Sword and the Script

MARCH 11, 2017

There is more than one way to view tools of the marketing or PR trade. Speed is a staple value proposition of technology and tools clearly have an influence on a craft, whether carpentry or PR or something else. The Old “New Media” and Marketing Tools with Novel Twists [UML]. Brands like Warner Bros.

Tools 68

Tools Marketing Advertising Advertising 68

5W PR

APRIL 21, 2023

User-generated content (UGC) is created by consumers, not companies or brands. It can take the form of text, photos, videos, and other content shared online. What is User-Generated Content? User-generated content is created by consumers, not brands. Why is User-Generated Content Important?

Consumer 88

Consumer Video Social Media Community 88

5W PR

SEPTEMBER 13, 2023

With consumers engaging across multiple platforms, integrating digital media planning has become essential for creating a seamless and impactful brand experience. This approach aims to provide consistent messaging, optimize resource allocation, and enhance customer experiences across the entire consumer journey.

Brand 78

Brand Branding Media Resources 78

5W PR

JUNE 27, 2022

In the last couple of years, the tools and software in the advertising industry have been rapidly evolving to the point where companies can now utilize a large number of platforms to create highly targeted ad campaigns that are completely automated. Consumer Focused.

Company 88

Company Strategy Publicity Advertising 88

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. So, why not capitalize on this approach to forge a lifelong relationship with your consumers?

Digital PR 251

Digital PR How To Small Business Analysis 251

Prohibition

JULY 14, 2017

Consider the changing shape of the comms industry, and you will undoubtedly come across the phrase ‘content marketing’. Content has become the ‘buzz word’ for the industry – whether you specialise in SEO, digital marketing or indeed more traditional avenues such as online advertising and PR. Well yes and no.

Content Marketing 48

Content Marketing Marketing B2C SEO 48

5W PR

SEPTEMBER 9, 2021

As the social web expands and the power of consumers continues to grow, small businesses that want stay relevant, attract customers and retain their loyal followings must find new, compelling ways of communicating their brand messages. When it comes to building trust and credibility, PR is king.

Small Business 158

Small Business Publicity Social Media Web 158

Prohibition

AUGUST 25, 2023

These channels include websites, search engines, social media platforms, email marketing, and online advertising. The importance of digital marketing in retail success Digital marketing plays a vital role in the success of retail businesses.

Retail 62

Retail Marketing Analytics Social Media 62

Cision

JANUARY 3, 2018

Speculation runs rampant, but likely part of the cause of the budget crunch is the fact that it’s so difficult to measure results from content marketing. Know that there are tools that solve the content and earned media measurement challenge. Challenge #4: Disconnect Between Content and Real-World Behavior.

Measurement 225

Measurement Tools eBook Analytics 225

Sword and the Script

FEBRUARY 11, 2017

Avid podcast listeners consume an average of five a week – listening for four hours and 10 minutes (chart nearby used with permission by The Marketing Companion ). Not only is this a significant amount of time – but it’s quality time and so marketing has joined the crowd. As such, podcasts are an old tool with a new twist.

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

JULY 9, 2016

In fact, you don’t have to do it at all as there are some emerging tools that will automate part of this process for you. Again, there are tools that will automate some aspects of this game, which enable anyone to completely remove the “social” from social media. Followers and fans do not equate to influence folks.

Content Marketing 68

Content Marketing Social Media Marketing Media 68

5W PR

APRIL 29, 2020

Integrated marketing communications take all of the various marketing channels and strategies, interconnects all of them, and then combines them with one message. It’s due to integrated marketing communications that the consumers can have a seamless experience with the organization. Define success metrics.

Strategy 97

Strategy Communications Advertising Advertising 97

Cision

OCTOBER 29, 2015

While ad blocking software has been around for years, concern about ad blocking has become one of the hottest topics in advertising and marketing this year, especially for mobile advertising. Some advertisers and website owners believe that ad blocking by consumers is at best freeloading and at worst, it’s theft.

Trends 120

Trends Software Advertising Advertising 120

PR 20/20

MARCH 12, 2019

In fact, we surveyed 200+ marketers using our AI Score for Marketers assessment tool, about how valuable it would be to use AI technology to intelligently automate more than 60 common AI use cases in marketing. Content marketing activities dominated the list of highest-rated use cases for AI in marketing.

Content Marketing 40

Content Marketing Company System Marketing 40

Prohibition

SEPTEMBER 30, 2023

User generated content is a strong tool for any business. In recent years, the rise of UGC creation has become very apparent, particularly on video platforms like TikTok, Instagram reels and stories – making it a key marketing tool used by brands in all sectors. It’s about real people and real experiences.

B2C 62

B2C Video Social Media B2B 62

Burrelles Fresh Ideas

JANUARY 16, 2024

In a world saturated with information, where consumers are more discerning than ever, the role of authenticity in public relations and communications cannot be overstated. Consumers crave genuine connections and are drawn to brands and personalities that share their values and beliefs. Think of the brands you deal with daily.

Crisis 85

Crisis Airlines Crisis Communications Social Media 85

Cision

JANUARY 5, 2016

Gone are the days of pushing your brand’s message to your audience through traditional advertising. Today, consumers want complex, multi-level stories that will make them feel an emotional connection. Don’t fall back into old advertising habits though. Use social listening tools to find out what your audience is interested in.

Journalism 120

Journalism Brand Branding Storytelling 120

The Hoyt Organization

OCTOBER 24, 2023

.” More Product Details In Commercial Searches In the realm of commercial searches, SGE ushers in a new era of presenting additional product features, along with innovative approaches to integrate advertisements. While these tools can streamline processes and boost productivity, they also introduce an increased level of ‘noise.’

