OnePitch

OCTOBER 20, 2022

While Jen’s media background spans a variety of clients and industries, including food, agriculture, consumer, and financial services, Jen is also passionate about sustainability and loves fostering relationships with sustainability and ESG journalists. Rather than pitching a tech-centric journalist, I approached a Fast Co.

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Media Sports Agriculture Pitching 96

PRSay

NOVEMBER 12, 2020

But one of the most important things for communicators to analyze right now is the way the pandemic has affected journalists, who are our most important relationships in the PR profession. Here are five major lessons I took from our conversation, along with tips to implement them: 1. Journalists have lives, too.

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Journalism Report Interviews Meeting 211

Konnect Agency

MAY 12, 2020

Twitter is not just for the irrational all-hours ramblings of the world’s loose cannon personalities; it can be a very resourceful tool for your public brand and for PR professionals. Twitter, at its most basic, is a tool that helps people stay on top of the latest news and “follow” sources of instant information.

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Twitter Social Media Energy Resources 102

Cision

AUGUST 14, 2017

While the news announcement is the most vital piece of a quality press release, that alone may not be enough to draw journalists and readers to your business. It should be well understood that a high-quality press release is aimed at generating attention from journalists and other members of the media. What is the news announcement?

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Writing How To Infographics Pinterest 310

Burrelles Fresh Ideas

OCTOBER 10, 2023

Let’s explore the dynamic relationship between video marketing and PR, unveiling how a strategic PR approach can optimize the impact and reach of video content. Let’s explore the dynamic relationship between video marketing and PR, unveiling how a strategic PR approach can optimize the impact and reach of video content.

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Video Publicity Marketing Analytics 87

Sword and the Script

JULY 27, 2021

There’s a statistic floating around for the last few years – sourced from the Bureau of Labor Statistics – noting there are six PR professionals for every journalist. These are veteran communicators too – about 88% of respondents have 11 or more years of experience as a professional communicator. Need help with marketing or PR?

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Media Relations Media Pitching Survey 173

OnePitch

SEPTEMBER 8, 2022

As we know, once journalists have enough sources, they often don’t make room for more. I have to imagine that for journalists under a deadline, that feels like a true partnership. In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine.

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Pitching Consumer How To Education 98

Cision

NOVEMBER 23, 2015

Journalists are slowly, but surely, hopping on the social media train too. Half the battle is just being there when journalists are looking for new angles,” says Ian Greenleigh, author of “ The Social Media Side Door.”. Here’s a quick overview of how Ian suggests connecting with journalists on social media.

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Social Media Media Pitching Media Training 120

PR Fuel

MAY 13, 2021

Press releases can also help you boost brand awareness and build your credibility. Journalists might ignore your press releases altogether. Journalists might ignore your press releases altogether. Instead, use these tips for successful press release submission. With these tips, you can get the PR help you need.

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How To Pitching Writing Social Media 76

OnePitch

MAY 12, 2022

Within this interview, we break down how to optimize your entire broadcast strategy, what works, and his tips for being a valuable source/spokesperson. What are your top three tips for clients wanting to elevate their message and on-air appearance? Call them tips, or a way of life in the world of media! We’re human after all.

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Strategy Interviews Pitching Energy 52

Buzzstream

APRIL 4, 2024

Journalists don’t respond; they post. However, for link builders and digital PRs , reporting that one extra link can significantly impact relationships with stakeholders. Tip: Always click into the piece to ensure they have linked to you. I outlined this feature at length in a post about building your own media list.)

Digital PR 62

Digital PR How To Media Google 62

OnePitch

NOVEMBER 17, 2022

As one of the first 10 hires at Dollar Shave Club, Cassie spent 5+ years building Dollar Shave Club’s brand, launching grooming products, and leading comms initiatives. She now conducts proactive media strategy and builds thought leadership programs for clients in digital media and consumer tech. Thanks for the time!

Strategy 52

Strategy Real Estate Media Pitching 52

Cision

FEBRUARY 15, 2016

What are you already doing to establish thought leadership and build brand awareness? Conferences provide journalists a prime learning experience and often lead to media coverage. Journalists want to break stories and stay on the cutting edge. Get 70 more ideas from our tip sheet! Want to earn more media mentions?

