Sword and the Script

DECEMBER 5, 2017

Regular readers know I bought into the concept of “ content marketing ” many years ago. It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. 3 Studies that Challenge Marketing Assumptions.

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. More Intelligent” Marketing Automation. I love traditional marketing automation. Marketing Artificial Intelligence Conference (MAICON).

Agency 84

Agency Enterprise Technology Analytics 84

Remote PR Jobs

SEPTEMBER 25, 2023

Before we answer this question, we must not conflate advertising or marketing with PR. In grossly simplified terms, marketing creates a platform for sales. Advertising is a costly technique to bring potential clients and customers to one’s marketing platform in order to make a sale. PR, when it hits, scales.

Publicity 100

Publicity Engineering Advertising Advertising 100

5W PR

JUNE 27, 2022

In the last couple of years, the tools and software in the advertising industry have been rapidly evolving to the point where companies can now utilize a large number of platforms to create highly targeted ad campaigns that are completely automated. Consumer Focused.

Company 88

Company Strategy Publicity Advertising 88

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. So, why not capitalize on this approach to forge a lifelong relationship with your consumers?

Digital PR 251

Digital PR How To Small Business Analysis 251

5W PR

SEPTEMBER 9, 2021

As the social web expands and the power of consumers continues to grow, small businesses that want stay relevant, attract customers and retain their loyal followings must find new, compelling ways of communicating their brand messages. When it comes to building trust and credibility, PR is king.

Small Business 158

Small Business Publicity Social Media Web 158

Sword and the Script

JULY 9, 2016

But one thing that hasn’t changed in nearly 20 years is the way we consume content online. If they aren’t, contact us today to learn how the Atlanta-based PR agency, Sword and the Script Media, LLC can bring big thinking along with seven possible services including PR and content marketing that deliver results.

Content Marketing 68

Content Marketing Social Media Marketing Media 68

Cision

JANUARY 3, 2018

The organization type and discipline also impacted this metric: PR agencies are seeing the biggest budget cuts, followed by marketing agencies, in-house teams and communications firms. Know that there are tools that solve the content and earned media measurement challenge. So what’s the solution? The solution?

Measurement 225

Measurement Tools eBook Analytics 225

The Proactive Report

DECEMBER 14, 2014

Because these comments were created by employees of Deutsch LA, an advertising agency hired to promote the PS Vita, they are false and misleading. This fact would have been material to consumers in their purchasing decision regarding the PS Vita. Content Marketing Mastering Social Media' Learn about it!

Guidelines 168

Guidelines Training Employee Social Media 168

Prohibition

SEPTEMBER 29, 2023

In our latest podcast episode, we had the pleasure of conversing with Josh Lachkovic, the founder and Managing Director of growth agency, Amphora. Marketers will feel hard hit by the recent updates, imposing more privacy restrictions, but also this presents an opportunity for you to truly understand your audience.

Privacy 62

Privacy Comparison B2B Retail 62

Contently - Strategy

NOVEMBER 12, 2020

I worked for years as a content strategist. I’ve spent the last decade researching and reporting on the content marketing industry. Along the way, I’ve probably consumed more pieces of branded content than anyone else. Content teams often sit two or three levels below the CMO. I should know.

Branding 145

Branding Brand Healthcare Enterprise 145

Critical Mention

FEBRUARY 4, 2020

Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Golin provides effective solutions and reaches diverse global markets to best represent brands. With no boundaries, everyone wins. Finn Partners.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Landis PR

AUGUST 16, 2021

My first job out of college (back in the Paleolithic Age) was at a venerable Madison Avenue ad agency. On day one, the agency president told me, “All you need to remember is reach plus frequency.” Related articles: The Importance of Quantity and Frequency in Content Marketing. Reach, Frequency, Advertising and Brands.

Corporate 52

Corporate Brand Branding Advertising 52

The Resolution Blog

OCTOBER 4, 2019

Within the PR and advertising industries, there’s often talk about the PESO model (paid, earned, shared, and owned media). Advertising is also learning from PR. The industry is becoming more consumer-centric as the general population become savvier to forceful marketing messages. and that isn’t changing anytime soon.

Advertising 120

Advertising Advertising Measurement Storytelling 120

5W PR

FEBRUARY 17, 2020

Other effective forms of owned media could include white papers, presentations, e-Books or other forms of brand-controlled content. Marketing through email, newsletters, or any other direct to consumer or direct-to-list operations also falls under owned media, because the brand controls the content being sent.

Media 103

Media Print Advertising Advertising 103

5W PR

APRIL 29, 2020

Integrated marketing communications take all of the various marketing channels and strategies, interconnects all of them, and then combines them with one message. It’s due to integrated marketing communications that the consumers can have a seamless experience with the organization. Define success metrics.

Strategy 97

Strategy Communications Advertising Advertising 97

Cision

JANUARY 2, 2018

Facebook has gained a reputation for being a marketing shortcut of sorts; its ads have an average click-through rate of.9 It’s also known for helping increase consumers’ engagement with brands, given Facebook’s 183 million daily users. There are no shortcuts to engaging today’s consumers.

Facebook 0

Facebook Marketing Journalism Creativity 0

MaccaPR

OCTOBER 14, 2015

Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. SAP Chief Digital Officer Jonathan Becher particularly excels at both educating and entertaining content marketing pieces on LinkedIn. 3) Search engine visibility. Tips for LinkedIn Pulse.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Sword and the Script

MAY 21, 2019

That led her down a series of paths including content marketing, ecommerce and today, in B2B marketing. BH: When I stepped into the world of content marketing to understand what was happening there, it was in healthcare. BH: We’re all consumers. 1) Why start a business focused on B2B paid social?

