ImPRessions - Crenshaw Communications

JULY 2, 2019

For years, advertising and PR firms have touted their “independent” status. In our industry independent agencies have grown at a brisk clip when compared to publicly-held PR firms for the past few years, although the larger agencies experienced a nice rally in 2019. But what does that really signify? One thing might be faster growth.

Agency 259

Agency Creativity Internal International 259

Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. What Does The Update Mean For Advertisers? What Does The Update Mean For Advertisers?

Advertising 52

Advertising Advertising Web Privacy 52

ImPRessions - Crenshaw Communications

APRIL 13, 2023

As an industry, how can we appropriately represent diversity among our clients when it’s not reflected from the inside out? As an industry, PR is predominantly white. The makeup of the PR industry in the U.S. Industry groups like PRSA are vowing to do the same. Together, as an industry, we can make a difference.

Employee 156

Employee Community Groups Interviews 156

Deirdre Breakenridge

MAY 8, 2017

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. First, let’s discuss creativity. Creative brains and digital brawn are a winning combination.

Agency 223

Agency Survey SEO Social Media 223

PRSay

JUNE 16, 2023

Generative AI is being used in industries such as entertainment and advertising to create personalized content for audiences. Not a substitute for PR skills Still, generative AI is not a substitute for human creativity and intuition.

Technology 146

Technology Crisis Management Social Media Training 146

ImPRessions - Crenshaw Communications

JUNE 30, 2016

The Cannes Lions Festival of Creativity – the Oscars of the advertising business – was held last week, and apparently it was a big disappointment for the public relations industry, which won fewer awards than in previous years. Cannes used to be called the “Festival of Advertising.”

Agency 120

Agency Creativity Advertising Advertising 120

Prohibition

JUNE 28, 2023

How luxury brands can benefit from podcasts Podcasts provide fashion houses with a platform to showcase their expertise, creativity, and unique brand identity. By creating high-quality content that resonates with their target audience, luxury brands can establish themselves as thought leaders in the industry.

Fashion 62

Fashion Brand Branding Case Study 62

Cision

AUGUST 10, 2016

Angela DeRusha, vice president of advertising services at French/West/Vaughan, believes understanding your consumers is key to effectively communicating with them. In this interview, Angela discusses how consumers have evolved over the years, how to improve your brand’s advertising campaign and why maintaining authenticity is so important.

Advertising 120

Advertising Advertising Consumer Travel 120

Maxim Behar

SEPTEMBER 5, 2021

How is the pandemic changing our industry? - Our industry has undergone huge changes, but it should be noted that the changes were not the result of a pandemic, but of the growing influence of social media over the years. And that will ultimately define our position as a leader in the entire industry.

Meeting 98

Meeting Advertising Advertising Agency 98

Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Improve internal communications. While advertising can support such endeavours, the driving force is usually public relations. Keep stakeholders well-informed.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

PR for Anyone

SEPTEMBER 16, 2022

So much to consider like the season – it’s fall – what happens in your industry in fall? International Walk To School Month. NOW is your time to be seen as THE go-to expert, an A-Lister in your industry! But get creative. It’s almost October. What are you going to pitch the media in October?

Pitching 130

Pitching Financial Small Business YouTube 130

wiredPRworks

APRIL 13, 2022

With tight regulations and even tighter internal compliance guidelines, there’s no free and easy posting. Get ready to get creative in new ways that connect brands, experiences, and customers – while you’re still in compliance! Learn more about McGuffin Creative Group. Connect with Chris McGuire on LinkedIn. How did they meet?

Financial 52

Financial Social Media Banking Media 52

Shift Communications

MAY 16, 2017

In order to truly have a successful program, you’ll need a planning process that is comprehensive and creative, no matter how long the team has worked with the client or how much knowledge the team has about the industry. The best planning process is when both parties come to the table well informed.

Creativity 141

Creativity Measurement Pitching Internal 141

PR 20/20

SEPTEMBER 29, 2022

Gather a group of digital marketers and you’re sure to be privy to a creative conversation. We’re a force to be reckoned with ( just ask anyone on the receiving end of a creative snafu!). So what makes a marketer a creature of creativity, thoughtfulness, and curiosity? Industry: Are there specific verticals that you work within?

