Bianchi Biz Blog

APRIL 29, 2024

Diverse and Sophisticated Media Landscape: Hong Kong’s media landscape is highly developed and diverse, with an extensive range of local and international news outlets operating in both English and Chinese. The presence of major global media outlets alongside local ones offers businesses multiple channels to reach their target audiences.

Marketing 93

Marketing Local Crisis Management Internal 93

Maxim Behar

FEBRUARY 14, 2023

Behar expressed his opinion of the bright future of the Bulgarian town, which with the great effort from the local people, businesses and authorities is evolving at never seen before fast rates. Svetlyo reads lectures there and we often attend the same events at UNWE. I have really interesting guests here from the advertising business.

Local 59

Local Meeting Agriculture Newspapers 59

5W PR

NOVEMBER 9, 2023

Types of Influencers and When to Use Them Influencer marketing is a crucial part of digital advertising. Events and campaigns For major events, campaigns, or initiatives, partnering with macro influencers can ensure maximum exposure and reach. It helps brands reach a larger and more engaged audience.

Product Launch 78

Product Launch Local Small Business Advertising 78

5W PR

OCTOBER 20, 2023

Localization Consider localized marketing campaigns. Localization goes beyond language. Cultural events and holidays Participate in cultural events and holidays that are relevant to the target audience. This includes diverse models, actors, and real customers in the advertisements.

Strategy 78

Strategy Marketing Local Groups 78

NewsWhip

FEBRUARY 1, 2023

Just last year, advertisers paid an average of 6.5 As one of the biggest events in American, and as of late, global television, the Super Bowl is as well-known for the entertaining ad spots than they are for the game of football itself. Overall, it’s anyone’s game when it comes to finding advertising success during the Super Bowl.

Television 147

Television Advertising Advertising Journalism 147

PR for Anyone

AUGUST 4, 2022

Watch this week’s PR Tip here: Everyone knows what advertising is but why should they consider publicity? With advertising, YOU direct the message and it’s pretty clear that that is the case because you are paying for it. So and I understand, advertising is important to all of us. I’d love to connect.: Transcript.

Publicity 130

Publicity YouTube Advertising Advertising 130

5W PR

OCTOBER 31, 2023

They often have connections in the same field and may be aware of internship opportunities that aren’t widely advertised. Joining student organizations Many student organizations on campus have connections with local businesses and organizations. Students can also attend club meetings and events to expand their network.

How To 78

How To Local Interviews Resources 78

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Advertising offers a strong return. With the right audience data, Facebook advertising can get your brand in front of your targets. Its relatively low CPM offers a better return on advertising spend than LinkedIn in most cases. Targeting local and small businesses. Looking to build brand awareness?

B2B 344

B2B Facebook LinkedIn Small Business 344

5W PR

OCTOBER 11, 2023

Career advancement Many PR job opportunities aren’t advertised. Industry insights Engaging with peers and attending networking events provides a platform to discuss industry trends, challenges, and best practices. Attending networking events Participate in industry conferences, seminars, and webinars.

Publicity 103

Publicity Internal International Resources 103

PRSay

JUNE 15, 2020

During a normal year, corporations compete for LGBTQ buyers using traditional and sometimes antiquated methods, such as gay pride events and circuit parties. However, this year, many of those larger events have been canceled or postponed. Sponsoring a gay pride event should not be your ultimate LGBTQ marketing initiative for the year.

Consumer 109

Consumer Travel Local Community 109

PRSay

NOVEMBER 5, 2021

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. PR teams have been handling these kinds of events for years.

Communications 187

Communications Journalism Advertising Advertising 187

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

The Oxford dictionary defines it as “ The practice of taking advantage of current events or news stories in such a way as to promote or advertise one’s product or brand. ” . PR pros have been “newsjacking” for decades but it wasn’t until 2011 that David Meerman Scott penned the term.

Pitching 333

Pitching Case Study Leadership Data 333

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. Nissan (largest indoor illuminated advertising billboard). million worth of media coverage.