B2B 81

B2B Social Media Company Marketing 81

5W PR

NOVEMBER 5, 2018

Improving brand awareness and profitability boils down to integrating PR, marketing and other sales strategies to optimize a brand’s overall message. This is both important for consumer engagement as well as client relations. PR professionals are adept in creating a variety of content suitable for a wide range of audiences.

Marketing 68

Marketing Analysis Content Marketing Social Media 68

Prohibition

NOVEMBER 16, 2022

Combining SEO and content marketing will increase your online presence, as the reach is much greater from higher rankings. A strong digital PR campaign will involve engaging content and messaging that will get readers interested. Integrating other areas of online marketing for greater brand messaging.

Digital PR 62

Digital PR Branding Brand SEO 62

Konnect Agency

OCTOBER 30, 2019

An abundance of research suggests that as the wealth of information available to consumers increases, our communal attention spans will continue to decrease. No matter the industry, marketing has become increasingly complex! Securing your place in the spotlight in a world with an 8-second attention span is not for the faint of heart.

Marketing 64

Marketing Consumer Local Social Media 64

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. Statistics about content marketing. 4) The composition of marketing spending is changing.

Survey 104

Survey Marketing B2B Content Marketing 104

Sword and the Script

NOVEMBER 26, 2016

In an age of ad blocking, brands have to transition away from solely sponsoring or being associated with the content their customers or prospects want or need. Instead, brands have to also produce the desired content. 1) The Parallel between Product Placement and Content Marketing. in its own ads.”).

Branding 60

Branding Brand Content Marketing Film 60

Cision

JUNE 6, 2017

According to research by Boston Consulting Group, one ultraloyal customer who shares content can generate eight times his or her own consumption through their advocacy. The key idea here is that the economic value of content marketing does not come from content. It comes from the transmission of content.

Marketing 239

Marketing Television Handbook Web 239

Cision

APRIL 6, 2016

They’re bombarded every day with content, advertisements and information. Digital Marketing at LEWIS Pulse, you need to understand your audience’s unique needs and reach them in new and unexpected ways. What’s the biggest lesson about marketing you’ve learned throughout your career? So how can you set your brand apart?

Employee 120

Employee Storytelling Content Marketing Leadership 120

Sword and the Script

AUGUST 17, 2019

req.) – by BMV a digital agency in Boston. For B2B companies, earned media and branded content ranked the highest. Yes, according to the study: “Over 58% of consumers say they at least sometimes trust what a company says about itself on its owned channels more than what a reporter says about that company in a news article.”.

Study 61

Study Survey B2B Advertising 61

PR 20/20

OCTOBER 11, 2018

Each tool is sorted according to our 5Ps of marketing AI framework , a framework we devised to help visualize and organize use cases and the marketing AI technology landscape: Planning: Building intelligent strategies. Production: Creating intelligent content. Personalization: Powering intelligent consumer experiences.

Tools 71

Tools Marketing Enterprise Software 71

Shift Communications

MAY 4, 2017

Facebook is the premier mobile marketing platform for any industry, any sector, from government to healthcare to consumer goods. The key point for marketers: “More recently, we also rolled out Messenger Day and Facebook Stories, and we’re going to keep putting video at the center of all our services.

Facebook 107

Facebook Video Mobile Advertising 107

Sword and the Script

MARCH 11, 2017

The Old “New Media” and Marketing Tools with Novel Twists [UML]. 2) Is your brand investing in the right content? One of the primary reasons I believe businesses struggle with content marketing is that they are too reliant on best practice, and not thinking enough about being different. Talk to Us!

Tools 68

Tools Marketing Advertising Advertising 68

Prohibition

MARCH 16, 2021

Exclusive insights into 2021 marketing trends that will put certainty back into your strategy and help your brand bounce back from COVID faster. Since April 2020, we’ve been busy exploring what the impact of COVID – and the related national lockdowns – really mean for brands, and how this has impacted customer and consumer behaviour.

Social Media 62

Social Media Trends Consumer Video 62

Prohibition

SEPTEMBER 30, 2023

The Rise of UGC and Video Content In an age of digital transformation, it’s no longer about fancy, airbrushed TV advertisements and polished brand messaging. Why You Should be Utilising UGC and its Benefits A statistic that is hard to ignore is that 95% of consumers read online reviews before making a purchase.

B2C 62

B2C Video Social Media B2B 62

Flack's Revenge

DECEMBER 5, 2017

I also learned about Lin’s agency work at Strategic Communications ; and that she teaches, and has written quite a few books on PR and marketing. In smaller markets, like where I live, there has long been a tendency for media professionals to seek corporate roles when they become available.

Pitching 174

Pitching Journalism Video Advertising 174

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Advertising Age Online. Mobile Marketer.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Sword and the Script

MAY 6, 2017

“Some 30% of respondents say when they see a brand being advertised alongside offensive material, they believe the advertiser is somehow endorsing that material; 20% do not see it as an endorsement, 33% say the brand may or may not be endorsing the material, and 16% have no opinion.”. 2) Context in mediums. Give our services a try.

Measurement 66

Measurement Marketing Survey Advertising 66

Cision

NOVEMBER 15, 2016

media) or ‘dot-agency’ (.agency) agency) domain. Influencer Marketing. While consumer trust in advertisements and even in traditional media sources continues to decline, Twitter says we now trust influencers as much as our friends. com) and ‘dot-net’ (.net). So go ahead. digital) and ‘dot-photos’ (.photos)

Trends 120

Trends Leadership Small Business Analytics 120

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. As well, we conduct quarterly consumer surveys that look at everything from millennial housing fears to consumer shopping habits. 2017 PR Takeaways.

YouTube 136

YouTube Training Video Survey 136