Cision

DECEMBER 3, 2015

Your audience no longer responds to traditional advertising. In fact, custom content is 92 percent more effective than traditional advertising. So how can you create content that will spread awareness of your brand and drive sales? Make sure your brand journalism plan is concentrated on your brand’s goals.

Journalism 120

Journalism Brand Branding Fashion 120

ImPRessions - Crenshaw Communications

MAY 22, 2023

Crenshaw Communications, an award-winning B2B PR firm representing high-growth technology companies and leading ad tech brands, recently welcomed former ad tech journalist Mez Ambachew and PR agency professional Elana Warshavsky to the team. The agency also welcomed back returning team member Colleen O’Connor.

Agency 156

Agency Communications B2B Enterprise 156

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 178

Reddit Software B2B Technology 178

ImPRessions - Crenshaw Communications

JULY 14, 2021

Here at Crenshaw, our client base of high-growth tech organizations have found that earned speaking opportunities and industry recognition build credibility and visibility for their brand. Support employer branding. In many cases they support a path to a market leadership position. Here’s how it works. Influence buyer decisions.

B2B 334

B2B Company Case Study Conference 334

Rock the Status Quo

APRIL 23, 2015

Don’t Let The Plethora of Blog Posts Fool You It’s easy to tout the benefits of brand advocate programs – of which there are many – but there isn’t enough discussion around just how difficult it is to create and sustain one. They are hired by the company and have a paid role to grow the brand.

Brand 100

Brand Branding Community Wikipedia 100

Cision

AUGUST 10, 2015

You don’t need tons of fancy equipment or software. So why haven’t you started a podcast for your brand yet? Want more great tips for creating a podcast for your brand? Here are five of Kerry’s steps to getting your brand’s podcast started: 1. Raise awareness for your brand? Watch the free on-demand webinar now!

How To 120

How To Brand Branding Software 120

Sword and the Script

SEPTEMBER 12, 2017

The social media spending numbers are similar for marketing shops focused on B2B services and a bit lower for B2B product organizations, like software companies. The difference is so stark, I don’t think we can call it “social media marketing” anymore – it’s just “advertising.”. (click here or image for larger view). All of them.

Advertising 77

Advertising Advertising Social Media Marketing 77

Prohibition

OCTOBER 25, 2023

The question remains for brands and content creators around how to make the most of these new AI features to embrace more creativity into comms. Paying users also have the option to limit comments – a big update for brands who may struggle with negative interactions or troll comments.

LinkedIn 62

LinkedIn Social Media B2B Media 62

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

When a company shows how a known brand like Home Depot or Mercedes has achieved business objectives using a software solution, for example, it gains instant credibility. Some Customer Success/Sales departments are better than others at convincing clients to allow their brand name to be used in award case studies and in the media.

B2B 295

B2B Industry Company Case Study 295

Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. What Does The Update Mean For Advertisers? What Does The Update Mean For Advertisers?

Advertising 52

Advertising Advertising Web Privacy 52

Presspage

JANUARY 23, 2024

Especially if your company operates multiple brands or locations across more than one country, well-organised communication is the key. Still, if you’re a PR or communications professional, the last thing you want is to waste precious time using outdated software and tools.

Software 78

Software Internal International Digital PR 78

Sword and the Script

AUGUST 15, 2017

And with that, what was once a community service of sorts, with some editorial oversight, has become an advertisement. This has been accentuated by cuts to editorial staff, and increasingly, a slow but steady shift towards advertisements masquerading as news. Blending editorial and advertising. I’m not suggesting it’s easy.

Journalism 65

Journalism Brand Branding Advertising 65

Sword and the Script

MAY 10, 2016

The news article is based on data in a report by software company ScribbleLive titled, “ The Eclipse of Online Ads.” As a result, the refrain “content marketing is better than advertising” is bounced around the marketing echo chamber. Pay-per-click advertising? Advertising and PR work better when they are working together.

Content Marketing 60

Content Marketing Advertising Advertising Marketing 60

PRSay

JUNE 16, 2023

Generative artificial intelligence, such as ChatGPT or Google’s Bard chatbot, can generate text, images and other content derived from the data on which the AI software is trained. Generative AI is being used in industries such as entertainment and advertising to create personalized content for audiences.

Technology 146

Technology Crisis Management Social Media Training 146

NewsWhip

JUNE 14, 2023

G2 is the largest and most trusted software marketplace, assisting 80 million individuals annually in making informed software choices through authentic peer reviews. Anonymous User in Marketing and Advertising “Simple UI; easy to use.

Leadership 78

Leadership Software Customer Service Small Business 78

Prohibition

NOVEMBER 9, 2022

For the uninitiated, Facebook advertising can be a daunting place, made only worse when your campaigns are not generating good results. How best can we optimise our advertising campaign to ensure strong, positive results across all our ads? Pixel, custom audiences, Facebook advertisers. 2) RETARGETING.

Facebook 110

Facebook Advertising Advertising Creativity 110

Sword and the Script

JUNE 6, 2023

According to the press release : “Customers can now customize the PRophet platform to their own specifications and go to market with a unique and differentiated agency-branded platform that combines their own unique value proposition alongside the powerful capabilities of PRophet’s predictive and generative AI capabilities.”

Survey 149

Survey Software B2B Pitching 149

Sword and the Script

MARCH 7, 2023

This month’s PR technology summary includes: Cision partners with video ad network Captivate; Q4 enhances investor relations CRM software; Updates from Notified, and Earnings from Meltwater and Q4; PR tech people on the move and more. Q4 releases software enhancements for investor relations Investor relations software provider Q4 Inc.