Viral 88

Viral Marketing Guidelines Local 88

ImPRessions - Crenshaw Communications

JULY 14, 2021

A fundamental impacts of well-conceived PR program is differentiating from the competition; impact that advertising and marketing cannot do with the same potency. Customer relationship management (CRM), local search optimization, and digital product catalogues were all once new product or service categories, which are now widely known.

B2B 334

B2B Company Case Study Conference 334

Stephen Waddington

JANUARY 12, 2022

Others are hoping to restart events businesses that stalled during the COVID-19 crisis. Concerns relate to the polarisation of societies, attacks on journalists and the free press, and the financial sustainability of local publications.

Report 122

Report Media Journalism Privacy 122

PR Fuel

OCTOBER 14, 2022

Forming relationships with the people at your local radio, newspaper, and TV station can really help promote your business! Making connections with local bloggers in your community can also help potential customers learn more about your business through social media postings and word of mouth. Hold a Special Event for Your Customers.

Small Business 84

Small Business Community Local Social Media 84

Stephen Waddington

JUNE 13, 2019

UK citizens report that the news negatively affects their mood and they feel powerless to affect events. Advertising-supported media has been affected by widespread job cuts including around a dozen people at digital-born BuzzFeed. Facebook and Google account for almost 60% of the online advertising market.

Print 115

Print Media Newspapers Local 115

5W PR

MAY 30, 2023

Tourism businesses can use social media, email marketing, and other advertising channels to promote themselves and highlight any special summer events or deals. They can also collaborate with local tourism boards or other businesses to create packages and promotions that attract visitors.

Tourism 97

Tourism Hotels Travel Meeting 97

Stephen Waddington

APRIL 14, 2020

A perfect storm of distribution and falling advertising revenue is a blow to the newsprint business after two decades of battling the shift from print to digital. Advertisers have pulled campaigns, either because businesses have themselves been impacted by the crisis, or they simply didn’t want their brand appearing alongside COVID-19 news.

Print 102

Print Newspapers Crisis Local 102

Stephen Waddington

MAY 17, 2020

Our local fish and chip shop reopened on Wednesday. Government The digital democracy has been a long time coming - democracy will finally digitise, both in central and local government, and citizen voting. We need local, decentralised responses to arts, culture, education and transport. Photo by sfe-co2/iStock / Getty Images.

Tourism 118

Tourism Fashion Travel Retail 118

Flack's Revenge

DECEMBER 5, 2018

Business event attendance is at record highs and many B2B brands consider events their best source of leads. Despite all of the controversy around Facebook this year, usage levels are still extraordinarily high and marketers are still finding it to be a very effective advertising channel. Can the ship be righted?

Social Media 149

Social Media Marketing Media B2B 149

Landis PR

APRIL 29, 2024

Finland’s most listened-to radio channel is Yle Radio Finland , which is not an advertising-funded channel. million users The most important international events in Finland in 2024 Savonlinna Opera festival : High profile opera festival is well known all over the world among classical music enthusiasts. million users Facebook : 3.59

Radio 64

Radio Pinterest Television Government 64

Burrelles Fresh Ideas

AUGUST 2, 2023

Engaging a mass audience through broadcast media is invaluable for publicizing major events, launching products, and shaping public perception. They offer a platform for local news, events, and discussions that directly impact the lives of individuals within specific regions.

Radio 75

Radio Television Media Local 75

5W PR

SEPTEMBER 9, 2021

However, due to limited resources, many small businesses don’t have the money to spend on expensive advertising campaigns yet still need the exposure to survive and gain a competitive edge. As a result, more and more small business owners are turning to public relations to help raise brand awareness and to achieve their growth objectives.

Small Business 158

Small Business Publicity Social Media Web 158

PR for Anyone

SEPTEMBER 1, 2021

I know of no better way to do this without paying for advertising. Also, get your free Blueprint to learn how to do this >> HERE and check out our next events at www.SpeakfromYourPowerLive.com and www.GetPRFamous.com. And then, on the local level, I want you to think about what’s happening in September.

