Communicating Your Brand Amongst Spring Cleaning
Ronn Torossian
MARCH 18, 2023
Here are some spring cleaning advertising ideas that can help companies to connect with their customers and promote the brand’s products.
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Ronn Torossian
MARCH 18, 2023
Here are some spring cleaning advertising ideas that can help companies to connect with their customers and promote the brand’s products.
ImPRessions - Crenshaw Communications
OCTOBER 11, 2023
It involves capitalizing on current events and trending news stories to promote or offer comment from a brand, product, or service. A swift and reactive response to news lets brands insert themselves into ongoing conversations, offering timely and relevant insights. Mishandled timing or execution can damage a brand’s image.
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ImPRessions - Crenshaw Communications
DECEMBER 21, 2021
The social media landscape is constantly evolving, and PR pros must stay in step with trends and tactics. 2021 saw emerging platforms that B2B brands were eyeing to for their marketing plans, and some may have been missteps. In fact, there are several social media approaches that should be reassessed as we enter 2022.
Prohibition
MARCH 16, 2022
The value of social media for small businesses is immeasurable. The average social media user spends 2.5 Social media has the ability to create a channel of communication between a brand and the target consumer and in doing so it can nurture customer relationships – optimised ad campaign strategies can support this.
ImPRessions - Crenshaw Communications
MARCH 11, 2020
For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. For PR and marketing folks, it’s a key part of business communications. Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads.
5W PR
APRIL 29, 2024
The conventional PR tactics of press releases and carefully chosen media placements have been jazzed up by the lively beat of social media. This online revelation hasn’t just changed the way B2B tech businesses communicate with their audience, but it’s also given PR a whole new definition.
Burrelles Fresh Ideas
FEBRUARY 13, 2024
Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. Fast forward to today, those very channels have donned a new hat – they’ve become vibrant marketplaces, offering the joy of online shopping with a social flavor. billion people were using social media globally.
Prohibition
AUGUST 3, 2023
Video has become an integral part of social media content and now comfortably leads still imagery across multiple platforms. For brands, using video content is an almost certified method to drive strong engagement and increase brand awareness in doing so.
ImPRessions - Crenshaw Communications
OCTOBER 4, 2023
The mobile craze, including a rise in mobile commerce (m-commerce), has advertisers and publishers trying to capitalize on consumerism. Social commerce Social commerce is mobile’s latest opportunity. PR teams have a big opportunity to leverage social influencers for not only brand content, but click-to-buy opportunities.
ImPRessions - Crenshaw Communications
MARCH 10, 2020
For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. For PR and marketing folks, it’s a key part of business communications. Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads.
Communications Conversations
NOVEMBER 16, 2022
You may have seen this graphic last week–it was making the rounds on social media (even I shared it). It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. Yes, social media pros do need to understand how to manage social ad campaigns.
ImPRessions - Crenshaw Communications
APRIL 14, 2020
It has also brought out the best in some companies and brands, with accompanying positive PR. The abrupt shutdown of normal work and social life has caused many companies to pull back in their advertising and PR. Here are my picks for best brand moves so far during the COVID-19 pandemic. But still others have stepped up.
ImPRessions - Crenshaw Communications
JANUARY 5, 2024
We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles. The leadership team here at Crenshaw Communications, a Mod Op company, has taken the time to investigate the emerging trends to expect for 2024.
Communications Conversations
MAY 26, 2022
When it comes to social media marketing, our priorities seem to be messed up. Where do we focus the bulk of our time and energy in social media marketing? If you’re like most brands, it’s probably spend in content creation and ads. Or, what about advertising. Think about community management.
5W PR
DECEMBER 19, 2016
Social media has not only changed the speed at which people can communicate, it has also changed what people say to each other as they fit it into as few characters as possible. With greater speed and fewer words, one might assume that social media frees up time. It might even increase recommendations.