Software 128

Software Analytics Technology Video 128

NewsWhip

SEPTEMBER 12, 2023

G2 is the largest and most trusted software marketplace, and assists 80 million people annually in making informed software choices through genuine peer reviews. Small-Business “The predictive elements in NewsWhip are 10/10 – we know when our brand is mentioned, by whom, and how widely it’s likely to be shared on social.

Enterprise 78

Enterprise Small Business Software Crisis 78

5W PR

JUNE 27, 2022

In the last couple of years, the tools and software in the advertising industry have been rapidly evolving to the point where companies can now utilize a large number of platforms to create highly targeted ad campaigns that are completely automated. Contextual Targeting.

Company 88

Company Strategy Publicity Advertising 88

Contently - Strategy

FEBRUARY 22, 2023

Much of that video content is pure entertainment , but consumers are itching for branded videos. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. Video is now the main way people consume content online. Incentivize them with gift cards and other rewards.

Video 132

Video Strategy Marketing Instagram 132

Sword and the Script

JULY 20, 2021

They’re raring to go with branded content about who they are and promotional materials about what makes their product great. Creating content that addresses the buyer’s questions at each stage of the funnel will keep your brand top-of-mind without being pushy. Paid advertising. The problem: their audience doesn’t care.

B2B 177

B2B Company Marketing SEO 177

Flack's Revenge

MARCH 8, 2018

But after seeing demos, and even playing around the software, it was unclear exactly how to put Newswhip to work to support media relations. You can use Newswhip to explore the performance of content on social networks, spot rising topics, see how your brand and competitors are doing, etc. This idea makes sense. Newswhip Data.

Data 159

Data Media Software Viral 159

Cision

NOVEMBER 1, 2016

We don’t have budget for software or social media advertising…or anything else that might cost $20 or more. Wouldn’t you MUCH rather be able to lay claim to sales conversions than just media impressions or, worse, advertising equivalencies? We Don’t Have Budget for Software or Social Media Advertising.

How To 120

How To Software Analytics Google 120

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. Marketing efforts often involve paid advertising, and the goal is to reach as many people as possible in order to increase sales. It’s not a bad take.

Interviews 100

Interviews Publicity Technology Social Media 100

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

They want to know why a company exists and what its brand stands for. ” True fanship is a passion, and it can bond you, both to a brand and to fellow fans, like nothing else. They become the most important advocates for a brand, cause, or candidate because they just can’t shut up. What does it value?

Marketing 173

Marketing Storytelling Creativity Privacy 173

Cision

JANUARY 2, 2018

It’s also known for helping increase consumers’ engagement with brands, given Facebook’s 183 million daily users. My team and I have worked with numerous enterprise brands, so I understand the magnetic pull of Facebook’s return on investment (which overshadows most platforms besides Google AdWords ).

Facebook 0

Facebook Marketing Journalism Creativity 0

PRSay

DECEMBER 28, 2021

What strategy will work best for your brand? With the right software, you can automate a variety of tasks relevant to email marketing campaigns. An apparel company will typically ask visitors to their website whether they are shopping for men or women before sending them emails advertising gender-specific clothing.

Marketing 210

Marketing Apparel Data Software 210

Deirdre Breakenridge

NOVEMBER 11, 2019

Basecamp, a project management software company, encourages feedback by making each show a separate blog page with a comments section. The medium offers a chance for your business to tell your customers how to engage with content, build your brand and tell stories. Be sure to advertise this before the event. Welcome Comments.

Community 206

Community Nonprofit Conference Social Media 206

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2017

The best public relations campaigns use a combination of strategies and tactics to help build brands and support business success. Myth #2: PR is free advertising. It does generate brand awareness and credibility in exchange for little or no editorial control over the coverage content. But it’s inaccurate.

Advertising 147

Advertising Advertising Pitching B2B 147

Sword and the Script

APRIL 11, 2020

She’s the CEO of Analytics Partners , a marketing analytics software and consulting company. On average, brands that increased media investment realized roughly a 17 percent growth in incremental sales, and more than half saw subsequent improvements in year-over-year ROIs over a two-year period during the recession.”

Study 94

Study Marketing Survey SEO 94

Communications Conversations

NOVEMBER 26, 2018

Do you ever get the sense this whole Employee Social Advocacy concept is being shoved down our throats by a number of “thought leaders” and software vendors who have everything to gain by advancing this agenda? One of the main themes you’ll see shared throughout the piece: That brands are no longer trusted by people.

Employee 79

Employee Software Financial LinkedIn 79

Prohibition

JANUARY 20, 2021

With the fast-paced digital world that we all live in – staying relevant and front of mind has never been more important for brands. PR can help brands reach a wider audience, promote products, offerings and services and also ensure that they stand out amongst competitors. 5) It gives you access to marketing software.

Company 62

Company Software Crisis Management Agency 62

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

ImPRessions - Crenshaw Communications

MARCH 21, 2019

Because earned media confers credibility, it can be decidedly more powerful than marketing and advertising. By consistently educating others the company is putting its values of inclusion on display while boosting brand visibility in a strategic way. See this post for more on winning these prime speaking engagements.

Company 174

Company Conference Corporate Leadership 174

5W PR

MAY 18, 2018

Brands and influencers all over the world are working together to change customer perception and drive sales, whether it’s on Facebook, Twitter, or even Instagram. Ever since digital marketing first began, companies and brands have been turning to influencers to help them get their brand in front of a larger audience.

Instagram 60

Instagram Marketing Advertising Advertising 60

Engage PR

JUNE 7, 2019

Engage has also signed up a software business with ambitions for further expansion outwith the UK, a north-west of England-based engineering company, an Aberdeen professional services support business and a small north-east leisure & hospitality client. Engage will handle projects for the Aberdeen-based operations of those large firms.

Software 60

Software Engineering LinkedIn Advertising 60