Marketing 83

Marketing SEO Google Advertising 83

Cision

NOVEMBER 22, 2016

As a Gen X marketer, I can only barely remember when the industry relied on unmeasurable tools such as paper coupons and television ads. Sure, these are still around, but we also now have an array of digital tools that tell us exactly who’s taking us up on our offers, who’s clicking and certainly who’s buying. It’s Never Boring.

Marketing 120

Marketing Analytics Television Tools 120

The Resolution Blog

OCTOBER 4, 2019

Within the PR and advertising industries, there’s often talk about the PESO model (paid, earned, shared, and owned media). While these kinds of tools have been around for a while, Jerrid can see why the uptake of paying to promote your PR is fairly slow. Advertising is also learning from PR. and that isn’t changing anytime soon.

Advertising 120

Advertising Advertising Measurement Storytelling 120

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. B2B content will become more customized.

B2B 120

B2B Customer Service Software Technology 120

Sword and the Script

JANUARY 19, 2021

It would be nice if the tools you use to support your efforts would analyze your activity and automatically keep an eye out for recommendations on your behalf. In other words, the tool says, “We saw you pitched X reporter, you might also pitch Y reporter too because they cover Z topic.”. click image for higher resolution).

Technology 169

Technology Publicity Software Pitching 169

Cision

APRIL 4, 2016

For me, Berger’s research is far more actionable and thoughtful than 99 percent of the stuff that’s been written about viral content, so I wanted to find out who else is researching virality and what we can learn from their insight. Viral Content Has a Distinctive (Extended) Distribution.

Viral 120

Viral Journalism Advertising Advertising 120

MaccaPR

OCTOBER 14, 2015

In the past few years, LinkedIn has made considerable changes – most notably LinkedIn Pulse – to transform the business-oriented social network from a recruiting and job-hunting tool to a powerful sales lead-generating channel, and now to a personalized, one-stop shop for business news hub. 3) Search engine visibility.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

5W PR

JANUARY 17, 2020

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. These are all useful tools for measuring a PR campaign’s efficacy; is your brands story being told? Integrating these Tools.

Measurement 78

Measurement Publicity Television Analytics 78

Communications Conversations

JANUARY 20, 2022

Consider the evidence: One in three content marketers use podcasts or other audio content. However, 53% of content marketers who leverage podcasts and other audio content say it is the most effective format they use. 2 – Audio isn’t as searchable as blog content.

Brand 113

Brand Branding LinkedIn Twitter 113

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns.

Video 110

Video Marketing SEO Social Media 110

Flack's Revenge

AUGUST 9, 2016

Those featured, however, didn’t go into detail on the role of advertising to boost reach. Since then it is a new game, as more people are discovering and consuming news through social media. Data across the Content Life Cycle. They notified the content promotion staff when there was a likely winner.

Viral 120

Viral Data Web Trends 120

Cision

MAY 2, 2016

adults use mobile to consume news. Of course this is disproportionate younger adults, which means that mobile content consumption is increasing as well. What this media consumption shift caused is a shift in how publishers view content marketing. Native advertise through a third-party. Facebook Instant Articles.

Mobile 120

Mobile LinkedIn Facebook Google 120

Cision

DECEMBER 12, 2015

Do the marketing tools and tactics you use actually keep your brand top of mind? It may be time to say out with the old (traditional TV advertising) and in with the new (brand journalism). Want proof? To succeed in brand journalism, or any writing endeavor for that matter, you must know and understand your audience.

Journalism 120

Journalism Brand Branding Writing 120

Prohibition

NOVEMBER 16, 2022

Combining SEO and content marketing will increase your online presence, as the reach is much greater from higher rankings. Reporting tools include platforms such as Google Analytics, SEMrush, and Moz where the impact of the campaign can be directly tracked and monitored. Increase brand awareness.

Digital PR 62

Digital PR Brand Branding SEO 62

Cision

AUGUST 29, 2015

Currently, brands like Acura, GE, Delta Airlines, Lexus and Prudential have shown confidence in the platform by purchasing advertising, but to keep its advertisers Slate will have to show the true performance of its podcasts. By making your current followers aware of new content, you will likely see an increase in subscribers.

Measurement 120

Measurement Airlines Advertising Advertising 120

Critical Mention

JANUARY 9, 2019

Now, marketers realize they need to target niche audiences that will lead to a conversion. Reaching out to people that are more likely to be receptive to your brand is more cost efficient, less time consuming and more sustainable in the long run. Rise of native advertising. As search engines grow (i.e., Until next time!

Trends 108

Trends Marketing Mobile YouTube 108

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). Earlier this year, Lin posted a Profnet about the changing world of PR.

Pitching 174

Pitching Journalism Video Advertising 174

Cision

JANUARY 15, 2016

Buyers no longer pay attention to traditional advertisements. So where do consumers place their trust? Unlike content marketing , brand journalism places people front and center, rather than the products that affect those people. Today, audiences turn to blogs, online reviews and social media before making decisions.

Journalism 120

Journalism Strategy Brand Branding 120

Konnect Agency

OCTOBER 30, 2019

An abundance of research suggests that as the wealth of information available to consumers increases, our communal attention spans will continue to decrease. No matter the industry, marketing has become increasingly complex! But not all marketing mixes look the same. Here’s what you should know.

Marketing 64

Marketing Consumer Local Social Media 64

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

As well, we conduct quarterly consumer surveys that look at everything from millennial housing fears to consumer shopping habits. Firms blur lines across advertising, marketing, social media, event planning, content creation and more. The world of tech tools changes with lightning speed.

YouTube 136

YouTube Training Video Survey 136