wiredPRworks

APRIL 21, 2021

Are you a podcaster or a podcast advertiser looking for podcasting marketing insights? MRC Data recently launched the first-ever Podcast 360 report, an in-depth look at consumers’ behaviors, attitudes and preferences for engaging with podcasts, as well as other audio content such as music, radio and audiobooks.

Radio 52

Radio Marketing Advertising Advertising 52

Cision

JUNE 6, 2017

Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. The key idea here is that the economic value of content marketing does not come from content. Aligning a brand with a celebrity is the oldest type of influence marketing.

Marketing 239

Marketing Television Handbook Web 239

Landis PR

APRIL 29, 2024

The government’s plans include renewing the labor market in a way that has created major friction between the Government and labor unions. Finland’s most listened-to radio channel is Yle Radio Finland , which is not an advertising-funded channel. The most popular commercial radio channel is Radio Nova.

Radio 64

Radio Pinterest Television Government 64

wiredPRworks

APRIL 21, 2021

Are you a podcaster or a podcast advertiser looking for podcasting marketing insights? MRC Data recently launched the first-ever Podcast 360 report, an in-depth look at consumers’ behaviors, attitudes and preferences for engaging with podcasts, as well as other audio content such as music, radio and audiobooks.

Radio 40

Radio Marketing Advertising Advertising 40

5W PR

FEBRUARY 17, 2020

Marketing through email, newsletters, or any other direct to consumer or direct-to-list operations also falls under owned media, because the brand controls the content being sent. Paid media is any way the brand purchases advertising, marketing, or messaging space, whether it’s in print, online, digital or broadcast.

Media 103

Media Print Advertising Advertising 103

Critical Mention

FEBRUARY 4, 2020

Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. Golin provides effective solutions and reaches diverse global markets to best represent brands. GOLINglobal. With no boundaries, everyone wins.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Konnect Agency

APRIL 16, 2020

The impact of COVID-19 is far-reaching and unlike anything we’ve experienced before as marketers. In the recent weeks, companies have realized the importance of digital marketing as their audience has largely shifted their time and wallets to online. Some key principles to consider: It’s Time to Get Personal.

Marketing 63

Marketing Social Media Radio Advertising 63

PR Fuel

OCTOBER 26, 2021

” No matter how great your products or services are, you need a way to inform consumers about them. You’ll want a press release with a clear, concise, and effective call to action that prompts a positive response from your target market. Cost-Effective Marketing Strategy. Still not sure? Thought Leader Status.

Writing 88

Writing Small Business Consumer Reputation 88

Marketwired

FEBRUARY 4, 2016

Consumers also want answers yesterday and have become impatient when they don’t have an answer within seconds. First, it’s my feeling that we’ll see a greater understanding of the melding of PR, marketing and advertising. We’ve seen PR blunders amplified beyond understanding, at times; today’s PR “fail” may be tomorrow’s win.

Television 100

Television Radio Measurement Facebook 100

Barokas

MAY 22, 2019

With so many brands vying for our attention through various channels – from social media, TV, radio, print, smartphones and the endless barrage of emails flooding our inboxes on a daily – sometimes hourly – basis, it’s easy for your message to get lost among all the noise. The post Storytelling Isn’t Just for Kids.

Storytelling 60

Storytelling Radio Print Advertising 60

Prakkypedia

NOVEMBER 5, 2017

Self-described as a “trade journal for the media covering newspapers, magazines, TV, digital, radio, outdoor advertising and entertainment media”. An ABC Radio National show and podcast, Download This Show explores “the latest in technology, social media, consumer electronics, digital culture and more”.

Media 76

Media Journalism Radio Print 76

Critical Mention

SEPTEMBER 5, 2019

According to a Mention Me study, 71% of consumers would rather discover brands themselves through channels like friend recommendations on social media, browsing in-store or online searches, as opposed to traditional forms of push advertising. . Priscilla is the marketing coordinator for Critical Mention. Influencer Impact.

