ImPRessions - Crenshaw Communications

JUNE 23, 2020

PR professionals are constantly on the hunt for ways to get their clients and brands media coverage. A piece of content like a guest post, bylined article, or op/ed is a useful way to keep a brand executive relevant and generate exposure for his organization. One staple from the B2B PR toolbox is contributed content.

Guidelines 293

Guidelines Advertising Advertising Pitching 293

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth. Sponsored content is content that an organization or brand pays to place and promote. As audiences grow more accepting of sponsored content, brands are using it to shake up the marketing mix.

Advertising 334

Advertising Advertising B2B SEO 334

ImPRessions - Crenshaw Communications

MARCH 22, 2023

It seems that you can’t go a day without seeing a news headline that references Artificial Intelligence. Brands can use generative AI to create new images and videos that are unique and personalized to users. Fraud costs advertisers billions of dollars each year.

Advertising 170

Advertising Advertising Analytics Data 170

Burrelles Fresh Ideas

OCTOBER 3, 2023

In recent years, a new group of influencers has taken the digital world by storm: child influencers, often affectionately referred to as “kidfluencers.” These pint-sized personalities have amassed legions of followers on social media platforms, partnering with brands and making a significant impact on the world of influencer marketing.

Brand 83

Brand Branding Marketing Ethics 83

ImPRessions - Crenshaw Communications

MAY 17, 2016

Marketing builds brands by communicating directly to the customer, while PR drives reputation through third-party endorsement, among other techniques. The results of earned media coverage in top-tier media may lack the scale or reach of paid advertising, but they’re like fuel for the marketing engine. Reputation.

Brand 195

Brand Branding Marketing Advertising 195

ReimaginePR

JUNE 15, 2020

Not quite: brands are doing that all the time , and honestly, if your business isn’t, then you might as well close up shop today. By doing this, company’s are able to not only maintain a digital presence, but also create strategies that keep their brand constant in their customer’s psyche. Tall order?

Social Media 177

Social Media Brand Branding Marketing 177

Sword and the Script

MAY 10, 2016

As a result, the refrain “content marketing is better than advertising” is bounced around the marketing echo chamber. Pay-per-click advertising? The question of “which one is better” is familiar in public relations because PR is forever being a cast against advertising benchmarks. Is it better than sponsored social posts?

Content Marketing 60

Content Marketing Advertising Advertising Marketing 60

Cision

JANUARY 20, 2017

Advertisers today love to one-up each other with wild, exciting content that goes to any length to attract consumer attention. Brands need to stop selling out for first glances and start getting back to the things that create lasting impact. Wants and needs in advertising are different from traditional wants and needs.

Brand 120

Brand Branding Consumer Advertising 120

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands.

Viral 52

Viral Crisis Communications SEO Reputation 52

Communications Conversations

APRIL 8, 2015

The post outlined the success the New York Times brand studio (T Brand Studio) is having with their custom advertising content (referred to as “paid posts”). First, read through these “paid posts” the T Brand Studio is putting together. But, this level of native advertising is different.

Advertising 60

Advertising Advertising Trends Storytelling 60

Sword and the Script

JANUARY 24, 2023

Although he had worked for an impressive pedigree of tech brand before starting his company and raising venture funding, I quickly picked up on the fact he didn’t understand the differences between media classes. largely centers around advertising. The context in which your content appears can impact brand safety.

Media 103

Media Advertising Advertising Print 103

5W PR

OCTOBER 20, 2023

Enhanced relevance Cultural marketing allows brands to be more relevant and relatable to specific cultural groups. When people see themselves in a brand’s marketing, they’re more likely to engage with that brand. Competitive advantage Brands that invest in cultural marketing gain a competitive advantage.

Strategy 78

Strategy Marketing Local Groups 78

Sword and the Script

FEBRUARY 5, 2019

You can’t just spend your way to success in social media advertising. They can and do comment on paid promotions as this advertisement for AT&T Fiber demonstrates. At first glance it seems great, the brand is seemingly benefiting with some organic lift stemming from its paid efforts. but I’m stuck with you.”.