Marketing 79

Marketing Creativity Advertising Advertising 79

Stephen Waddington

MAY 17, 2020

Celebration of Britain - with international travel limited there’s likely to be a rapid resurgence in British art, culture and tourism. The college and university campus - the market for international students won’t recover until we learn to live with COVID-19. Advertising revenue will follow where it hasn’t already.

Tourism 118

Tourism Fashion Travel Retail 118

PRSay

SEPTEMBER 13, 2018

This year will mark the 10th time in the last 11 years I will attend the PRSA International Conference (ICON), what many people including myself consider to be the top PR industry conference. However, winning new accounts or business can be challenging from a creative perspective as well as incredibly time-consuming.

Conference 81

Conference Internal International Creativity 81

Communications Conversations

DECEMBER 8, 2022

I did not attend, but the event featured a number of women leaders talking about their career progressions and encouraging others to seek the curiosity, bravery and creativity needed to drive successful careers–and lives (my educated guess based on the posts I saw from the event). After all, this was an advertising panel.

Marketing 60

Marketing Leadership Creativity Internal 60

Doctor Spin

FEBRUARY 14, 2024

This includes identifying customer needs, developing products that satisfy those needs, setting prices, determining distribution channels, and promoting the products through various forms of advertising and promotion. While advertising can support such endeavours, it’s all about PR. It’s also a major field of academic research!)

Publicity 52

Publicity Marketing eBook Public Affairs 52

Journalistics

SEPTEMBER 13, 2021

Most PR practitioners quickly learn that the wall protecting editorial integrity from the influence of paid advertising can be, like the Pirate Code , “more of a guideline than an actual rule.” For better or worse, at a great number of well-known and respected media sources, advertisers are often given preference in coverage.

Advertising 52

Advertising Advertising Ethics Conference 52

The Hoffman Agency

MARCH 16, 2021

By Katrina Lockhart, Intern. My last position was more marketing- and advertising-focused, and although I didn’t have prior PR agency experience other than what I learned in school, I thought an internship might be my next best fit. Fortunately, The Hoffman Agency was hiring interns. I’m currently completing my B.A. I applied.

Internal 41

Internal International Creativity Journalism 41

Burrelles Fresh Ideas

JUNE 20, 2023

Influencer partnerships have become a powerful marketing strategy for businesses, particularly in the food and beverage industry. The sway of influencer marketing in the food and beverage industry cannot be underestimated. Influencers connect with their audiences on a personal level, creating a strong sense of trust and authenticity.

Brand 40

Brand Branding Local Instagram 40

Polaris

NOVEMBER 20, 2014

Sadly, he waited quite a while since his dad’s store is located in an industrial mall and receives little foot traffic. creative agency. He also addressed the Cannes Lions International Advertising Festival. Forbe s and Fast Company both wrote about Caine’s determination and creativity. Finally, a customer arrived.

Storytelling 199

Storytelling Reddit Video Creativity 199

Stuart Bruce

NOVEMBER 10, 2017

New York advertising agency McCann boasts on its website about the awesome creativity of its guerilla campaign that saw it sneak in the middle of the night to drop off without permission the statue of a girl to face up the famous Wall Street charging bull. It was lauded by the media and politicians alike.

Case Study 99

Case Study Crisis Communications Corporate Leadership 99

Onclusive

JUNE 14, 2017

In doing this, PR professionals gather vital intel about message penetration, brand perception, and the storylines that are the most timely and interesting to industry-specific reporters. Marketing and advertising teams A/B test ad copy to see which messages resonate the most with their customers.

Marketing 170

Marketing Measurement Trends B2B 170

Cision

JULY 14, 2016

recommends keeping a close eye on the industry and market to ensure your brand is always current in its strategies. What drew you to the PR industry? For as long as I can remember, I have loved art, writing and being creative. Lauren Kaufman, senior vice president at Spring, O’Brien & Co., Internships and networking are key.

