Deirdre Breakenridge

JANUARY 6, 2015

Making resolutions is the easy part, understanding the hard work and effort required to keep your resolutions can be a challenge. Making resolutions is the easy part, understanding the hard work and effort required to keep your resolutions can be a challenge. Resolution 1 : I will find new ways to leverage the power of data in 2015.

Community 150

Community Education Twitter Financial 150

Prohibition

JANUARY 20, 2021

Being active and sharing engaging content on the platform keeps your brand front of mind for consumers and allows you to reach and engage with a wider audience. Being active and sharing engaging content on the platform keeps your brand front of mind for consumers and allows you to reach and engage with a wider audience.

Company 62

Company Software Crisis Management Agency 62

Sword and the Script

APRIL 7, 2020

If your fun meter for virus-related news is tapped out, there is a bit of “business as usual” news and notes near the end. The company promises to “build and deliver your site within 30 mins.” It seems fitting then, that this month the summary will focus on who is doing what during this pandemic. Both Falcon.io

Technology 118

Technology System Tools Government 118

Sword and the Script

NOVEMBER 6, 2018

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. That sea of sameness is how the Cindy Klein Roche , the CMO for Cybereason, describe the competitive landscape in cybersecurity during an interview with the Marketing Smarts podcast.

B2B 65

B2B Creativity Film Trade Shows 65

Waxing UnLyrical

DECEMBER 21, 2018

When planning and strategizing for your entire brand or a specific campaign, all the above come into play. You need to plan, then write your strategy based on these findings. First, set your goals and objectives. Without them, you will certainly be lost, and may find many Pooh – predicted surprises along the way.

Strategy 88

Strategy Analysis Small Business Measurement 88

Maxim Behar

SEPTEMBER 27, 2022

The first, of course, was the exit from this two and a half years long pandemic, which for many reasons confused the way of doing business, the way of communication between people. After all, we, the businessmen, we provide jobs, we pay taxes and, in the end, we carry the state on our backs, figuratively speaking.

Government 52

Government Tourism Ethics System 52

Critical Mention

OCTOBER 3, 2018

For those of us without that kind of budget, boosting your credibility through partnerships with organizations such as non-profits can be an effective strategy. For those of us without that kind of budget, boosting your credibility through partnerships with organizations such as non-profits can be an effective strategy.

Film 69

Film Airlines Corporate Strategy 69

Prohibition

DECEMBER 13, 2021

It deals with the situation that arises when something bad happens and your organisation is directly involved in it or implicated in some way. That way you can manage risks and prevent possible losses. Any company, big or small, can experience a crisis. There’s no getting around it! What is Crisis Management?

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Prohibition

FEBRUARY 14, 2023

Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 193

Writing Communications Marketing B2B 193

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. The responses are nothing short of an eccentric collection of exceptional contributions – truly interesting perspectives worth your while to peruse. 1) Marketing embraces sustainability.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Stephen Waddington

MARCH 15, 2021

Why PR is finally getting its share of SEO budgets - Angharad Planells, head of client success, Radioactive PR PR unleashed: why the value of PR is being recognised by organisations in 2021 - Koray Camgoz, director of communications and marketing, PRCA Please follow this link if you’d like to pitch to present at a future event.

Google 119

Google Data Government Social Media 119

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role.

Digital PR 62

Digital PR Tools Google Pitching 62

Landis PR

JANUARY 3, 2022

Following the 2020 pandemic, 2021 continued to surprise us in both good and bad ways. Photo courtesy of Unsplash. Note: PRGN originally posted this blog on its website. What a year! Needless to say, all of them used some form of communications effort. Michael Diegelmann, Founder and CEO, cometis , Wiesbaden, Germany. In the U.S.,

Trends 52

Trends Trade Shows Agency Communications 52

Journalistics

MARCH 18, 2016

Brian Rudolph, Global Digital Marketing Lead, Verifone ( @brianrudolph ) – Brian formerly worked in digital marketing and social media management roles for AT&T and The Coca-Cola Company. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 45

Social Media Media Storytelling Local 45

Communications Conversations

OCTOBER 25, 2018

In the meantime, I thought I’d ask some of the best and brightest in social media marketing in the Twin Cities what they think lies ahead. I asked six people working in social media marketing with some of Minnesota’s biggest and most successful companies this question. Keep an eye on your prose.

Social Media 89

Social Media Trends Media Instagram 89

Journalistics

MARCH 18, 2016

Brian Rudolph, Global Digital Marketing Lead, Verifone ( @brianrudolph ) – Brian formerly worked in digital marketing and social media management roles for AT&T and The Coca-Cola Company. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 40

Social Media Media Storytelling Local 40

Sword and the Script

SEPTEMBER 2, 2014

Steve has long been a believer “content marketing” even before the phrase gained the popularity it has today. Steve has long been a believer “content marketing” even before the phrase gained the popularity it has today. It was actually the other way around. A few years ago, I met him out on the social media trail.

Content Marketing 112

Content Marketing Mobile Google B2B 112

Stephen Waddington

SEPTEMBER 29, 2021

It’s good to meet you. I want to thank the Resource team for putting on another great CommsHero event and for inviting me back to speak this year. I started an online community of practice at the outset of the pandemic. It’s a thoughtful and occasionally irreverent place to kick around ideas about our profession. It’s full of industry goodness.

Industry 153

Industry Publicity Agency Community 153

Masters in Communications

FEBRUARY 12, 2022

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses. Many things are said to make the world go around.

Ethics 52

Ethics Communications Print Television 52