Mindful Marketing
AUGUST 27, 2022
” Given that in many countries, alcohol advertising is commonplace – on television, in magazines, and on billboards – why have many taken issue with Sake Viva on social media? I have to admit that alcohol advertising is a difficult issue for me to approach objectively.
Cision
MAY 25, 2017
If advertising as we know it is truly dead, what’s next for paid, earned & owned media? This week for the Cision World Tour NYC, we crowded into a packed house full of orange seats to hear from some of the top media industry influencers the Big Apple had to offer. Earned Media will Require Attribution.
ImPRessions - Crenshaw Communications
DECEMBER 23, 2021
As we turn the page on the year, it’s time to look at the trends that affect PR and marketing communications. Brand purpose has real purpose. Purpose and values-based communications will become an essential part of the marketing toolbox. Look for brand values to be a core message for most organizations.
5W PR
FEBRUARY 16, 2021
What it found is that Instagram appeared to be the rising star among advertisers in 2020. They found that the average engagement rate for brands increased 6.39% in 2020, It was 1.16% in 2020 compared to 1.08% the year before. This also means regular monitoring and measurement of engagement rates on every platform the brand utilizes.
Flack's Revenge
DECEMBER 5, 2018
I have been blogging about challenges confronting digital PR and social media marketing. Are the social media waters still safe for marketing? What’s not safe is ignoring social conversations, especially those related to your brand and category. What comes after social media? Absolutely.
Flack's Revenge
DECEMBER 11, 2018
I have been writing about issues challenging social media and digital communications, and speaking with thought leaders on the topic. In this installment, I interview Frank Strong, Founder & President of Sword & Script Media, LLC. Frank Strong, Founder & President, Sword & Script Media.
Burrelles Fresh Ideas
AUGUST 29, 2023
While the United States stands as one of the globe’s most ethnically diverse nations, the world of mass media has often lagged in echoing the true complexion of our nation. Regrettably, advertising and marketing seem to remain a notable instance of this disparity. This divergence has become increasingly apparent in recent years.
Sword and the Script
SEPTEMBER 26, 2017
This means social media posts that include video are granted better reach on the platform. In turn, social media experts have rushed to proclaim brands should be using video to drive better engagement. In fact, engagement on social media has never mattered less for a brand. Two billion?
5W PR
AUGUST 31, 2023
Crafting a winning advertising campaign for a beverage brand requires a blend of creativity, strategic thinking, and a deep understanding of consumer preferences. Understanding the audience Before starting to brainstorm ideas, brands need a clear understanding of the target audience.
Shift Communications
APRIL 26, 2022
We’ve admittedly seen some of Twitter’s impact for brands diminish. So, here are possible communications and marketing impact points we’re watching. Brand safety & misinformation vigilance. Advertising landscape changes. Elon Musk is an extreme example when it comes to social media and PR presence.
5W PR
DECEMBER 7, 2020
However, predicting what lies ahead next year in social media may be a more slippery slope depending on the source. Here’s what social media management platform Hootsuite uncovered after surveying more than 11,000 marketers during the third quarter of this year and combining other gathered data.
NewsWhip
MARCH 31, 2021
What happens when influence outshines advertising? They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. He was previously a part of innovation efforts at a number of different agencies, including FleishmanHillard and Marina Maher Communications.
Critical Mention
MAY 21, 2020
Instead of being able to talk to other fans at bars, tailgates or games, more fans will shift to social media to communicate with fans, teams and brands. Fans Will Engage in Virtual Communication with Each Other. Physical distancing limitations will only heighten social media usage.
5W PR
NOVEMBER 20, 2019
When most people hear about PR and advertising, they assume it’s roughly the same thing. The mistaken belief might arise from the fact that both of them have to do with the information found about a person or brand in the media, making both of them marketing. P R is also much cheaper than advertising – a fraction of the cost.
Buchanan PR
MARCH 8, 2023
BeReal has taken the social media landscape by storm, accumulating tens of millions of users within the past year. Since the app doesn’t feature sponsorships or advertisements, communicators must get creative if they want to utilize it. More than that, BeReal is centered around authenticity and personal connection.