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Conference How To Infographics Leadership 120

Melissa Agnes

FEBRUARY 19, 2015

As I’m sure you’ve heard, Google and Twitter have reached a deal that will allow Google to once again index tweets in real-time. Now Twitter is added to the mix and the impact. This means that relevant and timely tweets may appear in your Google search results. But what does this mean for your crisis management?

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Google Crisis Crisis Management Crisis Communications 165

OnePitch

JANUARY 3, 2023

Zach Wichter from USA Today is our guest on this week’s episode of Coffee with a Journalist. During the podcast episode, Zach shares more about his process for responding to pitches, the best ways to approach him with an embargoed pitch, how he’s managed to build close relationships with sources, and more. View Transcription.

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Travel Transportation Pitching Data 52

OnePitch

JUNE 16, 2022

On this month’s profile, we are talking with Desiree Dozier , an Associate Vice President at Finn Partners. She’s worked in public relations for 10 years, specializing in the home & design, lifestyle, and luxury sectors. Read below for the entire interview with Desiree: 1.)

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Pitching Consumer How To Meeting 63

PR Fuel

JUNE 26, 2020

These are short, compelling statements that highlight something newsworthy to get a journalist to reach out for more details. There is a specific style and format to press releases that experienced journalists have come to expect. One pro tip is to find individual writers or reporters who specialize in your product or service.

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How To Writing Guidelines Television 54

Cision

JUNE 25, 2015

Your shares will help build a reputation as a future source who drives results for them. Click here for your free “10 Media Pitching Do’s and Don’ts” tip sheet now! Sending the article to your top clients and acknowledging their role in your success can strengthen relationships. Share on social media.

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LinkedIn Pitching Interviews Journalism 120

Beyond PR

APRIL 26, 2017

Cision’s annual survey of more than 1,550 North American journalists and influencers reveals key findings on how journalists use news releases and multimedia to tell better stories. Mobile compatibility, video and image-based content, influencer marketing and social media as a journalistic resource were all cited as rising trends.

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Infographics Brand Branding Video 72

OnePitch

APRIL 14, 2022

Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. On this month’s profile, we are talking with Cortney Williams , a Practice Group Director at ARPR. Read below for the entire interview with Cortney Williams: 1.) I love this question!

Healthcare 52

Healthcare How To Pitching Product Launch 52

PR Fuel

MARCH 17, 2020

PR involves using influencers, journalists, and social media to get in touch with people who would be interested in your business. PR helps small businesses build brand awareness and credibility. It’s hard getting noticed in the vast wilderness of the internet. Without some light shone on you, you’ll never be able to grow.

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Publicity Small Business Advertising Advertising 70

Katie Paine's Measurement Blog

JANUARY 27, 2023

Maven-level tip: Make sure you are where they are, i.e., whatever platform, website, or media outlet that they trust enough to pay attention to. Maven-level tip: Laughing at yourself is charming, and being self-deprecating is endearing. And then I discover that they don’t even follow those so-called VIPs on Twitter.

Communications 40

Communications Measurement Employee Course 40

Cision

FEBRUARY 3, 2016

Before I knew it, I was pitching emails every day to magazine editors, learning how to efficiently track my efforts and collect contacts and building campaigns with social media influencers. Read Cision’s free tip sheet to learn 71 tactics! How did you get your start in PR? John’s University in New York City.

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Pinterest Mobile Pitching Social Media 120

PR Fuel

JANUARY 6, 2021

With so much content released daily, your press release must be captivating to get a journalist’s attention. Read on for our top tips on how to write a press release headline that gets you the largest amount of readership. The first tip for writing a press release headline is to make it short and sweet. Make It Powerful.

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Writing How To Engineering Industry 52

Cision

MAY 21, 2015

So, if you’re looking to get a daily dose of valuable info from the experts or get inspiration for starting a podcast of your own, here’s our top 50, ranked in order of Twitter followers: 1) Gary Vaynerchuk. Tools, tips and tactics on everything marketing and social media related. 3) Chris Brogan. 2) Jeff Bullas.

