

Marketing 310

Marketing Product Launch Corporate Viral 310

Onclusive

JUNE 15, 2022

Including publicity into your marketing mix allows you to proactively put your positive stories in front of your audience with more credibility and relevance than traditional advertising, which can be viewed by consumers as irrelevant and suspect. In our next article, we’ll dive into applying this methodology to PR measurement.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

Including publicity into your marketing mix allows you to proactively put your positive stories in front of your audience with more credibility and relevance than traditional advertising, which can be viewed by consumers as irrelevant and suspect. reputation—not through buying a full-page WSJ ad.” ~ David Chun, CEO & Founder, Equilar.

Marketing 195

Marketing Measurement Advertising Advertising 195

PRSay

NOVEMBER 5, 2021

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. PR teams have been handling these kinds of events for years.

Communications 190

Communications Journalism Advertising Advertising 190

B2B PR Sense

JANUARY 5, 2018

When it comes down to it, PR can be far less expensive than advertising and offer more benefits. Expert public relations tactics and strategy from an experienced PR person have the power to bolster your reputation and draw people to your brand. They can also bolter your image by booking you at events and entering you in awards.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

ImPRessions - Crenshaw Communications

JANUARY 11, 2021

But it’s now America’s reputation that’s on the line, and the right messaging isn’t enough. Most have huge advertising and marketing clout. and AT&T, say they will “take recent events into consideration before making future donations.” After all, we are all about credibility. This is big.

Corporate 338

Corporate Policies Groups Public Affairs 338

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Advertising offers a strong return. With the right audience data, Facebook advertising can get your brand in front of your targets. Its relatively low CPM offers a better return on advertising spend than LinkedIn in most cases. Here are B2B social strategies that perform best on Facebook. Looking to build brand awareness?

B2B 344

B2B Facebook LinkedIn Small Business 344

PRSay

OCTOBER 4, 2021

Likewise, it’s important to educate organizations on the difference between earned media and advertising. If applicable, a current statistic can also tie the news into current events and help prove the story’s relevance. If the pitch is about an event, include the date, time and address along with contact information.

Media Relations 203

Media Relations Media Pitching Case Study 203

5W PR

MARCH 13, 2024

Target specific keywords you believe your ideal traveler will be searching, craft meta descriptions that entice clicks, and build backlinks from reputable travel websites. Paid advertising Paid advertising can boost organic reach in travel marketing campaigns. Public relations Media wields significant influence.

Travel 78

Travel Consumer Strategy Transportation 78

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. It helps organizations stay informed about their reputation, competitors, and industry trends. What is Reputation Management? What is a Press Release?

Viral 52

Viral Crisis Communications SEO Reputation 52

5W PR

DECEMBER 19, 2023

Understanding PR Stunts: Definitions and Examples A PR stunt is an orchestrated event designed to garner extensive media coverage and public attention. A PR stunt is typically a bold, unusual, or unexpected event or manoeuvre that breaks from the norm. Look at media coverage, social media engagement, and audience feedback for insights.

How To 78

How To Ethics Measurement Creativity 78

Prohibition

AUGUST 25, 2023

These channels include websites, search engines, social media platforms, email marketing, and online advertising. Use PR to manage brand reputation : PR plays a crucial role in managing and safeguarding a brands reputation. Earned media coverage adds credibility and helps build brand trust and loyalty.

Retail 62

Retail Marketing Analytics Social Media 62

ImPRessions - Crenshaw Communications

JULY 14, 2021

Young companies need to find ways to earn endorsements from a reputable third-party. A fundamental impacts of well-conceived PR program is differentiating from the competition; impact that advertising and marketing cannot do with the same potency. Speaking gigs can also offer opportunities for repurposed marketing and PR content.

B2B 334

B2B Company Case Study Conference 334

Burrelles Fresh Ideas

MARCH 12, 2024

A clear and consistent brand builds your reputation in the minds of consumers and helps you stand out from the competition. trillion , and other brands have spent decades building their reputation. A robust social media and PR strategy can supercharge your early efforts and help you build a reputation quickly.

Social Media 79

Social Media Strategy Media Reputation 79

5W PR

JANUARY 31, 2024

This field involves a combination of media relations, content creation, event planning, and social media management to effectively communicate a company’s innovations, milestones, and values to the target audience. Capabilities can include event planning, execution, and post-event support.

Technology 78

Technology Product Launch Crisis Management Case Study 78

The Hoyt Organization

DECEMBER 8, 2023

Do you want to spark conversation about your brand or secure speaking roles at key events? This lets you respond promptly and manage your brand reputation. Hosting Events Drives Awareness Hosting events is about getting the in-person engagement that can’t be achieved through social media and other PR channels.

Leadership 52

Leadership Social Media Reputation Brand 52

ImPRessions - Crenshaw Communications

MARCH 21, 2019

Because earned media confers credibility, it can be decidedly more powerful than marketing and advertising. Winning unpaid speaking engagements at industry events carries added prestige over sponsored, so they can be worth the extra effort. Create your own event. Executive content.

Company 174

Company Conference Corporate Leadership 174

5W PR

MAY 26, 2021

With business models changing to online, it’s high time that companies invested in public relations strategies which create and maintain their reputations. When a company enhances its reputation through various unique public relations strategies, it’s likely to make new leads. PR is not marketing or advertising.

