Prohibition

NOVEMBER 20, 2023

Some big changes are heading our way in the social media advertising space. From new AI introductions to Meta and LinkedIn, to X setting up a paywall for all users. Here’s all the latest updates you need to know. Background generation – this will use AI in the same way as your copy but for your assets.

LinkedIn 62

LinkedIn Social Media Privacy Advertising 62

Prohibition

JULY 6, 2023

Each month there are more and more changes being made to social media, especially social media advertising. To start with, Meta has added ad placement on already existing Reels , so that advertisers can place ads on Reel creator’s content. This will allow advertisers to advertise job openings directly within the platform.

LinkedIn 62

LinkedIn Video Advertising Advertising 62

Prohibition

JUNE 23, 2023

Social media advertising is an ever growing and evolving part of social media. Month on month, there are new changes and updates to each platform when it comes to advertising. The first is a new discount code tool which will allow advertisers to have a specific discount code linked to an ad/account.

Advertising 71

Advertising Advertising Social Media Media 71

Prohibition

OCTOBER 10, 2023

From new verification options within Meta, new additions to Ads Manager for the festive period and new X/Twitter updates to its new job roles, we are here to keep you up to date on the ever-changing social media advertising world.

Advertising 62

Advertising Advertising Social Media Twitter 62

Prohibition

FEBRUARY 13, 2024

Brands may need to pivot towards creating original soundtracks or leveraging the available music library creatively. LinkedIn introduces Sponsored Articles LinkedIn has introduced a new ‘sponsored articles’ feature, exclusively available on company pages. An article ‘boost’ if you will.

Instagram 62

Instagram LinkedIn Social Media Media 62

Prohibition

OCTOBER 25, 2023

The question remains for brands and content creators around how to make the most of these new AI features to embrace more creativity into comms. Paying users also have the option to limit comments – a big update for brands who may struggle with negative interactions or troll comments.

LinkedIn 62

LinkedIn Social Media B2B Media 62

Prohibition

MARCH 8, 2024

LinkedIn axes lookalike audiences Looking toward B2B, on February 29th, 2024, LinkedIn will discontinue the lookalike audience functionality. It will be interesting to see how this plays out amid the current TikTok/Universal Music debate. Users will no longer be able to create new lookalike audiences or edit existing ones.

LinkedIn 62

LinkedIn Social Media Facebook B2C 62

Communications Conversations

NOVEMBER 10, 2021

Lately I’ve been hearing a lot of questions from friends and clients about LinkedIn advertising–specifically promoted posts. And it makes sense because these are still relatively new to a lot of folks (even though, technically, sponsored content has been around a long time on LinkedIn–since 2013, to be exact).

LinkedIn 97

LinkedIn B2B Exercises Advertising 97

Prohibition

AUGUST 25, 2022

Should this be rolled out globally, there will be a significant impact on the micro-influencer space which brands will need to consider, as this group will effectively be able to work more independently. LinkedIn to streamline recruitment. Top 3 Brands Utilising Virtual Influencer Marketing. Moving to the Metaverse?

Instagram 117

Instagram LinkedIn Social Media Facebook 117

ImPRessions - Crenshaw Communications

MARCH 16, 2021

For B2B communications, LinkedIn is typically the top social destination, and Twitter may also be useful, but few brands prioritize Facebook. . Forty-six percent use the platform – more than the 33% who use LinkedIn. Advertising offers a strong return. Looking to build brand awareness?

B2B 344

B2B Facebook LinkedIn Small Business 344

Shift Communications

APRIL 13, 2022

Brands today are built on social. Here, we review Twitter and LinkedIn marketing strategy. LinkedIn Marketing Strategy. LinkedIn is the most trusted social network and has a few advantages over platform peers. ICYMI : LinkedIn enhanced its LinkedIn Event/Live experience with event ads and rolled out Business Manager.

LinkedIn 78

LinkedIn Social Media Twitter Trends 78

Prohibition

MAY 28, 2021

A creative and highly targeted social media ad campaign gives you the possibility to inspire authentic conversations amongst consumers as well as increasing awareness of the brand to your target audience. Social media advertising continues to shape overall advertising strategies and for many, is at the heart of advertising plans.

