Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. What Does The Update Mean For Advertisers? What Does The Update Mean For Advertisers? What Will The Update Entail?

Advertising 52

Advertising Advertising Web Privacy 52

5W PR

JULY 18, 2023

Social media Food and beverage social media tools are an excellent channel for connecting with a target audience. Use visually captivating imagery and videos across the brand’s website and social media platforms. Experiment with creative and engaging content formats.

Brand 78

Brand Branding Engineering Analytics 78

Deirdre Breakenridge

MAY 8, 2017

Creativity, multi-disciplinary/integrated communications, reputation and specialized expertise were priorities in agency search. Content and social media capabilities followed close behind. First, let’s discuss creativity. Creative brains and digital brawn are a winning combination. With 5,000 U.S.

Agency 223

Agency Survey SEO Social Media 223

PR Job Coach

MAY 16, 2010

Increasingly search engines like Google and Bing are becoming the first destination of choice for companies and their search firms and human resource professionals when looking for people to recruit or vetting job candidates. The chief dilemma for the job seeker is to how to make sure you can be found through search engines.

Engineering 158

Engineering How To Google Web 158

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Prohibition

JANUARY 6, 2023

Videos allow your brand to communicate its unique messaging, offering or products in a creative and emotive manner that snaps the attention of your audience, instead of getting lost in overly long text. Enhance your Social Ads Performance. digital marketing, social ads, internet traffic, pr strategy, social media platform.

Video 62

Video Strategy SEO Engineering 62

PR 20/20

FEBRUARY 20, 2023

Some examples of inbound marketing tactics include: Social media. An essential tool for all businesses and industries, social media can be used to build relationships with prospects and customers, as well as increase overall brand awareness. Search engine optimization (SEO). Case Studies.

Content Marketing 82

Content Marketing Marketing eBook Case Study 82

Communications Conversations

OCTOBER 25, 2018

It’s that time of year–yes, trend season is underway, my social media friends! In the meantime, I thought I’d ask some of the best and brightest in social media marketing in the Twin Cities what they think lies ahead. Here’s what they had to say: Eric Ellis, Global Social Media Lead, Honeywell.

Social Media 89

Social Media Trends Media Instagram 89

The Hoffman Agency

SEPTEMBER 7, 2020

It’s here that traditional PR techniques like media relations and thought leadership combine beautifully with the new generation of publicity tools, including paid social ads and search engine optimization. Since this was the first time we had advertised to this audience, we structured our campaign in two parts.

Advertising 36

Advertising Advertising B2B Facebook 36

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Social Media Zoom Factor. to rock your social media and content marketing. Want to get on the show?

Social Media 120

Social Media Marketing Pinterest Media 120

Flack's Revenge

JULY 11, 2018

Most who are familiar with the concept of a Big Idea know it from the world of advertising. PR is not as well-known as advertising or associated with glitzy pitches or Mad Men style theatrics. The phrase has specific meaning in advertising – and PR too, as we’ll learn. But they are now more important than ever.

Insurance 204

Insurance Insurance Advertising Advertising 204

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. 8) Creativity over productivity. . – Deni Kasrel | The Communications Strategist. 8) Creativity over productivity. 9) Brands across the aisle. “I

Social Media 93

Social Media Marketing Media Creativity 93

Sword and the Script

OCTOBER 1, 2020

That’s clear in the findings from the annual marketing and creative salary survey conducted by The Creative Group and parent company Robert Half. Marketing and Creative Salaries The biggest findings in the survey are the salary benchmarks. The survey polled, 2,400 senior managers (U.S.) Try our services.

Survey 102

Survey Trends Marketing Creativity 102

PR for Anyone

MARCH 24, 2020

Most of you are already growing your visibility with social media and now by adding in free publicity, you’re making it all happen that much faster and to a much larger audience. Landing in the media can expose you to hundreds of thousands, even millions of new people. Those are all topics that interest local media.

Publicity 331

Publicity Television Local Pitching 331

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. From 2008-2014, Scott was the first global head of social media and digital communications at Ford Motor Company, where he helped turn the company around.

Corporate 274

Corporate Leadership Advertising Advertising 274

Cision

DECEMBER 26, 2017

By maintaining a consistent poker face/brand identity across all messaging and creative, you can build an image that serves as your first interaction with viewers of earned media and public relations. If you’re an explorer, maximize paid advertising to see which channels produce the best results. The Jester.

Brand 273

Brand Branding Consumer Social Media 273

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Christoph Luke | Christoph Luke Media Relations. 5) Marketers will slow down.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

5W PR

NOVEMBER 23, 2021

It’s also the fastest growing among the larger social media platforms. But one of the problems for businesses – and their PR people, Instagram continues to limit access to paid advertising on their site. Using Influencers in your Social PR Campaign. Want a million followers on a social media network?

Instagram 158

Instagram Publicity How To Social Media 158

Prohibition

NOVEMBER 16, 2022

Over the past few years, digital PR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one.

Digital PR 62

Digital PR Brand Branding SEO 62

Sword and the Script

OCTOBER 14, 2014

Market research, social engineering and a little bit of luck seemed to produce a spate of so-called “boy bands” in the late 1990s. It became a formula that underscores how much closer the entertainment community is to social science than it is to art. Rethinking How Advertising is Bought and Sold. It’s crazy right?