Advertising 60

Advertising Advertising Social Media Twitter 60

The Hoyt Organization

JANUARY 8, 2024

According to Pew Research Center , Generation Z, often abbreviated as ‘Gen Z’ refers to individuals born between 1997 and 2012. Understanding The Gen-Z Market Advertisers and marketers will need a unique approach to capture the attention of this tech-savvy audience. They value diversity, sustainability, authenticity, and inclusivity.

Consumer 91

Consumer Social Media Education Advertising 91

5W PR

FEBRUARY 17, 2020

In public relations, media refers to any messaging channel or platform the brand might use to connect with customers. While the ultimate goal – building a positive brand reputation – is the same in all cases, the strategy to leverage each kind of media is distinct. The modern PR landscape has added a fourth: shared.

Media 103

Media Print Advertising Advertising 103

Onclusive

JULY 18, 2017

As a result, about three quarters of marketers are planning to increase their PR budgets over the next five years, according to research from the Association of National Advertisers. Without PR attribution, you only know the top of the funnel; i.e., which publications wrote about your brand.

Comparison 294

Comparison Advertising Advertising Analytics 294

Onclusive

FEBRUARY 22, 2018

AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. AirPR: With PR as a focus, you have included marketing and advertising into your agency. Mika: Nail the elevator pitch.

Interviews 284

Interviews Radio Small Business Pitching 284

Remote PR Jobs

SEPTEMBER 25, 2023

Earned Media Quite simply, earned media refers to media exposure you’ve earned through word-of-mouth. Whether it was the fantastic content you've distributed, the influence of your SEO efforts, the customer experience you've delivered, or a combination of all three, earned media refers to the recognition you receive as a result.

Media 100

Media Pinterest LinkedIn Case Study 100

Cision

JUNE 20, 2016

Well, the majority ( 92 percent ) of consumers trust their peers over branded content for recommendations. In fact, word-of-mouth has been found to be 62 times more effective than traditional advertising. Paid media refers to any time you spend money to reach your audience with your messages. Earned Media. Shared Media.

Media 180

Media Social Media Advertising Advertising 180

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

Yet PR doesn’t always command the same respect as other disciplines, like advertising or direct-mail. As Greg Galant of MuckRack once observed , the advertising business is linked with iconic characters like Don Draper of “Mad Men,” while public relations is more likely to evoke Samantha Jones.

Journalism 185

Journalism Advertising Advertising SEO 185

PRSay

MAY 9, 2023

We used to calculate the value of earned media placements according to advertising value equivalency (AVE), based on the cost of a print media ad and the publication in which it appeared. A case in point is the brand S’well. It’s unlikely that any amount of paid advertising would have built the same value for the brand.

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

5W PR

SEPTEMBER 28, 2020

Having a distinct PR voice means that the consumers are going to be able to connect to the brand a lot quicker because they are going to get familiar with that personality, and as a result, develop better brand awareness. There are plenty of essential elements to how a brand represents itself in front of its audience.

Publicity 158

Publicity Guidelines How To Social Media 158

5W PR

AUGUST 13, 2021

Whatever the case, when that happens, the company itself is made to represent itself in the market without a personal brand, which isn’t always a positive choice. These days, it’s especially important, and even essential, for companies to have someone with a strong personal brand leading them.

Case Study 88

Case Study Social Media Instagram Consumer 88

5W PR

MAY 26, 2021

Increasing Brand Credibility. It’s what makes people trust a particular brand more than another. Increasing brand credibility is not as easy as it may seem. Positive Brand Image. When companies do their PR right, it increases their brand image, driving growth to tremendous levels. Cost-Effective.

Publicity 88

Publicity Reputation Advertising Advertising 88

5W PR

MAY 23, 2022

Conversational marketing refers to a new approach to marketing that is customer-centric and dialogue-driven. Brands engage in one-on-one conversations with their clients, which helps them gain insights that can be applied to scalable technology such as AI chatbots. Listening to their customers is one crucial way a brand builds trust.