Konnect Agency
MAY 11, 2023
Unlocking the secrets of Gen Z’s social media prowess is akin to discovering a treasure trove in the digital realm. With smartphones, social media platforms, and unfettered access to information as their daily companions, Gen Z has become synonymous with connectivity and unwavering social awareness.
Deirdre Breakenridge
SEPTEMBER 6, 2016
I have always been very passionate about social media, but when it comes to teaching social media, there is nothing more rewarding. I have been teaching my social media class for the last three years and it’s been one of the most rewarding experiences I’ve had as a professor. Rubrics and feedback forms.
ImPRessions - Crenshaw Communications
APRIL 20, 2020
The COVID-19 pandemic has upended long-planned marketing and PR campaigns for nearly every major brand. Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. But the most PR-powerful gesture may have been by Yum Brands.
Communications Conversations
APRIL 9, 2020
Just a few months ago, I set out to create my annual social media trends presentation , which I’ve now given to a handful of audiences. Instead, I’m re-evaluating that list and thinking about how wildly things have changed in the last four weeks on the social media marketing front. The community comeback.
ImPRessions - Crenshaw Communications
JANUARY 12, 2018
A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. Here’s a “cheat sheet” to help brands get a leg up on the PR universe this year.
ImPRessions - Crenshaw Communications
AUGUST 17, 2022
Obviously it’s important to know who is writing about ad tech and identify the different beats – from social media marketing to streaming to data privacy or brand safety. Often they will tweet looking for sources for a story and social media is the best way to track any changes in publication or beat. .
Prohibition
OCTOBER 7, 2022
The social media world continues to change and update as platforms try to keep up with one another and introduce new features. This has been well received by users and content creators, as it’s easier to communicate with their audiences when they have longer time to do so. LinkedIn expand their advertising tools.
5W PR
JULY 11, 2023
These salon franchises provide a framework for success, brand recognition, and ongoing support. When marketing and promoting beauty or hair salon franchises , it’s important to effectively communicate the benefits to potential franchisees. They can help individuals achieve their dream of owning a salon.
Onclusive
JUNE 16, 2023
In recent years, there has been a growing trend of people who are actively trying to reduce their exposure to social media influencers, known as ‘ de-influencers ’. W hat does this mean for organizations who want to use influencer PR to enhance their brand awareness ? What does this mean for brands and PR professionals?
Stephen Waddington
SEPTEMBER 7, 2021
The Institute for Public Relations and PR NEWS have published a study of corporate communication teams and their contribution to organisations. The Evolving Communication Function reports that the strength of internal relationships and reporting lines are the greatest indicator of the performance of a corporate communication team.
Shift Communications
MAY 10, 2022
Brands today are built on social, but social media marketing has never been more cut-throat. In our new blog series, we talk what’s working (and not) across key social channels. It’s where social media marketing and SEO truly overlap. By Lisa Zanchi, Director, Digital Marketing.
NewsWhip
FEBRUARY 19, 2021
Brand reputation, intellectual property, and contractual rights comprise the three most valuable intangibles in company valuations today – and intangibles comprise the vast majority of value in large corporations. . So, how are communications professionals stepping up to the challenges of this new, wider media ecosystem?
ImPRessions - Crenshaw Communications
SEPTEMBER 14, 2021
Among PR teams, LinkedIn is the go-to social media platform for B2B executives for driving positive visibility and thought leadership. Your LinkedIn profile is representative of your brand. It may be time to review and optimize your profile to ensure that it’s presenting you and your brand in the best way.
PRSay
NOVEMBER 5, 2021
Many PR pros already use tracking and listening tools to stay on top of media and social media mentions of their clients but knowing more about the source of those mentions can help you respond in the most intelligent way possible. PR professionals are uniquely situated as liaisons between their brands and the press.
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