Advertising 62

Advertising Advertising Social Media Pinterest 62

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

Social media grows specialized Dorothy predicts X (formerly Twitter) will continue to wane as a point of PR focus, as LinkedIn and TikTok rise. Chris is watching how X continues to shed advertisers – driven in part by the spread of misinformation on the platform. And he sees PR teams getting more involved in brand safety.

Trends 333

Trends Industry Government Data 333

Communications Conversations

SEPTEMBER 14, 2022

If your feed is like most people’s you’ll notice a ton of: Branded graphics – Some brands’ entire feeds are made of up these graphics. Yet, brands continue to use it regularly in their social content. Yet, brands continue to use it regularly in their social content. All could be possible.

Brand 215

Brand Branding Instagram Video 215

Prohibition

FEBRUARY 16, 2021

LinkedIn is known amongst B2B professionals as a sleeping giant. Here Chris Norton, Managing Director of leading insight lead communications agency, Prohibition, shares the top 4 LinkedIn updates that marketers such pay attention to in 2021: LinkedIn Events. What are LinkedIn Events? LinkedIn Stories.

LinkedIn 62

LinkedIn B2B Marketing Advertising 62

5W PR

DECEMBER 5, 2018

However, research into B2B advertising suggests that companies can actually benefit more from social media advertising than they think – particularly if they choose the right platform. LinkedIn is the ultimate way for today’s companies to grow their presence with business clients. Deliver Targeted Content.

LinkedIn 76

LinkedIn B2B Social Media Marketing 76

Mark My Words

APRIL 14, 2023

As a fashion designer in the 1960s, Mary Quant was a true trailblazer who introduced new styles and designs and revolutionised how fashion was marketed and branded. This helped her brand to become a symbol of youth culture and rebellion. This helped her brand to become a symbol of youth culture and rebellion.

LinkedIn 60

LinkedIn Fashion Technology Advertising 60

Rock the Status Quo

JUNE 30, 2015

From a social media perspective, you can’t write posts that drive engagement without solid writing skills, you struggle with effective social advertising and conversation stutters. Write on your own time to build your personal brand. LinkedIn is perfect for this. Even just one post per month builds your personal brand.

LinkedIn 100

LinkedIn Brand Branding SEO 100

PR for Anyone

JULY 4, 2023

She shares with us the story of how she built her illustrious career, to become the advertising maven that we admire today. Even though she’s no longer a full-time advertiser, she still loves working with clients and brands to “blow s**t up” in their own industries!

Instagram 130

Instagram YouTube LinkedIn Advertising 130

PR for Anyone

JULY 4, 2023

She shares with us the story of how she built her illustrious career, to become the advertising maven that we admire today. Even though she’s no longer a full-time advertiser, she still loves working with clients and brands to “blow s**t up” in their own industries!

Instagram 130

Instagram YouTube LinkedIn Advertising 130

Prohibition

MARCH 2, 2023

LinkedIn becomes more visual LinkedIn are continuing to move to a more visual platform, with updates to user profiles to make them more visually appealing, showing images, videos, newsletters or documents at the top of the activity section. How can you make your assets more visual and appealing.

LinkedIn 62

LinkedIn Instagram Social Media Media 62

Prohibition

JANUARY 30, 2024

Join us as we take a look at all of the Meta, X and LinkedIn updates coming to the advertising platforms that you need to be aware of. Meta expands partnership with DoubleVerify for advertiser assurance To help with the authenticity of ad placements, Meta has expanded on its already existing partnership with DoubleVerify.

Advertising 62

Advertising Advertising LinkedIn Video 62

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

2021 saw emerging platforms that B2B brands were eyeing to for their marketing plans, and some may have been missteps. The main goal of social media marketing is to generate a dedicated audience for your brand. billion, Facebook is still one of the best platforms for building brand awareness. A stodgy or stiff brand voice.

Social Media 323

Social Media B2B Media Video 323

Contently - Strategy

OCTOBER 5, 2020

The internet was new at the time, and the media and marketing industries expected websites to be a utopia for advertising. “The rest of advertising had been ruined and dammit, we weren’t going to let that happen this time.” However, brands have an opportunity to rethink all the available space on their sites.

Advertising 110

Advertising Advertising Real Estate Travel 110

Cision

AUGUST 29, 2016

Whether you are doing communications, content, social care or advertising, there are newly introduced tools that you need to know about. Imagine using LinkedIn InMail and actually getting responses back. And imagine if LinkedIn had Messenger’s UI – awesome! But starting now for verified brands (i.e.