Social Media 120

Social Media Marketing Pinterest Media 120

prTini

DECEMBER 5, 2014

11 Reasons Why Journalists Don’t Respond to Your Pitches. 3 Things You Should Never Say to a Reporter. How the top 100 brands use Twitter. 5 tips for Building Relationships with the Media. Follow Team Geben on Twitter for more articles and resources throughout the week. 2015 Social Media Predictions.

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Trends Case Study Enterprise Education 62

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. So when Gary discovered the research of Frederic Filloux, a journalist and an entrepreneur in editorial and business-side news, we were intrigued.

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Tools Publicity SEO Measurement 136

prTini

OCTOBER 3, 2014

3 Tips for Winning the Facebook News Feed Battle. 3 Skills Every Communicator Must Have. Does ‘Building Relationships’ With Journalists Matter? Not If You Ask Journalists. Three SEO Tips PR Pros Should Know. What If PR Stood For People and Relationships? 4 Questions to Help You Decide.

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Skype Case Study Education SEO 45

Critical Mention

JANUARY 15, 2019

In this blog, we’ll explain how inbound links work and show you six ways to build effective backlinks using simple images. Building a backlink strategy is a tricky business. Images are essential when it comes to backlinking opportunities. It is a colossal figure that you can’t get publishing text-based content alone.

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How To SEO Mobile Google 60

Beyond PR

JULY 18, 2016

Communicators will be better served by understanding the Brazilian media landscape and investing in journalistic relationships to gain reputable coverage. 5 Tips from Our Media Relations Expert in Brazil. Invest in building relationships with individual journalists. A Look at the Landscape. counterparts.

Media Relations 40

Media Relations Print Media Newspapers 40

Beyond PR

AUGUST 14, 2017

While the news announcement is the most vital piece of a quality press release, that alone may not be enough to draw journalists and readers to your business. It should be well understood that a high-quality press release is aimed at generating attention from journalists and other members of the media. What is the news announcement?

Writing 79

Writing How To Infographics Pinterest 79

Journalistics

APRIL 5, 2016

The report is jam-packed with information about the current news media environment and how most journalists prefer to work (particularly around areas like social media and working with media relations professionals). Tip #1: Tell Your Story with Pictures. The top trend in media right now is the evolution of the multimedia journalist.

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

The report is jam-packed with information about the current news media environment and how most journalists prefer to work (particularly around areas like social media and working with media relations professionals). Tip #1: Tell Your Story with Pictures. The top trend in media right now is the evolution of the multimedia journalist.

Media Relations 40

Media Relations Media Mobile Pitching 40

Beyond PR

JUNE 8, 2016

This oversimplification can cause many to miss the crux of PR and media’s relationship and lead to disconnects and disappointment. Rather, the relationship can be viewed as a double helix – a pair of parallel lines intertwined around a common axis. Coverage is constantly changing. Don’t fall behind.

Media Relations 40

Media Relations Media Journalism Print 40

Beyond PR

JULY 28, 2016

However, they also pose unique challenges for the media relations and marketing teams looking to connect with journalists and influencers. But nothing beats the forming and fostering of relationships in real life. But nothing beats the forming and fostering of relationships in real life. Build the relationship – the right way.

Media Relations 40

Media Relations How To Media Conference 40

Stephen Waddington

MAY 31, 2018

In time artists are able to build a team of promoters, publishers and booking agencies. It’s at this time when a group needs to build an audience. The Hype Machine blog network and Spotify are important media for reaching an audience, and building a community. She headed back to the North East ten years ago.

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Local Agency Corporate Internal 60

Beyond PR

MAY 2, 2016

To keep up with today’s media landscape, public relations professionals need to know not only who is going where, but also how to communicate more effectively with those journalists, bloggers, and influencers making moves. Want even more media moves? Bates’ new role will have him at the helm of all matters with the magazine and its website.

Media 40

Media Pitching Print Government 40