Marketing 88

Marketing Guidelines Customer Service Technology 88

Prohibition

OCTOBER 5, 2023

This may mark the time to start referring to X as exclusively that, with the elaboration ‘the platform formerly known as Twitter’ proving a well-established mouthful in broader media, and client meetings. This insight will be invaluable in helping spot potential clients, and competitors.

Instagram 62

Instagram Social Media Facebook Media 62

5W PR

JUNE 27, 2022

In the last couple of years, the tools and software in the advertising industry have been rapidly evolving to the point where companies can now utilize a large number of platforms to create highly targeted ad campaigns that are completely automated. Contextual Targeting.

Company 88

Company Strategy Publicity Advertising 88

The Resolution Blog

MARCH 8, 2019

Back in the day, we relied on AVE to compare how much our placements were worth against other activity (hence why it’s called advertising value equivalent). Let us introduce G-AVE (or, in layman terms, Google Advertising Equivalent Value). For example, you can find out how much the advertising equivalent is on your latest blog post.

Measurement 120

Measurement Advertising Advertising Google 120

The Resolution Blog

OCTOBER 4, 2019

Within the PR and advertising industries, there’s often talk about the PESO model (paid, earned, shared, and owned media). In our chat with Jerrid, he briefly covered his brand, Pressboard , and how they’re bridging the gap between the two different sides. Advertising is also learning from PR.

Advertising 120

Advertising Advertising Measurement Storytelling 120

Contently - Strategy

APRIL 20, 2023

As content marketers, it’s our job to engage our audience , build brand awareness , and drive interest in our company’s products and services. Organic traffic refers to traffic that comes from search engines or other sources without direct payment. This can result in a higher return on investment (ROI) over time.

Analytics 119

Analytics Content Marketing SEO Data 119

Prohibition

NOVEMBER 9, 2021

Paid social advertising has evolved into an integral part of advertising on social media platforms. Each social network has a distinct approach for acquiring followers and generating engagement, and paid advertising plays a significant role in those strategies. What is Paid Social? What is Organic Social?

Advertising 62

Advertising Advertising Social Media Facebook 62

The Hoyt Organization

DECEMBER 8, 2023

They need to establish their brand as a credible and innovative solution. Thought Leadership Brands You A Trustworthy Expert Effective thought leadership (sharing unique, expert insights and high-quality content) can consistently raise your profile in the market and get your brand recognized.

Leadership 52

Leadership Social Media Reputation Brand 52

Prohibition

NOVEMBER 6, 2021

Pay-per-click (PPC) advertising is a critical component of any digital marketing strategy. Because digital marketers are finding an increase in performance with pay-per-click advertising methods. Businesses that promote on social media have a variety of options for getting their advertisements and content visible on this platform.

Social Media 62

Social Media Media Advertising Advertising 62

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. In PR, paid media is social media advertising, sponsored content, and email marketing.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Doctor Spin

DECEMBER 16, 2023

Have you ever considered choosing a brand spokesperson based on their overall good looks and charisma? The effect extends beyond individual assessments and significantly impacts marketing strategies where singular characteristics often shape consumer perceptions of advertisements and brands. Source: Commercial Research 2 Hao, L.

Journalism 52

Journalism Ethics Analysis eBook 52

Doctor Spin

FEBRUARY 14, 2024

Here’s a breakdown of the main differences: Objective Public Relations: The primary objective of PR is to build and maintain productive relationships for a company or brand. Marketing: Marketing primarily involves one-way communication from the brand to the consumer, influencing purchasing decisions.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Maxim Behar

JULY 26, 2021

According to Behar, Bulgaria should not have visas for tourists, but rather advertise its tourism more and appoint a minister of branding, who is more than needed now than ever. At the same time, there is no advertising - we'll talk about that later. We have no slogan and no advertising strategy. There is a terrible one.

Tourism 52

Tourism Hotels Brand Branding 52