Social Media 75

Social Media Media Analysis Radio 75

Communications Conversations

JANUARY 20, 2022

Consider the evidence: One in three content marketers use podcasts or other audio content. However, 53% of content marketers who leverage podcasts and other audio content say it is the most effective format they use. Just 14% of social media marketers leverage audio chat rooms like Clubhouse and Twitter Spaces. What gives?

Brand 113

Brand Branding LinkedIn Twitter 113

Critical Mention

SEPTEMBER 3, 2019

As the importance of earned media continues to grow, PR pros and marketers are seeking alternative ways to drive brand awareness without spending on advertising and then access all of their mentions across the web. Priscilla is the marketing coordinator for Critical Mention. It definitely resonates with today’s online users.

Strategy 75

Strategy Media Analytics Radio 75

Prohibition

JULY 14, 2017

Consider the changing shape of the comms industry, and you will undoubtedly come across the phrase ‘content marketing’. Content has become the ‘buzz word’ for the industry – whether you specialise in SEO, digital marketing or indeed more traditional avenues such as online advertising and PR. But what does content mean?

Content Marketing 48

Content Marketing Marketing B2C SEO 48

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. New ways to measure the combined impact of public relations and marketing will likely emerge. Look for more PR shops to say they’re “data driven.”.

Publicity 167

Publicity Social Media Television Measurement 167

The Proactive Report

FEBRUARY 24, 2017

It doesn’t create social media stars and their advertising is not producing as much revenue as other networks. It’s become an International dial tone, like the internet itself, like your phone service or your AM, FM, and Ham Radio spectrum. Lee Odden Top Rank Marketing. So what does this signify for the future of Twitter?

Twitter 235

Twitter Customer Service Web Facebook 235

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Crisis 151

Crisis Government Energy Community 151

MaccaPR

JANUARY 15, 2019

From a branding and marketing perspective, the Fiji Water Girl Photobombing Stunt was a combination of product placement and social media brilliance,” concludes Stacey Hintermeister, Group Director at the Minneapolis agency CBX. The Fiji Water Girl photobombing stunt, according to BrandWatch, generated a staggering 98.9

Marketing 78

Marketing Viral Consumer Brand 78

Critical Mention

NOVEMBER 13, 2019

Outside of the office, consumers use their holiday free-time to look at ways to enhance their personal and work lives in the new year. According to a Nielsen report, 83% of consumers trust digital word-of-mouth more than content produced directly by advertisers. Priscilla is the marketing coordinator for Critical Mention.

Publicity 74

Publicity Employee Analysis Radio 74

Prohibition

NOVEMBER 16, 2022

Over the past few years, digital PR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one.

Digital PR 62

Digital PR Brand Branding SEO 62

Polaris

DECEMBER 10, 2014

Consider the stats: Close to two-thirds of consumers have made a purchase online as a result of receiving an email marketing message ( Direct Marketing Association ). For every $1 spent, the average ROI of email marketing is $44.25 ( ExactTarget ). and your marketing efforts. But enough about the numbers.

Blogging 183

Blogging Comparison eBook Case Study 183

Sword and the Script

FEBRUARY 20, 2018

When I looked at his background to develop relevant questions, his experience in consumer packaged goods (CPG) was what stood out to me. As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. Today he’s on his own. In a word: confusion.

Technology 61

Technology Marketing Retail Interviews 61

Beyond PR

JUNE 30, 2016

Given the potential revenue derived from this market, and the research that shows Gen Z will be even more powerful and larger than Millennials, the question in any marketing and PR pro’s mind shouldn’t be “Should I reach young adults?” The university radio or TV station. but “ How should I reach young adults?”.

Radio 69

Radio Newspapers Print Media 69

Stephen Waddington

JUNE 9, 2020

There was no other form of marketing involved or grand strategic plan. No advertising, no sponsorship, no sales promotion or other fundraising efforts. Understand your audience Lockdown has meant that different media channels are being consumed and at different times of day.