Publicity 88

Publicity Reputation Advertising Advertising 88

PR Matters

APRIL 21, 2016

The purpose of PR is genuinely unique , because it’s the only profession solely concerned with the protection and growth of an organization’s and/or individual’s reputation through credible communication [ Tweet Quote ]. The practice of PR is reputation management [ Tweet Quote ]. A crisis is, by default, a reputation issue.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

ImPRessions - Crenshaw Communications

JUNE 18, 2019

Maybe the company has weathered some bad PR and it’s looking for a reputation lift. An advantage of earned media over traditional paid advertising is that PR can often shift tactics or adapt messaging with minimal cost, although the earned media approach lacks the test-and-tweak flexibility of digital advertising.

Strategy 220

Strategy Measurement Advertising Advertising 220

Cision

APRIL 27, 2017

Last night was a whirlwind of activity: from setting up at The Chicago Art Institute, to livestreaming the event, to live tweeting every other brilliant thought that came out of the fantastic lineup of speakers’ mouths. This often happens with event hashtags when they start trending. pic.twitter.com/5iEc1ytxLw. —

Data 264

Data Leadership Tools Advertising 264

ImPRessions - Crenshaw Communications

APRIL 3, 2018

At the confluence of advertising, marketing, and public relations was the genius stunt by the fictional Wonka Corporation to release golden tickets hidden inside their popular candy bars throughout England. It became a much talked about event; it was fun; and fit right in with the ethos of the Wonka brand.

Tools 170

Tools Government Crisis Public Affairs 170

PR Fuel

MAY 5, 2022

Keep reading and grow your business’s brand reputation today! The purpose of such a release is to inform an audience of events happening around them from an unbiased perspective. You may want to make a news release for your small business if your business was recently involved with a local event, such as a charity run.

Small Business 86

Small Business Comparison Writing Reputation 86

Reputation Us

JUNE 24, 2020

We started advertising our ransomware protective services. Neither is any damage done to your company’s reputation for poor data security or impacted services. As pointed out by Casey Boggs, founder of reputation and crisis management firm ReputationUs , “Your company’s good reputation is a critical asset.

Insurance 78

Insurance Insurance Crisis Management System 78

ImPRessions - Crenshaw Communications

JUNE 19, 2018

Industry discussion panels in particular can be very effective, whether part of a larger conference or trade show, or created as a customized event for prospects. If you’ve ever attended a dull panel event where one person pontificated endlessly, or the moderator didn’t spread the wealth, you know how uncomfortable it can be.

B2B 178

B2B Trade Shows Leadership Conference 178

PRSay

MAY 24, 2021

During a virtual event hosted by Milwaukee Press Club on Feb. At the same time, however, the advertising revenue that local news organizations have long counted on has continued to drop. 24, Chuck Todd of NBC’s “Meet the Press” shared his insights on the state of journalism and its future. Opportunities for independent journalism.

Nonprofit 176

Nonprofit Local Journalism Newspapers 176

Flack's Revenge

DECEMBER 5, 2018

Business event attendance is at record highs and many B2B brands consider events their best source of leads. Despite all of the controversy around Facebook this year, usage levels are still extraordinarily high and marketers are still finding it to be a very effective advertising channel. Can the ship be righted?

Social Media 149

Social Media Marketing Media B2B 149

Deirdre Breakenridge

NOVEMBER 11, 2019

Have you increased website traffic, comments, reviews, membership, feedback, and event participation through your podcast? Trader Joe’s podcast, Inside Trader Joe’s , is fun and is filled with puns, which is perfectly aligned with its reputation. Host Live Events. Listeners like, and are beginning to expect, live podcast events.

Community 206

Community Nonprofit Conference Social Media 206

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. These strategies help brands connect with their audience, stand out in their industry, and create a positive reputation.

Video 110

Video Marketing SEO Social Media 110

5W PR

APRIL 11, 2023

This occurs through high-end advertising, product placement, and celebrity endorsements. Instead, they use print magazines, social media, and events. Rather than just selling products based on features and benefits, luxury brands focus on their image and reputation.

Marketing 78

Marketing Radio Print Consumer 78

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Any crisis communications team must be ready to respond at any hour to an escalating event, and that speed is vital. Communications professionals must act decisively to safeguard corporate reputation, and many worry that they may miss something. Reputation management as the #1 perceived role of corporate communication.” .

Trends 199

Trends Corporate Employee Analysis 199

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2018

Building competitive advantage using PR programs comprised of media relations , reputation management , brand positioning , and content marketing can help a young tech company achieve prominence. Earned media also produces higher ROI and higher conversion rates – and fortifies reputation. Shapes robust sales and marketing collateral.

Storytelling 226

Storytelling Reputation Technology Content Marketing 226

5W PR

OCTOBER 19, 2023

Celebrity endorsements have been a staple of marketing and advertising for decades. If a celebrity’s endorsement feels forced or insincere, it can backfire and harm the brand’s reputation. From Hollywood A-listers to sports superstars, brands have often turned to famous faces to promote their products or services.

Brand 78

Brand Branding Product Launch Sports 78

ImPRessions - Crenshaw Communications

JUNE 20, 2018

Relatively simple items like white papers, explainer videos, bylined articles, and op-ed pieces can help educate prospects in a less commercial and more credible way than advertising or SEM. You’re planning a liquidity event. You’re recovering from a crisis event or near-death experience. Perception lags reality.

Education 178

Education B2B Employee Crisis 178

Flack's Revenge

OCTOBER 17, 2014

PR Week covered their CommsConnect event last week – what caught my attention was the headline: Fortune’s Lashinsky: Branded content is ‘propaganda’ I’ll say more about this in a moment. Much of this growth has been fueled by “native” advertising. A funny thing happened on the way to the LinkedIn forum.

LinkedIn 218

LinkedIn Pitching Advertising Advertising 218