Facebook 119

Facebook Real Estate Advertising Advertising 119

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

And today, successful PR goes beyond press releases and media kits, even though those two strategies are still relevant. Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events.

Video 109

Video Marketing SEO Social Media 109

Cision

AUGUST 11, 2016

The calculation takes into account a number of data points, such as social shares, SEO data and page rankings. Social Media Today. But what we do know is that data – social media data in particular – can reveal almost everything about us. Advertising Age Online. Search Engine Land.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Critical Mention

NOVEMBER 26, 2018

According to a 2018 Association of National Advertisers (ANA) survey, 75% of marketers are using influencers as a marketing tool and 43% plan to increase spending on it in the next 12 months. The trust and loyalty that social media influencers establish with their audiences are among their most valuable assets.

Marketing 80

Marketing SEO Advertising Advertising 80

Cision

AUGUST 8, 2016

“ In the Freakonomics podcast referenced above (and embedded below), an interesting observation is made: the promise of the Internet was to democratize information, yet over time intermediaries (such as social media platforms and search engines) have become content gatekeepers. billion monthly users ( 1.13

Instagram 120

Instagram LinkedIn Advertising Advertising 120

Mindful Marketing

MAY 3, 2024

Allowing AI to drive information gathering, analysis, and even creativity can be very helpful, but without a heavy human hand on the wheel, is society on a collision course to moral collapse? Among other things, the right questions clarify needs and spur creative solutions. ” Turns out, it does.

Ethics 96

Ethics Privacy Radio Sports 96

Cision

AUGUST 17, 2015

.” Yet Pinterest may be the Rodney Dangerfield of social networks. In a Newsweek article describing the major Presidential candidates and the major social media channels that they use, Pinterest isn’t mentioned at all (newcomers Periscope and Meerkat are though). Pinterest is engineered for monetization. Checklists.

Pinterest 120

Pinterest Banking Mobile Trends 120

Mark My Words

OCTOBER 25, 2021

BrewDog, the self-styled punk brewer, displayed some softer edges this week after finding itself on the wrong side of an Advertising Standards Authority (ASA) ruling. The ASA upheld 25 complaints and a chastened BrewDog ate humble pie, blaming a “miscommunication between its marketing and social media teams”.

Strategy 60

Strategy Marketing Insurance Insurance 60

Cision

MAY 9, 2016

Images drive engagement with social media and content marketing. A media bank is now an expected aspect of a press release. The easiest way to identify these are with the public domain designation (Creative Commons calls this license CC0 ) or with the CC-BY (+SA or +ND) licenses. Free Images (.cc) Free Images (.red)

Engineering 120

Engineering Creativity Community Google 120

Landis PR

DECEMBER 4, 2023

Machine vs. Man: Does AI Efficiency Trump Human Creativity? No matter how powerful or disruptive it may be, generative AI simply cannot carry out the strategic thinking, creativity, real-world experience and authenticity that content marketing requires in order to be successfully implemented.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

5W PR

JULY 15, 2020

A media kit is a first impression, which means the materials should make people want to learn more about your brand, to provide journalistic coverage of their company, and answer the question: “What do I need to know about this business?”. While a media kit is a collection of information about the brand, not all media kits will look the same.

How To 176

How To Media Guidelines Pitching 176

MaccaPR

DECEMBER 10, 2014

-based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. Clint is also co-founder of the Minnesota Search Engine Marketing Association , although his Facebook profile admits he’s actually “plotting world domination.”

SEO 98

SEO Interviews Blogging Engineering 98

Cision

JULY 26, 2016

To be successful in PR now, you have to be an analytics professional, a social media guru, a content marketing creator, a media relations pitcher and a great writer – plus you have to know and understand search engine marketing and search engine optimization. My favorite social media platform is…Facebook.

Writing 120

Writing Engineering Journalism Analytics 120

Cision

DECEMBER 5, 2017

To exceed your content benchmarks, you must promote your content beyond your owned channels (email, social, website, etc.). You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Promote via earned media (media coverage & social mentions). Infographics.

Infographics 235

Infographics Case Study Content Marketing Video 235

Prohibition

AUGUST 4, 2021

The Internet and social media have changed the game for all businesses, from large corporations to Mom-and-Pop shops. They might not know what their options are yet or even have a clear idea in mind, but if you want them to choose your service over another, social, search engines need to media need be part of the equation from day one!

Reputation 62

Reputation Company Engineering Banking 62

Sword and the Script

FEBRUARY 11, 2017

Disruptive opportunities like the chance to rank first for voice search in search engines: “Beyond playing into trends, voice interactions with chatbots, virtual assistants and other IoT technologies have the potential to upend traditional search and display advertising models in the near future, even for giants in the space like Google.

Tools 60

Tools Pinterest Marketing Media 60

Cision

OCTOBER 19, 2015

Now, they’re also in charge of social media and content marketing. Search engines used to be the main source for content distribution and promotion. Don’t just advertise anymore; instead, be honest. Images: Athleya , magicatwork , Vivianna_love ( Creative Commons ). Today, SEO is not something you do anymore.

Infographics 120

Infographics SEO Engineering Strategy 120

Stephen Waddington

MAY 19, 2020

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Digital media is booming. Those insights will lead to better briefs to inform creative and content.

Crisis 151

Crisis Government Energy Community 151