Travel 120

Travel Agriculture Tourism Internal 120

Sword and the Script

NOVEMBER 26, 2019

PR measurement has long been the Achilles heel of the industry. The company works with adtech networks to do for media coverage what adtech is doing for advertising. The advertiser “retargets” everyone that showed initial interest. This is an example of what is colloquially referred to as “intent data” in the industry.

Publicity 90

Publicity Media Advertising Advertising 90

Burrelles Fresh Ideas

JUNE 6, 2023

Ad Optimization: AI-powered advertising platforms leverage learnings to optimize ad targeting and placement. What these AI tools produce today still needs strong human guidance,” says Laurent Thevenet , head of creative technology, Publicis Groupe APAC & MEA. “I Related: AI in Customer Service: The Race to the Bottom?

Communications 40

Communications Marketing Technology Data 40

Cision

NOVEMBER 15, 2016

wtf) are gaining momentum as one of the hottest digital trends because they allow you to design a website URL that is more creative, meaningful and memorable. While consumer trust in advertisements and even in traditional media sources continues to decline, Twitter says we now trust influencers as much as our friends.

Trends 120

Trends Leadership Small Business Analytics 120

Sword and the Script

MARCH 7, 2023

There are a handful of ad tech companies that provide this form of advertising – a gas stations aren’t the only place that host it. million related to enhanced internal controls, and $1.2 Anyone that fills up their tank is a captive audience. This annoyance is powered by a digital-out-of-home video network. million, out of which $2.5

Software 129

Software Analytics Technology Video 129

The Resolution Blog

OCTOBER 15, 2019

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. The issue was that Amazon wanted its HQ in a bustling hub with an international airport, a population of more than one million, and access to plenty of different forms of transport?—?things Key Takeaway?—?Don’t

B2B 120

B2B B2C Facebook Storytelling 120

Cision

DECEMBER 11, 2015

Anything that was published before 1923 is fair game for marketers, advertisers or PR professionals to use in campaigns, whether the content is used, copied or modified. Example: For those in the automobile, gaming or telecommunication industries, take note. Images: inspector_81 , Archie ( Creative Commons ).

Telecommunications 120

Telecommunications Training Reputation Software 120

MaccaPR

DECEMBER 1, 2015

Why should it matter to a chief marketing officer that her advertising and public relations agency teams are all white, blonde and marinated in the same suburban, upper middle class culture? But our advertising and PR community in the Twin Cities is a long way off from that goal: Only 6.3 Should we care that barely 4.5

Marketing 48

Marketing Advertising Advertising Agency 48

Waxing UnLyrical

JUNE 4, 2019

The sky’s the limit when it comes to creativity in the travel and tourism industry! Back in August 2018, we had three incredible industry guests, who shared how they uniquely measure PR and marketing. Social media’s disruption and/or amplification of the industry. Image: Deanna Ritche via Unsplash, Creative Commons CC0.

Tourism 45

Tourism Travel Mobile Nonprofit 45

Stephen Waddington

DECEMBER 30, 2019

Macro issues facing PR There are two macro issues facing the industry both of which were spotlighted by the recent General Election in the UK. Gender diversity in PR is an issue as old as the industry itself 3. At every level of the industry, and in every region of the world, there is a challenge in recruiting and retaining talent.

Government 103

Government Education Print Ethics 103

Solo PR Pro

NOVEMBER 17, 2015

It can be highly effective to find new and creative ways for cultivating relationships – particularly over the long-term – with the key decision-makers in our target markets. He was looking to expand on this and reach schools focused on public policy and international relations. Kevin Anselmo, Experiential Communications.

Creativity 40

Creativity Public Affairs Policies Survey 40

Waxing UnLyrical

JUNE 5, 2018

In honor of International Womens Day, all the guests were prominent women in the PR and technology fields including Serena Ehrlich , Aly Saxe , and Ai Addyson-Zhang. Pre-release #measurement research will give you an understanding of your position in the industry landscape, plus what matters most to your audiences. A6: Do the work!

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Buzzstream

MAY 2, 2024

I knew of Nate Matherson’s previous work with LendEDU because I used to do a lot of work in the personal finance industry when I was with Siege Media. Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. Positional is now live!

Internal 118

Internal International Insurance Insurance 118