Facebook 218

Facebook Brand Branding Mobile 218

Stephen Waddington

JANUARY 23, 2019

Advertisers only pay when Google delivers a consumer to a campaign website. The most useful mechanic if you have a branded Facebook page is promoted content. How to run a paid LinkedIn campaign Exploring paid options on LinkedIn as part of an integrated PESO campaign. They are actively searching for information.

Google 91

Google LinkedIn Facebook Twitter 91

Prohibition

DECEMBER 30, 2018

With two ‘professionals’ signing up to the site every second, LinkedIn is the global community of business professionals, but how can you tap into this huge audience to launch campaigns that achieve real, tangible business results? Should you use LinkedIn for business growth? How to choose the right LinkedIn approach for your business?

LinkedIn 67

LinkedIn B2B How To Marketing 67

Prohibition

MAY 23, 2022

Facebook have continued testing their reel function throughout May, with plans to implement monetisation of reels to follow in the form of overlay ads, offering another stream for brands to reach their target audiences. LinkedIn announces a clamp down on engagement baiting. Twitter hints a move towards pay to play.

Instagram 62

Instagram Social Media LinkedIn Viral 62

PRSay

APRIL 27, 2016

Late last year, the Federal Trade Commission issued guidelines for native advertising, a topic of much discussion in 2016. Product publicists have loaned merchandise to editors for photo shoots in exchange for brand name mentions in editorial features, for example. When does product publicity become native advertising?

Advertising 70

Advertising Advertising Ethics Guidelines 70

PRSay

AUGUST 25, 2020

Brands that do not include us and are not engaging with the LGBTQ community are starting to [be scrutinized] for why they are not being diverse and inclusive,” said panelist Rich Ferraro, chief communications officer for GLAAD, a non-governmental media-monitoring organization that fights the defamation of LGBTQ people.

Community 170

Community Brand Branding Advertising 170

Burrelles Fresh Ideas

FEBRUARY 20, 2024

Every day, countless brands compete for attention on popular digital channels , yet only a few leave a lasting mark in people’s memories. After all, by creating short yet meaningful content, you can capture your audience’s attention and nurture brand recall in one fell swoop.

Video 85

Video Brand Branding Energy 85

5W PR

MARCH 27, 2024

They work together to create a compelling brand story in today’s digital age. The main goal of doing so is to effectively reach the audience, cultivate brand loyalty, and ultimately nail the business objectives. Brands should know what captures their attention, what challenges they face, and what kind of content they engage with.

Publicity 78

Publicity Strategy How To Marketing 78

Prohibition

AUGUST 1, 2023

This is likely to make any ‘app download’ ads much cheaper as anything that advertisers can run in-platform will be cheaper due to the IoS 14 ad-pocalypse data tracking issues that hinder our campaigns each day. It is a very interesting read and shares what the best advertisers are doing in terms of using their insights.

Advertising 62

Advertising Advertising Print YouTube 62

Shift Communications

OCTOBER 28, 2014

Today, we’re excited to announce the release of our latest eBook, ‘LinkedIn for Businesses & Brands.’ LinkedIn is often underused, and its usefulness to brands is often understated. Our eBook walks through seven core ways brands can use LinkedIn, from the very first steps to utilizing groups, advertising and more.

LinkedIn 84

LinkedIn eBook Mobile Local 84

Communications Conversations

JANUARY 20, 2022

Social and digital teams are spread thin and other channels (for now) are taking priority (Insta, LinkedIn and blogs, for example). LinkedIn is just now testing social audio. It’s a brand new format and brands just haven’t jumped in–which is not new at all. These are your brand ambassadors.

Brand 113

Brand Branding LinkedIn Twitter 113

ReimaginePR

JUNE 15, 2020

Not quite: brands are doing that all the time , and honestly, if your business isn’t, then you might as well close up shop today. By doing this, company’s are able to not only maintain a digital presence, but also create strategies that keep their brand constant in their customer’s psyche. Tall order?

Social Media 177

Social Media Brand Branding Marketing 177

Prohibition

JULY 7, 2022

It will be interesting to see how this impacts post engagement and brand/influencer relations over the coming months. From a brand perspective, it’s a great way to showcase three types of posts that your audience can expect to see from following you – allowing you to keep your most important/hero content at the top of the feed.

Instagram 118

Instagram Video Twitter Facebook 118