Pitching 130

Pitching System Google Local 130

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. For companies looking to differentiate themselves from the pack, PR (integrated with advertising and marketing) can help build a foundation of brand love. You feel connected to these brands.

Brand 149

Brand Branding Storytelling B2B 149

The Hoyt Organization

OCTOBER 24, 2023

” may yield this response: “There are various factors to consider including weather, holidays, and local events. This is yet another testament to Google’s persistent emphasis on search results pages as the prime location for such advertisements. Click here for more information.”

Marketing 90

Marketing SEO Google Advertising 90

Sword and the Script

APRIL 21, 2020

Public Relations Society of America: [link] Also, keep an eye out for listings and events from your local chapter. International Association of Business Communicators: [link] IABC also has local chapters ( like the Atlanta Chapter ) that may have additional local resources for job seekers or employers. AdAge: [link] 13.

Publicity 107

Publicity Communications Local Resources 107

5W PR

APRIL 9, 2019

Connecting with consumers offline doesn’t have to entail just another advertising campaign. A business that gets involved in its local community achieves multiple objectives. Traditional Advertising Isn’t Dead. Now, statistics actually show that some forms of traditional advertising are in fact experiencing a resurgence.

Consumer 60

Consumer How To Advertising Advertising 60

Victorious PR

NOVEMBER 21, 2022

Paid media refers to external marketing efforts that involve branded content, display ads, and pay-per-click advertising. It’s all about effective paid advertising. For instance, at Victorious PR, we even geo-tag when at events so that we are hitting our ideal clients WHILE at the same event. Earned Media.

Real Estate 52

Real Estate Media Advertising Advertising 52

Bianchi Biz Blog

AUGUST 21, 2023

As EIC on FPW, I guide the content and direction of websites, webinars/events, and magazine. As the face of our brand, I am responsible for traveling to industry events and networking with our readers, advertisers and others. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 74

Meeting Automotive Engineering Journalism 74

Flack's Revenge

JUNE 28, 2017

I enjoyed last year’s Axis Innovation NYSE event, which showcased hot Israeli startups and also included a visit to the floor at the opening bell (you can read more about it here ). Focuus : Their vision is to automate the entire marketing analysis process, helping advertisers and agencies to scale easily and become market leaders.

Real Estate 120

Real Estate Wireless Mobile System 120

Konnect Agency

JANUARY 7, 2022

From creating national brand awareness to supporting local store developments, a tailored funnel strategy incorporating digital marketing and social media promotion will help maximize your exposure to your target market. Supporting Local Market Development. How A PR Agency Fine-Tunes Your Strategy Plan.

Agency 52

Agency Local Newspapers Interviews 52

Konnect Agency

JANUARY 7, 2022

From creating national brand awareness to supporting local store developments, a tailored funnel strategy incorporating digital marketing and social media promotion will help maximize your exposure to your target market. Supporting Local Market Development. How A PR Agency Fine-Tunes Your Strategy Plan.

Agency 52

Agency Local Newspapers Interviews 52

Flack's Revenge

JUNE 20, 2018

” Facebook wants to support local news. Local publishers are at a disadvantage with platforms. Local TV news is the most trusted, followed by WSJ , then major TV networks. Now obviously we recognize that there’s a distinction between news content about politics and advocacy advertising. Brown : No!

Journalism 136

Journalism Facebook Advertising Advertising 136

PR 20/20

SEPTEMBER 17, 2019

I always leave events feeling more in sync with my colleagues, and usually with an expanded network of intriguing people. So as we plan for 2020, we take stock of the events we’d like to attend. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.).

Conference 97

Conference Marketing Case Study Content Marketing 97

Solo PR Pro

AUGUST 14, 2018

Infographic by MDG Advertising. Where establishing a crisis management plan is preparing for a future event or situation you hope never happens, reputation management is ongoing. The infographic below highlights the importance of online reputation and the impact it can have on your brand. Your best course of action?

Reputation 79

Reputation Infographics Crisis Management Local 79