Institute for Public Relations

APRIL 2, 2024

Weber Shandwick and KRC Research examined American consumer and employee opinions on the role businesses play in national elections. adults was conducted from February 9–12, 2024. An online survey of 1,009 U.S. Key findings include: 1.) ” — 25% … Continue reading Should Businesses Address Politics in the Workplace?

Construction 52

Construction Survey Employee Consumer 52

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. based customers were impacted.

Reddit 179

Reddit Software B2B Technology 179

Sword and the Script

FEBRUARY 20, 2024

What: PR pitching amidst the continuing media layoffs When: February 22, 2024, at 12:00 p.m. Read more: The Propel Media Barometer – Q1 2024 by Propel (click image for higher resolution) 2. Read more: 2024 Global Comms Report by PRWeek (click image for higher resolution) Do you have a marketing or PR study to pitch?

Report 106

Report Publicity Marketing Pitching 106

Wadds Inc.

JANUARY 15, 2024

A new book Leading the Listening Organisation advocates for organisations to adopt a culture of active, empathetic listening to employees to drive better business outcomes. Listening is linked to commercial benefits, including higher employee engagement, better employee experience, effective change management, innovation, and improved trust.

Leadership 52

Leadership Employee Case Study System 52

5W PR

OCTOBER 31, 2023

Beyond purpose, it addresses critical industry topics like AI, employee engagement, the future of work, and more. Ragan & PR Daily: Social Media Conference Set against the enchanting backdrop of Disney World in Orlando, Florida, the 2024 Social Media Conference by Ragan & PR Daily promises to be an insightful networking event.

Conference 78

Conference Nonprofit Education Healthcare 78

Sword and the Script

JANUARY 9, 2024

A blogger from some tech company’s blog will always be included. Further, some vendors, like HubSpot, actually run their blogs like a news site. A new Gartner report suggests a better corporate intranet can help engage and retain employees. Employee engagement. This is an age-old debate within HARO. Sober AI edits.

Brand 158

Brand Branding Reddit Pitching 158

PR in High Definition

NOVEMBER 30, 2023

After hours of trying to decrypt the magic combination of ‘yesses’ and ‘nos’ in a chatbot window while online shopping, desperately trying to reach the inbox of a human employee. Perhaps as 2024 continues, and AI’s rebrand becomes more streamlined, the lines will blur between how we treat other humans and how we speak to chatbots.

Banking 71

Banking Software Employee Study 71

Landis PR

APRIL 19, 2022

Note: This is a reposted blog by our Public Relations Global Network partner, cometis AG. For the original blog, please see here. In this blog, Mark Diegelmann discusses the upcoming ESG reporting standards and how they impact companies worldwide. Photo courtesy of Akil Mazumder.

Report 52

Report Financial Internal International 52

Burrelles Fresh Ideas

NOVEMBER 7, 2023

They paused the program for 2023 but plan to resume in the new year (2024). Perhaps the best way to learn about agency life and a particular employer is to set up informational interviews with current and past employees. How to get agency-ready During the pandemic, the PR Council launched an agency-ready certificate program.

Agency 89

Agency Energy Crisis Management Industry 89

Buzzstream

JANUARY 5, 2024

For this, we’d recommend not directly revealing that you are actively pitching something; instead, say that you have an inquiry about the blog. For example: Yellowpages has contact information and sometimes individual employees. However, many thought leaders participate in guest blogging.

How To 83

How To LinkedIn Tools Google 83

Mindful Marketing

DECEMBER 14, 2018

Some predict sales of over $22 billion by 2024, driven by top competitors like 23andMe, AncestryDNA, Family Tree DNA, MyHeritage DNA, and Living DNA. Likewise, any company could take a similar tack in deciding whether to hire a prospective employee. ” Subscribe to Mindful Matters blog. What exactly does DNA testing do?

Policies 70

Policies Government Data Insurance 70

Wadds Inc.

MARCH 29, 2024

A few months ago, I said 2024 is the year of relevancy. I included my pandemic employee model in the book and its impact is just starting to take hold. What unites us all is a desire to improve the world of work to create positive workplaces where employees can thrive. I hope we learn more about neurodiversity as a profession.

Internal 52

Internal International Strategy Communications 52

Sword and the Script

NOVEMBER 14, 2023

One final point is that business leaders and marketing leaders alike need to stem employee turnover. I publish on this blog here every Tuesday morning. It’s freely available online: B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024. The first thing you do is establish a cadence and deadline for publishing.

Content Marketing 190

Content Marketing B2B Marketing How To 190

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Happy employees are the ultimate growth driver.

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

NOVEMBER 7, 2023

Propel releases AI-based “media war room”; Muck Rack has AI recommending reporters to PR; PRophet partners to bring influencer marketing and media alerts; Did you know Gartner has a Market Guide for Employee Communications? Generative AI may get all the attention these days, but it’s not the only “kind” of AI.

Employee 144

Employee Software Survey Tools 144

Buzzstream

MAY 2, 2024

I also had the opportunity to chat with Nate on his podcast, Optimize , where we discussed building links in 2024. And it’s actually my favorite tool set in our toolbox because personally I’ve spent hundreds of hours internally linking blog posts and pages together. Positional is now live!

Internal 118

Internal International Insurance Insurance 118

Buzzstream

JUNE 5, 2024

They’ve compiled their statistics into a post with research, breaking it down into categories like content marketing statistics and social media, as well as subcategories like blogging or content strategy. In a Casper post I worked on, we chose a keyword—couples sleeping positions—and built a blog post around it.

Digital PR 62

Digital PR Examples Strategy Survey 62