Radio 89

Radio Skype Print Local 89

Victorious PR

FEBRUARY 6, 2023

They are the go-between between an organization and their targeted audience or consumers. One of the greatest differences between PR and advertising is that PR has the power to leave a permanent imprint and advertising is fleeting. There are so many ads flooding the market that people no longer trust them alone.

Real Estate 52

Real Estate Small Business Local Reputation 52

Stephen Waddington

JUNE 23, 2019

The report is packed with insights on internet adoption, devices and platforms; the internet ad market; content formats; and observations on disruptive business models and markets. Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 It’s taken me 10 days to work through the 300+ page deck.

Report 81

Report YouTube Privacy Web 81

MaccaPR

MAY 28, 2015

Yes, yes - of course, we’re talking truth in advertising, of all things, but consider: When consumers watch the film, ‘Avengers 2,’ they know that Robert Downey Jr can’t really fly. So what precisely is the understanding between advertisers and their consumers as to honesty?

Film 48

Film Marketing YouTube Advertising 48

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

Cision

JULY 26, 2017

What I want to do in this post is look at the social targeting tools available to PR pros and marketers on the major social platforms answering two questions: How effectively can I target the followers/fans that I currently have on the platform? Music and radio. How effectively can I target new customers/prospects on the platform?

Social Media 233

Social Media How To Insurance Insurance 233

MaccaPR

JANUARY 15, 2019

From a branding and marketing perspective, the Fiji Water Girl Photo Bombing Stunt was a combination of product placement and social media brilliance,” concludes Stacey Hintermeister, Group Director at the Minneapolis agency CBX. The Fiji Water Girl photo-bombing stunt, according to BrandWatch, generated a staggering 98.9

Marketing 48

Marketing Viral Consumer Brand 48

Sword and the Script

JUNE 18, 2019

When communications is too tied to marketing, it is more difficult to keep a pulse on the broader business,” wrote Tammy L. In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young.

Employee 150

Employee Print Writing Survey 150

Beyond PR

JUNE 29, 2016

There is one commonality in business, regardless of your industry or market. Strip away labels like business-to-consumer, business-to-business, government, nonprofit, etc., Audiences view natural and organic earned media as the most authentic form of marketing because it’s coming from someone else. You can’t force trust, though.

Media 75

Media B2C B2B Nonprofit 75

Cision

MAY 6, 2015

Advertising Value Equivalency (AVE) (the measurement equivalent of the self-esteem movement), justifies what you have by what it would have cost if you’d bought it. Marketing is responsible for X, Customer Service for Y, PR for Z. And of course that reasoning informs very little about how PR drives business objectives.

Engineering 120

Engineering How To Measurement Analytics 120

Mora Communications

OCTOBER 9, 2017

Advertising can be effective but it can also be costly and unpredictable. Most consumers are savvy enough to know that ads and commercials are paid and therefore controlled media and is that really the way most patients find their psychotherapists? But with so much competition how do you stand out? Copyright © Mora Communications Inc.

Radio 40

Radio Newspapers Advertising Advertising 40

Deirdre Breakenridge

MARCH 2, 2015

You have radio, TV, video, social media, text, email, and even snail mail. As consumers, we all know that so much more goes into our spending. Maybe you should have a partnership with that coffee house and run a marketing campaign or giveaway. Consider advertising there. It’s all about user experience and the connection.

Enterprise 150

Enterprise Community Education Radio 150

PRSay

JUNE 28, 2018

Working in a firm where we create advertising, sales promotions, experiential events and digital campaigns, I see this ideation process play out firsthand on the walls of our agency. Listen to radio programs and podcasts. If this brand were suddenly pulled from the market, would anyone miss it? Read books. Watch movies.

Exercises 101

Exercises Creativity Radio Resources 101